L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1398 | 100.0% | 2.7% | 195 | 100.0% | 0.8% | 1204 | 100.0% | 4.4% | 678 | 100.0% | 3.9% |
| Sexe | ||||||||||||
| Homme | 195 | 13.9% | 0.8% | 195 | 100.0% | 0.8% | - | - | - | 73 | 10.8% | 0.8% |
| Femme | 1204 | 86.1% | 4.4% | - | - | - | 1204 | 100.0% | 4.4% | 605 | 89.2% | 7.1% |
| Age | ||||||||||||
| 15 à 24 ans | 427 | 30.5% | 5.9% | 42 | 21.8% | 1.1% | 385 | 31.9% | 10.7% | 196 | 28.9% | 6.4% |
| 25 à 34 ans | 372 | 26.6% | 4.9% | 49 | 25.2% | 1.3% | 323 | 26.9% | 8.3% | 202 | 29.7% | 6.2% |
| 35 à 49 ans | 332 | 23.8% | 2.7% | 41 | 21.0% | 0.7% | 292 | 24.2% | 4.6% | 200 | 29.4% | 3.2% |
| 50 à 59 ans | 132 | 9.4% | 1.4% | 38 | 19.6% | 0.8% | 94 | 7.8% | 2.0% | 75 | 11.0% | 1.9% |
| 60 ans et plus | 135 | 9.6% | 0.9% | 24 | 12.4% | 0.4% | 111 | 9.2% | 1.3% | 6 | 0.9% | 0.7% |
| Individu | ||||||||||||
| Ménagères | 804 | 57.5% | 3.4% | - | - | - | 804 | 66.8% | 3.4% | 419 | 61.7% | 6.0% |
| Personne de référence | 408 | 29.1% | 1.4% | 155 | 79.8% | 0.8% | 252 | 21.0% | 3.2% | 156 | 22.9% | 1.9% |
| Responsable des achats | 923 | 66.0% | 2.6% | 109 | 56.1% | 0.8% | 814 | 67.6% | 3.6% | 449 | 66.2% | 4.1% |
| PCS Individu | ||||||||||||
| Agriculteurs | 9 | 0.6% | 1.8% | 7 | 3.6% | 2.1% | 2 | 0.2% | 1.2% | - | - | - |
| Petits patrons | 34 | 2.4% | 2.1% | 5 | 2.4% | 0.4% | 29 | 2.4% | 6.6% | 30 | 4.4% | 2.1% |
| Affaires et Cadres | 186 | 13.3% | 3.8% | 22 | 11.5% | 0.8% | 163 | 13.6% | 7.9% | 157 | 23.2% | 3.6% |
| Professions intermédiaires | 262 | 18.8% | 3.7% | 39 | 20.1% | 1.1% | 223 | 18.6% | 6.1% | 207 | 30.5% | 3.6% |
| Employés | 279 | 20.0% | 3.4% | 11 | 5.5% | 0.5% | 269 | 22.3% | 4.4% | 89 | 13.1% | 4.8% |
| Ouvriers | 100 | 7.1% | 1.6% | 57 | 29.1% | 1.1% | 43 | 3.6% | 3.2% | 9 | 1.4% | 2.7% |
| Retraités | 110 | 7.9% | 0.9% | 19 | 9.8% | 0.3% | 91 | 7.6% | 1.4% | 2 | 0.4% | 1.2% |
| Autres inactifs | 418 | 29.9% | 4.0% | 35 | 18.0% | 0.9% | 383 | 31.8% | 5.7% | 183 | 27.0% | 5.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 17 | 1.2% | 2.2% | 8 | 4.2% | 2.0% | 8 | 0.7% | 2.5% | - | - | - |
| Petits patrons | 100 | 7.1% | 3.8% | 6 | 3.1% | 0.5% | 94 | 7.8% | 7.3% | 100 | 14.7% | 3.8% |
| Affaires et Cadres | 287 | 20.5% | 4.2% | 29 | 15.0% | 0.9% | 258 | 21.4% | 7.6% | 287 | 42.3% | 4.2% |
| Professions intermédiaires | 292 | 20.9% | 3.7% | 38 | 19.5% | 0.9% | 254 | 21.1% | 6.5% | 292 | 43.0% | 3.7% |
| Employés | 166 | 11.8% | 3.1% | 15 | 7.6% | 0.6% | 151 | 12.5% | 4.9% | - | - | - |
| Ouvriers | 277 | 19.8% | 2.9% | 62 | 32.0% | 1.2% | 214 | 17.8% | 4.9% | - | - | - |
| Retraités | 159 | 11.4% | 1.1% | 22 | 11.6% | 0.3% | 137 | 11.3% | 1.7% | - | - | - |
| Autres inactifs | 102 | 7.3% | 2.4% | 14 | 7.0% | 0.9% | 88 | 7.3% | 3.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 206 | 14.7% | 2.0% | 39 | 20.2% | 0.9% | 166 | 13.8% | 2.9% | 70 | 10.3% | 3.8% |
| 2 personnes | 366 | 26.2% | 2.0% | 53 | 27.3% | 0.6% | 313 | 26.0% | 3.3% | 154 | 22.6% | 3.7% |
| 3 personnes | 332 | 23.8% | 3.6% | 50 | 25.7% | 1.1% | 282 | 23.5% | 6.2% | 181 | 26.6% | 4.6% |
| 4 personnes | 323 | 23.1% | 3.5% | 34 | 17.4% | 0.7% | 289 | 24.0% | 6.2% | 188 | 27.8% | 3.8% |
| 5 personnes et + | 172 | 12.3% | 3.1% | 18 | 9.4% | 0.7% | 153 | 12.7% | 5.5% | 86 | 12.7% | 3.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 500 | 35.8% | 3.2% | 65 | 33.5% | 0.9% | 435 | 36.1% | 5.3% | 286 | 42.1% | 3.7% |
| Non | 898 | 64.2% | 2.5% | 129 | 66.5% | 0.7% | 769 | 63.9% | 4.1% | 393 | 57.9% | 4.1% |
| Habitat | ||||||||||||
| Communes rurales | 201 | 14.3% | 1.7% | 31 | 16.0% | 0.5% | 169 | 14.1% | 2.7% | 66 | 9.8% | 2.0% |
| Agglo. - 20 000 hab | 177 | 12.7% | 2.0% | 28 | 14.5% | 0.7% | 149 | 12.4% | 3.1% | 68 | 10.1% | 2.7% |
| Agglo. 20 000 à 100 000 hab | 166 | 11.9% | 2.4% | 24 | 12.4% | 0.7% | 142 | 11.8% | 4.0% | 75 | 11.1% | 4.0% |
| Agglo. + 100 000 hab | 498 | 35.6% | 3.2% | 72 | 37.2% | 1.0% | 426 | 35.4% | 5.3% | 260 | 38.3% | 4.6% |
| Agglo. Paris | 357 | 25.5% | 4.2% | 39 | 19.8% | 0.9% | 318 | 26.4% | 7.1% | 209 | 30.8% | 5.3% |
| Régions INSEE | ||||||||||||
| Ile de France | 375 | 26.8% | 3.9% | 40 | 20.5% | 0.9% | 335 | 27.8% | 6.7% | 219 | 32.3% | 5.0% |
| Nord Pas de Calais | 70 | 5.0% | 2.2% | 13 | 6.5% | 0.8% | 57 | 4.7% | 3.4% | 39 | 5.7% | 4.0% |
| Lorraine | 42 | 3.0% | 2.2% | 10 | 5.1% | 1.1% | 32 | 2.6% | 3.2% | 22 | 3.2% | 4.1% |
| Alsace | 41 | 2.9% | 2.7% | 8 | 4.2% | 1.1% | 33 | 2.7% | 4.2% | 13 | 2.0% | 2.8% |
| Franche-Comté | 33 | 2.4% | 3.5% | 9 | 4.7% | 2.0% | 24 | 2.0% | 4.9% | 13 | 1.8% | 4.6% |
| Champagne Ardennes | 29 | 2.1% | 2.6% | 5 | 2.6% | 1.0% | 24 | 2.0% | 4.2% | 16 | 2.4% | 5.5% |
| Picardie | 20 | 1.5% | 1.3% | 3 | 1.4% | 0.4% | 18 | 1.5% | 2.2% | 9 | 1.3% | 2.1% |
| Bourgogne | 33 | 2.3% | 2.4% | 2 | 1.2% | 0.4% | 30 | 2.5% | 4.3% | 12 | 1.8% | 3.6% |
| Haute Normandie | 41 | 2.9% | 2.8% | 8 | 4.3% | 1.2% | 33 | 2.7% | 4.2% | 21 | 3.1% | 4.6% |
| Basse Normandie | 29 | 2.1% | 2.4% | 7 | 3.7% | 1.2% | 22 | 1.8% | 3.5% | 15 | 2.2% | 4.6% |
| Centre | 46 | 3.3% | 2.2% | 7 | 3.4% | 0.7% | 39 | 3.2% | 3.6% | 22 | 3.2% | 3.4% |
| Pays de Loire | 49 | 3.5% | 1.6% | 6 | 2.9% | 0.4% | 43 | 3.6% | 2.8% | 20 | 2.9% | 2.1% |
| Bretagne | 46 | 3.3% | 1.7% | 6 | 3.1% | 0.5% | 40 | 3.3% | 2.9% | 20 | 3.0% | 2.7% |
| Poitou Charentes | 41 | 2.9% | 2.8% | 10 | 5.1% | 1.4% | 31 | 2.6% | 4.0% | 8 | 1.1% | 2.1% |
| Aquitaine | 59 | 4.2% | 2.1% | 14 | 7.3% | 1.1% | 45 | 3.7% | 3.1% | 16 | 2.3% | 1.9% |
| Midi Pyrénées | 58 | 4.1% | 2.3% | 10 | 5.3% | 0.9% | 48 | 3.9% | 3.7% | 21 | 3.1% | 2.6% |
| Limousin | 14 | 1.0% | 2.3% | 2 | 1.0% | 0.7% | 12 | 1.0% | 3.9% | 8 | 1.2% | 5.1% |
| Auvergne | 24 | 1.7% | 2.1% | 3 | 1.3% | 0.5% | 21 | 1.8% | 3.6% | 4 | 0.7% | 1.4% |
| Rhône Alpes | 138 | 9.9% | 2.6% | 16 | 8.2% | 0.6% | 122 | 10.1% | 4.5% | 67 | 9.8% | 3.4% |
| Languedoc Roussillon | 77 | 5.5% | 3.4% | 10 | 5.1% | 0.9% | 67 | 5.6% | 5.6% | 36 | 5.4% | 5.3% |
| Provence Alpes Côte d'Azur, Corse | 134 | 9.6% | 3.1% | 6 | 3.1% | 0.3% | 128 | 10.7% | 5.6% | 78 | 11.5% | 5.4% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1187 | 84.9% | 3.4% | 152 | 78.0% | 0.9% | 1035 | 86.0% | 6.0% | 620 | 91.3% | 4.2% |
| Presque tous les jours | 136 | 9.7% | 2.3% | 21 | 10.7% | 0.8% | 115 | 9.5% | 3.6% | 49 | 7.3% | 2.7% |
| 1 à 2 fois par semaine | 37 | 2.7% | 1.4% | 5 | 2.4% | 0.4% | 33 | 2.7% | 2.2% | 7 | 1.0% | 1.3% |
| 1 à 3 fois par mois | 3 | 0.2% | 0.5% | 1 | 0.3% | 0.3% | 2 | 0.2% | 0.7% | 2 | 0.3% | 3.1% |
| Moins souvent | 9 | 0.6% | 1.2% | 5 | 2.8% | 1.5% | 3 | 0.3% | 0.9% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 40 | 2.9% | 2.2% | 8 | 4.2% | 1.1% | 32 | 2.7% | 3.0% | 4 | 0.5% | 1.9% |
| De 9 000 à moins de 12 000 euros par an | 28 | 2.0% | 0.9% | 11 | 5.8% | 1.0% | 16 | 1.4% | 0.9% | 2 | 0.3% | 0.9% |
| De 12 000 à moins de 18 000 euros par an | 101 | 7.2% | 1.8% | 17 | 8.6% | 0.7% | 85 | 7.0% | 2.7% | 19 | 2.9% | 3.1% |
| De 18 000 à moins de 24 000 euros par an | 159 | 11.4% | 2.3% | 14 | 7.2% | 0.5% | 145 | 12.1% | 3.8% | 62 | 9.1% | 4.6% |
| De 24 000 à moins de 36 000 euros par an | 300 | 21.5% | 2.6% | 52 | 26.7% | 1.0% | 248 | 20.6% | 4.1% | 130 | 19.2% | 3.7% |
| De 36 000 à moins de 45 000 euros par an | 214 | 15.3% | 3.0% | 28 | 14.2% | 0.7% | 187 | 15.5% | 5.4% | 114 | 16.8% | 3.9% |
| De 45 000 à moins de 65 000 euros par an | 257 | 18.4% | 3.5% | 37 | 18.9% | 0.9% | 220 | 18.3% | 6.8% | 178 | 26.2% | 4.4% |
| 65 000 euros et plus par an | 138 | 9.9% | 3.5% | 15 | 7.8% | 0.7% | 123 | 10.2% | 7.3% | 100 | 14.7% | 3.7% |
| Refus | 102 | 7.3% | 3.0% | 8 | 3.9% | 0.5% | 95 | 7.9% | 4.9% | 39 | 5.7% | 3.5% |
| Ne sait pas | 58 | 4.2% | 3.5% | 5 | 2.6% | 0.7% | 53 | 4.4% | 5.8% | 31 | 4.6% | 5.4% |
