L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1203 | 100.0% | 2.3% | 408 | 100.0% | 1.6% | 795 | 100.0% | 2.9% | 299 | 100.0% | 1.7% |
| Sexe | ||||||||||||
| Homme | 408 | 33.9% | 1.6% | 408 | 100.0% | 1.6% | - | - | - | 98 | 32.6% | 1.1% |
| Femme | 795 | 66.1% | 2.9% | - | - | - | 795 | 100.0% | 2.9% | 202 | 67.4% | 2.4% |
| Age | ||||||||||||
| 15 à 24 ans | 29 | 2.4% | 0.4% | 21 | 5.3% | 0.6% | 7 | 0.9% | 0.2% | 15 | 4.9% | 0.5% |
| 25 à 34 ans | 69 | 5.7% | 0.9% | 18 | 4.3% | 0.5% | 51 | 6.4% | 1.3% | 27 | 8.9% | 0.8% |
| 35 à 49 ans | 236 | 19.6% | 1.9% | 78 | 19.1% | 1.3% | 158 | 19.8% | 2.5% | 121 | 40.5% | 1.9% |
| 50 à 59 ans | 294 | 24.4% | 3.2% | 125 | 30.7% | 2.7% | 168 | 21.2% | 3.6% | 106 | 35.3% | 2.7% |
| 60 ans et plus | 576 | 47.9% | 3.7% | 166 | 40.6% | 2.4% | 410 | 51.6% | 4.7% | 31 | 10.4% | 3.6% |
| Individu | ||||||||||||
| Ménagères | 763 | 63.4% | 3.3% | - | - | - | 763 | 96.0% | 3.3% | 194 | 64.7% | 2.8% |
| Personne de référence | 613 | 50.9% | 2.2% | 371 | 91.0% | 1.8% | 241 | 30.4% | 3.0% | 124 | 41.5% | 1.5% |
| Responsable des achats | 977 | 81.2% | 2.7% | 238 | 58.4% | 1.8% | 739 | 92.9% | 3.2% | 216 | 72.2% | 2.0% |
| PCS Individu | ||||||||||||
| Agriculteurs | 13 | 1.1% | 2.6% | 6 | 1.5% | 1.8% | 7 | 0.9% | 4.3% | - | - | - |
| Petits patrons | 33 | 2.7% | 2.1% | 17 | 4.1% | 1.4% | 16 | 2.1% | 3.7% | 27 | 9.0% | 1.9% |
| Affaires et Cadres | 72 | 6.0% | 1.5% | 27 | 6.7% | 1.0% | 45 | 5.6% | 2.2% | 68 | 22.6% | 1.5% |
| Professions intermédiaires | 139 | 11.6% | 1.9% | 48 | 11.7% | 1.4% | 91 | 11.5% | 2.5% | 100 | 33.5% | 1.7% |
| Employés | 189 | 15.7% | 2.3% | 32 | 7.8% | 1.4% | 157 | 19.7% | 2.6% | 54 | 18.2% | 2.9% |
| Ouvriers | 101 | 8.4% | 1.6% | 80 | 19.5% | 1.6% | 21 | 2.7% | 1.6% | 9 | 3.1% | 2.7% |
| Retraités | 475 | 39.5% | 3.7% | 160 | 39.2% | 2.6% | 315 | 39.6% | 4.8% | 11 | 3.6% | 5.3% |
| Autres inactifs | 181 | 15.0% | 1.7% | 39 | 9.4% | 1.0% | 142 | 17.9% | 2.1% | 30 | 10.0% | 0.9% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 21 | 1.7% | 2.7% | 11 | 2.7% | 2.7% | 9 | 1.2% | 2.7% | - | - | - |
| Petits patrons | 49 | 4.1% | 1.9% | 17 | 4.1% | 1.2% | 33 | 4.1% | 2.6% | 49 | 16.5% | 1.9% |
| Affaires et Cadres | 98 | 8.1% | 1.4% | 28 | 6.9% | 0.8% | 70 | 8.8% | 2.0% | 98 | 32.7% | 1.4% |
| Professions intermédiaires | 152 | 12.6% | 1.9% | 53 | 12.9% | 1.3% | 99 | 12.5% | 2.6% | 152 | 50.7% | 1.9% |
| Employés | 97 | 8.0% | 1.8% | 34 | 8.3% | 1.4% | 63 | 7.9% | 2.1% | - | - | - |
| Ouvriers | 154 | 12.8% | 1.6% | 74 | 18.0% | 1.4% | 80 | 10.1% | 1.8% | - | - | - |
| Retraités | 524 | 43.6% | 3.5% | 161 | 39.4% | 2.4% | 363 | 45.7% | 4.5% | - | - | - |
| Autres inactifs | 109 | 9.0% | 2.6% | 31 | 7.6% | 2.0% | 78 | 9.8% | 3.0% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 262 | 21.7% | 2.6% | 67 | 16.5% | 1.5% | 194 | 24.4% | 3.4% | 33 | 10.9% | 1.8% |
| 2 personnes | 567 | 47.1% | 3.1% | 189 | 46.2% | 2.2% | 378 | 47.5% | 4.0% | 91 | 30.4% | 2.2% |
| 3 personnes | 123 | 10.2% | 1.3% | 35 | 8.5% | 0.7% | 88 | 11.1% | 1.9% | 52 | 17.3% | 1.3% |
| 4 personnes | 147 | 12.2% | 1.6% | 69 | 16.9% | 1.5% | 78 | 9.8% | 1.7% | 72 | 24.1% | 1.5% |
| 5 personnes et + | 106 | 8.8% | 1.9% | 48 | 11.9% | 1.8% | 57 | 7.2% | 2.0% | 52 | 17.4% | 2.0% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 247 | 20.6% | 1.6% | 96 | 23.6% | 1.3% | 151 | 19.0% | 1.8% | 116 | 38.8% | 1.5% |
| Non | 956 | 79.4% | 2.6% | 312 | 76.4% | 1.8% | 644 | 81.0% | 3.4% | 183 | 61.2% | 1.9% |
| Habitat | ||||||||||||
| Communes rurales | 389 | 32.3% | 3.3% | 122 | 30.0% | 2.1% | 266 | 33.5% | 4.3% | 92 | 30.6% | 2.8% |
| Agglo. - 20 000 hab | 267 | 22.2% | 2.9% | 107 | 26.1% | 2.5% | 160 | 20.1% | 3.3% | 55 | 18.3% | 2.2% |
| Agglo. 20 000 à 100 000 hab | 168 | 13.9% | 2.4% | 52 | 12.7% | 1.5% | 116 | 14.6% | 3.2% | 36 | 12.1% | 2.0% |
| Agglo. + 100 000 hab | 252 | 21.0% | 1.6% | 91 | 22.3% | 1.2% | 161 | 20.3% | 2.0% | 78 | 26.0% | 1.4% |
| Agglo. Paris | 128 | 10.6% | 1.5% | 36 | 8.9% | 0.9% | 91 | 11.5% | 2.0% | 39 | 13.0% | 1.0% |
| Régions INSEE | ||||||||||||
| Ile de France | 178 | 14.8% | 1.8% | 58 | 14.2% | 1.3% | 120 | 15.0% | 2.4% | 54 | 18.2% | 1.3% |
| Nord Pas de Calais | 58 | 4.8% | 1.8% | 22 | 5.3% | 1.4% | 37 | 4.6% | 2.2% | 13 | 4.4% | 1.3% |
| Lorraine | 35 | 2.9% | 1.8% | 12 | 3.0% | 1.3% | 23 | 2.9% | 2.3% | 10 | 3.3% | 1.9% |
| Alsace | 30 | 2.5% | 1.9% | 19 | 4.7% | 2.6% | 11 | 1.3% | 1.3% | 5 | 1.6% | 1.0% |
| Franche-Comté | 26 | 2.1% | 2.7% | 7 | 1.7% | 1.5% | 19 | 2.4% | 3.8% | 9 | 3.0% | 3.3% |
| Champagne Ardennes | 34 | 2.8% | 3.1% | 11 | 2.6% | 2.0% | 24 | 3.0% | 4.2% | 11 | 3.7% | 3.8% |
| Picardie | 45 | 3.7% | 2.9% | 22 | 5.3% | 2.9% | 23 | 2.9% | 2.9% | 10 | 3.5% | 2.5% |
| Bourgogne | 47 | 3.9% | 3.5% | 12 | 2.9% | 1.8% | 35 | 4.4% | 4.9% | 5 | 1.8% | 1.6% |
| Haute Normandie | 29 | 2.4% | 2.0% | 9 | 2.1% | 1.2% | 21 | 2.6% | 2.6% | 12 | 3.9% | 2.6% |
| Basse Normandie | 28 | 2.3% | 2.3% | 12 | 3.1% | 2.1% | 16 | 2.0% | 2.5% | 5 | 1.7% | 1.5% |
| Centre | 67 | 5.6% | 3.2% | 19 | 4.7% | 1.9% | 48 | 6.0% | 4.4% | 20 | 6.7% | 3.1% |
| Pays de Loire | 57 | 4.7% | 1.9% | 25 | 6.1% | 1.7% | 32 | 4.0% | 2.1% | 13 | 4.4% | 1.4% |
| Bretagne | 102 | 8.5% | 3.8% | 29 | 7.1% | 2.2% | 73 | 9.2% | 5.2% | 17 | 5.8% | 2.3% |
| Poitou Charentes | 61 | 5.1% | 4.1% | 12 | 2.9% | 1.7% | 49 | 6.2% | 6.3% | 12 | 4.0% | 3.3% |
| Aquitaine | 83 | 6.9% | 3.0% | 22 | 5.5% | 1.7% | 60 | 7.6% | 4.1% | 20 | 6.7% | 2.4% |
| Midi Pyrénées | 63 | 5.2% | 2.5% | 29 | 7.2% | 2.5% | 34 | 4.2% | 2.6% | 16 | 5.4% | 2.1% |
| Limousin | 25 | 2.0% | 4.0% | 4 | 1.1% | 1.5% | 20 | 2.5% | 6.3% | 4 | 1.4% | 2.6% |
| Auvergne | 32 | 2.6% | 2.8% | 17 | 4.1% | 3.1% | 15 | 1.9% | 2.5% | 6 | 1.8% | 1.7% |
| Rhône Alpes | 91 | 7.6% | 1.7% | 32 | 7.8% | 1.3% | 59 | 7.5% | 2.2% | 20 | 6.8% | 1.1% |
| Languedoc Roussillon | 32 | 2.7% | 1.4% | 10 | 2.4% | 0.9% | 23 | 2.8% | 1.9% | 13 | 4.4% | 1.9% |
| Provence Alpes Côte d'Azur, Corse | 82 | 6.8% | 1.9% | 25 | 6.1% | 1.2% | 57 | 7.1% | 2.5% | 23 | 7.5% | 1.5% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 683 | 56.7% | 2.0% | 236 | 57.7% | 1.4% | 447 | 56.2% | 2.6% | 224 | 74.9% | 1.5% |
| Presque tous les jours | 177 | 14.7% | 3.0% | 42 | 10.3% | 1.5% | 135 | 17.0% | 4.2% | 45 | 15.1% | 2.4% |
| 1 à 2 fois par semaine | 103 | 8.6% | 4.0% | 36 | 8.7% | 3.3% | 67 | 8.4% | 4.5% | 17 | 5.5% | 3.1% |
| 1 à 3 fois par mois | 15 | 1.3% | 3.2% | 2 | 0.5% | 1.0% | 13 | 1.7% | 4.6% | 2 | 0.7% | 3.1% |
| Moins souvent | 18 | 1.5% | 2.6% | 1 | 0.2% | 0.2% | 18 | 2.2% | 4.9% | 9 | 3.1% | 19.5% |
| Jamais | 2 | 0.2% | 3.3% | - | - | - | 2 | 0.3% | 7.8% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 33 | 2.8% | 1.8% | 11 | 2.6% | 1.4% | 22 | 2.8% | 2.1% | 0 | 0.1% | 0.2% |
| De 9 000 à moins de 12 000 euros par an | 54 | 4.5% | 1.8% | 12 | 3.0% | 1.1% | 42 | 5.3% | 2.3% | 0 | 0.1% | 0.1% |
| De 12 000 à moins de 18 000 euros par an | 133 | 11.0% | 2.4% | 46 | 11.2% | 1.9% | 87 | 10.9% | 2.8% | 4 | 1.5% | 0.7% |
| De 18 000 à moins de 24 000 euros par an | 180 | 15.0% | 2.7% | 69 | 16.8% | 2.3% | 112 | 14.1% | 2.9% | 29 | 9.8% | 2.2% |
| De 24 000 à moins de 36 000 euros par an | 290 | 24.1% | 2.5% | 90 | 22.1% | 1.7% | 199 | 25.1% | 3.3% | 55 | 18.4% | 1.6% |
| De 36 000 à moins de 45 000 euros par an | 166 | 13.8% | 2.3% | 72 | 17.6% | 1.9% | 94 | 11.8% | 2.7% | 50 | 16.6% | 1.7% |
| De 45 000 à moins de 65 000 euros par an | 173 | 14.4% | 2.4% | 60 | 14.7% | 1.5% | 113 | 14.2% | 3.5% | 91 | 30.4% | 2.2% |
| 65 000 euros et plus par an | 76 | 6.3% | 1.9% | 27 | 6.7% | 1.2% | 48 | 6.1% | 2.9% | 36 | 11.9% | 1.3% |
| Refus | 70 | 5.8% | 2.1% | 10 | 2.5% | 0.7% | 59 | 7.5% | 3.1% | 22 | 7.2% | 1.9% |
| Ne sait pas | 29 | 2.4% | 1.8% | 11 | 2.7% | 1.5% | 18 | 2.3% | 2.0% | 12 | 4.1% | 2.1% |
