L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 791 | 100.0% | 1.5% | 513 | 100.0% | 2.1% | 279 | 100.0% | 1.0% | 285 | 100.0% | 1.6% |
| Sexe | ||||||||||||
| Homme | 513 | 64.8% | 2.1% | 513 | 100.0% | 2.1% | - | - | - | 189 | 66.1% | 2.1% |
| Femme | 279 | 35.2% | 1.0% | - | - | - | 279 | 100.0% | 1.0% | 97 | 33.9% | 1.1% |
| Age | ||||||||||||
| 15 à 24 ans | 28 | 3.5% | 0.4% | 17 | 3.3% | 0.5% | 11 | 3.9% | 0.3% | 12 | 4.3% | 0.4% |
| 25 à 34 ans | 53 | 6.7% | 0.7% | 42 | 8.2% | 1.1% | 11 | 3.9% | 0.3% | 31 | 10.7% | 0.9% |
| 35 à 49 ans | 188 | 23.8% | 1.5% | 121 | 23.5% | 2.0% | 68 | 24.3% | 1.1% | 117 | 40.9% | 1.8% |
| 50 à 59 ans | 171 | 21.6% | 1.8% | 126 | 24.5% | 2.7% | 45 | 16.3% | 1.0% | 100 | 35.0% | 2.6% |
| 60 ans et plus | 351 | 44.4% | 2.3% | 208 | 40.5% | 3.1% | 144 | 51.6% | 1.7% | 26 | 9.0% | 2.9% |
| Individu | ||||||||||||
| Ménagères | 268 | 33.8% | 1.1% | - | - | - | 268 | 96.0% | 1.1% | 88 | 30.7% | 1.2% |
| Personne de référence | 547 | 69.2% | 1.9% | 482 | 94.1% | 2.4% | 65 | 23.4% | 0.8% | 190 | 66.6% | 2.3% |
| Responsable des achats | 503 | 63.6% | 1.4% | 256 | 50.0% | 2.0% | 247 | 88.6% | 1.1% | 173 | 60.8% | 1.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 11 | 1.4% | 2.2% | 11 | 2.1% | 3.2% | - | - | - | - | - | - |
| Petits patrons | 46 | 5.8% | 2.9% | 37 | 7.2% | 3.2% | 9 | 3.4% | 2.1% | 44 | 15.5% | 3.1% |
| Affaires et Cadres | 115 | 14.5% | 2.3% | 86 | 16.7% | 3.0% | 29 | 10.5% | 1.4% | 106 | 37.2% | 2.4% |
| Professions intermédiaires | 108 | 13.6% | 1.5% | 71 | 13.9% | 2.0% | 36 | 13.0% | 1.0% | 87 | 30.5% | 1.5% |
| Employés | 87 | 11.0% | 1.0% | 39 | 7.6% | 1.8% | 48 | 17.2% | 0.8% | 29 | 10.3% | 1.6% |
| Ouvriers | 38 | 4.8% | 0.6% | 38 | 7.5% | 0.8% | - | - | - | - | - | - |
| Retraités | 307 | 38.8% | 2.4% | 198 | 38.7% | 3.2% | 109 | 39.1% | 1.6% | 5 | 1.7% | 2.4% |
| Autres inactifs | 80 | 10.0% | 0.8% | 33 | 6.4% | 0.9% | 47 | 16.8% | 0.7% | 14 | 4.8% | 0.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 13 | 1.7% | 1.8% | 11 | 2.2% | 2.8% | 2 | 0.7% | 0.5% | - | - | - |
| Petits patrons | 44 | 5.6% | 1.7% | 35 | 6.9% | 2.6% | 9 | 3.2% | 0.7% | 44 | 15.5% | 1.7% |
| Affaires et Cadres | 137 | 17.3% | 2.0% | 84 | 16.5% | 2.5% | 53 | 19.0% | 1.6% | 137 | 48.2% | 2.0% |
| Professions intermédiaires | 104 | 13.1% | 1.3% | 69 | 13.4% | 1.7% | 35 | 12.5% | 0.9% | 104 | 36.4% | 1.3% |
| Employés | 53 | 6.7% | 1.0% | 37 | 7.3% | 1.6% | 16 | 5.6% | 0.5% | - | - | - |
| Ouvriers | 53 | 6.6% | 0.6% | 42 | 8.1% | 0.8% | 11 | 3.9% | 0.2% | - | - | - |
| Retraités | 343 | 43.4% | 2.3% | 206 | 40.2% | 3.1% | 137 | 49.2% | 1.7% | - | - | - |
| Autres inactifs | 44 | 5.6% | 1.1% | 28 | 5.4% | 1.8% | 17 | 6.0% | 0.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 150 | 18.9% | 1.5% | 93 | 18.1% | 2.1% | 57 | 20.4% | 1.0% | 28 | 9.9% | 1.5% |
| 2 personnes | 373 | 47.2% | 2.1% | 239 | 46.6% | 2.8% | 134 | 48.1% | 1.4% | 87 | 30.6% | 2.1% |
| 3 personnes | 79 | 10.0% | 0.9% | 50 | 9.8% | 1.1% | 29 | 10.4% | 0.6% | 48 | 16.8% | 1.2% |
| 4 personnes | 127 | 16.1% | 1.4% | 90 | 17.6% | 2.0% | 37 | 13.3% | 0.8% | 89 | 31.2% | 1.8% |
| 5 personnes et + | 62 | 7.8% | 1.1% | 40 | 7.9% | 1.5% | 22 | 7.8% | 0.8% | 33 | 11.5% | 1.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 168 | 21.2% | 1.1% | 120 | 23.4% | 1.6% | 48 | 17.3% | 0.6% | 119 | 41.8% | 1.5% |
| Non | 623 | 78.8% | 1.7% | 393 | 76.6% | 2.2% | 231 | 82.7% | 1.2% | 166 | 58.2% | 1.7% |
| Habitat | ||||||||||||
| Communes rurales | 143 | 18.1% | 1.2% | 98 | 19.2% | 1.7% | 45 | 16.1% | 0.7% | 51 | 18.0% | 1.6% |
| Agglo. - 20 000 hab | 134 | 16.9% | 1.5% | 92 | 18.0% | 2.2% | 42 | 15.0% | 0.9% | 43 | 15.0% | 1.7% |
| Agglo. 20 000 à 100 000 hab | 94 | 11.9% | 1.4% | 64 | 12.6% | 1.9% | 30 | 10.7% | 0.8% | 29 | 10.2% | 1.6% |
| Agglo. + 100 000 hab | 204 | 25.8% | 1.3% | 127 | 24.7% | 1.7% | 77 | 27.8% | 1.0% | 79 | 27.7% | 1.4% |
| Agglo. Paris | 216 | 27.3% | 2.5% | 131 | 25.6% | 3.2% | 85 | 30.4% | 1.9% | 83 | 29.0% | 2.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 245 | 30.9% | 2.6% | 152 | 29.6% | 3.3% | 93 | 33.4% | 1.9% | 98 | 34.2% | 2.2% |
| Nord Pas de Calais | 47 | 6.0% | 1.5% | 33 | 6.5% | 2.2% | 14 | 5.0% | 0.8% | 13 | 4.5% | 1.3% |
| Lorraine | 18 | 2.3% | 0.9% | 13 | 2.5% | 1.4% | 5 | 1.8% | 0.5% | 12 | 4.2% | 2.3% |
| Alsace | 22 | 2.8% | 1.4% | 17 | 3.4% | 2.3% | 5 | 1.7% | 0.6% | 7 | 2.4% | 1.5% |
| Franche-Comté | 14 | 1.8% | 1.5% | 11 | 2.1% | 2.4% | 3 | 1.2% | 0.7% | 6 | 2.2% | 2.4% |
| Champagne Ardennes | 10 | 1.3% | 0.9% | 6 | 1.1% | 1.1% | 4 | 1.6% | 0.8% | 5 | 1.6% | 1.6% |
| Picardie | 21 | 2.6% | 1.3% | 10 | 2.0% | 1.4% | 10 | 3.6% | 1.3% | 7 | 2.5% | 1.7% |
| Bourgogne | 20 | 2.5% | 1.5% | 18 | 3.6% | 2.8% | 2 | 0.6% | 0.3% | 1 | 0.3% | 0.3% |
| Haute Normandie | 9 | 1.1% | 0.6% | 5 | 0.9% | 0.6% | 4 | 1.6% | 0.6% | 5 | 1.8% | 1.1% |
| Basse Normandie | 14 | 1.8% | 1.2% | 9 | 1.8% | 1.6% | 5 | 1.8% | 0.8% | 2 | 0.6% | 0.5% |
| Centre | 31 | 4.0% | 1.5% | 27 | 5.3% | 2.7% | 4 | 1.5% | 0.4% | 9 | 3.2% | 1.4% |
| Pays de Loire | 28 | 3.6% | 1.0% | 16 | 3.2% | 1.1% | 12 | 4.3% | 0.8% | 12 | 4.2% | 1.3% |
| Bretagne | 15 | 1.9% | 0.5% | 9 | 1.8% | 0.7% | 5 | 2.0% | 0.4% | 8 | 2.9% | 1.1% |
| Poitou Charentes | 29 | 3.7% | 1.9% | 17 | 3.3% | 2.4% | 12 | 4.3% | 1.5% | 8 | 3.0% | 2.3% |
| Aquitaine | 31 | 4.0% | 1.1% | 22 | 4.4% | 1.7% | 9 | 3.3% | 0.6% | 11 | 3.9% | 1.3% |
| Midi Pyrénées | 34 | 4.3% | 1.4% | 24 | 4.8% | 2.0% | 10 | 3.6% | 0.8% | 6 | 2.3% | 0.8% |
| Limousin | 12 | 1.5% | 1.9% | 6 | 1.1% | 1.9% | 6 | 2.1% | 1.9% | 3 | 1.2% | 2.1% |
| Auvergne | 11 | 1.4% | 1.0% | 6 | 1.2% | 1.1% | 5 | 1.8% | 0.9% | 2 | 0.8% | 0.7% |
| Rhône Alpes | 105 | 13.2% | 2.0% | 65 | 12.7% | 2.6% | 40 | 14.3% | 1.5% | 36 | 12.5% | 1.8% |
| Languedoc Roussillon | 23 | 3.0% | 1.0% | 12 | 2.3% | 1.1% | 12 | 4.2% | 1.0% | 9 | 3.0% | 1.2% |
| Provence Alpes Côte d'Azur, Corse | 51 | 6.4% | 1.2% | 33 | 6.5% | 1.6% | 18 | 6.4% | 0.8% | 25 | 8.6% | 1.7% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 575 | 72.7% | 1.7% | 381 | 74.3% | 2.2% | 194 | 69.6% | 1.1% | 255 | 89.5% | 1.7% |
| Presque tous les jours | 93 | 11.7% | 1.6% | 58 | 11.4% | 2.1% | 35 | 12.4% | 1.1% | 19 | 6.6% | 1.0% |
| 1 à 2 fois par semaine | 48 | 6.1% | 1.9% | 31 | 6.1% | 2.9% | 17 | 6.0% | 1.1% | 6 | 2.1% | 1.2% |
| 1 à 3 fois par mois | 1 | 0.2% | 0.3% | - | - | - | 1 | 0.4% | 0.4% | 1 | 0.4% | 1.8% |
| Moins souvent | 5 | 0.6% | 0.6% | 4 | 0.8% | 1.1% | 1 | 0.2% | 0.2% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 26 | 3.3% | 1.4% | 13 | 2.5% | 1.7% | 13 | 4.7% | 1.2% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 21 | 2.7% | 0.7% | 18 | 3.5% | 1.6% | 3 | 1.1% | 0.2% | - | - | - |
| De 12 000 à moins de 18 000 euros par an | 43 | 5.4% | 0.8% | 33 | 6.5% | 1.4% | 10 | 3.5% | 0.3% | 6 | 2.0% | 0.9% |
| De 18 000 à moins de 24 000 euros par an | 54 | 6.8% | 0.8% | 35 | 6.8% | 1.2% | 19 | 6.7% | 0.5% | 14 | 4.8% | 1.0% |
| De 24 000 à moins de 36 000 euros par an | 151 | 19.1% | 1.3% | 105 | 20.4% | 1.9% | 46 | 16.6% | 0.8% | 41 | 14.5% | 1.2% |
| De 36 000 à moins de 45 000 euros par an | 109 | 13.7% | 1.5% | 66 | 12.8% | 1.8% | 43 | 15.4% | 1.2% | 31 | 10.8% | 1.0% |
| De 45 000 à moins de 65 000 euros par an | 170 | 21.5% | 2.3% | 122 | 23.8% | 3.0% | 48 | 17.4% | 1.5% | 90 | 31.4% | 2.2% |
| 65 000 euros et plus par an | 151 | 19.1% | 3.8% | 92 | 18.0% | 4.1% | 59 | 21.2% | 3.5% | 87 | 30.7% | 3.2% |
| Refus | 57 | 7.2% | 1.7% | 26 | 5.1% | 1.8% | 31 | 11.2% | 1.6% | 11 | 3.8% | 1.0% |
| Ne sait pas | 10 | 1.2% | 0.6% | 3 | 0.7% | 0.5% | 6 | 2.2% | 0.7% | 6 | 1.9% | 1.0% |
