L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1516 | 100.0% | 2.9% | 896 | 100.0% | 3.6% | 620 | 100.0% | 2.3% | 654 | 100.0% | 3.8% |
| Sexe | ||||||||||||
| Homme | 896 | 59.1% | 3.6% | 896 | 100.0% | 3.6% | - | - | - | 419 | 64.1% | 4.8% |
| Femme | 620 | 40.9% | 2.3% | - | - | - | 620 | 100.0% | 2.3% | 235 | 35.9% | 2.7% |
| Age | ||||||||||||
| 15 à 24 ans | 133 | 8.8% | 1.8% | 87 | 9.7% | 2.4% | 46 | 7.5% | 1.3% | 56 | 8.6% | 1.8% |
| 25 à 34 ans | 208 | 13.7% | 2.7% | 125 | 14.0% | 3.4% | 82 | 13.3% | 2.1% | 103 | 15.7% | 3.2% |
| 35 à 49 ans | 433 | 28.5% | 3.5% | 258 | 28.8% | 4.2% | 175 | 28.2% | 2.8% | 282 | 43.1% | 4.5% |
| 50 à 59 ans | 329 | 21.7% | 3.6% | 209 | 23.4% | 4.5% | 120 | 19.3% | 2.6% | 182 | 27.8% | 4.7% |
| 60 ans et plus | 413 | 27.2% | 2.7% | 217 | 24.2% | 3.2% | 196 | 31.6% | 2.3% | 32 | 4.9% | 3.6% |
| Individu | ||||||||||||
| Ménagères | 561 | 37.0% | 2.4% | - | - | - | 561 | 90.5% | 2.4% | 213 | 32.6% | 3.0% |
| Personne de référence | 903 | 59.6% | 3.2% | 774 | 86.3% | 3.8% | 129 | 20.9% | 1.6% | 400 | 61.1% | 4.8% |
| Responsable des achats | 1018 | 67.2% | 2.8% | 480 | 53.6% | 3.7% | 538 | 86.8% | 2.3% | 407 | 62.2% | 3.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 22 | 1.4% | 4.3% | 15 | 1.7% | 4.5% | 6 | 1.0% | 3.9% | 1 | 0.2% | 8.3% |
| Petits patrons | 79 | 5.2% | 4.9% | 67 | 7.5% | 5.8% | 12 | 1.9% | 2.6% | 76 | 11.6% | 5.3% |
| Affaires et Cadres | 274 | 18.1% | 5.6% | 194 | 21.7% | 6.8% | 80 | 12.8% | 3.9% | 253 | 38.7% | 5.8% |
| Professions intermédiaires | 220 | 14.5% | 3.1% | 127 | 14.1% | 3.6% | 93 | 15.0% | 2.5% | 187 | 28.6% | 3.2% |
| Employés | 218 | 14.4% | 2.6% | 87 | 9.7% | 3.9% | 132 | 21.3% | 2.2% | 51 | 7.8% | 2.8% |
| Ouvriers | 138 | 9.1% | 2.2% | 132 | 14.7% | 2.6% | 7 | 1.1% | 0.5% | 5 | 0.8% | 1.5% |
| Retraités | 353 | 23.3% | 2.8% | 188 | 20.9% | 3.0% | 165 | 26.6% | 2.5% | 3 | 0.5% | 1.6% |
| Autres inactifs | 213 | 14.0% | 2.0% | 87 | 9.7% | 2.3% | 126 | 20.3% | 1.9% | 77 | 11.7% | 2.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 28 | 1.8% | 3.7% | 17 | 1.9% | 4.2% | 10 | 1.7% | 3.0% | - | - | - |
| Petits patrons | 114 | 7.5% | 4.4% | 68 | 7.6% | 5.1% | 46 | 7.4% | 3.6% | 114 | 17.5% | 4.4% |
| Affaires et Cadres | 325 | 21.4% | 4.7% | 210 | 23.4% | 6.1% | 115 | 18.5% | 3.4% | 325 | 49.6% | 4.7% |
| Professions intermédiaires | 215 | 14.2% | 2.7% | 141 | 15.7% | 3.5% | 74 | 11.9% | 1.9% | 215 | 32.9% | 2.7% |
| Employés | 130 | 8.6% | 2.4% | 76 | 8.5% | 3.2% | 54 | 8.7% | 1.8% | - | - | - |
| Ouvriers | 236 | 15.6% | 2.5% | 146 | 16.3% | 2.9% | 90 | 14.5% | 2.0% | - | - | - |
| Retraités | 412 | 27.2% | 2.8% | 210 | 23.5% | 3.1% | 202 | 32.6% | 2.5% | - | - | - |
| Autres inactifs | 56 | 3.7% | 1.3% | 27 | 3.0% | 1.7% | 29 | 4.6% | 1.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 210 | 13.8% | 2.1% | 116 | 13.0% | 2.7% | 94 | 15.1% | 1.7% | 77 | 11.8% | 4.2% |
| 2 personnes | 554 | 36.5% | 3.1% | 299 | 33.3% | 3.5% | 255 | 41.1% | 2.7% | 139 | 21.3% | 3.4% |
| 3 personnes | 248 | 16.4% | 2.7% | 159 | 17.8% | 3.4% | 89 | 14.4% | 2.0% | 133 | 20.4% | 3.4% |
| 4 personnes | 325 | 21.4% | 3.5% | 220 | 24.6% | 4.8% | 105 | 16.9% | 2.2% | 209 | 31.9% | 4.2% |
| 5 personnes et + | 179 | 11.8% | 3.2% | 102 | 11.3% | 3.8% | 77 | 12.4% | 2.7% | 95 | 14.6% | 3.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 497 | 32.8% | 3.2% | 302 | 33.7% | 4.1% | 195 | 31.5% | 2.4% | 284 | 43.5% | 3.7% |
| Non | 1019 | 67.2% | 2.8% | 594 | 66.3% | 3.4% | 425 | 68.5% | 2.2% | 370 | 56.5% | 3.9% |
| Habitat | ||||||||||||
| Communes rurales | 256 | 16.9% | 2.1% | 157 | 17.5% | 2.8% | 99 | 16.0% | 1.6% | 91 | 13.9% | 2.8% |
| Agglo. - 20 000 hab | 245 | 16.2% | 2.7% | 141 | 15.8% | 3.3% | 104 | 16.8% | 2.1% | 93 | 14.3% | 3.7% |
| Agglo. 20 000 à 100 000 hab | 187 | 12.3% | 2.7% | 115 | 12.8% | 3.4% | 72 | 11.5% | 2.0% | 75 | 11.4% | 4.0% |
| Agglo. + 100 000 hab | 454 | 30.0% | 2.9% | 280 | 31.3% | 3.7% | 174 | 28.1% | 2.2% | 208 | 31.9% | 3.7% |
| Agglo. Paris | 374 | 24.6% | 4.4% | 202 | 22.6% | 4.9% | 171 | 27.7% | 3.8% | 187 | 28.6% | 4.7% |
| Régions INSEE | ||||||||||||
| Ile de France | 400 | 26.4% | 4.2% | 226 | 25.2% | 4.9% | 175 | 28.2% | 3.5% | 205 | 31.3% | 4.7% |
| Nord Pas de Calais | 87 | 5.7% | 2.7% | 49 | 5.4% | 3.2% | 38 | 6.1% | 2.2% | 32 | 4.9% | 3.3% |
| Lorraine | 58 | 3.9% | 3.0% | 35 | 3.9% | 3.8% | 24 | 3.8% | 2.4% | 17 | 2.7% | 3.3% |
| Alsace | 71 | 4.7% | 4.6% | 37 | 4.1% | 5.0% | 34 | 5.5% | 4.3% | 33 | 5.0% | 6.8% |
| Franche-Comté | 23 | 1.5% | 2.5% | 16 | 1.8% | 3.5% | 7 | 1.2% | 1.5% | 10 | 1.6% | 3.9% |
| Champagne Ardennes | 31 | 2.1% | 2.9% | 17 | 1.9% | 3.3% | 14 | 2.3% | 2.5% | 12 | 1.8% | 4.0% |
| Picardie | 35 | 2.3% | 2.3% | 25 | 2.8% | 3.4% | 10 | 1.6% | 1.3% | 10 | 1.6% | 2.5% |
| Bourgogne | 39 | 2.6% | 2.9% | 26 | 2.9% | 4.0% | 13 | 2.1% | 1.8% | 12 | 1.8% | 3.4% |
| Haute Normandie | 43 | 2.9% | 2.9% | 15 | 1.6% | 2.1% | 29 | 4.6% | 3.7% | 14 | 2.2% | 3.2% |
| Basse Normandie | 27 | 1.8% | 2.3% | 12 | 1.3% | 2.0% | 16 | 2.5% | 2.5% | 9 | 1.4% | 2.9% |
| Centre | 47 | 3.1% | 2.2% | 21 | 2.3% | 2.1% | 26 | 4.2% | 2.4% | 18 | 2.8% | 2.8% |
| Pays de Loire | 52 | 3.5% | 1.8% | 37 | 4.1% | 2.6% | 15 | 2.5% | 1.0% | 25 | 3.9% | 2.7% |
| Bretagne | 68 | 4.5% | 2.5% | 45 | 5.0% | 3.5% | 23 | 3.7% | 1.6% | 24 | 3.7% | 3.2% |
| Poitou Charentes | 39 | 2.5% | 2.6% | 17 | 1.9% | 2.4% | 22 | 3.5% | 2.8% | 11 | 1.6% | 2.9% |
| Aquitaine | 72 | 4.8% | 2.6% | 43 | 4.8% | 3.2% | 29 | 4.7% | 2.0% | 35 | 5.4% | 4.2% |
| Midi Pyrénées | 58 | 3.8% | 2.4% | 36 | 4.0% | 3.0% | 23 | 3.7% | 1.8% | 26 | 3.9% | 3.3% |
| Limousin | 18 | 1.2% | 3.0% | 11 | 1.2% | 3.6% | 8 | 1.3% | 2.4% | 6 | 0.9% | 3.6% |
| Auvergne | 25 | 1.7% | 2.2% | 16 | 1.8% | 2.9% | 9 | 1.5% | 1.6% | 11 | 1.7% | 3.4% |
| Rhône Alpes | 157 | 10.4% | 3.0% | 115 | 12.8% | 4.6% | 42 | 6.8% | 1.6% | 77 | 11.7% | 3.9% |
| Languedoc Roussillon | 55 | 3.6% | 2.4% | 28 | 3.2% | 2.6% | 26 | 4.2% | 2.2% | 23 | 3.4% | 3.3% |
| Provence Alpes Côte d'Azur, Corse | 108 | 7.1% | 2.5% | 71 | 8.0% | 3.4% | 37 | 5.9% | 1.6% | 43 | 6.6% | 2.9% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1166 | 77.0% | 3.4% | 721 | 80.4% | 4.2% | 446 | 71.9% | 2.6% | 566 | 86.5% | 3.8% |
| Presque tous les jours | 182 | 12.0% | 3.1% | 102 | 11.4% | 3.7% | 79 | 12.8% | 2.5% | 59 | 9.0% | 3.2% |
| 1 à 2 fois par semaine | 72 | 4.8% | 2.8% | 30 | 3.3% | 2.7% | 42 | 6.8% | 2.8% | 11 | 1.6% | 2.0% |
| 1 à 3 fois par mois | 16 | 1.0% | 3.3% | 6 | 0.7% | 3.1% | 10 | 1.6% | 3.4% | 7 | 1.0% | 9.8% |
| Moins souvent | 21 | 1.4% | 2.9% | 7 | 0.7% | 1.8% | 15 | 2.4% | 4.1% | 10 | 1.6% | 21.5% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 37 | 2.4% | 2.0% | 20 | 2.2% | 2.7% | 17 | 2.7% | 1.5% | 4 | 0.6% | 2.0% |
| De 9 000 à moins de 12 000 euros par an | 41 | 2.7% | 1.4% | 30 | 3.3% | 2.6% | 11 | 1.8% | 0.6% | - | - | - |
| De 12 000 à moins de 18 000 euros par an | 78 | 5.2% | 1.4% | 36 | 4.0% | 1.5% | 42 | 6.8% | 1.4% | 10 | 1.5% | 1.6% |
| De 18 000 à moins de 24 000 euros par an | 133 | 8.8% | 2.0% | 63 | 7.0% | 2.1% | 70 | 11.3% | 1.8% | 35 | 5.3% | 2.6% |
| De 24 000 à moins de 36 000 euros par an | 302 | 19.9% | 2.6% | 162 | 18.1% | 3.0% | 140 | 22.6% | 2.3% | 109 | 16.6% | 3.1% |
| De 36 000 à moins de 45 000 euros par an | 219 | 14.5% | 3.1% | 116 | 13.0% | 3.1% | 103 | 16.6% | 3.0% | 95 | 14.6% | 3.2% |
| De 45 000 à moins de 65 000 euros par an | 299 | 19.7% | 4.1% | 211 | 23.6% | 5.2% | 88 | 14.2% | 2.7% | 166 | 25.4% | 4.1% |
| 65 000 euros et plus par an | 249 | 16.4% | 6.3% | 171 | 19.1% | 7.6% | 78 | 12.6% | 4.6% | 174 | 26.6% | 6.4% |
| Refus | 121 | 8.0% | 3.6% | 61 | 6.9% | 4.2% | 59 | 9.6% | 3.1% | 38 | 5.7% | 3.3% |
| Ne sait pas | 37 | 2.4% | 2.2% | 25 | 2.8% | 3.4% | 12 | 1.9% | 1.3% | 24 | 3.6% | 4.1% |
