L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 790 | 100.0% | 1.5% | 106 | 100.0% | 0.4% | 684 | 100.0% | 2.5% | 383 | 100.0% | 2.2% |
| Sexe | ||||||||||||
| Homme | 106 | 13.4% | 0.4% | 106 | 100.0% | 0.4% | - | - | - | 30 | 7.7% | 0.3% |
| Femme | 684 | 86.6% | 2.5% | - | - | - | 684 | 100.0% | 2.5% | 353 | 92.3% | 4.1% |
| Age | ||||||||||||
| 15 à 24 ans | 163 | 20.6% | 2.2% | 10 | 9.6% | 0.3% | 153 | 22.3% | 4.2% | 79 | 20.6% | 2.6% |
| 25 à 34 ans | 196 | 24.8% | 2.6% | 26 | 24.1% | 0.7% | 170 | 24.9% | 4.4% | 100 | 26.2% | 3.1% |
| 35 à 49 ans | 219 | 27.7% | 1.8% | 33 | 31.3% | 0.5% | 185 | 27.1% | 2.9% | 139 | 36.2% | 2.2% |
| 50 à 59 ans | 111 | 14.0% | 1.2% | 31 | 29.3% | 0.7% | 80 | 11.7% | 1.7% | 53 | 13.8% | 1.4% |
| 60 ans et plus | 102 | 12.9% | 0.7% | 6 | 5.8% | 0.1% | 96 | 14.0% | 1.1% | 12 | 3.1% | 1.4% |
| Individu | ||||||||||||
| Ménagères | 523 | 66.3% | 2.2% | - | - | - | 523 | 76.5% | 2.2% | 279 | 72.9% | 4.0% |
| Personne de référence | 271 | 34.3% | 1.0% | 95 | 89.8% | 0.5% | 176 | 25.7% | 2.2% | 103 | 26.8% | 1.2% |
| Responsable des achats | 588 | 74.5% | 1.6% | 64 | 60.6% | 0.5% | 524 | 76.6% | 2.3% | 288 | 75.3% | 2.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 2 | 0.2% | 0.3% | - | - | - | 2 | 0.2% | 1.0% | - | - | - |
| Petits patrons | 17 | 2.2% | 1.1% | 1 | 0.7% | 0.1% | 17 | 2.4% | 3.7% | 13 | 3.4% | 0.9% |
| Affaires et Cadres | 108 | 13.7% | 2.2% | 13 | 12.4% | 0.5% | 95 | 13.9% | 4.6% | 98 | 25.6% | 2.2% |
| Professions intermédiaires | 178 | 22.5% | 2.5% | 20 | 19.1% | 0.6% | 158 | 23.0% | 4.3% | 124 | 32.3% | 2.1% |
| Employés | 179 | 22.6% | 2.1% | 23 | 21.4% | 1.0% | 156 | 22.8% | 2.6% | 64 | 16.7% | 3.4% |
| Ouvriers | 34 | 4.3% | 0.5% | 20 | 18.5% | 0.4% | 15 | 2.1% | 1.1% | 2 | 0.6% | 0.7% |
| Retraités | 80 | 10.1% | 0.6% | 6 | 5.8% | 0.1% | 74 | 10.8% | 1.1% | 6 | 1.5% | 2.7% |
| Autres inactifs | 192 | 24.3% | 1.8% | 24 | 22.3% | 0.6% | 168 | 24.6% | 2.5% | 76 | 19.9% | 2.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 9 | 1.2% | 1.2% | 0 | 0.3% | 0.1% | 9 | 1.3% | 2.6% | - | - | - |
| Petits patrons | 51 | 6.4% | 1.9% | 1 | 0.7% | 0.1% | 50 | 7.3% | 3.9% | 51 | 13.2% | 1.9% |
| Affaires et Cadres | 178 | 22.6% | 2.6% | 13 | 12.2% | 0.4% | 165 | 24.2% | 4.9% | 178 | 46.5% | 2.6% |
| Professions intermédiaires | 154 | 19.5% | 2.0% | 16 | 15.2% | 0.4% | 138 | 20.2% | 3.6% | 154 | 40.3% | 2.0% |
| Employés | 125 | 15.9% | 2.3% | 28 | 26.2% | 1.2% | 98 | 14.3% | 3.2% | - | - | - |
| Ouvriers | 101 | 12.8% | 1.1% | 20 | 18.9% | 0.4% | 81 | 11.9% | 1.8% | - | - | - |
| Retraités | 100 | 12.6% | 0.7% | 8 | 7.2% | 0.1% | 92 | 13.5% | 1.1% | - | - | - |
| Autres inactifs | 71 | 9.0% | 1.7% | 21 | 19.4% | 1.3% | 50 | 7.4% | 1.9% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 137 | 17.4% | 1.4% | 16 | 15.3% | 0.4% | 121 | 17.7% | 2.1% | 46 | 12.0% | 2.5% |
| 2 personnes | 217 | 27.4% | 1.2% | 30 | 28.4% | 0.3% | 187 | 27.3% | 2.0% | 82 | 21.5% | 2.0% |
| 3 personnes | 194 | 24.6% | 2.1% | 31 | 29.1% | 0.7% | 163 | 23.9% | 3.6% | 110 | 28.8% | 2.8% |
| 4 personnes | 171 | 21.6% | 1.8% | 19 | 17.6% | 0.4% | 152 | 22.2% | 3.3% | 106 | 27.8% | 2.2% |
| 5 personnes et + | 71 | 9.0% | 1.3% | 10 | 9.7% | 0.4% | 61 | 8.9% | 2.2% | 38 | 9.9% | 1.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 266 | 33.6% | 1.7% | 45 | 42.6% | 0.6% | 221 | 32.3% | 2.7% | 168 | 43.9% | 2.2% |
| Non | 524 | 66.4% | 1.4% | 61 | 57.4% | 0.3% | 463 | 67.7% | 2.4% | 215 | 56.1% | 2.2% |
| Habitat | ||||||||||||
| Communes rurales | 129 | 16.4% | 1.1% | 17 | 16.1% | 0.3% | 112 | 16.4% | 1.8% | 54 | 14.1% | 1.6% |
| Agglo. - 20 000 hab | 124 | 15.7% | 1.4% | 22 | 20.7% | 0.5% | 102 | 14.9% | 2.1% | 42 | 11.1% | 1.7% |
| Agglo. 20 000 à 100 000 hab | 105 | 13.3% | 1.5% | 16 | 14.9% | 0.5% | 89 | 13.1% | 2.5% | 50 | 13.0% | 2.7% |
| Agglo. + 100 000 hab | 265 | 33.6% | 1.7% | 38 | 36.2% | 0.5% | 227 | 33.2% | 2.8% | 131 | 34.2% | 2.3% |
| Agglo. Paris | 166 | 21.0% | 1.9% | 13 | 12.0% | 0.3% | 153 | 22.4% | 3.4% | 106 | 27.6% | 2.7% |
| Régions INSEE | ||||||||||||
| Ile de France | 182 | 23.0% | 1.9% | 19 | 18.2% | 0.4% | 163 | 23.8% | 3.2% | 112 | 29.3% | 2.6% |
| Nord Pas de Calais | 42 | 5.3% | 1.3% | 6 | 5.9% | 0.4% | 36 | 5.2% | 2.1% | 24 | 6.3% | 2.5% |
| Lorraine | 31 | 3.9% | 1.6% | 1 | 0.7% | 0.1% | 30 | 4.4% | 3.1% | 17 | 4.5% | 3.2% |
| Alsace | 15 | 1.9% | 1.0% | 2 | 2.0% | 0.3% | 13 | 1.9% | 1.7% | 5 | 1.4% | 1.1% |
| Franche-Comté | 18 | 2.3% | 1.9% | 6 | 5.4% | 1.2% | 12 | 1.8% | 2.5% | 2 | 0.6% | 0.8% |
| Champagne Ardennes | 17 | 2.2% | 1.6% | 3 | 2.5% | 0.5% | 15 | 2.2% | 2.6% | 8 | 2.1% | 2.8% |
| Picardie | 14 | 1.7% | 0.9% | - | - | - | 14 | 2.0% | 1.7% | 7 | 1.9% | 1.7% |
| Bourgogne | 10 | 1.2% | 0.7% | 2 | 1.8% | 0.3% | 8 | 1.1% | 1.1% | 4 | 1.0% | 1.2% |
| Haute Normandie | 25 | 3.2% | 1.7% | 3 | 2.5% | 0.4% | 22 | 3.3% | 2.9% | 14 | 3.8% | 3.2% |
| Basse Normandie | 17 | 2.2% | 1.4% | 3 | 3.0% | 0.5% | 14 | 2.0% | 2.2% | 9 | 2.3% | 2.8% |
| Centre | 21 | 2.7% | 1.0% | 1 | 1.4% | 0.1% | 20 | 2.9% | 1.8% | 12 | 3.1% | 1.8% |
| Pays de Loire | 41 | 5.2% | 1.4% | 11 | 10.5% | 0.8% | 30 | 4.3% | 1.9% | 15 | 3.8% | 1.6% |
| Bretagne | 39 | 4.9% | 1.5% | 1 | 1.3% | 0.1% | 38 | 5.5% | 2.7% | 22 | 5.7% | 2.9% |
| Poitou Charentes | 14 | 1.8% | 1.0% | 5 | 4.7% | 0.7% | 9 | 1.4% | 1.2% | 7 | 1.7% | 1.8% |
| Aquitaine | 46 | 5.9% | 1.7% | 12 | 11.3% | 0.9% | 34 | 5.0% | 2.4% | 15 | 3.9% | 1.8% |
| Midi Pyrénées | 39 | 5.0% | 1.6% | 1 | 1.3% | 0.1% | 38 | 5.5% | 3.0% | 14 | 3.6% | 1.7% |
| Limousin | 9 | 1.2% | 1.5% | 2 | 1.8% | 0.6% | 7 | 1.1% | 2.3% | 3 | 0.8% | 1.9% |
| Auvergne | 17 | 2.2% | 1.5% | 2 | 1.9% | 0.4% | 15 | 2.2% | 2.6% | 5 | 1.4% | 1.7% |
| Rhône Alpes | 82 | 10.4% | 1.6% | 21 | 19.7% | 0.8% | 62 | 9.0% | 2.3% | 31 | 8.2% | 1.6% |
| Languedoc Roussillon | 30 | 3.8% | 1.3% | - | - | - | 30 | 4.4% | 2.5% | 12 | 3.0% | 1.7% |
| Provence Alpes Côte d'Azur, Corse | 79 | 10.1% | 1.8% | 5 | 4.3% | 0.2% | 75 | 11.0% | 3.3% | 44 | 11.4% | 3.0% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 654 | 82.8% | 1.9% | 87 | 82.0% | 0.5% | 567 | 82.9% | 3.3% | 341 | 89.1% | 2.3% |
| Presque tous les jours | 57 | 7.2% | 1.0% | 4 | 3.8% | 0.1% | 53 | 7.7% | 1.6% | 23 | 6.0% | 1.2% |
| 1 à 2 fois par semaine | 27 | 3.4% | 1.0% | 6 | 5.3% | 0.5% | 21 | 3.1% | 1.4% | 9 | 2.3% | 1.7% |
| 1 à 3 fois par mois | 9 | 1.2% | 2.0% | - | - | - | 9 | 1.4% | 3.3% | 6 | 1.5% | 8.8% |
| Moins souvent | 9 | 1.1% | 1.2% | 2 | 2.1% | 0.6% | 7 | 1.0% | 1.8% | 3 | 0.9% | 7.1% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 13 | 1.6% | 0.7% | 2 | 2.1% | 0.3% | 11 | 1.5% | 1.0% | 2 | 0.5% | 1.1% |
| De 9 000 à moins de 12 000 euros par an | 32 | 4.1% | 1.1% | 8 | 7.5% | 0.7% | 25 | 3.6% | 1.3% | 6 | 1.6% | 2.6% |
| De 12 000 à moins de 18 000 euros par an | 44 | 5.6% | 0.8% | 2 | 1.8% | 0.1% | 42 | 6.2% | 1.4% | 3 | 0.9% | 0.5% |
| De 18 000 à moins de 24 000 euros par an | 106 | 13.4% | 1.6% | 6 | 6.1% | 0.2% | 100 | 14.6% | 2.6% | 35 | 9.2% | 2.6% |
| De 24 000 à moins de 36 000 euros par an | 179 | 22.7% | 1.6% | 35 | 33.4% | 0.7% | 144 | 21.0% | 2.4% | 87 | 22.6% | 2.5% |
| De 36 000 à moins de 45 000 euros par an | 130 | 16.5% | 1.8% | 18 | 17.1% | 0.5% | 112 | 16.4% | 3.3% | 64 | 16.7% | 2.2% |
| De 45 000 à moins de 65 000 euros par an | 149 | 18.9% | 2.0% | 22 | 21.0% | 0.5% | 127 | 18.6% | 3.9% | 95 | 24.9% | 2.4% |
| 65 000 euros et plus par an | 78 | 9.9% | 2.0% | 5 | 5.0% | 0.2% | 73 | 10.6% | 4.3% | 58 | 15.0% | 2.1% |
| Refus | 38 | 4.8% | 1.1% | 3 | 3.2% | 0.2% | 35 | 5.1% | 1.8% | 24 | 6.3% | 2.1% |
| Ne sait pas | 20 | 2.5% | 1.2% | 3 | 2.8% | 0.4% | 17 | 2.4% | 1.8% | 9 | 2.3% | 1.5% |
