L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2331 | 100.0% | 4.5% | 1889 | 100.0% | 7.6% | 442 | 100.0% | 1.6% | 807 | 100.0% | 4.7% |
| Sexe | ||||||||||||
| Homme | 1889 | 81.0% | 7.6% | 1889 | 100.0% | 7.6% | - | - | - | 648 | 80.3% | 7.4% |
| Femme | 442 | 19.0% | 1.6% | - | - | - | 442 | 100.0% | 1.6% | 159 | 19.7% | 1.9% |
| Age | ||||||||||||
| 15 à 24 ans | 513 | 22.0% | 7.0% | 434 | 23.0% | 11.8% | 79 | 17.8% | 2.2% | 181 | 22.4% | 5.9% |
| 25 à 34 ans | 425 | 18.2% | 5.6% | 365 | 19.3% | 9.8% | 60 | 13.6% | 1.5% | 133 | 16.5% | 4.1% |
| 35 à 49 ans | 592 | 25.4% | 4.7% | 468 | 24.8% | 7.6% | 124 | 28.1% | 2.0% | 284 | 35.2% | 4.5% |
| 50 à 59 ans | 452 | 19.4% | 4.9% | 358 | 19.0% | 7.8% | 94 | 21.2% | 2.0% | 186 | 23.0% | 4.8% |
| 60 ans et plus | 350 | 15.0% | 2.3% | 264 | 14.0% | 3.9% | 85 | 19.3% | 1.0% | 23 | 2.9% | 2.6% |
| Individu | ||||||||||||
| Ménagères | 375 | 16.1% | 1.6% | - | - | - | 375 | 84.7% | 1.6% | 138 | 17.1% | 2.0% |
| Personne de référence | 1482 | 63.6% | 5.2% | 1401 | 74.2% | 6.8% | 81 | 18.2% | 1.0% | 484 | 60.0% | 5.8% |
| Responsable des achats | 1231 | 52.8% | 3.4% | 874 | 46.3% | 6.7% | 357 | 80.7% | 1.6% | 383 | 47.4% | 3.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 16 | 0.7% | 3.2% | 12 | 0.7% | 3.6% | 4 | 0.9% | 2.5% | - | - | - |
| Petits patrons | 69 | 3.0% | 4.3% | 61 | 3.2% | 5.3% | 9 | 2.0% | 1.9% | 67 | 8.3% | 4.7% |
| Affaires et Cadres | 180 | 7.7% | 3.7% | 163 | 8.6% | 5.7% | 18 | 4.0% | 0.9% | 164 | 20.3% | 3.7% |
| Professions intermédiaires | 356 | 15.3% | 4.9% | 280 | 14.8% | 7.9% | 75 | 17.0% | 2.1% | 315 | 39.1% | 5.4% |
| Employés | 336 | 14.4% | 4.0% | 197 | 10.4% | 8.9% | 138 | 31.3% | 2.3% | 68 | 8.4% | 3.6% |
| Ouvriers | 621 | 26.6% | 9.8% | 595 | 31.5% | 11.9% | 25 | 5.7% | 1.9% | 39 | 4.8% | 11.1% |
| Retraités | 318 | 13.7% | 2.5% | 246 | 13.1% | 4.0% | 72 | 16.2% | 1.1% | 4 | 0.5% | 2.1% |
| Autres inactifs | 435 | 18.7% | 4.2% | 334 | 17.7% | 9.0% | 101 | 22.9% | 1.5% | 150 | 18.6% | 4.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 20 | 0.9% | 2.7% | 16 | 0.9% | 3.9% | 4 | 1.0% | 1.3% | - | - | - |
| Petits patrons | 124 | 5.3% | 4.7% | 93 | 4.9% | 7.0% | 30 | 6.9% | 2.4% | 124 | 15.3% | 4.7% |
| Affaires et Cadres | 252 | 10.8% | 3.7% | 205 | 10.9% | 6.0% | 47 | 10.5% | 1.4% | 252 | 31.2% | 3.7% |
| Professions intermédiaires | 431 | 18.5% | 5.5% | 349 | 18.5% | 8.7% | 82 | 18.6% | 2.1% | 431 | 53.5% | 5.5% |
| Employés | 268 | 11.5% | 4.9% | 228 | 12.1% | 9.6% | 41 | 9.2% | 1.3% | - | - | - |
| Ouvriers | 704 | 30.2% | 7.4% | 588 | 31.1% | 11.6% | 116 | 26.2% | 2.6% | - | - | - |
| Retraités | 385 | 16.5% | 2.6% | 291 | 15.4% | 4.3% | 94 | 21.2% | 1.2% | - | - | - |
| Autres inactifs | 147 | 6.3% | 3.5% | 118 | 6.3% | 7.4% | 29 | 6.4% | 1.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 269 | 11.5% | 2.7% | 224 | 11.8% | 5.1% | 45 | 10.2% | 0.8% | 52 | 6.4% | 2.9% |
| 2 personnes | 729 | 31.3% | 4.0% | 556 | 29.4% | 6.4% | 173 | 39.2% | 1.8% | 194 | 24.0% | 4.7% |
| 3 personnes | 478 | 20.5% | 5.2% | 375 | 19.8% | 8.1% | 103 | 23.4% | 2.3% | 196 | 24.3% | 5.0% |
| 4 personnes | 481 | 20.6% | 5.2% | 415 | 22.0% | 9.0% | 66 | 15.0% | 1.4% | 236 | 29.3% | 4.8% |
| 5 personnes et + | 374 | 16.1% | 6.8% | 320 | 16.9% | 11.9% | 54 | 12.3% | 1.9% | 129 | 16.0% | 5.0% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 824 | 35.3% | 5.3% | 685 | 36.3% | 9.3% | 139 | 31.3% | 1.7% | 342 | 42.4% | 4.4% |
| Non | 1508 | 64.7% | 4.1% | 1204 | 63.7% | 6.8% | 304 | 68.7% | 1.6% | 465 | 57.6% | 4.8% |
| Habitat | ||||||||||||
| Communes rurales | 529 | 22.7% | 4.4% | 424 | 22.5% | 7.4% | 105 | 23.7% | 1.7% | 159 | 19.7% | 4.8% |
| Agglo. - 20 000 hab | 422 | 18.1% | 4.7% | 345 | 18.3% | 8.2% | 76 | 17.2% | 1.6% | 144 | 17.9% | 5.7% |
| Agglo. 20 000 à 100 000 hab | 373 | 16.0% | 5.3% | 287 | 15.2% | 8.5% | 86 | 19.4% | 2.4% | 103 | 12.7% | 5.5% |
| Agglo. + 100 000 hab | 674 | 28.9% | 4.3% | 536 | 28.4% | 7.1% | 138 | 31.2% | 1.7% | 267 | 33.1% | 4.7% |
| Agglo. Paris | 334 | 14.3% | 3.9% | 297 | 15.7% | 7.2% | 38 | 8.5% | 0.8% | 134 | 16.6% | 3.4% |
| Régions INSEE | ||||||||||||
| Ile de France | 382 | 16.4% | 4.0% | 342 | 18.1% | 7.5% | 40 | 9.1% | 0.8% | 155 | 19.2% | 3.6% |
| Nord Pas de Calais | 132 | 5.7% | 4.1% | 111 | 5.9% | 7.2% | 21 | 4.8% | 1.2% | 44 | 5.5% | 4.5% |
| Lorraine | 86 | 3.7% | 4.5% | 69 | 3.7% | 7.5% | 17 | 3.8% | 1.7% | 24 | 2.9% | 4.5% |
| Alsace | 61 | 2.6% | 4.0% | 56 | 3.0% | 7.6% | 5 | 1.2% | 0.6% | 20 | 2.4% | 4.1% |
| Franche-Comté | 56 | 2.4% | 5.9% | 49 | 2.6% | 10.5% | 7 | 1.6% | 1.4% | 22 | 2.8% | 8.2% |
| Champagne Ardennes | 60 | 2.6% | 5.5% | 53 | 2.8% | 10.0% | 7 | 1.7% | 1.3% | 21 | 2.6% | 7.2% |
| Picardie | 73 | 3.1% | 4.7% | 64 | 3.4% | 8.5% | 9 | 2.1% | 1.2% | 23 | 2.9% | 5.5% |
| Bourgogne | 65 | 2.8% | 4.8% | 51 | 2.7% | 7.9% | 14 | 3.2% | 2.0% | 19 | 2.4% | 5.7% |
| Haute Normandie | 83 | 3.5% | 5.5% | 74 | 3.9% | 10.4% | 9 | 1.9% | 1.1% | 24 | 3.0% | 5.4% |
| Basse Normandie | 43 | 1.9% | 3.6% | 36 | 1.9% | 6.2% | 7 | 1.7% | 1.2% | 14 | 1.7% | 4.2% |
| Centre | 127 | 5.5% | 6.1% | 96 | 5.1% | 9.5% | 31 | 7.0% | 2.8% | 48 | 6.0% | 7.4% |
| Pays de Loire | 103 | 4.4% | 3.5% | 80 | 4.2% | 5.6% | 23 | 5.2% | 1.5% | 24 | 2.9% | 2.5% |
| Bretagne | 120 | 5.1% | 4.5% | 90 | 4.8% | 7.0% | 30 | 6.8% | 2.1% | 42 | 5.2% | 5.6% |
| Poitou Charentes | 76 | 3.3% | 5.1% | 57 | 3.0% | 8.0% | 19 | 4.2% | 2.4% | 26 | 3.3% | 7.2% |
| Aquitaine | 150 | 6.4% | 5.4% | 109 | 5.7% | 8.2% | 42 | 9.4% | 2.9% | 53 | 6.6% | 6.3% |
| Midi Pyrénées | 108 | 4.6% | 4.3% | 87 | 4.6% | 7.3% | 20 | 4.5% | 1.6% | 44 | 5.5% | 5.6% |
| Limousin | 32 | 1.4% | 5.3% | 28 | 1.5% | 9.7% | 4 | 0.9% | 1.2% | 12 | 1.5% | 7.3% |
| Auvergne | 56 | 2.4% | 5.0% | 38 | 2.0% | 7.0% | 18 | 4.1% | 3.1% | 14 | 1.8% | 4.5% |
| Rhône Alpes | 227 | 9.7% | 4.3% | 184 | 9.8% | 7.3% | 42 | 9.6% | 1.6% | 87 | 10.7% | 4.4% |
| Languedoc Roussillon | 98 | 4.2% | 4.3% | 71 | 3.8% | 6.6% | 27 | 6.1% | 2.2% | 24 | 2.9% | 3.4% |
| Provence Alpes Côte d'Azur, Corse | 192 | 8.2% | 4.4% | 142 | 7.5% | 6.9% | 50 | 11.3% | 2.2% | 67 | 8.3% | 4.6% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1715 | 73.6% | 4.9% | 1410 | 74.6% | 8.1% | 306 | 69.1% | 1.8% | 686 | 85.0% | 4.7% |
| Presque tous les jours | 274 | 11.8% | 4.6% | 217 | 11.5% | 7.9% | 57 | 12.9% | 1.8% | 76 | 9.4% | 4.1% |
| 1 à 2 fois par semaine | 118 | 5.1% | 4.6% | 90 | 4.8% | 8.3% | 28 | 6.2% | 1.9% | 18 | 2.2% | 3.4% |
| 1 à 3 fois par mois | 16 | 0.7% | 3.4% | 14 | 0.7% | 7.3% | 2 | 0.5% | 0.8% | 5 | 0.6% | 7.3% |
| Moins souvent | 44 | 1.9% | 6.1% | 28 | 1.5% | 7.8% | 16 | 3.5% | 4.3% | 14 | 1.7% | 29.6% |
| Jamais | 6 | 0.3% | 8.9% | 6 | 0.3% | 15.5% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 46 | 2.0% | 2.5% | 34 | 1.8% | 4.5% | 13 | 2.8% | 1.2% | 14 | 1.7% | 7.3% |
| De 9 000 à moins de 12 000 euros par an | 128 | 5.5% | 4.3% | 110 | 5.8% | 9.6% | 19 | 4.2% | 1.0% | 4 | 0.5% | 1.6% |
| De 12 000 à moins de 18 000 euros par an | 210 | 9.0% | 3.8% | 179 | 9.5% | 7.4% | 30 | 6.9% | 1.0% | 20 | 2.5% | 3.1% |
| De 18 000 à moins de 24 000 euros par an | 288 | 12.3% | 4.2% | 231 | 12.3% | 7.8% | 56 | 12.8% | 1.5% | 48 | 6.0% | 3.6% |
| De 24 000 à moins de 36 000 euros par an | 526 | 22.6% | 4.6% | 417 | 22.1% | 7.7% | 109 | 24.6% | 1.8% | 163 | 20.2% | 4.7% |
| De 36 000 à moins de 45 000 euros par an | 332 | 14.2% | 4.6% | 270 | 14.3% | 7.3% | 61 | 13.9% | 1.8% | 131 | 16.3% | 4.4% |
| De 45 000 à moins de 65 000 euros par an | 390 | 16.7% | 5.3% | 335 | 17.8% | 8.2% | 54 | 12.3% | 1.7% | 198 | 24.6% | 4.9% |
| 65 000 euros et plus par an | 208 | 8.9% | 5.2% | 174 | 9.2% | 7.7% | 34 | 7.7% | 2.0% | 148 | 18.3% | 5.4% |
| Refus | 114 | 4.9% | 3.4% | 87 | 4.6% | 6.0% | 27 | 6.0% | 1.4% | 41 | 5.1% | 3.6% |
| Ne sait pas | 90 | 3.9% | 5.4% | 51 | 2.7% | 6.9% | 39 | 8.8% | 4.2% | 40 | 4.9% | 6.9% |
