L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1597 | 100.0% | 3.1% | 212 | 100.0% | 0.9% | 1385 | 100.0% | 5.1% | 602 | 100.0% | 3.5% |
| Sexe | ||||||||||||
| Homme | 212 | 13.3% | 0.9% | 212 | 100.0% | 0.9% | - | - | - | 75 | 12.5% | 0.9% |
| Femme | 1385 | 86.7% | 5.1% | - | - | - | 1385 | 100.0% | 5.1% | 527 | 87.5% | 6.1% |
| Age | ||||||||||||
| 15 à 24 ans | 54 | 3.4% | 0.7% | 12 | 5.7% | 0.3% | 42 | 3.0% | 1.2% | 28 | 4.6% | 0.9% |
| 25 à 34 ans | 84 | 5.3% | 1.1% | 7 | 3.2% | 0.2% | 77 | 5.6% | 2.0% | 58 | 9.7% | 1.8% |
| 35 à 49 ans | 387 | 24.2% | 3.1% | 51 | 24.1% | 0.8% | 336 | 24.3% | 5.3% | 229 | 38.1% | 3.6% |
| 50 à 59 ans | 417 | 26.1% | 4.5% | 68 | 32.3% | 1.5% | 349 | 25.2% | 7.5% | 230 | 38.2% | 6.0% |
| 60 ans et plus | 655 | 41.0% | 4.2% | 74 | 34.7% | 1.1% | 581 | 42.0% | 6.7% | 57 | 9.4% | 6.5% |
| Individu | ||||||||||||
| Ménagères | 1313 | 82.2% | 5.6% | - | - | - | 1313 | 94.8% | 5.6% | 497 | 82.6% | 7.1% |
| Personne de référence | 565 | 35.4% | 2.0% | 198 | 93.2% | 1.0% | 367 | 26.5% | 4.6% | 160 | 26.5% | 1.9% |
| Responsable des achats | 1399 | 87.6% | 3.9% | 124 | 58.5% | 0.9% | 1275 | 92.1% | 5.6% | 515 | 85.6% | 4.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 11 | 0.7% | 2.1% | - | - | - | 11 | 0.8% | 6.6% | 1 | 0.2% | 8.3% |
| Petits patrons | 55 | 3.5% | 3.5% | 16 | 7.5% | 1.4% | 39 | 2.8% | 8.8% | 47 | 7.8% | 3.2% |
| Affaires et Cadres | 172 | 10.7% | 3.5% | 35 | 16.6% | 1.2% | 136 | 9.8% | 6.6% | 158 | 26.2% | 3.6% |
| Professions intermédiaires | 244 | 15.2% | 3.4% | 25 | 12.0% | 0.7% | 218 | 15.8% | 6.0% | 194 | 32.2% | 3.3% |
| Employés | 295 | 18.5% | 3.5% | 11 | 5.0% | 0.5% | 285 | 20.5% | 4.6% | 83 | 13.7% | 4.4% |
| Ouvriers | 59 | 3.7% | 0.9% | 33 | 15.7% | 0.7% | 26 | 1.8% | 1.9% | 3 | 0.5% | 0.8% |
| Retraités | 551 | 34.5% | 4.3% | 74 | 34.8% | 1.2% | 477 | 34.4% | 7.2% | 28 | 4.7% | 13.7% |
| Autres inactifs | 211 | 13.2% | 2.0% | 18 | 8.4% | 0.5% | 193 | 14.0% | 2.9% | 89 | 14.7% | 2.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 18 | 1.2% | 2.4% | - | - | - | 18 | 1.3% | 5.4% | - | - | - |
| Petits patrons | 76 | 4.7% | 2.9% | 16 | 7.5% | 1.2% | 60 | 4.3% | 4.7% | 76 | 12.6% | 2.9% |
| Affaires et Cadres | 280 | 17.5% | 4.1% | 34 | 16.0% | 1.0% | 246 | 17.8% | 7.2% | 280 | 46.6% | 4.1% |
| Professions intermédiaires | 246 | 15.4% | 3.1% | 25 | 11.9% | 0.6% | 220 | 15.9% | 5.7% | 246 | 40.8% | 3.1% |
| Employés | 150 | 9.4% | 2.8% | 14 | 6.4% | 0.6% | 136 | 9.8% | 4.5% | - | - | - |
| Ouvriers | 151 | 9.5% | 1.6% | 33 | 15.6% | 0.7% | 118 | 8.5% | 2.7% | - | - | - |
| Retraités | 605 | 37.9% | 4.1% | 77 | 36.2% | 1.1% | 528 | 38.1% | 6.5% | - | - | - |
| Autres inactifs | 71 | 4.4% | 1.7% | 13 | 6.3% | 0.8% | 58 | 4.2% | 2.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 307 | 19.3% | 3.1% | 30 | 14.2% | 0.7% | 277 | 20.0% | 4.9% | 58 | 9.7% | 3.2% |
| 2 personnes | 746 | 46.7% | 4.1% | 107 | 50.4% | 1.2% | 639 | 46.1% | 6.8% | 198 | 32.9% | 4.8% |
| 3 personnes | 209 | 13.1% | 2.3% | 32 | 15.0% | 0.7% | 177 | 12.8% | 3.9% | 100 | 16.6% | 2.6% |
| 4 personnes | 222 | 13.9% | 2.4% | 34 | 16.1% | 0.7% | 188 | 13.6% | 4.0% | 169 | 28.1% | 3.4% |
| 5 personnes et + | 113 | 7.1% | 2.0% | 9 | 4.4% | 0.3% | 103 | 7.5% | 3.7% | 76 | 12.7% | 3.0% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 356 | 22.3% | 2.3% | 49 | 23.2% | 0.7% | 306 | 22.1% | 3.7% | 235 | 39.0% | 3.0% |
| Non | 1242 | 77.7% | 3.4% | 163 | 76.8% | 0.9% | 1079 | 77.9% | 5.7% | 367 | 61.0% | 3.8% |
| Habitat | ||||||||||||
| Communes rurales | 318 | 19.9% | 2.7% | 32 | 15.2% | 0.6% | 286 | 20.6% | 4.6% | 78 | 12.9% | 2.4% |
| Agglo. - 20 000 hab | 273 | 17.1% | 3.0% | 29 | 13.8% | 0.7% | 243 | 17.6% | 5.0% | 107 | 17.7% | 4.2% |
| Agglo. 20 000 à 100 000 hab | 244 | 15.3% | 3.5% | 26 | 12.3% | 0.8% | 218 | 15.8% | 6.1% | 81 | 13.5% | 4.4% |
| Agglo. + 100 000 hab | 492 | 30.8% | 3.2% | 95 | 44.9% | 1.3% | 397 | 28.6% | 5.0% | 196 | 32.5% | 3.4% |
| Agglo. Paris | 270 | 16.9% | 3.2% | 29 | 13.8% | 0.7% | 241 | 17.4% | 5.4% | 140 | 23.3% | 3.5% |
| Régions INSEE | ||||||||||||
| Ile de France | 306 | 19.2% | 3.2% | 34 | 16.1% | 0.7% | 272 | 19.6% | 5.4% | 151 | 25.1% | 3.5% |
| Nord Pas de Calais | 92 | 5.7% | 2.8% | 20 | 9.2% | 1.3% | 72 | 5.2% | 4.3% | 32 | 5.4% | 3.3% |
| Lorraine | 48 | 3.0% | 2.5% | 3 | 1.4% | 0.3% | 45 | 3.3% | 4.6% | 14 | 2.4% | 2.7% |
| Alsace | 42 | 2.7% | 2.8% | 5 | 2.3% | 0.7% | 38 | 2.7% | 4.7% | 18 | 2.9% | 3.7% |
| Franche-Comté | 34 | 2.1% | 3.5% | 7 | 3.4% | 1.6% | 26 | 1.9% | 5.4% | 9 | 1.5% | 3.3% |
| Champagne Ardennes | 35 | 2.2% | 3.2% | 6 | 2.6% | 1.1% | 29 | 2.1% | 5.2% | 12 | 2.0% | 4.0% |
| Picardie | 34 | 2.1% | 2.2% | 8 | 3.7% | 1.1% | 26 | 1.9% | 3.3% | 8 | 1.4% | 1.9% |
| Bourgogne | 33 | 2.1% | 2.4% | 4 | 1.7% | 0.6% | 29 | 2.1% | 4.2% | 13 | 2.1% | 3.7% |
| Haute Normandie | 31 | 1.9% | 2.1% | 2 | 0.7% | 0.2% | 29 | 2.1% | 3.8% | 10 | 1.7% | 2.2% |
| Basse Normandie | 40 | 2.5% | 3.3% | 2 | 1.2% | 0.4% | 38 | 2.7% | 6.0% | 19 | 3.2% | 5.9% |
| Centre | 55 | 3.5% | 2.6% | 10 | 4.5% | 0.9% | 46 | 3.3% | 4.2% | 19 | 3.2% | 2.9% |
| Pays de Loire | 63 | 4.0% | 2.1% | 5 | 2.2% | 0.3% | 58 | 4.2% | 3.8% | 35 | 5.9% | 3.8% |
| Bretagne | 54 | 3.4% | 2.0% | 3 | 1.4% | 0.2% | 51 | 3.7% | 3.7% | 22 | 3.7% | 2.9% |
| Poitou Charentes | 44 | 2.8% | 3.0% | 6 | 3.0% | 0.9% | 38 | 2.7% | 4.9% | 14 | 2.4% | 3.9% |
| Aquitaine | 124 | 7.8% | 4.4% | 25 | 11.6% | 1.8% | 100 | 7.2% | 6.8% | 25 | 4.1% | 2.9% |
| Midi Pyrénées | 88 | 5.5% | 3.6% | 15 | 7.1% | 1.3% | 73 | 5.3% | 5.7% | 27 | 4.4% | 3.4% |
| Limousin | 27 | 1.7% | 4.4% | 3 | 1.4% | 1.0% | 24 | 1.8% | 7.5% | 8 | 1.3% | 4.9% |
| Auvergne | 36 | 2.3% | 3.2% | 2 | 1.0% | 0.4% | 34 | 2.4% | 5.8% | 8 | 1.4% | 2.6% |
| Rhône Alpes | 176 | 11.0% | 3.4% | 21 | 9.9% | 0.8% | 155 | 11.2% | 5.7% | 77 | 12.7% | 3.9% |
| Languedoc Roussillon | 72 | 4.5% | 3.1% | 11 | 5.0% | 1.0% | 61 | 4.4% | 5.1% | 21 | 3.4% | 3.0% |
| Provence Alpes Côte d'Azur, Corse | 161 | 10.1% | 3.7% | 22 | 10.6% | 1.1% | 139 | 10.0% | 6.0% | 59 | 9.8% | 4.0% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1082 | 67.8% | 3.1% | 148 | 69.8% | 0.9% | 934 | 67.5% | 5.4% | 484 | 80.4% | 3.3% |
| Presque tous les jours | 221 | 13.8% | 3.7% | 30 | 14.0% | 1.1% | 191 | 13.8% | 5.9% | 76 | 12.6% | 4.1% |
| 1 à 2 fois par semaine | 128 | 8.0% | 5.0% | 13 | 6.1% | 1.2% | 115 | 8.3% | 7.7% | 29 | 4.7% | 5.4% |
| 1 à 3 fois par mois | 25 | 1.5% | 5.1% | - | - | - | 25 | 1.8% | 8.5% | 4 | 0.6% | 5.6% |
| Moins souvent | 12 | 0.8% | 1.7% | 2 | 1.1% | 0.6% | 10 | 0.7% | 2.7% | - | - | - |
| Jamais | 2 | 0.2% | 3.5% | - | - | - | 2 | 0.2% | 8.2% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 20 | 1.2% | 1.1% | 5 | 2.1% | 0.6% | 15 | 1.1% | 1.4% | 0 | - | 0.1% |
| De 9 000 à moins de 12 000 euros par an | 68 | 4.3% | 2.3% | 16 | 7.7% | 1.4% | 52 | 3.7% | 2.8% | 4 | 0.7% | 1.8% |
| De 12 000 à moins de 18 000 euros par an | 131 | 8.2% | 2.4% | 21 | 10.1% | 0.9% | 110 | 7.9% | 3.5% | 11 | 1.9% | 1.8% |
| De 18 000 à moins de 24 000 euros par an | 181 | 11.3% | 2.7% | 20 | 9.6% | 0.7% | 161 | 11.6% | 4.2% | 47 | 7.9% | 3.5% |
| De 24 000 à moins de 36 000 euros par an | 350 | 21.9% | 3.1% | 29 | 13.4% | 0.5% | 322 | 23.2% | 5.3% | 119 | 19.8% | 3.4% |
| De 36 000 à moins de 45 000 euros par an | 237 | 14.8% | 3.3% | 29 | 13.4% | 0.8% | 208 | 15.0% | 6.0% | 79 | 13.2% | 2.7% |
| De 45 000 à moins de 65 000 euros par an | 308 | 19.3% | 4.2% | 59 | 27.9% | 1.5% | 249 | 18.0% | 7.7% | 178 | 29.7% | 4.4% |
| 65 000 euros et plus par an | 150 | 9.4% | 3.8% | 21 | 9.9% | 0.9% | 129 | 9.3% | 7.6% | 107 | 17.8% | 3.9% |
| Refus | 129 | 8.1% | 3.8% | 6 | 2.8% | 0.4% | 123 | 8.9% | 6.4% | 42 | 6.9% | 3.7% |
| Ne sait pas | 23 | 1.4% | 1.4% | 6 | 2.9% | 0.8% | 16 | 1.2% | 1.8% | 12 | 2.1% | 2.1% |
