L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1840 | 100.0% | 3.5% | 468 | 100.0% | 1.9% | 1372 | 100.0% | 5.1% | 395 | 100.0% | 2.3% |
| Sexe | ||||||||||||
| Homme | 468 | 25.4% | 1.9% | 468 | 100.0% | 1.9% | - | - | - | 94 | 23.9% | 1.1% |
| Femme | 1372 | 74.6% | 5.1% | - | - | - | 1372 | 100.0% | 5.1% | 301 | 76.1% | 3.5% |
| Age | ||||||||||||
| 15 à 24 ans | 185 | 10.1% | 2.5% | 45 | 9.5% | 1.2% | 140 | 10.2% | 3.9% | 51 | 13.0% | 1.7% |
| 25 à 34 ans | 181 | 9.8% | 2.4% | 43 | 9.2% | 1.2% | 138 | 10.1% | 3.6% | 51 | 12.9% | 1.6% |
| 35 à 49 ans | 327 | 17.8% | 2.6% | 76 | 16.3% | 1.2% | 250 | 18.2% | 4.0% | 136 | 34.5% | 2.2% |
| 50 à 59 ans | 409 | 22.2% | 4.4% | 126 | 26.9% | 2.7% | 283 | 20.6% | 6.1% | 117 | 29.5% | 3.0% |
| 60 ans et plus | 738 | 40.1% | 4.8% | 178 | 38.0% | 2.6% | 560 | 40.8% | 6.5% | 40 | 10.0% | 4.5% |
| Individu | ||||||||||||
| Ménagères | 1229 | 66.8% | 5.2% | - | - | - | 1229 | 89.6% | 5.2% | 255 | 64.5% | 3.6% |
| Personne de référence | 836 | 45.4% | 2.9% | 410 | 87.5% | 2.0% | 426 | 31.0% | 5.4% | 137 | 34.7% | 1.6% |
| Responsable des achats | 1428 | 77.6% | 4.0% | 247 | 52.8% | 1.9% | 1181 | 86.1% | 5.2% | 280 | 71.0% | 2.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 8 | 0.4% | 1.5% | 0 | 0.1% | 0.1% | 7 | 0.5% | 4.5% | - | - | - |
| Petits patrons | 32 | 1.7% | 2.0% | 16 | 3.3% | 1.4% | 16 | 1.2% | 3.7% | 25 | 6.4% | 1.7% |
| Affaires et Cadres | 66 | 3.6% | 1.4% | 22 | 4.7% | 0.8% | 44 | 3.2% | 2.2% | 58 | 14.8% | 1.3% |
| Professions intermédiaires | 188 | 10.2% | 2.6% | 52 | 11.0% | 1.5% | 137 | 10.0% | 3.7% | 136 | 34.4% | 2.3% |
| Employés | 389 | 21.1% | 4.7% | 32 | 6.9% | 1.5% | 356 | 26.0% | 5.8% | 78 | 19.8% | 4.2% |
| Ouvriers | 178 | 9.7% | 2.8% | 106 | 22.6% | 2.1% | 72 | 5.3% | 5.4% | 10 | 2.6% | 2.9% |
| Retraités | 612 | 33.2% | 4.8% | 172 | 36.7% | 2.8% | 440 | 32.1% | 6.6% | 16 | 4.0% | 7.6% |
| Autres inactifs | 367 | 20.0% | 3.5% | 69 | 14.7% | 1.8% | 298 | 21.7% | 4.4% | 71 | 18.1% | 2.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 10 | 0.5% | 1.3% | 0 | 0.1% | 0.1% | 10 | 0.7% | 2.8% | - | - | - |
| Petits patrons | 67 | 3.7% | 2.6% | 16 | 3.5% | 1.2% | 51 | 3.7% | 4.0% | 67 | 17.0% | 2.6% |
| Affaires et Cadres | 128 | 6.9% | 1.9% | 24 | 5.2% | 0.7% | 103 | 7.5% | 3.0% | 128 | 32.3% | 1.9% |
| Professions intermédiaires | 200 | 10.9% | 2.5% | 54 | 11.5% | 1.3% | 146 | 10.7% | 3.8% | 200 | 50.6% | 2.5% |
| Employés | 188 | 10.2% | 3.5% | 40 | 8.5% | 1.7% | 148 | 10.8% | 4.8% | - | - | - |
| Ouvriers | 379 | 20.6% | 4.0% | 104 | 22.1% | 2.0% | 275 | 20.0% | 6.2% | - | - | - |
| Retraités | 694 | 37.7% | 4.7% | 187 | 39.9% | 2.8% | 507 | 37.0% | 6.2% | - | - | - |
| Autres inactifs | 175 | 9.5% | 4.2% | 43 | 9.2% | 2.7% | 132 | 9.6% | 5.0% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 376 | 20.4% | 3.7% | 63 | 13.4% | 1.4% | 313 | 22.8% | 5.5% | 34 | 8.6% | 1.9% |
| 2 personnes | 753 | 40.9% | 4.2% | 215 | 46.0% | 2.5% | 538 | 39.2% | 5.7% | 107 | 27.1% | 2.6% |
| 3 personnes | 300 | 16.3% | 3.3% | 89 | 19.0% | 1.9% | 211 | 15.4% | 4.6% | 78 | 19.7% | 2.0% |
| 4 personnes | 230 | 12.5% | 2.5% | 52 | 11.0% | 1.1% | 179 | 13.0% | 3.8% | 107 | 27.1% | 2.2% |
| 5 personnes et + | 181 | 9.8% | 3.3% | 49 | 10.5% | 1.8% | 132 | 9.6% | 4.7% | 69 | 17.5% | 2.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 425 | 23.1% | 2.7% | 103 | 22.0% | 1.4% | 322 | 23.5% | 3.9% | 172 | 43.6% | 2.2% |
| Non | 1415 | 76.9% | 3.9% | 365 | 78.0% | 2.1% | 1050 | 76.5% | 5.5% | 223 | 56.4% | 2.3% |
| Habitat | ||||||||||||
| Communes rurales | 423 | 23.0% | 3.5% | 107 | 23.0% | 1.9% | 316 | 23.0% | 5.1% | 91 | 22.9% | 2.8% |
| Agglo. - 20 000 hab | 337 | 18.3% | 3.7% | 86 | 18.3% | 2.0% | 251 | 18.3% | 5.2% | 64 | 16.1% | 2.5% |
| Agglo. 20 000 à 100 000 hab | 309 | 16.8% | 4.4% | 90 | 19.2% | 2.7% | 219 | 16.0% | 6.1% | 54 | 13.6% | 2.9% |
| Agglo. + 100 000 hab | 524 | 28.5% | 3.4% | 128 | 27.4% | 1.7% | 395 | 28.8% | 5.0% | 106 | 26.9% | 1.9% |
| Agglo. Paris | 247 | 13.4% | 2.9% | 57 | 12.1% | 1.4% | 191 | 13.9% | 4.3% | 80 | 20.4% | 2.0% |
| Régions INSEE | ||||||||||||
| Ile de France | 276 | 15.0% | 2.9% | 63 | 13.4% | 1.4% | 213 | 15.6% | 4.3% | 92 | 23.3% | 2.1% |
| Nord Pas de Calais | 119 | 6.5% | 3.7% | 35 | 7.5% | 2.3% | 84 | 6.1% | 4.9% | 21 | 5.4% | 2.2% |
| Lorraine | 61 | 3.3% | 3.2% | 12 | 2.6% | 1.3% | 49 | 3.6% | 5.0% | 12 | 3.1% | 2.3% |
| Alsace | 49 | 2.6% | 3.2% | 20 | 4.4% | 2.7% | 28 | 2.1% | 3.6% | 7 | 1.8% | 1.5% |
| Franche-Comté | 34 | 1.9% | 3.6% | 8 | 1.8% | 1.8% | 26 | 1.9% | 5.3% | 5 | 1.3% | 1.8% |
| Champagne Ardennes | 42 | 2.3% | 3.8% | 10 | 2.2% | 1.9% | 32 | 2.3% | 5.6% | 11 | 2.9% | 3.8% |
| Picardie | 69 | 3.7% | 4.5% | 19 | 4.0% | 2.5% | 50 | 3.6% | 6.3% | 10 | 2.5% | 2.3% |
| Bourgogne | 63 | 3.4% | 4.6% | 16 | 3.4% | 2.4% | 47 | 3.4% | 6.6% | 17 | 4.3% | 5.0% |
| Haute Normandie | 56 | 3.0% | 3.7% | 20 | 4.3% | 2.8% | 35 | 2.6% | 4.5% | 10 | 2.6% | 2.3% |
| Basse Normandie | 42 | 2.3% | 3.4% | 14 | 2.9% | 2.4% | 28 | 2.0% | 4.4% | 5 | 1.3% | 1.6% |
| Centre | 71 | 3.9% | 3.4% | 22 | 4.8% | 2.2% | 49 | 3.6% | 4.5% | 15 | 3.8% | 2.3% |
| Pays de Loire | 78 | 4.2% | 2.6% | 14 | 2.9% | 1.0% | 64 | 4.7% | 4.2% | 16 | 4.1% | 1.7% |
| Bretagne | 89 | 4.8% | 3.3% | 18 | 3.8% | 1.4% | 71 | 5.2% | 5.1% | 10 | 2.6% | 1.4% |
| Poitou Charentes | 47 | 2.6% | 3.1% | 13 | 2.8% | 1.8% | 34 | 2.5% | 4.4% | 10 | 2.6% | 2.8% |
| Aquitaine | 113 | 6.2% | 4.1% | 27 | 5.7% | 2.0% | 86 | 6.3% | 5.9% | 20 | 5.0% | 2.3% |
| Midi Pyrénées | 98 | 5.3% | 3.9% | 24 | 5.2% | 2.0% | 73 | 5.3% | 5.7% | 19 | 4.9% | 2.5% |
| Limousin | 31 | 1.7% | 5.0% | 12 | 2.6% | 4.1% | 19 | 1.4% | 5.8% | 3 | 0.9% | 2.1% |
| Auvergne | 44 | 2.4% | 3.9% | 9 | 2.0% | 1.7% | 35 | 2.5% | 5.9% | 11 | 2.7% | 3.3% |
| Rhône Alpes | 185 | 10.1% | 3.5% | 33 | 7.0% | 1.3% | 153 | 11.1% | 5.6% | 50 | 12.7% | 2.6% |
| Languedoc Roussillon | 91 | 4.9% | 3.9% | 20 | 4.3% | 1.8% | 71 | 5.1% | 5.8% | 15 | 3.8% | 2.2% |
| Provence Alpes Côte d'Azur, Corse | 184 | 10.0% | 4.2% | 58 | 12.5% | 2.8% | 125 | 9.1% | 5.4% | 33 | 8.5% | 2.3% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1140 | 62.0% | 3.3% | 284 | 60.6% | 1.6% | 856 | 62.4% | 4.9% | 292 | 74.0% | 2.0% |
| Presque tous les jours | 230 | 12.5% | 3.9% | 53 | 11.3% | 1.9% | 177 | 12.9% | 5.5% | 48 | 12.1% | 2.6% |
| 1 à 2 fois par semaine | 110 | 6.0% | 4.3% | 25 | 5.4% | 2.3% | 85 | 6.2% | 5.7% | 31 | 7.8% | 5.9% |
| 1 à 3 fois par mois | 23 | 1.2% | 4.7% | 3 | 0.6% | 1.3% | 20 | 1.5% | 7.0% | 5 | 1.4% | 8.1% |
| Moins souvent | 56 | 3.0% | 7.7% | 13 | 2.7% | 3.5% | 43 | 3.1% | 12.0% | 11 | 2.7% | 22.3% |
| Jamais | 12 | 0.7% | 17.4% | 6 | 1.4% | 15.8% | 6 | 0.4% | 19.6% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 89 | 4.8% | 4.9% | 16 | 3.4% | 2.2% | 73 | 5.3% | 6.8% | 3 | 0.8% | 1.7% |
| De 9 000 à moins de 12 000 euros par an | 127 | 6.9% | 4.3% | 38 | 8.2% | 3.3% | 89 | 6.5% | 4.8% | 12 | 3.0% | 5.0% |
| De 12 000 à moins de 18 000 euros par an | 237 | 12.9% | 4.3% | 41 | 8.7% | 1.7% | 197 | 14.3% | 6.3% | 25 | 6.3% | 3.9% |
| De 18 000 à moins de 24 000 euros par an | 276 | 15.0% | 4.1% | 72 | 15.3% | 2.4% | 204 | 14.9% | 5.4% | 35 | 8.9% | 2.6% |
| De 24 000 à moins de 36 000 euros par an | 417 | 22.7% | 3.6% | 120 | 25.5% | 2.2% | 298 | 21.7% | 4.9% | 101 | 25.5% | 2.9% |
| De 36 000 à moins de 45 000 euros par an | 243 | 13.2% | 3.4% | 68 | 14.5% | 1.8% | 176 | 12.8% | 5.1% | 61 | 15.3% | 2.1% |
| De 45 000 à moins de 65 000 euros par an | 197 | 10.7% | 2.7% | 68 | 14.5% | 1.7% | 129 | 9.4% | 4.0% | 77 | 19.6% | 1.9% |
| 65 000 euros et plus par an | 77 | 4.2% | 1.9% | 16 | 3.4% | 0.7% | 61 | 4.4% | 3.6% | 40 | 10.1% | 1.5% |
| Refus | 124 | 6.7% | 3.6% | 16 | 3.5% | 1.1% | 107 | 7.8% | 5.5% | 26 | 6.5% | 2.3% |
| Ne sait pas | 53 | 2.9% | 3.2% | 14 | 3.0% | 1.9% | 39 | 2.9% | 4.3% | 16 | 4.0% | 2.7% |
