L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1435 | 100.0% | 2.8% | 443 | 100.0% | 1.8% | 993 | 100.0% | 3.7% | 420 | 100.0% | 2.4% |
| Sexe | ||||||||||||
| Homme | 443 | 30.8% | 1.8% | 443 | 100.0% | 1.8% | - | - | - | 122 | 29.0% | 1.4% |
| Femme | 993 | 69.2% | 3.7% | - | - | - | 993 | 100.0% | 3.7% | 298 | 71.0% | 3.5% |
| Age | ||||||||||||
| 15 à 24 ans | 55 | 3.8% | 0.8% | 16 | 3.7% | 0.4% | 39 | 3.9% | 1.1% | 30 | 7.1% | 1.0% |
| 25 à 34 ans | 83 | 5.8% | 1.1% | 27 | 6.2% | 0.7% | 55 | 5.6% | 1.4% | 39 | 9.3% | 1.2% |
| 35 à 49 ans | 317 | 22.1% | 2.5% | 113 | 25.6% | 1.8% | 203 | 20.5% | 3.2% | 178 | 42.5% | 2.8% |
| 50 à 59 ans | 359 | 25.0% | 3.9% | 119 | 27.0% | 2.6% | 240 | 24.2% | 5.2% | 137 | 32.7% | 3.6% |
| 60 ans et plus | 621 | 43.3% | 4.0% | 166 | 37.6% | 2.4% | 455 | 45.9% | 5.3% | 35 | 8.4% | 4.0% |
| Individu | ||||||||||||
| Ménagères | 951 | 66.3% | 4.1% | - | - | - | 951 | 95.8% | 4.1% | 280 | 66.7% | 4.0% |
| Personne de référence | 690 | 48.1% | 2.4% | 413 | 93.2% | 2.0% | 278 | 28.0% | 3.5% | 171 | 40.9% | 2.0% |
| Responsable des achats | 1155 | 80.5% | 3.2% | 238 | 53.8% | 1.8% | 917 | 92.4% | 4.0% | 323 | 77.0% | 2.9% |
| PCS Individu | ||||||||||||
| Agriculteurs | 16 | 1.1% | 3.2% | 9 | 2.1% | 2.8% | 7 | 0.7% | 4.1% | - | - | - |
| Petits patrons | 51 | 3.5% | 3.2% | 21 | 4.6% | 1.8% | 30 | 3.0% | 6.7% | 45 | 10.6% | 3.1% |
| Affaires et Cadres | 113 | 7.9% | 2.3% | 42 | 9.4% | 1.5% | 72 | 7.2% | 3.5% | 101 | 24.1% | 2.3% |
| Professions intermédiaires | 190 | 13.2% | 2.6% | 59 | 13.3% | 1.7% | 131 | 13.2% | 3.6% | 148 | 35.2% | 2.5% |
| Employés | 213 | 14.9% | 2.6% | 30 | 6.7% | 1.3% | 184 | 18.5% | 3.0% | 48 | 11.5% | 2.6% |
| Ouvriers | 118 | 8.2% | 1.9% | 84 | 19.1% | 1.7% | 33 | 3.3% | 2.5% | 10 | 2.4% | 2.9% |
| Retraités | 522 | 36.4% | 4.1% | 153 | 34.6% | 2.5% | 369 | 37.1% | 5.6% | 12 | 2.8% | 5.6% |
| Autres inactifs | 213 | 14.8% | 2.0% | 45 | 10.1% | 1.2% | 168 | 16.9% | 2.5% | 56 | 13.3% | 1.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 27 | 1.9% | 3.6% | 9 | 2.1% | 2.3% | 18 | 1.8% | 5.2% | - | - | - |
| Petits patrons | 83 | 5.8% | 3.2% | 21 | 4.8% | 1.6% | 62 | 6.2% | 4.8% | 83 | 19.8% | 3.2% |
| Affaires et Cadres | 166 | 11.5% | 2.4% | 45 | 10.1% | 1.3% | 121 | 12.2% | 3.5% | 166 | 39.5% | 2.4% |
| Professions intermédiaires | 171 | 11.9% | 2.2% | 55 | 12.5% | 1.4% | 116 | 11.6% | 3.0% | 171 | 40.8% | 2.2% |
| Employés | 111 | 7.8% | 2.0% | 35 | 8.0% | 1.5% | 76 | 7.7% | 2.5% | - | - | - |
| Ouvriers | 174 | 12.1% | 1.8% | 78 | 17.7% | 1.5% | 95 | 9.6% | 2.2% | - | - | - |
| Retraités | 574 | 40.0% | 3.9% | 158 | 35.6% | 2.3% | 416 | 41.9% | 5.1% | - | - | - |
| Autres inactifs | 130 | 9.0% | 3.1% | 40 | 9.1% | 2.5% | 89 | 9.0% | 3.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 295 | 20.5% | 2.9% | 65 | 14.6% | 1.5% | 230 | 23.2% | 4.1% | 61 | 14.4% | 3.3% |
| 2 personnes | 691 | 48.2% | 3.8% | 203 | 45.9% | 2.3% | 488 | 49.2% | 5.2% | 124 | 29.6% | 3.0% |
| 3 personnes | 129 | 9.0% | 1.4% | 46 | 10.3% | 1.0% | 83 | 8.4% | 1.8% | 68 | 16.2% | 1.7% |
| 4 personnes | 200 | 13.9% | 2.2% | 76 | 17.1% | 1.7% | 124 | 12.5% | 2.7% | 109 | 25.9% | 2.2% |
| 5 personnes et + | 120 | 8.4% | 2.2% | 53 | 12.0% | 2.0% | 67 | 6.8% | 2.4% | 58 | 13.8% | 2.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 299 | 20.9% | 1.9% | 111 | 25.0% | 1.5% | 189 | 19.0% | 2.3% | 164 | 39.2% | 2.1% |
| Non | 1136 | 79.1% | 3.1% | 332 | 75.0% | 1.9% | 804 | 81.0% | 4.2% | 255 | 60.8% | 2.7% |
| Habitat | ||||||||||||
| Communes rurales | 428 | 29.9% | 3.6% | 130 | 29.3% | 2.3% | 299 | 30.1% | 4.8% | 115 | 27.3% | 3.5% |
| Agglo. - 20 000 hab | 296 | 20.6% | 3.3% | 102 | 23.1% | 2.4% | 194 | 19.5% | 4.0% | 81 | 19.4% | 3.2% |
| Agglo. 20 000 à 100 000 hab | 218 | 15.2% | 3.1% | 74 | 16.7% | 2.2% | 144 | 14.5% | 4.0% | 50 | 12.0% | 2.7% |
| Agglo. + 100 000 hab | 311 | 21.6% | 2.0% | 85 | 19.1% | 1.1% | 226 | 22.8% | 2.8% | 105 | 25.0% | 1.8% |
| Agglo. Paris | 183 | 12.7% | 2.1% | 52 | 11.8% | 1.3% | 131 | 13.2% | 2.9% | 69 | 16.3% | 1.7% |
| Régions INSEE | ||||||||||||
| Ile de France | 226 | 15.8% | 2.4% | 68 | 15.5% | 1.5% | 158 | 15.9% | 3.1% | 88 | 20.9% | 2.0% |
| Nord Pas de Calais | 68 | 4.7% | 2.1% | 41 | 9.3% | 2.7% | 26 | 2.7% | 1.6% | 16 | 3.9% | 1.7% |
| Lorraine | 49 | 3.4% | 2.5% | 15 | 3.4% | 1.6% | 33 | 3.4% | 3.4% | 13 | 3.0% | 2.4% |
| Alsace | 33 | 2.3% | 2.1% | 17 | 3.8% | 2.2% | 16 | 1.6% | 2.0% | 10 | 2.3% | 2.0% |
| Franche-Comté | 33 | 2.3% | 3.5% | 8 | 1.9% | 1.8% | 25 | 2.5% | 5.1% | 6 | 1.3% | 2.0% |
| Champagne Ardennes | 38 | 2.6% | 3.4% | 10 | 2.3% | 1.9% | 28 | 2.8% | 4.9% | 12 | 2.9% | 4.1% |
| Picardie | 46 | 3.2% | 3.0% | 18 | 4.0% | 2.4% | 28 | 2.9% | 3.6% | 10 | 2.3% | 2.3% |
| Bourgogne | 39 | 2.7% | 2.9% | 15 | 3.3% | 2.2% | 25 | 2.5% | 3.5% | 9 | 2.2% | 2.7% |
| Haute Normandie | 37 | 2.6% | 2.5% | 13 | 2.9% | 1.8% | 24 | 2.4% | 3.1% | 11 | 2.5% | 2.4% |
| Basse Normandie | 47 | 3.2% | 3.8% | 16 | 3.5% | 2.7% | 31 | 3.1% | 4.9% | 14 | 3.3% | 4.2% |
| Centre | 67 | 4.7% | 3.2% | 23 | 5.2% | 2.3% | 44 | 4.5% | 4.1% | 19 | 4.4% | 2.9% |
| Pays de Loire | 99 | 6.9% | 3.3% | 37 | 8.3% | 2.6% | 62 | 6.3% | 4.0% | 23 | 5.5% | 2.5% |
| Bretagne | 107 | 7.4% | 4.0% | 15 | 3.5% | 1.2% | 91 | 9.2% | 6.6% | 28 | 6.7% | 3.7% |
| Poitou Charentes | 49 | 3.4% | 3.3% | 11 | 2.4% | 1.5% | 39 | 3.9% | 5.0% | 7 | 1.8% | 2.0% |
| Aquitaine | 103 | 7.2% | 3.7% | 20 | 4.6% | 1.5% | 82 | 8.3% | 5.6% | 23 | 5.5% | 2.7% |
| Midi Pyrénées | 54 | 3.7% | 2.2% | 16 | 3.7% | 1.4% | 37 | 3.8% | 2.9% | 17 | 4.2% | 2.2% |
| Limousin | 24 | 1.7% | 3.9% | 7 | 1.6% | 2.4% | 17 | 1.7% | 5.3% | 5 | 1.2% | 3.2% |
| Auvergne | 30 | 2.1% | 2.7% | 6 | 1.4% | 1.2% | 24 | 2.4% | 4.1% | 5 | 1.3% | 1.7% |
| Rhône Alpes | 101 | 7.1% | 1.9% | 28 | 6.3% | 1.1% | 74 | 7.4% | 2.7% | 32 | 7.7% | 1.7% |
| Languedoc Roussillon | 59 | 4.1% | 2.6% | 16 | 3.7% | 1.5% | 43 | 4.3% | 3.6% | 20 | 4.8% | 2.9% |
| Provence Alpes Côte d'Azur, Corse | 126 | 8.8% | 2.9% | 41 | 9.3% | 2.0% | 85 | 8.5% | 3.7% | 52 | 12.5% | 3.6% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 864 | 60.2% | 2.5% | 268 | 60.5% | 1.5% | 596 | 60.1% | 3.4% | 326 | 77.7% | 2.2% |
| Presque tous les jours | 215 | 15.0% | 3.6% | 51 | 11.6% | 1.9% | 164 | 16.5% | 5.1% | 61 | 14.6% | 3.3% |
| 1 à 2 fois par semaine | 108 | 7.5% | 4.2% | 36 | 8.2% | 3.3% | 72 | 7.2% | 4.8% | 21 | 5.1% | 4.0% |
| 1 à 3 fois par mois | 12 | 0.8% | 2.5% | 1 | 0.3% | 0.8% | 11 | 1.1% | 3.7% | 2 | 0.5% | 3.1% |
| Moins souvent | 20 | 1.4% | 2.7% | - | - | - | 20 | 2.0% | 5.4% | 9 | 2.2% | 19.5% |
| Jamais | 1 | - | 1.0% | 1 | 0.2% | 1.7% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 34 | 2.4% | 1.9% | 8 | 1.9% | 1.1% | 26 | 2.6% | 2.4% | 1 | 0.3% | 0.6% |
| De 9 000 à moins de 12 000 euros par an | 57 | 4.0% | 1.9% | 11 | 2.5% | 1.0% | 46 | 4.6% | 2.5% | 6 | 1.5% | 2.6% |
| De 12 000 à moins de 18 000 euros par an | 164 | 11.4% | 2.9% | 56 | 12.6% | 2.3% | 108 | 10.9% | 3.5% | 9 | 2.2% | 1.5% |
| De 18 000 à moins de 24 000 euros par an | 188 | 13.1% | 2.8% | 69 | 15.5% | 2.3% | 120 | 12.1% | 3.1% | 36 | 8.6% | 2.7% |
| De 24 000 à moins de 36 000 euros par an | 339 | 23.6% | 3.0% | 98 | 22.2% | 1.8% | 241 | 24.2% | 4.0% | 84 | 19.9% | 2.4% |
| De 36 000 à moins de 45 000 euros par an | 190 | 13.2% | 2.7% | 57 | 12.8% | 1.5% | 133 | 13.4% | 3.9% | 66 | 15.8% | 2.2% |
| De 45 000 à moins de 65 000 euros par an | 203 | 14.1% | 2.8% | 70 | 15.8% | 1.7% | 133 | 13.4% | 4.1% | 94 | 22.3% | 2.3% |
| 65 000 euros et plus par an | 122 | 8.5% | 3.1% | 46 | 10.5% | 2.0% | 76 | 7.6% | 4.5% | 73 | 17.3% | 2.7% |
| Refus | 103 | 7.2% | 3.0% | 13 | 3.0% | 0.9% | 90 | 9.1% | 4.7% | 36 | 8.6% | 3.2% |
| Ne sait pas | 36 | 2.5% | 2.1% | 15 | 3.4% | 2.0% | 21 | 2.1% | 2.2% | 14 | 3.4% | 2.5% |
