L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 514 | 100.0% | 1.0% | 312 | 100.0% | 1.2% | 203 | 100.0% | 0.7% | 297 | 100.0% | 1.7% |
| Sexe | ||||||||||||
| Homme | 312 | 60.6% | 1.2% | 312 | 100.0% | 1.2% | - | - | - | 174 | 58.7% | 2.0% |
| Femme | 203 | 39.4% | 0.7% | - | - | - | 203 | 100.0% | 0.7% | 122 | 41.3% | 1.4% |
| Age | ||||||||||||
| 15 à 24 ans | 85 | 16.5% | 1.2% | 52 | 16.7% | 1.4% | 33 | 16.2% | 0.9% | 39 | 13.1% | 1.3% |
| 25 à 34 ans | 96 | 18.7% | 1.3% | 64 | 20.5% | 1.7% | 32 | 15.8% | 0.8% | 62 | 21.0% | 1.9% |
| 35 à 49 ans | 159 | 31.0% | 1.3% | 103 | 33.2% | 1.7% | 56 | 27.5% | 0.9% | 124 | 41.6% | 2.0% |
| 50 à 59 ans | 106 | 20.6% | 1.1% | 67 | 21.4% | 1.4% | 40 | 19.5% | 0.8% | 57 | 19.3% | 1.5% |
| 60 ans et plus | 68 | 13.3% | 0.4% | 26 | 8.2% | 0.4% | 43 | 21.0% | 0.5% | 15 | 5.0% | 1.7% |
| Individu | ||||||||||||
| Ménagères | 167 | 32.5% | 0.7% | - | - | - | 167 | 82.4% | 0.7% | 105 | 35.4% | 1.5% |
| Personne de référence | 301 | 58.5% | 1.1% | 245 | 78.6% | 1.2% | 56 | 27.6% | 0.7% | 182 | 61.2% | 2.2% |
| Responsable des achats | 351 | 68.3% | 1.0% | 188 | 60.2% | 1.4% | 164 | 80.8% | 0.7% | 192 | 64.9% | 1.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 3 | 0.5% | 0.5% | - | - | - | 3 | 1.3% | 1.6% | - | - | - |
| Petits patrons | 43 | 8.4% | 2.7% | 32 | 10.3% | 2.8% | 11 | 5.6% | 2.5% | 40 | 13.5% | 2.8% |
| Affaires et Cadres | 132 | 25.7% | 2.7% | 84 | 27.1% | 3.0% | 48 | 23.6% | 2.3% | 123 | 41.4% | 2.8% |
| Professions intermédiaires | 96 | 18.6% | 1.3% | 52 | 16.8% | 1.5% | 44 | 21.5% | 1.2% | 78 | 26.2% | 1.3% |
| Employés | 66 | 12.9% | 0.8% | 39 | 12.4% | 1.7% | 28 | 13.7% | 0.5% | 23 | 7.6% | 1.2% |
| Ouvriers | 30 | 5.7% | 0.5% | 28 | 9.0% | 0.6% | 2 | 0.8% | 0.1% | 5 | 1.6% | 1.3% |
| Retraités | 44 | 8.5% | 0.3% | 18 | 5.8% | 0.3% | 26 | 12.6% | 0.4% | 2 | 0.6% | 0.9% |
| Autres inactifs | 101 | 19.7% | 1.0% | 58 | 18.7% | 1.6% | 43 | 21.1% | 0.6% | 27 | 9.0% | 0.8% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 3 | 0.5% | 0.3% | - | - | - | 3 | 1.3% | 0.7% | - | - | - |
| Petits patrons | 48 | 9.3% | 1.8% | 32 | 10.2% | 2.4% | 16 | 8.0% | 1.3% | 48 | 16.2% | 1.8% |
| Affaires et Cadres | 157 | 30.6% | 2.3% | 91 | 29.1% | 2.6% | 67 | 32.8% | 2.0% | 157 | 53.0% | 2.3% |
| Professions intermédiaires | 91 | 17.8% | 1.2% | 52 | 16.5% | 1.3% | 40 | 19.6% | 1.0% | 91 | 30.8% | 1.2% |
| Employés | 56 | 10.9% | 1.0% | 39 | 12.4% | 1.6% | 17 | 8.5% | 0.6% | - | - | - |
| Ouvriers | 51 | 10.0% | 0.5% | 39 | 12.5% | 0.8% | 12 | 6.2% | 0.3% | - | - | - |
| Retraités | 58 | 11.3% | 0.4% | 23 | 7.5% | 0.3% | 35 | 17.0% | 0.4% | - | - | - |
| Autres inactifs | 50 | 9.7% | 1.2% | 37 | 11.7% | 2.3% | 13 | 6.6% | 0.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 78 | 15.1% | 0.8% | 36 | 11.7% | 0.8% | 41 | 20.3% | 0.7% | 39 | 13.0% | 2.1% |
| 2 personnes | 156 | 30.3% | 0.9% | 95 | 30.3% | 1.1% | 61 | 30.1% | 0.6% | 65 | 21.9% | 1.6% |
| 3 personnes | 94 | 18.2% | 1.0% | 58 | 18.5% | 1.2% | 36 | 17.8% | 0.8% | 70 | 23.6% | 1.8% |
| 4 personnes | 118 | 23.0% | 1.3% | 74 | 23.6% | 1.6% | 45 | 22.1% | 1.0% | 86 | 29.0% | 1.7% |
| 5 personnes et + | 69 | 13.4% | 1.3% | 50 | 15.9% | 1.8% | 19 | 9.6% | 0.7% | 37 | 12.5% | 1.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 195 | 37.9% | 1.3% | 129 | 41.4% | 1.7% | 66 | 32.5% | 0.8% | 134 | 45.2% | 1.7% |
| Non | 319 | 62.1% | 0.9% | 183 | 58.6% | 1.0% | 137 | 67.5% | 0.7% | 163 | 54.8% | 1.7% |
| Habitat | ||||||||||||
| Communes rurales | 60 | 11.8% | 0.5% | 35 | 11.2% | 0.6% | 25 | 12.6% | 0.4% | 32 | 10.7% | 1.0% |
| Agglo. - 20 000 hab | 67 | 13.1% | 0.7% | 43 | 13.8% | 1.0% | 24 | 11.9% | 0.5% | 52 | 17.5% | 2.0% |
| Agglo. 20 000 à 100 000 hab | 57 | 11.2% | 0.8% | 33 | 10.6% | 1.0% | 24 | 12.0% | 0.7% | 32 | 10.8% | 1.7% |
| Agglo. + 100 000 hab | 159 | 30.9% | 1.0% | 92 | 29.4% | 1.2% | 67 | 33.3% | 0.8% | 91 | 30.6% | 1.6% |
| Agglo. Paris | 170 | 33.1% | 2.0% | 109 | 35.0% | 2.7% | 61 | 30.2% | 1.4% | 90 | 30.4% | 2.3% |
| Régions INSEE | ||||||||||||
| Ile de France | 185 | 35.9% | 1.9% | 118 | 38.0% | 2.6% | 66 | 32.7% | 1.3% | 102 | 34.4% | 2.3% |
| Nord Pas de Calais | 22 | 4.3% | 0.7% | 13 | 4.1% | 0.8% | 9 | 4.6% | 0.6% | 11 | 3.6% | 1.1% |
| Lorraine | 17 | 3.3% | 0.9% | 4 | 1.2% | 0.4% | 13 | 6.6% | 1.3% | 8 | 2.7% | 1.5% |
| Alsace | 14 | 2.7% | 0.9% | 9 | 2.9% | 1.2% | 5 | 2.4% | 0.6% | 9 | 2.9% | 1.8% |
| Franche-Comté | 11 | 2.1% | 1.1% | 10 | 3.2% | 2.1% | 1 | 0.4% | 0.2% | 8 | 2.8% | 3.1% |
| Champagne Ardennes | 5 | 0.9% | 0.4% | 1 | 0.4% | 0.2% | 3 | 1.7% | 0.6% | 4 | 1.4% | 1.4% |
| Picardie | 15 | 2.9% | 1.0% | 8 | 2.7% | 1.1% | 7 | 3.3% | 0.8% | 8 | 2.5% | 1.8% |
| Bourgogne | 6 | 1.2% | 0.5% | 6 | 2.0% | 1.0% | - | - | - | 4 | 1.4% | 1.2% |
| Haute Normandie | 9 | 1.8% | 0.6% | 3 | 0.9% | 0.4% | 6 | 3.1% | 0.8% | 4 | 1.3% | 0.8% |
| Basse Normandie | 7 | 1.3% | 0.6% | 4 | 1.4% | 0.7% | 2 | 1.2% | 0.4% | 5 | 1.6% | 1.4% |
| Centre | 16 | 3.1% | 0.8% | 11 | 3.4% | 1.1% | 5 | 2.5% | 0.5% | 9 | 3.1% | 1.4% |
| Pays de Loire | 17 | 3.4% | 0.6% | 13 | 4.3% | 0.9% | 4 | 1.9% | 0.3% | 8 | 2.6% | 0.8% |
| Bretagne | 11 | 2.1% | 0.4% | 5 | 1.7% | 0.4% | 5 | 2.6% | 0.4% | 11 | 3.6% | 1.4% |
| Poitou Charentes | 13 | 2.6% | 0.9% | 8 | 2.7% | 1.2% | 5 | 2.5% | 0.6% | 6 | 2.1% | 1.7% |
| Aquitaine | 26 | 5.1% | 0.9% | 14 | 4.5% | 1.1% | 12 | 6.1% | 0.9% | 14 | 4.9% | 1.7% |
| Midi Pyrénées | 19 | 3.6% | 0.8% | 13 | 4.1% | 1.1% | 6 | 3.0% | 0.5% | 7 | 2.4% | 0.9% |
| Limousin | 7 | 1.4% | 1.2% | 5 | 1.6% | 1.7% | 2 | 1.1% | 0.7% | 2 | 0.6% | 1.0% |
| Auvergne | 7 | 1.3% | 0.6% | 3 | 1.0% | 0.6% | 3 | 1.7% | 0.6% | 5 | 1.6% | 1.5% |
| Rhône Alpes | 58 | 11.3% | 1.1% | 31 | 9.9% | 1.2% | 27 | 13.5% | 1.0% | 34 | 11.5% | 1.8% |
| Languedoc Roussillon | 18 | 3.6% | 0.8% | 15 | 4.8% | 1.4% | 3 | 1.7% | 0.3% | 17 | 5.7% | 2.4% |
| Provence Alpes Côte d'Azur, Corse | 31 | 5.9% | 0.7% | 16 | 5.1% | 0.8% | 15 | 7.2% | 0.6% | 21 | 7.2% | 1.5% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 429 | 83.5% | 1.2% | 274 | 87.9% | 1.6% | 155 | 76.7% | 0.9% | 276 | 92.9% | 1.9% |
| Presque tous les jours | 36 | 7.1% | 0.6% | 17 | 5.5% | 0.6% | 19 | 9.5% | 0.6% | 15 | 5.0% | 0.8% |
| 1 à 2 fois par semaine | 11 | 2.1% | 0.4% | 3 | 0.9% | 0.3% | 8 | 3.9% | 0.5% | 4 | 1.4% | 0.8% |
| 1 à 3 fois par mois | 3 | 0.6% | 0.6% | - | - | - | 3 | 1.4% | 1.0% | 1 | 0.4% | 1.9% |
| Moins souvent | 1 | 0.3% | 0.2% | - | - | - | 1 | 0.7% | 0.4% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 28 | 5.4% | 1.5% | 15 | 4.8% | 2.0% | 13 | 6.4% | 1.2% | 3 | 1.0% | 1.6% |
| De 9 000 à moins de 12 000 euros par an | 10 | 2.0% | 0.3% | 8 | 2.4% | 0.7% | 3 | 1.4% | 0.2% | 3 | 1.0% | 1.2% |
| De 12 000 à moins de 18 000 euros par an | 40 | 7.8% | 0.7% | 32 | 10.3% | 1.3% | 8 | 3.9% | 0.3% | 3 | 1.0% | 0.5% |
| De 18 000 à moins de 24 000 euros par an | 37 | 7.2% | 0.5% | 21 | 6.9% | 0.7% | 16 | 7.8% | 0.4% | 15 | 5.2% | 1.1% |
| De 24 000 à moins de 36 000 euros par an | 95 | 18.5% | 0.8% | 62 | 19.7% | 1.1% | 33 | 16.5% | 0.6% | 46 | 15.6% | 1.3% |
| De 36 000 à moins de 45 000 euros par an | 49 | 9.6% | 0.7% | 27 | 8.7% | 0.7% | 22 | 10.9% | 0.6% | 35 | 11.9% | 1.2% |
| De 45 000 à moins de 65 000 euros par an | 107 | 20.9% | 1.5% | 67 | 21.6% | 1.6% | 40 | 19.8% | 1.2% | 81 | 27.3% | 2.0% |
| 65 000 euros et plus par an | 106 | 20.6% | 2.7% | 63 | 20.1% | 2.8% | 43 | 21.4% | 2.6% | 90 | 30.4% | 3.3% |
| Refus | 36 | 7.0% | 1.1% | 12 | 3.9% | 0.8% | 24 | 11.8% | 1.2% | 14 | 4.8% | 1.3% |
| Ne sait pas | 5 | 1.0% | 0.3% | 5 | 1.6% | 0.7% | 0 | 0.2% | - | 5 | 1.8% | 0.9% |
