L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2088 | 100.0% | 4.0% | 882 | 100.0% | 3.5% | 1207 | 100.0% | 4.5% | 549 | 100.0% | 3.2% |
| Sexe | ||||||||||||
| Homme | 882 | 42.2% | 3.5% | 882 | 100.0% | 3.5% | - | - | - | 225 | 41.1% | 2.6% |
| Femme | 1207 | 57.8% | 4.5% | - | - | - | 1207 | 100.0% | 4.5% | 323 | 58.9% | 3.8% |
| Age | ||||||||||||
| 15 à 24 ans | 284 | 13.6% | 3.9% | 124 | 14.1% | 3.4% | 160 | 13.3% | 4.5% | 108 | 19.6% | 3.5% |
| 25 à 34 ans | 218 | 10.5% | 2.9% | 96 | 10.8% | 2.6% | 123 | 10.2% | 3.2% | 52 | 9.4% | 1.6% |
| 35 à 49 ans | 557 | 26.7% | 4.5% | 216 | 24.5% | 3.5% | 341 | 28.3% | 5.4% | 219 | 39.8% | 3.5% |
| 50 à 59 ans | 465 | 22.3% | 5.0% | 217 | 24.6% | 4.7% | 249 | 20.6% | 5.3% | 149 | 27.2% | 3.9% |
| 60 ans et plus | 564 | 27.0% | 3.6% | 230 | 26.1% | 3.4% | 334 | 27.7% | 3.9% | 22 | 4.0% | 2.5% |
| Individu | ||||||||||||
| Ménagères | 1035 | 49.6% | 4.4% | - | - | - | 1035 | 85.8% | 4.4% | 255 | 46.5% | 3.6% |
| Personne de référence | 1110 | 53.1% | 3.9% | 739 | 83.8% | 3.6% | 371 | 30.7% | 4.7% | 234 | 42.6% | 2.8% |
| Responsable des achats | 1491 | 71.4% | 4.1% | 477 | 54.1% | 3.6% | 1014 | 84.0% | 4.4% | 349 | 63.7% | 3.2% |
| PCS Individu | ||||||||||||
| Agriculteurs | 11 | 0.5% | 2.2% | 2 | 0.3% | 0.7% | 9 | 0.7% | 5.7% | 1 | 0.2% | 7.2% |
| Petits patrons | 34 | 1.6% | 2.1% | 27 | 3.1% | 2.3% | 7 | 0.6% | 1.5% | 30 | 5.4% | 2.1% |
| Affaires et Cadres | 114 | 5.4% | 2.3% | 57 | 6.5% | 2.0% | 57 | 4.7% | 2.8% | 92 | 16.7% | 2.1% |
| Professions intermédiaires | 268 | 12.8% | 3.7% | 110 | 12.5% | 3.1% | 157 | 13.0% | 4.3% | 207 | 37.7% | 3.6% |
| Employés | 387 | 18.5% | 4.6% | 62 | 7.1% | 2.8% | 324 | 26.9% | 5.3% | 63 | 11.5% | 3.4% |
| Ouvriers | 308 | 14.7% | 4.9% | 217 | 24.6% | 4.3% | 91 | 7.6% | 6.8% | 2 | 0.3% | 0.4% |
| Retraités | 495 | 23.7% | 3.9% | 224 | 25.4% | 3.6% | 271 | 22.4% | 4.1% | 0 | 0.1% | 0.2% |
| Autres inactifs | 473 | 22.6% | 4.5% | 182 | 20.6% | 4.9% | 291 | 24.1% | 4.3% | 154 | 28.1% | 4.8% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 21 | 1.0% | 2.8% | 5 | 0.5% | 1.2% | 16 | 1.3% | 4.7% | - | - | - |
| Petits patrons | 75 | 3.6% | 2.9% | 34 | 3.8% | 2.5% | 41 | 3.4% | 3.2% | 75 | 13.7% | 2.9% |
| Affaires et Cadres | 169 | 8.1% | 2.5% | 69 | 7.8% | 2.0% | 100 | 8.3% | 2.9% | 169 | 30.7% | 2.5% |
| Professions intermédiaires | 305 | 14.6% | 3.9% | 123 | 13.9% | 3.1% | 182 | 15.1% | 4.7% | 305 | 55.6% | 3.9% |
| Employés | 231 | 11.1% | 4.3% | 83 | 9.4% | 3.5% | 148 | 12.3% | 4.8% | - | - | - |
| Ouvriers | 499 | 23.9% | 5.3% | 234 | 26.6% | 4.6% | 265 | 22.0% | 6.0% | - | - | - |
| Retraités | 600 | 28.7% | 4.0% | 243 | 27.5% | 3.6% | 357 | 29.6% | 4.4% | - | - | - |
| Autres inactifs | 188 | 9.0% | 4.5% | 91 | 10.4% | 5.7% | 97 | 8.0% | 3.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 431 | 20.6% | 4.3% | 185 | 20.9% | 4.2% | 246 | 20.4% | 4.4% | 49 | 8.9% | 2.7% |
| 2 personnes | 708 | 33.9% | 3.9% | 295 | 33.5% | 3.4% | 413 | 34.3% | 4.4% | 134 | 24.4% | 3.2% |
| 3 personnes | 357 | 17.1% | 3.9% | 164 | 18.6% | 3.5% | 192 | 15.9% | 4.2% | 105 | 19.1% | 2.7% |
| 4 personnes | 394 | 18.9% | 4.3% | 161 | 18.3% | 3.5% | 233 | 19.3% | 5.0% | 169 | 30.8% | 3.4% |
| 5 personnes et + | 199 | 9.5% | 3.6% | 76 | 8.7% | 2.8% | 122 | 10.1% | 4.4% | 93 | 16.9% | 3.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 591 | 28.3% | 3.8% | 247 | 28.0% | 3.3% | 345 | 28.6% | 4.2% | 242 | 44.1% | 3.1% |
| Non | 1497 | 71.7% | 4.1% | 635 | 72.0% | 3.6% | 862 | 71.4% | 4.6% | 307 | 55.9% | 3.2% |
| Habitat | ||||||||||||
| Communes rurales | 570 | 27.3% | 4.8% | 242 | 27.5% | 4.3% | 327 | 27.1% | 5.2% | 144 | 26.2% | 4.4% |
| Agglo. - 20 000 hab | 384 | 18.4% | 4.2% | 150 | 17.1% | 3.6% | 233 | 19.3% | 4.8% | 97 | 17.6% | 3.8% |
| Agglo. 20 000 à 100 000 hab | 339 | 16.2% | 4.8% | 163 | 18.4% | 4.8% | 176 | 14.6% | 4.9% | 74 | 13.4% | 4.0% |
| Agglo. + 100 000 hab | 536 | 25.7% | 3.5% | 209 | 23.6% | 2.8% | 328 | 27.2% | 4.1% | 154 | 28.0% | 2.7% |
| Agglo. Paris | 260 | 12.4% | 3.0% | 118 | 13.4% | 2.9% | 142 | 11.8% | 3.2% | 81 | 14.8% | 2.0% |
| Régions INSEE | ||||||||||||
| Ile de France | 306 | 14.6% | 3.2% | 142 | 16.1% | 3.1% | 164 | 13.6% | 3.3% | 96 | 17.5% | 2.2% |
| Nord Pas de Calais | 106 | 5.1% | 3.3% | 46 | 5.2% | 3.0% | 60 | 4.9% | 3.5% | 24 | 4.4% | 2.5% |
| Lorraine | 58 | 2.8% | 3.0% | 27 | 3.1% | 2.9% | 31 | 2.6% | 3.1% | 27 | 4.9% | 5.1% |
| Alsace | 25 | 1.2% | 1.6% | 11 | 1.3% | 1.5% | 14 | 1.1% | 1.7% | 7 | 1.3% | 1.5% |
| Franche-Comté | 34 | 1.6% | 3.6% | 12 | 1.4% | 2.7% | 22 | 1.8% | 4.4% | 13 | 2.4% | 4.8% |
| Champagne Ardennes | 43 | 2.1% | 4.0% | 18 | 2.0% | 3.4% | 25 | 2.1% | 4.4% | 7 | 1.3% | 2.4% |
| Picardie | 76 | 3.7% | 4.9% | 29 | 3.3% | 3.9% | 47 | 3.9% | 5.9% | 13 | 2.3% | 3.0% |
| Bourgogne | 85 | 4.1% | 6.3% | 38 | 4.3% | 5.9% | 47 | 3.9% | 6.6% | 24 | 4.3% | 7.0% |
| Haute Normandie | 78 | 3.7% | 5.2% | 27 | 3.1% | 3.8% | 51 | 4.2% | 6.5% | 19 | 3.5% | 4.3% |
| Basse Normandie | 66 | 3.2% | 5.4% | 32 | 3.6% | 5.5% | 34 | 2.8% | 5.4% | 15 | 2.6% | 4.5% |
| Centre | 119 | 5.7% | 5.7% | 55 | 6.3% | 5.5% | 63 | 5.3% | 5.8% | 24 | 4.5% | 3.8% |
| Pays de Loire | 153 | 7.3% | 5.1% | 68 | 7.7% | 4.7% | 85 | 7.1% | 5.5% | 34 | 6.2% | 3.7% |
| Bretagne | 126 | 6.0% | 4.7% | 53 | 6.0% | 4.1% | 73 | 6.0% | 5.2% | 31 | 5.7% | 4.2% |
| Poitou Charentes | 56 | 2.7% | 3.7% | 24 | 2.7% | 3.4% | 32 | 2.6% | 4.1% | 17 | 3.1% | 4.6% |
| Aquitaine | 118 | 5.7% | 4.2% | 57 | 6.5% | 4.3% | 61 | 5.0% | 4.2% | 23 | 4.2% | 2.8% |
| Midi Pyrénées | 97 | 4.6% | 3.9% | 53 | 6.0% | 4.4% | 44 | 3.6% | 3.4% | 29 | 5.3% | 3.7% |
| Limousin | 40 | 1.9% | 6.5% | 22 | 2.5% | 7.6% | 18 | 1.5% | 5.5% | 9 | 1.6% | 5.6% |
| Auvergne | 73 | 3.5% | 6.4% | 27 | 3.1% | 5.0% | 46 | 3.8% | 7.8% | 19 | 3.5% | 6.0% |
| Rhône Alpes | 220 | 10.6% | 4.2% | 55 | 6.3% | 2.2% | 165 | 13.7% | 6.1% | 68 | 12.4% | 3.5% |
| Languedoc Roussillon | 75 | 3.6% | 3.3% | 25 | 2.8% | 2.3% | 51 | 4.2% | 4.2% | 16 | 2.9% | 2.3% |
| Provence Alpes Côte d'Azur, Corse | 134 | 6.4% | 3.1% | 58 | 6.6% | 2.8% | 76 | 6.3% | 3.3% | 33 | 6.0% | 2.3% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1244 | 59.6% | 3.6% | 540 | 61.2% | 3.1% | 704 | 58.4% | 4.1% | 413 | 75.3% | 2.8% |
| Presque tous les jours | 300 | 14.4% | 5.0% | 102 | 11.6% | 3.7% | 198 | 16.4% | 6.2% | 98 | 17.8% | 5.3% |
| 1 à 2 fois par semaine | 159 | 7.6% | 6.2% | 59 | 6.7% | 5.5% | 100 | 8.3% | 6.7% | 25 | 4.6% | 4.8% |
| 1 à 3 fois par mois | 18 | 0.9% | 3.8% | 9 | 1.1% | 4.9% | 9 | 0.7% | 3.0% | 6 | 1.0% | 8.6% |
| Moins souvent | 40 | 1.9% | 5.5% | 19 | 2.1% | 5.2% | 21 | 1.8% | 5.9% | - | - | - |
| Jamais | 7 | 0.3% | 10.0% | 2 | 0.2% | 4.8% | 5 | 0.4% | 17.1% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 103 | 5.0% | 5.7% | 36 | 4.0% | 4.7% | 68 | 5.6% | 6.3% | 3 | 0.5% | 1.4% |
| De 9 000 à moins de 12 000 euros par an | 137 | 6.5% | 4.6% | 64 | 7.3% | 5.6% | 72 | 6.0% | 3.9% | 2 | 0.4% | 0.9% |
| De 12 000 à moins de 18 000 euros par an | 241 | 11.5% | 4.3% | 89 | 10.1% | 3.7% | 152 | 12.6% | 4.9% | 18 | 3.2% | 2.8% |
| De 18 000 à moins de 24 000 euros par an | 312 | 15.0% | 4.6% | 117 | 13.2% | 3.9% | 196 | 16.2% | 5.1% | 47 | 8.5% | 3.5% |
| De 24 000 à moins de 36 000 euros par an | 511 | 24.5% | 4.5% | 205 | 23.3% | 3.8% | 306 | 25.3% | 5.1% | 157 | 28.6% | 4.5% |
| De 36 000 à moins de 45 000 euros par an | 293 | 14.0% | 4.1% | 140 | 15.9% | 3.8% | 152 | 12.6% | 4.4% | 103 | 18.8% | 3.5% |
| De 45 000 à moins de 65 000 euros par an | 202 | 9.7% | 2.8% | 105 | 11.9% | 2.6% | 98 | 8.1% | 3.0% | 95 | 17.3% | 2.3% |
| 65 000 euros et plus par an | 86 | 4.1% | 2.2% | 41 | 4.7% | 1.8% | 45 | 3.7% | 2.7% | 56 | 10.2% | 2.1% |
| Refus | 115 | 5.5% | 3.4% | 47 | 5.4% | 3.2% | 68 | 5.7% | 3.5% | 40 | 7.3% | 3.6% |
| Ne sait pas | 87 | 4.1% | 5.2% | 37 | 4.2% | 5.0% | 50 | 4.1% | 5.4% | 28 | 5.0% | 4.8% |
