L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1527 | 100.0% | 2.9% | 585 | 100.0% | 2.3% | 942 | 100.0% | 3.5% | 351 | 100.0% | 2.0% |
| Sexe | ||||||||||||
| Homme | 585 | 38.3% | 2.3% | 585 | 100.0% | 2.3% | - | - | - | 140 | 39.8% | 1.6% |
| Femme | 942 | 61.7% | 3.5% | - | - | - | 942 | 100.0% | 3.5% | 211 | 60.2% | 2.5% |
| Age | ||||||||||||
| 15 à 24 ans | 57 | 3.7% | 0.8% | 19 | 3.3% | 0.5% | 38 | 4.0% | 1.1% | 10 | 2.9% | 0.3% |
| 25 à 34 ans | 168 | 11.0% | 2.2% | 60 | 10.3% | 1.6% | 108 | 11.5% | 2.8% | 56 | 15.8% | 1.7% |
| 35 à 49 ans | 366 | 24.0% | 2.9% | 134 | 23.0% | 2.2% | 232 | 24.6% | 3.7% | 157 | 44.8% | 2.5% |
| 50 à 59 ans | 375 | 24.6% | 4.0% | 162 | 27.7% | 3.5% | 213 | 22.7% | 4.6% | 112 | 32.0% | 2.9% |
| 60 ans et plus | 560 | 36.7% | 3.6% | 209 | 35.8% | 3.1% | 351 | 37.2% | 4.0% | 16 | 4.5% | 1.8% |
| Individu | ||||||||||||
| Ménagères | 894 | 58.5% | 3.8% | - | - | - | 894 | 94.9% | 3.8% | 198 | 56.3% | 2.8% |
| Personne de référence | 750 | 49.1% | 2.6% | 539 | 92.0% | 2.6% | 212 | 22.5% | 2.7% | 173 | 49.1% | 2.1% |
| Responsable des achats | 1203 | 78.8% | 3.3% | 346 | 59.1% | 2.6% | 857 | 91.0% | 3.7% | 264 | 75.2% | 2.4% |
| PCS Individu | ||||||||||||
| Agriculteurs | 53 | 3.5% | 10.5% | 30 | 5.1% | 8.7% | 23 | 2.4% | 14.4% | 4 | 1.0% | 26.0% |
| Petits patrons | 50 | 3.3% | 3.1% | 26 | 4.4% | 2.3% | 24 | 2.6% | 5.4% | 42 | 11.9% | 2.9% |
| Affaires et Cadres | 83 | 5.4% | 1.7% | 41 | 7.0% | 1.4% | 42 | 4.4% | 2.0% | 72 | 20.4% | 1.6% |
| Professions intermédiaires | 210 | 13.8% | 2.9% | 80 | 13.6% | 2.3% | 130 | 13.8% | 3.6% | 137 | 39.1% | 2.4% |
| Employés | 252 | 16.5% | 3.0% | 37 | 6.3% | 1.7% | 215 | 22.9% | 3.5% | 54 | 15.3% | 2.9% |
| Ouvriers | 189 | 12.4% | 3.0% | 131 | 22.4% | 2.6% | 58 | 6.1% | 4.3% | 10 | 2.9% | 2.9% |
| Retraités | 469 | 30.7% | 3.7% | 190 | 32.4% | 3.1% | 279 | 29.6% | 4.2% | 1 | 0.4% | 0.7% |
| Autres inactifs | 222 | 14.5% | 2.1% | 51 | 8.8% | 1.4% | 171 | 18.1% | 2.5% | 32 | 9.0% | 1.0% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 61 | 4.0% | 8.1% | 29 | 5.0% | 7.1% | 31 | 3.3% | 9.1% | - | - | - |
| Petits patrons | 73 | 4.8% | 2.8% | 23 | 3.9% | 1.7% | 50 | 5.4% | 3.9% | 73 | 20.9% | 2.8% |
| Affaires et Cadres | 108 | 7.1% | 1.6% | 43 | 7.4% | 1.3% | 65 | 6.9% | 1.9% | 108 | 30.7% | 1.6% |
| Professions intermédiaires | 170 | 11.1% | 2.2% | 74 | 12.6% | 1.8% | 96 | 10.2% | 2.5% | 170 | 48.4% | 2.2% |
| Employés | 148 | 9.7% | 2.7% | 35 | 5.9% | 1.5% | 114 | 12.1% | 3.7% | - | - | - |
| Ouvriers | 287 | 18.8% | 3.0% | 127 | 21.6% | 2.5% | 161 | 17.0% | 3.6% | - | - | - |
| Retraités | 560 | 36.7% | 3.8% | 204 | 34.9% | 3.0% | 356 | 37.8% | 4.4% | - | - | - |
| Autres inactifs | 119 | 7.8% | 2.8% | 50 | 8.6% | 3.2% | 69 | 7.3% | 2.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 253 | 16.6% | 2.5% | 98 | 16.7% | 2.2% | 156 | 16.5% | 2.8% | 43 | 12.3% | 2.4% |
| 2 personnes | 647 | 42.4% | 3.6% | 233 | 39.9% | 2.7% | 414 | 43.9% | 4.4% | 85 | 24.2% | 2.1% |
| 3 personnes | 227 | 14.9% | 2.5% | 84 | 14.4% | 1.8% | 143 | 15.2% | 3.1% | 79 | 22.6% | 2.0% |
| 4 personnes | 241 | 15.8% | 2.6% | 104 | 17.8% | 2.3% | 136 | 14.5% | 2.9% | 86 | 24.5% | 1.7% |
| 5 personnes et + | 158 | 10.4% | 2.9% | 65 | 11.2% | 2.4% | 93 | 9.9% | 3.3% | 58 | 16.4% | 2.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 430 | 28.2% | 2.8% | 167 | 28.6% | 2.3% | 262 | 27.9% | 3.2% | 175 | 49.7% | 2.3% |
| Non | 1097 | 71.8% | 3.0% | 418 | 71.4% | 2.4% | 679 | 72.1% | 3.6% | 177 | 50.3% | 1.8% |
| Habitat | ||||||||||||
| Communes rurales | 529 | 34.6% | 4.4% | 182 | 31.1% | 3.2% | 347 | 36.8% | 5.6% | 110 | 31.3% | 3.3% |
| Agglo. - 20 000 hab | 347 | 22.7% | 3.8% | 135 | 23.1% | 3.2% | 212 | 22.5% | 4.4% | 66 | 18.7% | 2.6% |
| Agglo. 20 000 à 100 000 hab | 194 | 12.7% | 2.8% | 78 | 13.3% | 2.3% | 116 | 12.3% | 3.2% | 41 | 11.7% | 2.2% |
| Agglo. + 100 000 hab | 357 | 23.4% | 2.3% | 134 | 23.0% | 1.8% | 223 | 23.7% | 2.8% | 106 | 30.3% | 1.9% |
| Agglo. Paris | 100 | 6.5% | 1.2% | 56 | 9.6% | 1.4% | 44 | 4.7% | 1.0% | 28 | 8.1% | 0.7% |
| Régions INSEE | ||||||||||||
| Ile de France | 125 | 8.2% | 1.3% | 62 | 10.5% | 1.3% | 64 | 6.8% | 1.3% | 38 | 10.7% | 0.9% |
| Nord Pas de Calais | 91 | 5.9% | 2.8% | 29 | 4.9% | 1.9% | 62 | 6.6% | 3.6% | 14 | 3.9% | 1.4% |
| Lorraine | 41 | 2.7% | 2.2% | 15 | 2.6% | 1.6% | 26 | 2.8% | 2.7% | 6 | 1.7% | 1.1% |
| Alsace | 51 | 3.3% | 3.3% | 27 | 4.5% | 3.6% | 25 | 2.6% | 3.1% | 9 | 2.4% | 1.8% |
| Franche-Comté | 33 | 2.1% | 3.4% | 15 | 2.6% | 3.3% | 18 | 1.9% | 3.6% | 6 | 1.8% | 2.4% |
| Champagne Ardennes | 48 | 3.2% | 4.4% | 22 | 3.8% | 4.3% | 26 | 2.7% | 4.5% | 14 | 4.0% | 4.7% |
| Picardie | 49 | 3.2% | 3.2% | 23 | 4.0% | 3.1% | 26 | 2.8% | 3.3% | 14 | 3.8% | 3.2% |
| Bourgogne | 67 | 4.4% | 5.0% | 24 | 4.1% | 3.7% | 43 | 4.6% | 6.2% | 5 | 1.5% | 1.5% |
| Haute Normandie | 23 | 1.5% | 1.5% | 7 | 1.2% | 1.0% | 16 | 1.7% | 2.0% | 4 | 1.1% | 0.9% |
| Basse Normandie | 33 | 2.2% | 2.8% | 10 | 1.7% | 1.7% | 24 | 2.5% | 3.8% | 8 | 2.3% | 2.5% |
| Centre | 65 | 4.3% | 3.1% | 17 | 2.9% | 1.7% | 48 | 5.1% | 4.4% | 16 | 4.5% | 2.4% |
| Pays de Loire | 97 | 6.4% | 3.3% | 34 | 5.8% | 2.4% | 64 | 6.8% | 4.1% | 19 | 5.4% | 2.0% |
| Bretagne | 94 | 6.2% | 3.5% | 35 | 6.1% | 2.7% | 59 | 6.2% | 4.2% | 26 | 7.3% | 3.4% |
| Poitou Charentes | 84 | 5.5% | 5.6% | 29 | 4.9% | 4.0% | 55 | 5.9% | 7.1% | 16 | 4.5% | 4.3% |
| Aquitaine | 74 | 4.8% | 2.6% | 27 | 4.6% | 2.0% | 47 | 5.0% | 3.2% | 15 | 4.4% | 1.8% |
| Midi Pyrénées | 120 | 7.8% | 4.8% | 53 | 9.0% | 4.4% | 67 | 7.1% | 5.2% | 26 | 7.3% | 3.3% |
| Limousin | 29 | 1.9% | 4.7% | 10 | 1.7% | 3.4% | 19 | 2.0% | 5.9% | 4 | 1.2% | 2.6% |
| Auvergne | 56 | 3.7% | 5.0% | 22 | 3.7% | 4.0% | 34 | 3.6% | 5.8% | 7 | 2.1% | 2.2% |
| Rhône Alpes | 196 | 12.8% | 3.8% | 71 | 12.1% | 2.8% | 125 | 13.3% | 4.6% | 58 | 16.4% | 3.0% |
| Languedoc Roussillon | 49 | 3.2% | 2.1% | 16 | 2.7% | 1.5% | 33 | 3.5% | 2.8% | 21 | 5.9% | 3.0% |
| Provence Alpes Côte d'Azur, Corse | 100 | 6.6% | 2.3% | 39 | 6.6% | 1.9% | 62 | 6.5% | 2.7% | 28 | 7.9% | 1.9% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 868 | 56.9% | 2.5% | 320 | 54.8% | 1.8% | 548 | 58.2% | 3.2% | 286 | 81.4% | 1.9% |
| Presque tous les jours | 181 | 11.8% | 3.0% | 70 | 12.0% | 2.6% | 110 | 11.7% | 3.4% | 30 | 8.7% | 1.6% |
| 1 à 2 fois par semaine | 121 | 7.9% | 4.7% | 39 | 6.6% | 3.6% | 82 | 8.7% | 5.5% | 14 | 3.9% | 2.6% |
| 1 à 3 fois par mois | 20 | 1.3% | 4.1% | 12 | 2.0% | 6.0% | 8 | 0.9% | 2.8% | 2 | 0.5% | 2.7% |
| Moins souvent | 33 | 2.1% | 4.5% | 6 | 1.1% | 1.8% | 26 | 2.8% | 7.2% | 13 | 3.6% | 26.8% |
| Jamais | 2 | 0.1% | 2.4% | 1 | 0.1% | 1.7% | 1 | 0.1% | 3.3% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 41 | 2.7% | 2.3% | 20 | 3.3% | 2.6% | 22 | 2.3% | 2.0% | 3 | 0.8% | 1.5% |
| De 9 000 à moins de 12 000 euros par an | 88 | 5.8% | 3.0% | 35 | 6.0% | 3.1% | 53 | 5.6% | 2.9% | 9 | 2.4% | 3.6% |
| De 12 000 à moins de 18 000 euros par an | 211 | 13.8% | 3.8% | 82 | 14.0% | 3.4% | 129 | 13.7% | 4.1% | 16 | 4.5% | 2.5% |
| De 18 000 à moins de 24 000 euros par an | 244 | 16.0% | 3.6% | 82 | 14.0% | 2.7% | 163 | 17.3% | 4.3% | 23 | 6.5% | 1.7% |
| De 24 000 à moins de 36 000 euros par an | 386 | 25.3% | 3.4% | 130 | 22.2% | 2.4% | 256 | 27.2% | 4.2% | 92 | 26.2% | 2.6% |
| De 36 000 à moins de 45 000 euros par an | 198 | 13.0% | 2.8% | 78 | 13.3% | 2.1% | 120 | 12.7% | 3.5% | 70 | 19.9% | 2.4% |
| De 45 000 à moins de 65 000 euros par an | 179 | 11.7% | 2.4% | 96 | 16.5% | 2.4% | 82 | 8.7% | 2.5% | 67 | 19.1% | 1.7% |
| 65 000 euros et plus par an | 78 | 5.1% | 2.0% | 35 | 5.9% | 1.5% | 43 | 4.6% | 2.5% | 41 | 11.6% | 1.5% |
| Refus | 70 | 4.6% | 2.0% | 23 | 4.0% | 1.6% | 46 | 4.9% | 2.4% | 20 | 5.7% | 1.8% |
| Ne sait pas | 32 | 2.1% | 1.9% | 5 | 0.8% | 0.6% | 28 | 2.9% | 3.0% | 11 | 3.1% | 1.9% |
