L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1431 | 100.0% | 2.7% | 868 | 100.0% | 3.5% | 563 | 100.0% | 2.1% | 271 | 100.0% | 1.6% |
| Sexe | ||||||||||||
| Homme | 868 | 60.6% | 3.5% | 868 | 100.0% | 3.5% | - | - | - | 174 | 64.1% | 2.0% |
| Femme | 563 | 39.4% | 2.1% | - | - | - | 563 | 100.0% | 2.1% | 97 | 35.9% | 1.1% |
| Age | ||||||||||||
| 15 à 24 ans | 115 | 8.0% | 1.6% | 72 | 8.4% | 2.0% | 43 | 7.5% | 1.2% | 33 | 12.1% | 1.1% |
| 25 à 34 ans | 153 | 10.7% | 2.0% | 94 | 10.9% | 2.5% | 58 | 10.3% | 1.5% | 42 | 15.4% | 1.3% |
| 35 à 49 ans | 280 | 19.6% | 2.2% | 186 | 21.4% | 3.0% | 94 | 16.7% | 1.5% | 100 | 37.0% | 1.6% |
| 50 à 59 ans | 374 | 26.2% | 4.0% | 219 | 25.2% | 4.7% | 156 | 27.7% | 3.3% | 87 | 32.2% | 2.3% |
| 60 ans et plus | 509 | 35.6% | 3.3% | 296 | 34.1% | 4.4% | 213 | 37.8% | 2.5% | 9 | 3.3% | 1.0% |
| Individu | ||||||||||||
| Ménagères | 502 | 35.1% | 2.1% | - | - | - | 502 | 89.1% | 2.1% | 85 | 31.5% | 1.2% |
| Personne de référence | 863 | 60.3% | 3.0% | 789 | 90.9% | 3.9% | 74 | 13.1% | 0.9% | 168 | 62.0% | 2.0% |
| Responsable des achats | 943 | 65.9% | 2.6% | 442 | 51.0% | 3.4% | 500 | 88.8% | 2.2% | 170 | 62.8% | 1.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 60 | 4.2% | 12.0% | 46 | 5.3% | 13.3% | 14 | 2.6% | 9.1% | - | - | - |
| Petits patrons | 55 | 3.9% | 3.5% | 43 | 5.0% | 3.7% | 12 | 2.2% | 2.8% | 52 | 19.2% | 3.6% |
| Affaires et Cadres | 50 | 3.5% | 1.0% | 36 | 4.1% | 1.3% | 15 | 2.6% | 0.7% | 43 | 16.0% | 1.0% |
| Professions intermédiaires | 148 | 10.3% | 2.1% | 85 | 9.8% | 2.4% | 63 | 11.1% | 1.7% | 114 | 42.2% | 2.0% |
| Employés | 218 | 15.2% | 2.6% | 76 | 8.7% | 3.4% | 143 | 25.3% | 2.3% | 29 | 10.8% | 1.6% |
| Ouvriers | 245 | 17.2% | 3.9% | 213 | 24.5% | 4.3% | 33 | 5.8% | 2.4% | 2 | 0.6% | 0.4% |
| Retraités | 462 | 32.3% | 3.6% | 270 | 31.1% | 4.4% | 192 | 34.1% | 2.9% | - | - | - |
| Autres inactifs | 191 | 13.4% | 1.8% | 99 | 11.4% | 2.7% | 92 | 16.4% | 1.4% | 30 | 11.2% | 0.9% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 70 | 4.9% | 9.3% | 50 | 5.8% | 12.2% | 20 | 3.6% | 5.9% | - | - | - |
| Petits patrons | 62 | 4.3% | 2.4% | 48 | 5.5% | 3.6% | 14 | 2.5% | 1.1% | 62 | 22.9% | 2.4% |
| Affaires et Cadres | 70 | 4.9% | 1.0% | 46 | 5.3% | 1.3% | 25 | 4.4% | 0.7% | 70 | 26.0% | 1.0% |
| Professions intermédiaires | 138 | 9.7% | 1.8% | 80 | 9.2% | 2.0% | 58 | 10.4% | 1.5% | 138 | 51.1% | 1.8% |
| Employés | 126 | 8.8% | 2.3% | 75 | 8.6% | 3.2% | 51 | 9.0% | 1.7% | - | - | - |
| Ouvriers | 317 | 22.1% | 3.3% | 212 | 24.4% | 4.2% | 105 | 18.6% | 2.4% | - | - | - |
| Retraités | 548 | 38.3% | 3.7% | 290 | 33.4% | 4.3% | 258 | 45.8% | 3.2% | - | - | - |
| Autres inactifs | 100 | 7.0% | 2.4% | 67 | 7.7% | 4.2% | 33 | 5.8% | 1.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 219 | 15.3% | 2.2% | 167 | 19.3% | 3.8% | 52 | 9.2% | 0.9% | 29 | 10.8% | 1.6% |
| 2 personnes | 660 | 46.1% | 3.7% | 359 | 41.4% | 4.2% | 301 | 53.4% | 3.2% | 74 | 27.5% | 1.8% |
| 3 personnes | 228 | 16.0% | 2.5% | 142 | 16.3% | 3.1% | 87 | 15.4% | 1.9% | 57 | 21.2% | 1.5% |
| 4 personnes | 202 | 14.1% | 2.2% | 124 | 14.3% | 2.7% | 78 | 13.8% | 1.7% | 66 | 24.5% | 1.3% |
| 5 personnes et + | 122 | 8.5% | 2.2% | 76 | 8.7% | 2.8% | 46 | 8.2% | 1.7% | 43 | 15.9% | 1.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 340 | 23.8% | 2.2% | 218 | 25.1% | 3.0% | 122 | 21.7% | 1.5% | 122 | 45.2% | 1.6% |
| Non | 1091 | 76.2% | 3.0% | 650 | 74.9% | 3.7% | 441 | 78.3% | 2.3% | 148 | 54.8% | 1.5% |
| Habitat | ||||||||||||
| Communes rurales | 682 | 47.6% | 5.7% | 392 | 45.2% | 6.9% | 290 | 51.4% | 4.6% | 116 | 43.0% | 3.5% |
| Agglo. - 20 000 hab | 307 | 21.4% | 3.4% | 183 | 21.1% | 4.3% | 123 | 21.9% | 2.6% | 55 | 20.2% | 2.2% |
| Agglo. 20 000 à 100 000 hab | 145 | 10.2% | 2.1% | 102 | 11.8% | 3.0% | 43 | 7.6% | 1.2% | 23 | 8.4% | 1.2% |
| Agglo. + 100 000 hab | 222 | 15.5% | 1.4% | 138 | 15.9% | 1.8% | 84 | 15.0% | 1.1% | 55 | 20.4% | 1.0% |
| Agglo. Paris | 75 | 5.3% | 0.9% | 52 | 6.0% | 1.3% | 23 | 4.1% | 0.5% | 22 | 8.0% | 0.5% |
| Régions INSEE | ||||||||||||
| Ile de France | 107 | 7.5% | 1.1% | 69 | 7.9% | 1.5% | 38 | 6.8% | 0.8% | 25 | 9.2% | 0.6% |
| Nord Pas de Calais | 82 | 5.7% | 2.5% | 43 | 5.0% | 2.8% | 39 | 6.8% | 2.3% | 21 | 7.6% | 2.1% |
| Lorraine | 53 | 3.7% | 2.7% | 37 | 4.2% | 3.9% | 16 | 2.8% | 1.6% | 8 | 3.0% | 1.5% |
| Alsace | 23 | 1.6% | 1.5% | 11 | 1.2% | 1.4% | 12 | 2.2% | 1.6% | 1 | 0.4% | 0.2% |
| Franche-Comté | 44 | 3.1% | 4.7% | 32 | 3.7% | 6.9% | 12 | 2.2% | 2.5% | 9 | 3.3% | 3.3% |
| Champagne Ardennes | 52 | 3.6% | 4.8% | 37 | 4.3% | 7.1% | 15 | 2.6% | 2.6% | 10 | 3.8% | 3.5% |
| Picardie | 55 | 3.8% | 3.5% | 35 | 4.1% | 4.7% | 19 | 3.5% | 2.4% | 13 | 4.8% | 3.1% |
| Bourgogne | 70 | 4.9% | 5.2% | 39 | 4.5% | 6.0% | 31 | 5.5% | 4.4% | 14 | 5.2% | 4.1% |
| Haute Normandie | 17 | 1.2% | 1.1% | 7 | 0.8% | 1.0% | 10 | 1.8% | 1.3% | 3 | 1.0% | 0.6% |
| Basse Normandie | 37 | 2.6% | 3.1% | 17 | 2.0% | 3.0% | 20 | 3.5% | 3.2% | 5 | 1.9% | 1.6% |
| Centre | 89 | 6.2% | 4.2% | 56 | 6.4% | 5.5% | 33 | 5.9% | 3.0% | 18 | 6.8% | 2.8% |
| Pays de Loire | 102 | 7.1% | 3.4% | 54 | 6.2% | 3.7% | 48 | 8.6% | 3.1% | 16 | 6.0% | 1.7% |
| Bretagne | 28 | 2.0% | 1.1% | 23 | 2.7% | 1.8% | 5 | 0.9% | 0.4% | 5 | 1.9% | 0.7% |
| Poitou Charentes | 88 | 6.2% | 5.9% | 56 | 6.5% | 7.8% | 32 | 5.7% | 4.2% | 13 | 5.0% | 3.7% |
| Aquitaine | 111 | 7.8% | 4.0% | 65 | 7.5% | 4.9% | 47 | 8.3% | 3.2% | 21 | 7.7% | 2.5% |
| Midi Pyrénées | 99 | 6.9% | 4.0% | 59 | 6.8% | 4.9% | 41 | 7.2% | 3.2% | 15 | 5.7% | 2.0% |
| Limousin | 41 | 2.9% | 6.6% | 25 | 2.9% | 8.6% | 16 | 2.8% | 4.8% | 4 | 1.5% | 2.5% |
| Auvergne | 64 | 4.5% | 5.6% | 37 | 4.3% | 6.8% | 27 | 4.7% | 4.5% | 14 | 5.1% | 4.2% |
| Rhône Alpes | 115 | 8.1% | 2.2% | 72 | 8.2% | 2.8% | 44 | 7.8% | 1.6% | 32 | 11.7% | 1.6% |
| Languedoc Roussillon | 62 | 4.3% | 2.7% | 51 | 5.9% | 4.7% | 10 | 1.8% | 0.9% | 12 | 4.3% | 1.7% |
| Provence Alpes Côte d'Azur, Corse | 92 | 6.5% | 2.1% | 44 | 5.0% | 2.1% | 49 | 8.7% | 2.1% | 11 | 4.2% | 0.8% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 719 | 50.2% | 2.1% | 417 | 48.0% | 2.4% | 302 | 53.6% | 1.7% | 212 | 78.4% | 1.4% |
| Presque tous les jours | 183 | 12.8% | 3.1% | 121 | 14.0% | 4.4% | 62 | 11.0% | 1.9% | 36 | 13.5% | 2.0% |
| 1 à 2 fois par semaine | 114 | 8.0% | 4.4% | 62 | 7.2% | 5.7% | 52 | 9.2% | 3.5% | 13 | 4.8% | 2.5% |
| 1 à 3 fois par mois | 22 | 1.5% | 4.5% | 5 | 0.6% | 2.7% | 17 | 3.0% | 5.7% | 2 | 0.9% | 3.7% |
| Moins souvent | 35 | 2.4% | 4.8% | 22 | 2.5% | 6.0% | 13 | 2.3% | 3.6% | 3 | 1.1% | 6.0% |
| Jamais | 8 | 0.6% | 11.7% | 7 | 0.8% | 17.4% | 1 | 0.2% | 3.9% | 1 | 0.5% | 29.1% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 48 | 3.3% | 2.6% | 35 | 4.1% | 4.7% | 12 | 2.2% | 1.2% | 5 | 2.0% | 2.8% |
| De 9 000 à moins de 12 000 euros par an | 80 | 5.6% | 2.7% | 45 | 5.1% | 3.9% | 36 | 6.4% | 2.0% | 3 | 1.0% | 1.1% |
| De 12 000 à moins de 18 000 euros par an | 195 | 13.6% | 3.5% | 119 | 13.7% | 4.9% | 76 | 13.5% | 2.4% | 10 | 3.7% | 1.6% |
| De 18 000 à moins de 24 000 euros par an | 200 | 14.0% | 3.0% | 131 | 15.1% | 4.4% | 69 | 12.3% | 1.8% | 18 | 6.7% | 1.3% |
| De 24 000 à moins de 36 000 euros par an | 366 | 25.6% | 3.2% | 198 | 22.8% | 3.7% | 169 | 29.9% | 2.8% | 83 | 30.8% | 2.4% |
| De 36 000 à moins de 45 000 euros par an | 189 | 13.2% | 2.6% | 123 | 14.1% | 3.3% | 66 | 11.8% | 1.9% | 45 | 16.7% | 1.5% |
| De 45 000 à moins de 65 000 euros par an | 155 | 10.8% | 2.1% | 101 | 11.7% | 2.5% | 53 | 9.5% | 1.6% | 64 | 23.6% | 1.6% |
| 65 000 euros et plus par an | 62 | 4.4% | 1.6% | 50 | 5.8% | 2.2% | 12 | 2.2% | 0.7% | 19 | 7.0% | 0.7% |
| Refus | 84 | 5.8% | 2.5% | 48 | 5.5% | 3.3% | 36 | 6.3% | 1.8% | 19 | 7.0% | 1.7% |
| Ne sait pas | 51 | 3.6% | 3.1% | 18 | 2.0% | 2.4% | 34 | 6.0% | 3.7% | 4 | 1.6% | 0.8% |
