L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1822 | 100.0% | 3.5% | 1525 | 100.0% | 6.1% | 297 | 100.0% | 1.1% | 657 | 100.0% | 3.8% |
| Sexe | ||||||||||||
| Homme | 1525 | 83.7% | 6.1% | 1525 | 100.0% | 6.1% | - | - | - | 546 | 83.1% | 6.2% |
| Femme | 297 | 16.3% | 1.1% | - | - | - | 297 | 100.0% | 1.1% | 111 | 16.9% | 1.3% |
| Age | ||||||||||||
| 15 à 24 ans | 254 | 13.9% | 3.5% | 219 | 14.4% | 5.9% | 35 | 11.6% | 1.0% | 84 | 12.8% | 2.8% |
| 25 à 34 ans | 286 | 15.7% | 3.8% | 242 | 15.8% | 6.5% | 44 | 14.8% | 1.1% | 106 | 16.2% | 3.3% |
| 35 à 49 ans | 494 | 27.1% | 4.0% | 406 | 26.6% | 6.6% | 88 | 29.7% | 1.4% | 280 | 42.5% | 4.4% |
| 50 à 59 ans | 398 | 21.8% | 4.3% | 338 | 22.2% | 7.3% | 60 | 20.1% | 1.3% | 158 | 24.1% | 4.1% |
| 60 ans et plus | 391 | 21.5% | 2.5% | 320 | 21.0% | 4.7% | 70 | 23.8% | 0.8% | 29 | 4.4% | 3.3% |
| Individu | ||||||||||||
| Ménagères | 269 | 14.8% | 1.1% | - | - | - | 269 | 90.8% | 1.1% | 100 | 15.2% | 1.4% |
| Personne de référence | 1311 | 72.0% | 4.6% | 1262 | 82.7% | 6.2% | 49 | 16.4% | 0.6% | 458 | 69.6% | 5.5% |
| Responsable des achats | 1045 | 57.4% | 2.9% | 800 | 52.4% | 6.1% | 246 | 82.9% | 1.1% | 333 | 50.6% | 3.0% |
| PCS Individu | ||||||||||||
| Agriculteurs | 10 | 0.5% | 2.0% | 6 | 0.4% | 1.8% | 4 | 1.2% | 2.2% | - | - | - |
| Petits patrons | 82 | 4.5% | 5.1% | 77 | 5.0% | 6.7% | 5 | 1.6% | 1.1% | 78 | 11.8% | 5.4% |
| Affaires et Cadres | 192 | 10.6% | 3.9% | 169 | 11.1% | 5.9% | 24 | 8.0% | 1.1% | 180 | 27.3% | 4.1% |
| Professions intermédiaires | 275 | 15.1% | 3.8% | 235 | 15.4% | 6.7% | 40 | 13.6% | 1.1% | 247 | 37.5% | 4.2% |
| Employés | 229 | 12.6% | 2.7% | 144 | 9.4% | 6.5% | 85 | 28.8% | 1.4% | 40 | 6.1% | 2.2% |
| Ouvriers | 431 | 23.6% | 6.8% | 406 | 26.6% | 8.1% | 24 | 8.2% | 1.8% | 33 | 5.0% | 9.4% |
| Retraités | 362 | 19.9% | 2.8% | 305 | 20.0% | 5.0% | 57 | 19.4% | 0.9% | 3 | 0.5% | 1.5% |
| Autres inactifs | 241 | 13.2% | 2.3% | 184 | 12.1% | 4.9% | 57 | 19.3% | 0.9% | 77 | 11.8% | 2.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 10 | 0.5% | 1.3% | 7 | 0.4% | 1.6% | 3 | 1.1% | 0.9% | - | - | - |
| Petits patrons | 118 | 6.5% | 4.5% | 90 | 5.9% | 6.7% | 28 | 9.4% | 2.2% | 118 | 17.9% | 4.5% |
| Affaires et Cadres | 217 | 11.9% | 3.2% | 185 | 12.2% | 5.4% | 31 | 10.5% | 0.9% | 217 | 33.0% | 3.2% |
| Professions intermédiaires | 323 | 17.7% | 4.1% | 270 | 17.7% | 6.7% | 52 | 17.6% | 1.3% | 323 | 49.1% | 4.1% |
| Employés | 199 | 10.9% | 3.7% | 162 | 10.6% | 6.8% | 38 | 12.7% | 1.2% | - | - | - |
| Ouvriers | 443 | 24.3% | 4.7% | 386 | 25.3% | 7.6% | 57 | 19.3% | 1.3% | - | - | - |
| Retraités | 412 | 22.6% | 2.8% | 335 | 22.0% | 5.0% | 76 | 25.8% | 0.9% | - | - | - |
| Autres inactifs | 101 | 5.5% | 2.4% | 90 | 5.9% | 5.7% | 11 | 3.6% | 0.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 250 | 13.7% | 2.5% | 223 | 14.6% | 5.1% | 27 | 9.1% | 0.5% | 37 | 5.6% | 2.0% |
| 2 personnes | 635 | 34.9% | 3.5% | 507 | 33.2% | 5.9% | 128 | 43.1% | 1.4% | 161 | 24.6% | 3.9% |
| 3 personnes | 351 | 19.3% | 3.8% | 302 | 19.8% | 6.5% | 49 | 16.6% | 1.1% | 161 | 24.4% | 4.1% |
| 4 personnes | 334 | 18.3% | 3.6% | 286 | 18.8% | 6.2% | 48 | 16.2% | 1.0% | 196 | 29.9% | 4.0% |
| 5 personnes et + | 252 | 13.8% | 4.6% | 208 | 13.6% | 7.7% | 44 | 14.9% | 1.6% | 102 | 15.5% | 4.0% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 613 | 33.6% | 3.9% | 514 | 33.7% | 7.0% | 99 | 33.3% | 1.2% | 305 | 46.5% | 3.9% |
| Non | 1209 | 66.4% | 3.3% | 1011 | 66.3% | 5.8% | 198 | 66.7% | 1.0% | 352 | 53.5% | 3.7% |
| Habitat | ||||||||||||
| Communes rurales | 387 | 21.3% | 3.2% | 309 | 20.3% | 5.4% | 78 | 26.2% | 1.2% | 118 | 17.9% | 3.6% |
| Agglo. - 20 000 hab | 331 | 18.1% | 3.6% | 276 | 18.1% | 6.5% | 55 | 18.6% | 1.1% | 120 | 18.2% | 4.7% |
| Agglo. 20 000 à 100 000 hab | 276 | 15.1% | 3.9% | 230 | 15.1% | 6.8% | 46 | 15.5% | 1.3% | 93 | 14.1% | 5.0% |
| Agglo. + 100 000 hab | 551 | 30.2% | 3.5% | 468 | 30.7% | 6.2% | 83 | 28.0% | 1.0% | 201 | 30.6% | 3.5% |
| Agglo. Paris | 277 | 15.2% | 3.2% | 243 | 15.9% | 5.9% | 35 | 11.7% | 0.8% | 126 | 19.1% | 3.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 312 | 17.1% | 3.3% | 271 | 17.8% | 5.9% | 41 | 13.8% | 0.8% | 147 | 22.4% | 3.4% |
| Nord Pas de Calais | 109 | 6.0% | 3.4% | 99 | 6.5% | 6.5% | 10 | 3.3% | 0.6% | 33 | 5.0% | 3.4% |
| Lorraine | 90 | 4.9% | 4.7% | 80 | 5.3% | 8.7% | 9 | 3.1% | 0.9% | 23 | 3.5% | 4.3% |
| Alsace | 60 | 3.3% | 3.9% | 54 | 3.5% | 7.2% | 6 | 2.0% | 0.8% | 29 | 4.4% | 6.0% |
| Franche-Comté | 44 | 2.4% | 4.6% | 35 | 2.3% | 7.5% | 9 | 3.1% | 1.9% | 18 | 2.8% | 6.8% |
| Champagne Ardennes | 53 | 2.9% | 4.9% | 44 | 2.9% | 8.4% | 9 | 3.1% | 1.7% | 20 | 3.1% | 6.9% |
| Picardie | 43 | 2.3% | 2.8% | 37 | 2.4% | 4.9% | 6 | 2.1% | 0.8% | 17 | 2.7% | 4.1% |
| Bourgogne | 70 | 3.9% | 5.2% | 55 | 3.6% | 8.4% | 15 | 5.2% | 2.2% | 16 | 2.4% | 4.6% |
| Haute Normandie | 54 | 3.0% | 3.6% | 43 | 2.8% | 6.0% | 11 | 3.8% | 1.5% | 22 | 3.4% | 4.9% |
| Basse Normandie | 34 | 1.8% | 2.8% | 32 | 2.1% | 5.6% | 1 | 0.4% | 0.2% | 11 | 1.7% | 3.4% |
| Centre | 74 | 4.1% | 3.5% | 59 | 3.8% | 5.8% | 16 | 5.3% | 1.4% | 23 | 3.6% | 3.6% |
| Pays de Loire | 97 | 5.3% | 3.3% | 70 | 4.6% | 4.8% | 28 | 9.3% | 1.8% | 23 | 3.6% | 2.5% |
| Bretagne | 86 | 4.7% | 3.2% | 70 | 4.6% | 5.4% | 16 | 5.5% | 1.2% | 42 | 6.5% | 5.6% |
| Poitou Charentes | 51 | 2.8% | 3.4% | 49 | 3.2% | 6.9% | 2 | 0.7% | 0.2% | 13 | 1.9% | 3.5% |
| Aquitaine | 74 | 4.0% | 2.6% | 55 | 3.6% | 4.1% | 19 | 6.3% | 1.3% | 25 | 3.8% | 2.9% |
| Midi Pyrénées | 82 | 4.5% | 3.3% | 64 | 4.2% | 5.3% | 19 | 6.3% | 1.5% | 26 | 3.9% | 3.3% |
| Limousin | 30 | 1.6% | 4.8% | 22 | 1.5% | 7.6% | 7 | 2.5% | 2.3% | 8 | 1.2% | 4.9% |
| Auvergne | 48 | 2.6% | 4.2% | 36 | 2.3% | 6.6% | 12 | 4.0% | 2.0% | 10 | 1.6% | 3.2% |
| Rhône Alpes | 182 | 10.0% | 3.5% | 153 | 10.0% | 6.1% | 29 | 9.7% | 1.1% | 61 | 9.3% | 3.1% |
| Languedoc Roussillon | 94 | 5.2% | 4.1% | 79 | 5.2% | 7.2% | 15 | 5.1% | 1.3% | 37 | 5.6% | 5.3% |
| Provence Alpes Côte d'Azur, Corse | 136 | 7.5% | 3.1% | 120 | 7.9% | 5.8% | 16 | 5.4% | 0.7% | 52 | 7.8% | 3.5% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1334 | 73.2% | 3.8% | 1123 | 73.6% | 6.5% | 210 | 70.9% | 1.2% | 557 | 84.7% | 3.8% |
| Presque tous les jours | 212 | 11.6% | 3.6% | 184 | 12.0% | 6.7% | 28 | 9.6% | 0.9% | 54 | 8.2% | 2.9% |
| 1 à 2 fois par semaine | 102 | 5.6% | 4.0% | 76 | 5.0% | 7.0% | 26 | 8.7% | 1.7% | 24 | 3.6% | 4.5% |
| 1 à 3 fois par mois | 19 | 1.0% | 3.9% | 12 | 0.8% | 6.4% | 6 | 2.1% | 2.2% | 6 | 1.0% | 9.6% |
| Moins souvent | 31 | 1.7% | 4.3% | 20 | 1.3% | 5.6% | 11 | 3.6% | 3.0% | 10 | 1.6% | 21.8% |
| Jamais | 7 | 0.4% | 10.5% | 7 | 0.5% | 18.3% | - | - | - | 1 | 0.2% | 31.8% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 54 | 3.0% | 3.0% | 45 | 3.0% | 6.0% | 9 | 3.0% | 0.8% | 10 | 1.5% | 5.2% |
| De 9 000 à moins de 12 000 euros par an | 69 | 3.8% | 2.3% | 64 | 4.2% | 5.6% | 5 | 1.8% | 0.3% | 6 | 0.9% | 2.6% |
| De 12 000 à moins de 18 000 euros par an | 158 | 8.7% | 2.8% | 137 | 9.0% | 5.6% | 22 | 7.3% | 0.7% | 11 | 1.6% | 1.7% |
| De 18 000 à moins de 24 000 euros par an | 203 | 11.1% | 3.0% | 168 | 11.0% | 5.7% | 34 | 11.6% | 0.9% | 40 | 6.0% | 2.9% |
| De 24 000 à moins de 36 000 euros par an | 431 | 23.6% | 3.8% | 350 | 22.9% | 6.5% | 81 | 27.3% | 1.3% | 129 | 19.6% | 3.7% |
| De 36 000 à moins de 45 000 euros par an | 277 | 15.2% | 3.9% | 231 | 15.1% | 6.2% | 46 | 15.4% | 1.3% | 122 | 18.5% | 4.1% |
| De 45 000 à moins de 65 000 euros par an | 301 | 16.5% | 4.1% | 265 | 17.4% | 6.5% | 36 | 12.1% | 1.1% | 154 | 23.4% | 3.8% |
| 65 000 euros et plus par an | 196 | 10.7% | 4.9% | 172 | 11.3% | 7.6% | 24 | 8.0% | 1.4% | 135 | 20.5% | 5.0% |
| Refus | 72 | 3.9% | 2.1% | 54 | 3.5% | 3.7% | 18 | 6.1% | 0.9% | 20 | 3.0% | 1.8% |
| Ne sait pas | 62 | 3.4% | 3.7% | 40 | 2.6% | 5.4% | 22 | 7.4% | 2.4% | 32 | 4.8% | 5.5% |
