L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2157 | 100.0% | 4.1% | 330 | 100.0% | 1.3% | 1827 | 100.0% | 6.7% | 847 | 100.0% | 4.9% |
| Sexe | ||||||||||||
| Homme | 330 | 15.3% | 1.3% | 330 | 100.0% | 1.3% | - | - | - | 117 | 13.9% | 1.3% |
| Femme | 1827 | 84.7% | 6.7% | - | - | - | 1827 | 100.0% | 6.7% | 730 | 86.1% | 8.5% |
| Age | ||||||||||||
| 15 à 24 ans | 198 | 9.2% | 2.7% | 9 | 2.9% | 0.3% | 188 | 10.3% | 5.2% | 89 | 10.5% | 2.9% |
| 25 à 34 ans | 233 | 10.8% | 3.1% | 28 | 8.4% | 0.7% | 206 | 11.3% | 5.3% | 114 | 13.4% | 3.5% |
| 35 à 49 ans | 555 | 25.8% | 4.5% | 98 | 29.9% | 1.6% | 457 | 25.0% | 7.2% | 343 | 40.5% | 5.4% |
| 50 à 59 ans | 476 | 22.1% | 5.1% | 94 | 28.6% | 2.0% | 382 | 20.9% | 8.2% | 229 | 27.0% | 5.9% |
| 60 ans et plus | 695 | 32.2% | 4.5% | 100 | 30.3% | 1.5% | 594 | 32.5% | 6.9% | 73 | 8.6% | 8.3% |
| Individu | ||||||||||||
| Ménagères | 1629 | 75.5% | 6.9% | - | - | - | 1629 | 89.2% | 6.9% | 648 | 76.5% | 9.2% |
| Personne de référence | 824 | 38.2% | 2.9% | 306 | 92.9% | 1.5% | 518 | 28.3% | 6.5% | 246 | 29.0% | 2.9% |
| Responsable des achats | 1763 | 81.7% | 4.9% | 193 | 58.6% | 1.5% | 1569 | 85.9% | 6.8% | 662 | 78.1% | 6.0% |
| PCS Individu | ||||||||||||
| Agriculteurs | 8 | 0.4% | 1.5% | 1 | 0.4% | 0.4% | 6 | 0.3% | 3.9% | - | - | - |
| Petits patrons | 52 | 2.4% | 3.2% | 14 | 4.2% | 1.2% | 38 | 2.1% | 8.5% | 46 | 5.5% | 3.2% |
| Affaires et Cadres | 247 | 11.5% | 5.0% | 44 | 13.4% | 1.6% | 203 | 11.1% | 9.8% | 216 | 25.4% | 4.9% |
| Professions intermédiaires | 354 | 16.4% | 4.9% | 68 | 20.5% | 1.9% | 287 | 15.7% | 7.8% | 275 | 32.5% | 4.7% |
| Employés | 431 | 20.0% | 5.2% | 42 | 12.9% | 1.9% | 389 | 21.3% | 6.4% | 115 | 13.5% | 6.2% |
| Ouvriers | 112 | 5.2% | 1.8% | 48 | 14.6% | 1.0% | 64 | 3.5% | 4.8% | 14 | 1.7% | 4.0% |
| Retraités | 545 | 25.3% | 4.3% | 85 | 25.9% | 1.4% | 459 | 25.1% | 6.9% | 31 | 3.6% | 14.9% |
| Autres inactifs | 408 | 18.9% | 3.9% | 27 | 8.1% | 0.7% | 381 | 20.9% | 5.7% | 150 | 17.7% | 4.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 25 | 1.2% | 3.4% | 4 | 1.1% | 0.9% | 22 | 1.2% | 6.3% | - | - | - |
| Petits patrons | 150 | 7.0% | 5.7% | 14 | 4.2% | 1.0% | 136 | 7.4% | 10.6% | 150 | 17.7% | 5.7% |
| Affaires et Cadres | 341 | 15.8% | 5.0% | 44 | 13.2% | 1.3% | 297 | 16.3% | 8.7% | 341 | 40.3% | 5.0% |
| Professions intermédiaires | 356 | 16.5% | 4.5% | 60 | 18.2% | 1.5% | 296 | 16.2% | 7.6% | 356 | 42.0% | 4.5% |
| Employés | 234 | 10.9% | 4.3% | 48 | 14.5% | 2.0% | 186 | 10.2% | 6.1% | - | - | - |
| Ouvriers | 297 | 13.8% | 3.1% | 48 | 14.6% | 0.9% | 249 | 13.6% | 5.7% | - | - | - |
| Retraités | 634 | 29.4% | 4.3% | 91 | 27.6% | 1.4% | 543 | 29.7% | 6.7% | - | - | - |
| Autres inactifs | 119 | 5.5% | 2.8% | 22 | 6.6% | 1.4% | 98 | 5.3% | 3.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 392 | 18.2% | 3.9% | 45 | 13.6% | 1.0% | 347 | 19.0% | 6.1% | 87 | 10.2% | 4.8% |
| 2 personnes | 801 | 37.1% | 4.4% | 145 | 44.0% | 1.7% | 656 | 35.9% | 7.0% | 211 | 24.9% | 5.1% |
| 3 personnes | 369 | 17.1% | 4.0% | 52 | 15.8% | 1.1% | 317 | 17.3% | 6.9% | 197 | 23.2% | 5.0% |
| 4 personnes | 406 | 18.8% | 4.4% | 66 | 20.0% | 1.4% | 340 | 18.6% | 7.3% | 249 | 29.4% | 5.1% |
| 5 personnes et + | 190 | 8.8% | 3.4% | 22 | 6.6% | 0.8% | 168 | 9.2% | 6.0% | 104 | 12.3% | 4.1% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 640 | 29.7% | 4.1% | 93 | 28.3% | 1.3% | 547 | 29.9% | 6.7% | 381 | 45.0% | 4.9% |
| Non | 1517 | 70.3% | 4.2% | 236 | 71.7% | 1.3% | 1280 | 70.1% | 6.8% | 466 | 55.0% | 4.9% |
| Habitat | ||||||||||||
| Communes rurales | 398 | 18.4% | 3.3% | 62 | 18.7% | 1.1% | 336 | 18.4% | 5.4% | 140 | 16.5% | 4.3% |
| Agglo. - 20 000 hab | 304 | 14.1% | 3.4% | 51 | 15.3% | 1.2% | 254 | 13.9% | 5.3% | 103 | 12.2% | 4.1% |
| Agglo. 20 000 à 100 000 hab | 304 | 14.1% | 4.4% | 51 | 15.4% | 1.5% | 253 | 13.9% | 7.0% | 108 | 12.7% | 5.8% |
| Agglo. + 100 000 hab | 752 | 34.8% | 4.8% | 117 | 35.5% | 1.6% | 635 | 34.7% | 7.9% | 286 | 33.8% | 5.0% |
| Agglo. Paris | 399 | 18.5% | 4.7% | 49 | 15.0% | 1.2% | 350 | 19.1% | 7.8% | 210 | 24.8% | 5.3% |
| Régions INSEE | ||||||||||||
| Ile de France | 439 | 20.4% | 4.6% | 51 | 15.5% | 1.1% | 388 | 21.3% | 7.7% | 224 | 26.4% | 5.2% |
| Nord Pas de Calais | 137 | 6.4% | 4.3% | 20 | 6.0% | 1.3% | 118 | 6.5% | 7.0% | 35 | 4.2% | 3.6% |
| Lorraine | 64 | 3.0% | 3.3% | 15 | 4.6% | 1.6% | 49 | 2.7% | 4.9% | 20 | 2.3% | 3.7% |
| Alsace | 62 | 2.9% | 4.1% | 15 | 4.6% | 2.1% | 47 | 2.6% | 5.9% | 26 | 3.1% | 5.5% |
| Franche-Comté | 47 | 2.2% | 4.9% | 6 | 1.9% | 1.3% | 41 | 2.2% | 8.3% | 11 | 1.3% | 4.1% |
| Champagne Ardennes | 46 | 2.1% | 4.2% | 10 | 2.9% | 1.8% | 36 | 2.0% | 6.4% | 12 | 1.4% | 4.2% |
| Picardie | 62 | 2.9% | 4.0% | 8 | 2.4% | 1.1% | 54 | 3.0% | 6.8% | 20 | 2.4% | 4.8% |
| Bourgogne | 40 | 1.8% | 2.9% | 9 | 2.8% | 1.4% | 31 | 1.7% | 4.3% | 18 | 2.1% | 5.3% |
| Haute Normandie | 64 | 3.0% | 4.3% | 14 | 4.3% | 2.0% | 50 | 2.7% | 6.4% | 21 | 2.4% | 4.6% |
| Basse Normandie | 43 | 2.0% | 3.6% | 5 | 1.6% | 0.9% | 38 | 2.1% | 6.0% | 14 | 1.7% | 4.3% |
| Centre | 73 | 3.4% | 3.5% | 12 | 3.8% | 1.2% | 61 | 3.3% | 5.6% | 28 | 3.3% | 4.2% |
| Pays de Loire | 72 | 3.3% | 2.4% | 13 | 4.0% | 0.9% | 59 | 3.2% | 3.8% | 25 | 3.0% | 2.7% |
| Bretagne | 119 | 5.5% | 4.4% | 11 | 3.3% | 0.8% | 108 | 5.9% | 7.7% | 60 | 7.0% | 7.9% |
| Poitou Charentes | 59 | 2.7% | 4.0% | 13 | 4.0% | 1.9% | 46 | 2.5% | 5.9% | 25 | 3.0% | 6.9% |
| Aquitaine | 124 | 5.7% | 4.4% | 22 | 6.8% | 1.7% | 101 | 5.5% | 6.9% | 30 | 3.6% | 3.6% |
| Midi Pyrénées | 120 | 5.6% | 4.9% | 20 | 6.2% | 1.7% | 100 | 5.4% | 7.8% | 44 | 5.2% | 5.6% |
| Limousin | 32 | 1.5% | 5.2% | 8 | 2.6% | 2.9% | 24 | 1.3% | 7.4% | 8 | 1.0% | 5.1% |
| Auvergne | 54 | 2.5% | 4.8% | 3 | 1.0% | 0.6% | 51 | 2.8% | 8.7% | 23 | 2.7% | 7.1% |
| Rhône Alpes | 188 | 8.7% | 3.6% | 18 | 5.5% | 0.7% | 170 | 9.3% | 6.3% | 65 | 7.7% | 3.3% |
| Languedoc Roussillon | 113 | 5.2% | 4.9% | 17 | 5.1% | 1.5% | 96 | 5.2% | 7.9% | 52 | 6.2% | 7.6% |
| Provence Alpes Côte d'Azur, Corse | 197 | 9.1% | 4.5% | 37 | 11.1% | 1.8% | 160 | 8.8% | 7.0% | 85 | 10.1% | 5.8% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1521 | 70.5% | 4.4% | 241 | 73.2% | 1.4% | 1280 | 70.0% | 7.4% | 703 | 82.9% | 4.8% |
| Presque tous les jours | 248 | 11.5% | 4.2% | 31 | 9.3% | 1.1% | 218 | 11.9% | 6.8% | 88 | 10.4% | 4.8% |
| 1 à 2 fois par semaine | 117 | 5.4% | 4.6% | 17 | 5.2% | 1.6% | 100 | 5.5% | 6.7% | 29 | 3.4% | 5.5% |
| 1 à 3 fois par mois | 23 | 1.0% | 4.7% | 3 | 0.8% | 1.4% | 20 | 1.1% | 6.9% | 4 | 0.5% | 6.1% |
| Moins souvent | 29 | 1.4% | 4.0% | 3 | 0.9% | 0.8% | 26 | 1.4% | 7.3% | 13 | 1.5% | 26.6% |
| Jamais | 3 | 0.1% | 3.9% | 1 | 0.2% | 1.7% | 2 | 0.1% | 6.9% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 62 | 2.9% | 3.4% | 5 | 1.4% | 0.6% | 58 | 3.2% | 5.3% | 16 | 1.8% | 8.0% |
| De 9 000 à moins de 12 000 euros par an | 119 | 5.5% | 4.0% | 22 | 6.6% | 1.9% | 97 | 5.3% | 5.3% | 10 | 1.2% | 4.4% |
| De 12 000 à moins de 18 000 euros par an | 182 | 8.5% | 3.3% | 22 | 6.6% | 0.9% | 160 | 8.8% | 5.1% | 24 | 2.8% | 3.8% |
| De 18 000 à moins de 24 000 euros par an | 224 | 10.4% | 3.3% | 16 | 4.9% | 0.5% | 208 | 11.4% | 5.5% | 45 | 5.4% | 3.4% |
| De 24 000 à moins de 36 000 euros par an | 428 | 19.9% | 3.7% | 73 | 22.1% | 1.3% | 356 | 19.5% | 5.9% | 139 | 16.5% | 4.0% |
| De 36 000 à moins de 45 000 euros par an | 306 | 14.2% | 4.3% | 50 | 15.3% | 1.4% | 255 | 14.0% | 7.4% | 137 | 16.2% | 4.6% |
| De 45 000 à moins de 65 000 euros par an | 361 | 16.7% | 4.9% | 77 | 23.4% | 1.9% | 284 | 15.5% | 8.7% | 215 | 25.3% | 5.3% |
| 65 000 euros et plus par an | 223 | 10.3% | 5.6% | 38 | 11.5% | 1.7% | 185 | 10.1% | 10.9% | 148 | 17.5% | 5.4% |
| Refus | 195 | 9.0% | 5.7% | 17 | 5.1% | 1.2% | 178 | 9.7% | 9.2% | 85 | 10.1% | 7.6% |
| Ne sait pas | 57 | 2.6% | 3.4% | 10 | 3.0% | 1.4% | 47 | 2.5% | 5.1% | 28 | 3.3% | 4.8% |
