L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 4006 | 100.0% | 7.7% | 889 | 100.0% | 3.6% | 3117 | 100.0% | 11.5% | 1245 | 100.0% | 7.2% |
| Sexe | ||||||||||||
| Homme | 889 | 22.2% | 3.6% | 889 | 100.0% | 3.6% | - | - | - | 250 | 20.1% | 2.8% |
| Femme | 3117 | 77.8% | 11.5% | - | - | - | 3117 | 100.0% | 11.5% | 995 | 79.9% | 11.6% |
| Age | ||||||||||||
| 15 à 24 ans | 316 | 7.9% | 4.3% | 64 | 7.2% | 1.7% | 252 | 8.1% | 7.0% | 105 | 8.4% | 3.4% |
| 25 à 34 ans | 499 | 12.5% | 6.6% | 80 | 9.0% | 2.2% | 419 | 13.4% | 10.8% | 181 | 14.5% | 5.6% |
| 35 à 49 ans | 1026 | 25.6% | 8.2% | 246 | 27.7% | 4.0% | 780 | 25.0% | 12.3% | 485 | 38.9% | 7.7% |
| 50 à 59 ans | 1055 | 26.3% | 11.4% | 266 | 29.9% | 5.8% | 789 | 25.3% | 16.9% | 389 | 31.3% | 10.1% |
| 60 ans et plus | 1111 | 27.7% | 7.2% | 233 | 26.2% | 3.4% | 878 | 28.2% | 10.1% | 85 | 6.8% | 9.7% |
| Individu | ||||||||||||
| Ménagères | 2859 | 71.4% | 12.2% | - | - | - | 2859 | 91.7% | 12.2% | 906 | 72.7% | 12.9% |
| Personne de référence | 1526 | 38.1% | 5.4% | 790 | 88.8% | 3.9% | 736 | 23.6% | 9.3% | 383 | 30.8% | 4.6% |
| Responsable des achats | 3355 | 83.7% | 9.3% | 542 | 61.0% | 4.1% | 2813 | 90.2% | 12.3% | 1001 | 80.4% | 9.1% |
| PCS Individu | ||||||||||||
| Agriculteurs | 16 | 0.4% | 3.1% | 1 | 0.2% | 0.4% | 14 | 0.5% | 8.9% | - | - | - |
| Petits patrons | 82 | 2.0% | 5.1% | 27 | 3.0% | 2.3% | 54 | 1.7% | 12.1% | 62 | 5.0% | 4.3% |
| Affaires et Cadres | 274 | 6.8% | 5.6% | 83 | 9.4% | 2.9% | 191 | 6.1% | 9.3% | 224 | 18.0% | 5.1% |
| Professions intermédiaires | 589 | 14.7% | 8.2% | 137 | 15.4% | 3.9% | 452 | 14.5% | 12.3% | 449 | 36.0% | 7.7% |
| Employés | 988 | 24.7% | 11.8% | 117 | 13.2% | 5.3% | 871 | 27.9% | 14.2% | 249 | 20.0% | 13.4% |
| Ouvriers | 381 | 9.5% | 6.0% | 203 | 22.9% | 4.1% | 177 | 5.7% | 13.3% | 18 | 1.5% | 5.2% |
| Retraités | 955 | 23.8% | 7.5% | 210 | 23.6% | 3.4% | 745 | 23.9% | 11.2% | 37 | 3.0% | 18.1% |
| Autres inactifs | 723 | 18.0% | 6.9% | 110 | 12.4% | 3.0% | 613 | 19.7% | 9.1% | 206 | 16.5% | 6.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 34 | 0.8% | 4.5% | 1 | 0.2% | 0.3% | 33 | 1.0% | 9.5% | - | - | - |
| Petits patrons | 184 | 4.6% | 7.0% | 26 | 3.0% | 2.0% | 158 | 5.1% | 12.3% | 184 | 14.8% | 7.0% |
| Affaires et Cadres | 432 | 10.8% | 6.3% | 85 | 9.6% | 2.5% | 347 | 11.1% | 10.2% | 432 | 34.7% | 6.3% |
| Professions intermédiaires | 629 | 15.7% | 8.0% | 139 | 15.6% | 3.5% | 491 | 15.7% | 12.6% | 629 | 50.5% | 8.0% |
| Employés | 502 | 12.5% | 9.2% | 125 | 14.1% | 5.3% | 377 | 12.1% | 12.3% | - | - | - |
| Ouvriers | 799 | 19.9% | 8.4% | 201 | 22.6% | 4.0% | 598 | 19.2% | 13.6% | - | - | - |
| Retraités | 1108 | 27.6% | 7.5% | 223 | 25.0% | 3.3% | 885 | 28.4% | 10.9% | - | - | - |
| Autres inactifs | 318 | 7.9% | 7.6% | 89 | 10.0% | 5.6% | 229 | 7.4% | 8.8% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 579 | 14.5% | 5.8% | 123 | 13.9% | 2.8% | 456 | 14.6% | 8.1% | 96 | 7.7% | 5.3% |
| 2 personnes | 1635 | 40.8% | 9.0% | 362 | 40.7% | 4.2% | 1273 | 40.8% | 13.5% | 345 | 27.7% | 8.3% |
| 3 personnes | 705 | 17.6% | 7.6% | 160 | 18.1% | 3.5% | 545 | 17.5% | 11.9% | 277 | 22.3% | 7.1% |
| 4 personnes | 662 | 16.5% | 7.2% | 132 | 14.9% | 2.9% | 530 | 17.0% | 11.4% | 337 | 27.1% | 6.9% |
| 5 personnes et + | 425 | 10.6% | 7.7% | 111 | 12.5% | 4.1% | 313 | 10.1% | 11.2% | 190 | 15.2% | 7.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 1209 | 30.2% | 7.8% | 245 | 27.6% | 3.3% | 964 | 30.9% | 11.8% | 566 | 45.4% | 7.3% |
| Non | 2797 | 69.8% | 7.7% | 644 | 72.4% | 3.7% | 2153 | 69.1% | 11.4% | 679 | 54.6% | 7.1% |
| Habitat | ||||||||||||
| Communes rurales | 928 | 23.2% | 7.8% | 168 | 18.9% | 2.9% | 761 | 24.4% | 12.2% | 257 | 20.6% | 7.8% |
| Agglo. - 20 000 hab | 751 | 18.8% | 8.3% | 164 | 18.5% | 3.9% | 587 | 18.8% | 12.1% | 207 | 16.6% | 8.1% |
| Agglo. 20 000 à 100 000 hab | 570 | 14.2% | 8.2% | 145 | 16.3% | 4.3% | 424 | 13.6% | 11.8% | 171 | 13.7% | 9.2% |
| Agglo. + 100 000 hab | 1310 | 32.7% | 8.4% | 300 | 33.8% | 4.0% | 1010 | 32.4% | 12.6% | 424 | 34.1% | 7.4% |
| Agglo. Paris | 447 | 11.2% | 5.2% | 111 | 12.5% | 2.7% | 335 | 10.8% | 7.5% | 187 | 15.0% | 4.7% |
| Régions INSEE | ||||||||||||
| Ile de France | 524 | 13.1% | 5.5% | 140 | 15.7% | 3.1% | 384 | 12.3% | 7.7% | 214 | 17.2% | 4.9% |
| Nord Pas de Calais | 285 | 7.1% | 8.8% | 61 | 6.9% | 4.0% | 224 | 7.2% | 13.2% | 83 | 6.6% | 8.5% |
| Lorraine | 148 | 3.7% | 7.7% | 52 | 5.9% | 5.6% | 96 | 3.1% | 9.7% | 57 | 4.6% | 10.8% |
| Alsace | 134 | 3.3% | 8.7% | 36 | 4.1% | 4.9% | 98 | 3.1% | 12.3% | 36 | 2.9% | 7.6% |
| Franche-Comté | 90 | 2.3% | 9.5% | 16 | 1.8% | 3.5% | 74 | 2.4% | 15.1% | 20 | 1.6% | 7.5% |
| Champagne Ardennes | 98 | 2.4% | 9.0% | 14 | 1.6% | 2.7% | 84 | 2.7% | 14.8% | 32 | 2.5% | 10.7% |
| Picardie | 127 | 3.2% | 8.2% | 30 | 3.4% | 4.1% | 96 | 3.1% | 12.1% | 38 | 3.0% | 8.9% |
| Bourgogne | 112 | 2.8% | 8.3% | 31 | 3.5% | 4.8% | 81 | 2.6% | 11.5% | 35 | 2.8% | 10.4% |
| Haute Normandie | 137 | 3.4% | 9.2% | 19 | 2.1% | 2.7% | 118 | 3.8% | 15.1% | 31 | 2.5% | 6.8% |
| Basse Normandie | 108 | 2.7% | 8.9% | 19 | 2.1% | 3.3% | 89 | 2.8% | 14.1% | 26 | 2.1% | 8.1% |
| Centre | 209 | 5.2% | 10.0% | 36 | 4.0% | 3.6% | 173 | 5.5% | 15.9% | 77 | 6.1% | 11.8% |
| Pays de Loire | 195 | 4.9% | 6.6% | 46 | 5.2% | 3.2% | 149 | 4.8% | 9.7% | 57 | 4.6% | 6.1% |
| Bretagne | 193 | 4.8% | 7.2% | 38 | 4.3% | 2.9% | 155 | 5.0% | 11.2% | 51 | 4.1% | 6.8% |
| Poitou Charentes | 114 | 2.9% | 7.7% | 21 | 2.3% | 2.9% | 94 | 3.0% | 12.1% | 29 | 2.4% | 8.0% |
| Aquitaine | 196 | 4.9% | 7.0% | 38 | 4.2% | 2.8% | 159 | 5.1% | 10.9% | 44 | 3.5% | 5.2% |
| Midi Pyrénées | 165 | 4.1% | 6.7% | 32 | 3.6% | 2.7% | 133 | 4.3% | 10.4% | 38 | 3.1% | 4.9% |
| Limousin | 62 | 1.5% | 10.0% | 14 | 1.6% | 4.9% | 47 | 1.5% | 14.7% | 14 | 1.1% | 8.4% |
| Auvergne | 91 | 2.3% | 8.0% | 14 | 1.5% | 2.5% | 77 | 2.5% | 13.1% | 25 | 2.0% | 7.8% |
| Rhône Alpes | 446 | 11.1% | 8.5% | 100 | 11.3% | 4.0% | 346 | 11.1% | 12.8% | 161 | 12.9% | 8.3% |
| Languedoc Roussillon | 177 | 4.4% | 7.7% | 40 | 4.5% | 3.6% | 137 | 4.4% | 11.4% | 43 | 3.5% | 6.3% |
| Provence Alpes Côte d'Azur, Corse | 396 | 9.9% | 9.1% | 91 | 10.3% | 4.4% | 305 | 9.8% | 13.3% | 134 | 10.8% | 9.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 2693 | 67.2% | 7.8% | 606 | 68.2% | 3.5% | 2087 | 66.9% | 12.0% | 997 | 80.1% | 6.8% |
| Presque tous les jours | 512 | 12.8% | 8.6% | 99 | 11.1% | 3.6% | 413 | 13.3% | 12.9% | 158 | 12.7% | 8.5% |
| 1 à 2 fois par semaine | 261 | 6.5% | 10.2% | 47 | 5.2% | 4.3% | 215 | 6.9% | 14.4% | 51 | 4.1% | 9.8% |
| 1 à 3 fois par mois | 56 | 1.4% | 11.7% | 12 | 1.3% | 6.0% | 45 | 1.4% | 15.4% | 13 | 1.0% | 18.7% |
| Moins souvent | 57 | 1.4% | 7.9% | 16 | 1.8% | 4.3% | 42 | 1.3% | 11.6% | 14 | 1.1% | 29.2% |
| Jamais | 7 | 0.2% | 10.4% | 3 | 0.3% | 7.2% | 4 | 0.1% | 14.7% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 160 | 4.0% | 8.8% | 39 | 4.4% | 5.2% | 121 | 3.9% | 11.2% | 17 | 1.4% | 8.9% |
| De 9 000 à moins de 12 000 euros par an | 193 | 4.8% | 6.5% | 41 | 4.7% | 3.6% | 152 | 4.9% | 8.3% | 7 | 0.6% | 2.9% |
| De 12 000 à moins de 18 000 euros par an | 400 | 10.0% | 7.2% | 86 | 9.6% | 3.5% | 314 | 10.1% | 10.1% | 52 | 4.2% | 8.3% |
| De 18 000 à moins de 24 000 euros par an | 588 | 14.7% | 8.7% | 110 | 12.4% | 3.7% | 477 | 15.3% | 12.5% | 113 | 9.1% | 8.4% |
| De 24 000 à moins de 36 000 euros par an | 946 | 23.6% | 8.3% | 195 | 21.9% | 3.6% | 751 | 24.1% | 12.5% | 266 | 21.4% | 7.6% |
| De 36 000 à moins de 45 000 euros par an | 571 | 14.2% | 8.0% | 131 | 14.7% | 3.5% | 440 | 14.1% | 12.8% | 213 | 17.1% | 7.2% |
| De 45 000 à moins de 65 000 euros par an | 529 | 13.2% | 7.2% | 146 | 16.5% | 3.6% | 383 | 12.3% | 11.8% | 262 | 21.1% | 6.5% |
| 65 000 euros et plus par an | 259 | 6.5% | 6.5% | 90 | 10.2% | 4.0% | 168 | 5.4% | 10.0% | 189 | 15.1% | 6.9% |
| Refus | 259 | 6.5% | 7.6% | 37 | 4.2% | 2.5% | 222 | 7.1% | 11.5% | 93 | 7.5% | 8.3% |
| Ne sait pas | 102 | 2.5% | 6.1% | 13 | 1.4% | 1.7% | 89 | 2.9% | 9.7% | 33 | 2.6% | 5.6% |
