L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1187 | 100.0% | 2.3% | 315 | 100.0% | 1.3% | 872 | 100.0% | 3.2% | 277 | 100.0% | 1.6% |
| Sexe | ||||||||||||
| Homme | 315 | 26.6% | 1.3% | 315 | 100.0% | 1.3% | - | - | - | 57 | 20.7% | 0.7% |
| Femme | 872 | 73.4% | 3.2% | - | - | - | 872 | 100.0% | 3.2% | 220 | 79.3% | 2.6% |
| Age | ||||||||||||
| 15 à 24 ans | 139 | 11.7% | 1.9% | 32 | 10.1% | 0.9% | 107 | 12.3% | 3.0% | 44 | 16.0% | 1.5% |
| 25 à 34 ans | 142 | 11.9% | 1.9% | 21 | 6.7% | 0.6% | 120 | 13.8% | 3.1% | 35 | 12.6% | 1.1% |
| 35 à 49 ans | 253 | 21.3% | 2.0% | 60 | 19.0% | 1.0% | 193 | 22.1% | 3.1% | 94 | 33.9% | 1.5% |
| 50 à 59 ans | 301 | 25.3% | 3.2% | 95 | 30.0% | 2.1% | 206 | 23.6% | 4.4% | 86 | 31.0% | 2.2% |
| 60 ans et plus | 354 | 29.8% | 2.3% | 108 | 34.2% | 1.6% | 246 | 28.2% | 2.8% | 18 | 6.4% | 2.0% |
| Individu | ||||||||||||
| Ménagères | 759 | 63.9% | 3.2% | - | - | - | 759 | 87.1% | 3.2% | 178 | 64.1% | 2.5% |
| Personne de référence | 549 | 46.2% | 1.9% | 273 | 86.5% | 1.3% | 276 | 31.7% | 3.5% | 90 | 32.4% | 1.1% |
| Responsable des achats | 932 | 78.5% | 2.6% | 185 | 58.7% | 1.4% | 747 | 85.7% | 3.3% | 199 | 71.9% | 1.8% |
| PCS Individu | ||||||||||||
| Agriculteurs | 12 | 1.0% | 2.5% | 6 | 1.9% | 1.7% | 6 | 0.7% | 4.0% | - | - | - |
| Petits patrons | 13 | 1.1% | 0.8% | 2 | 0.7% | 0.2% | 11 | 1.2% | 2.4% | 10 | 3.7% | 0.7% |
| Affaires et Cadres | 45 | 3.8% | 0.9% | 11 | 3.4% | 0.4% | 35 | 4.0% | 1.7% | 34 | 12.4% | 0.8% |
| Professions intermédiaires | 139 | 11.7% | 1.9% | 37 | 11.7% | 1.1% | 102 | 11.7% | 2.8% | 102 | 36.7% | 1.7% |
| Employés | 288 | 24.2% | 3.5% | 49 | 15.4% | 2.2% | 239 | 27.4% | 3.9% | 53 | 19.2% | 2.9% |
| Ouvriers | 112 | 9.4% | 1.8% | 70 | 22.1% | 1.4% | 42 | 4.8% | 3.2% | 4 | 1.3% | 1.0% |
| Retraités | 291 | 24.5% | 2.3% | 95 | 30.3% | 1.6% | 195 | 22.4% | 3.0% | 5 | 1.7% | 2.2% |
| Autres inactifs | 287 | 24.2% | 2.8% | 46 | 14.6% | 1.2% | 241 | 27.6% | 3.6% | 70 | 25.1% | 2.1% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 14 | 1.2% | 1.8% | 6 | 1.9% | 1.5% | 8 | 0.9% | 2.3% | - | - | - |
| Petits patrons | 42 | 3.5% | 1.6% | 4 | 1.2% | 0.3% | 38 | 4.4% | 3.0% | 42 | 15.1% | 1.6% |
| Affaires et Cadres | 78 | 6.6% | 1.1% | 15 | 4.9% | 0.4% | 63 | 7.2% | 1.8% | 78 | 28.2% | 1.1% |
| Professions intermédiaires | 157 | 13.2% | 2.0% | 38 | 12.1% | 0.9% | 119 | 13.7% | 3.1% | 157 | 56.7% | 2.0% |
| Employés | 159 | 13.4% | 2.9% | 51 | 16.1% | 2.1% | 108 | 12.4% | 3.5% | - | - | - |
| Ouvriers | 260 | 21.9% | 2.7% | 74 | 23.5% | 1.5% | 186 | 21.4% | 4.2% | - | - | - |
| Retraités | 349 | 29.4% | 2.4% | 99 | 31.3% | 1.5% | 251 | 28.8% | 3.1% | - | - | - |
| Autres inactifs | 128 | 10.8% | 3.0% | 29 | 9.1% | 1.8% | 99 | 11.4% | 3.8% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 223 | 18.8% | 2.2% | 47 | 14.7% | 1.1% | 177 | 20.3% | 3.1% | 21 | 7.7% | 1.2% |
| 2 personnes | 446 | 37.5% | 2.5% | 117 | 37.2% | 1.4% | 328 | 37.6% | 3.5% | 85 | 30.5% | 2.0% |
| 3 personnes | 187 | 15.8% | 2.0% | 46 | 14.7% | 1.0% | 141 | 16.2% | 3.1% | 65 | 23.3% | 1.7% |
| 4 personnes | 173 | 14.5% | 1.9% | 42 | 13.3% | 0.9% | 131 | 15.0% | 2.8% | 58 | 21.0% | 1.2% |
| 5 personnes et + | 159 | 13.4% | 2.9% | 63 | 20.0% | 2.3% | 95 | 10.9% | 3.4% | 48 | 17.4% | 1.9% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 351 | 29.5% | 2.2% | 105 | 33.3% | 1.4% | 245 | 28.1% | 3.0% | 113 | 40.8% | 1.5% |
| Non | 837 | 70.5% | 2.3% | 210 | 66.7% | 1.2% | 627 | 71.9% | 3.3% | 164 | 59.2% | 1.7% |
| Habitat | ||||||||||||
| Communes rurales | 303 | 25.5% | 2.5% | 65 | 20.6% | 1.1% | 238 | 27.3% | 3.8% | 47 | 17.0% | 1.4% |
| Agglo. - 20 000 hab | 174 | 14.7% | 1.9% | 46 | 14.7% | 1.1% | 128 | 14.6% | 2.6% | 43 | 15.5% | 1.7% |
| Agglo. 20 000 à 100 000 hab | 167 | 14.1% | 2.4% | 57 | 18.2% | 1.7% | 110 | 12.6% | 3.1% | 38 | 13.6% | 2.0% |
| Agglo. + 100 000 hab | 345 | 29.1% | 2.2% | 65 | 20.6% | 0.9% | 280 | 32.1% | 3.5% | 80 | 28.9% | 1.4% |
| Agglo. Paris | 198 | 16.7% | 2.3% | 82 | 25.9% | 2.0% | 117 | 13.4% | 2.6% | 69 | 24.9% | 1.7% |
| Régions INSEE | ||||||||||||
| Ile de France | 211 | 17.8% | 2.2% | 87 | 27.4% | 1.9% | 125 | 14.3% | 2.5% | 75 | 27.0% | 1.7% |
| Nord Pas de Calais | 104 | 8.7% | 3.2% | 20 | 6.4% | 1.3% | 84 | 9.6% | 4.9% | 18 | 6.4% | 1.8% |
| Lorraine | 43 | 3.6% | 2.3% | 1 | 0.2% | 0.1% | 43 | 4.9% | 4.3% | 6 | 2.1% | 1.1% |
| Alsace | 64 | 5.4% | 4.1% | 22 | 7.0% | 3.0% | 42 | 4.8% | 5.2% | 8 | 2.8% | 1.6% |
| Franche-Comté | 26 | 2.2% | 2.7% | 5 | 1.7% | 1.1% | 20 | 2.3% | 4.1% | 5 | 1.7% | 1.7% |
| Champagne Ardennes | 57 | 4.8% | 5.2% | 9 | 2.9% | 1.7% | 48 | 5.5% | 8.4% | 15 | 5.5% | 5.1% |
| Picardie | 48 | 4.0% | 3.1% | 20 | 6.3% | 2.7% | 28 | 3.2% | 3.5% | 8 | 3.0% | 2.0% |
| Bourgogne | 45 | 3.8% | 3.3% | 18 | 5.6% | 2.7% | 27 | 3.1% | 3.8% | 12 | 4.3% | 3.5% |
| Haute Normandie | 37 | 3.1% | 2.5% | 11 | 3.6% | 1.6% | 26 | 3.0% | 3.3% | 6 | 2.1% | 1.3% |
| Basse Normandie | 19 | 1.6% | 1.6% | 0 | 0.1% | 0.1% | 19 | 2.2% | 3.0% | 1 | 0.5% | 0.4% |
| Centre | 42 | 3.5% | 2.0% | 7 | 2.3% | 0.7% | 35 | 4.0% | 3.2% | 15 | 5.2% | 2.2% |
| Pays de Loire | 40 | 3.4% | 1.3% | 16 | 5.0% | 1.1% | 24 | 2.8% | 1.6% | 8 | 2.8% | 0.8% |
| Bretagne | 60 | 5.1% | 2.2% | 16 | 4.9% | 1.2% | 45 | 5.1% | 3.2% | 10 | 3.5% | 1.3% |
| Poitou Charentes | 52 | 4.4% | 3.5% | 18 | 5.6% | 2.5% | 35 | 4.0% | 4.5% | 6 | 2.0% | 1.5% |
| Aquitaine | 56 | 4.8% | 2.0% | 15 | 4.7% | 1.1% | 42 | 4.8% | 2.9% | 7 | 2.5% | 0.8% |
| Midi Pyrénées | 53 | 4.5% | 2.2% | 10 | 3.2% | 0.8% | 43 | 5.0% | 3.4% | 13 | 4.8% | 1.7% |
| Limousin | 22 | 1.9% | 3.6% | 8 | 2.6% | 2.7% | 14 | 1.6% | 4.5% | 3 | 1.2% | 2.1% |
| Auvergne | 16 | 1.3% | 1.4% | 1 | 0.3% | 0.2% | 15 | 1.7% | 2.5% | 1 | 0.3% | 0.3% |
| Rhône Alpes | 76 | 6.4% | 1.5% | 16 | 4.9% | 0.6% | 61 | 7.0% | 2.2% | 29 | 10.4% | 1.5% |
| Languedoc Roussillon | 36 | 3.0% | 1.5% | 5 | 1.4% | 0.4% | 31 | 3.6% | 2.6% | 14 | 5.1% | 2.0% |
| Provence Alpes Côte d'Azur, Corse | 80 | 6.7% | 1.8% | 12 | 3.8% | 0.6% | 68 | 7.7% | 2.9% | 19 | 6.7% | 1.3% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 702 | 59.1% | 2.0% | 173 | 54.9% | 1.0% | 529 | 60.6% | 3.0% | 211 | 76.1% | 1.4% |
| Presque tous les jours | 122 | 10.3% | 2.1% | 21 | 6.5% | 0.8% | 101 | 11.6% | 3.2% | 33 | 12.1% | 1.8% |
| 1 à 2 fois par semaine | 107 | 9.0% | 4.2% | 43 | 13.6% | 4.0% | 64 | 7.4% | 4.3% | 20 | 7.3% | 3.8% |
| 1 à 3 fois par mois | 18 | 1.5% | 3.6% | 5 | 1.5% | 2.5% | 13 | 1.5% | 4.4% | 3 | 1.2% | 5.1% |
| Moins souvent | 27 | 2.3% | 3.7% | 4 | 1.3% | 1.1% | 23 | 2.6% | 6.3% | 9 | 3.3% | 19.5% |
| Jamais | 1 | 0.1% | 0.9% | - | - | - | 1 | 0.1% | 2.0% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 78 | 6.5% | 4.2% | 9 | 2.9% | 1.2% | 69 | 7.9% | 6.4% | 6 | 2.2% | 3.2% |
| De 9 000 à moins de 12 000 euros par an | 110 | 9.2% | 3.7% | 30 | 9.7% | 2.7% | 79 | 9.1% | 4.3% | 8 | 2.8% | 3.2% |
| De 12 000 à moins de 18 000 euros par an | 174 | 14.7% | 3.1% | 50 | 15.9% | 2.1% | 124 | 14.2% | 4.0% | 20 | 7.3% | 3.2% |
| De 18 000 à moins de 24 000 euros par an | 170 | 14.3% | 2.5% | 41 | 13.0% | 1.4% | 129 | 14.8% | 3.4% | 21 | 7.5% | 1.5% |
| De 24 000 à moins de 36 000 euros par an | 245 | 20.6% | 2.1% | 68 | 21.7% | 1.3% | 176 | 20.2% | 2.9% | 55 | 19.8% | 1.6% |
| De 36 000 à moins de 45 000 euros par an | 129 | 10.9% | 1.8% | 46 | 14.6% | 1.2% | 83 | 9.5% | 2.4% | 49 | 17.6% | 1.7% |
| De 45 000 à moins de 65 000 euros par an | 124 | 10.4% | 1.7% | 34 | 10.9% | 0.8% | 89 | 10.2% | 2.7% | 64 | 23.0% | 1.6% |
| 65 000 euros et plus par an | 42 | 3.5% | 1.1% | 11 | 3.5% | 0.5% | 31 | 3.5% | 1.8% | 21 | 7.7% | 0.8% |
| Refus | 69 | 5.8% | 2.0% | 16 | 5.0% | 1.1% | 53 | 6.1% | 2.8% | 13 | 4.6% | 1.1% |
| Ne sait pas | 48 | 4.0% | 2.9% | 9 | 2.8% | 1.2% | 39 | 4.4% | 4.2% | 20 | 7.4% | 3.5% |
