L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 3205 | 100.0% | 6.2% | 1309 | 100.0% | 5.2% | 1896 | 100.0% | 7.0% | 807 | 100.0% | 4.7% |
| Sexe | ||||||||||||
| Homme | 1309 | 40.8% | 5.2% | 1309 | 100.0% | 5.2% | - | - | - | 359 | 44.4% | 4.1% |
| Femme | 1896 | 59.2% | 7.0% | - | - | - | 1896 | 100.0% | 7.0% | 449 | 55.6% | 5.2% |
| Age | ||||||||||||
| 15 à 24 ans | 472 | 14.7% | 6.5% | 215 | 16.4% | 5.8% | 258 | 13.6% | 7.2% | 157 | 19.5% | 5.2% |
| 25 à 34 ans | 440 | 13.7% | 5.8% | 188 | 14.4% | 5.1% | 251 | 13.3% | 6.5% | 112 | 13.9% | 3.5% |
| 35 à 49 ans | 828 | 25.8% | 6.6% | 327 | 25.0% | 5.3% | 501 | 26.4% | 7.9% | 305 | 37.8% | 4.8% |
| 50 à 59 ans | 682 | 21.3% | 7.4% | 315 | 24.1% | 6.8% | 367 | 19.4% | 7.9% | 194 | 24.0% | 5.0% |
| 60 ans et plus | 783 | 24.4% | 5.1% | 264 | 20.2% | 3.9% | 519 | 27.4% | 6.0% | 39 | 4.8% | 4.4% |
| Individu | ||||||||||||
| Ménagères | 1655 | 51.6% | 7.1% | - | - | - | 1655 | 87.3% | 7.1% | 364 | 45.1% | 5.2% |
| Personne de référence | 1601 | 49.9% | 5.6% | 1050 | 80.2% | 5.1% | 551 | 29.1% | 6.9% | 351 | 43.5% | 4.2% |
| Responsable des achats | 2293 | 71.6% | 6.4% | 672 | 51.3% | 5.1% | 1622 | 85.5% | 7.1% | 528 | 65.5% | 4.8% |
| PCS Individu | ||||||||||||
| Agriculteurs | 11 | 0.4% | 2.3% | 8 | 0.6% | 2.3% | 4 | 0.2% | 2.3% | - | - | - |
| Petits patrons | 60 | 1.9% | 3.7% | 31 | 2.4% | 2.7% | 29 | 1.5% | 6.4% | 57 | 7.1% | 3.9% |
| Affaires et Cadres | 166 | 5.2% | 3.4% | 92 | 7.0% | 3.2% | 74 | 3.9% | 3.6% | 137 | 16.9% | 3.1% |
| Professions intermédiaires | 395 | 12.3% | 5.5% | 166 | 12.7% | 4.7% | 229 | 12.1% | 6.2% | 302 | 37.4% | 5.2% |
| Employés | 706 | 22.0% | 8.5% | 139 | 10.7% | 6.3% | 566 | 29.9% | 9.2% | 93 | 11.5% | 5.0% |
| Ouvriers | 525 | 16.4% | 8.3% | 394 | 30.1% | 7.9% | 131 | 6.9% | 9.9% | 27 | 3.4% | 7.9% |
| Retraités | 625 | 19.5% | 4.9% | 247 | 18.9% | 4.0% | 378 | 19.9% | 5.7% | 6 | 0.8% | 3.0% |
| Autres inactifs | 717 | 22.4% | 6.9% | 231 | 17.6% | 6.2% | 486 | 25.6% | 7.2% | 185 | 22.9% | 5.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 26 | 0.8% | 3.5% | 9 | 0.7% | 2.3% | 17 | 0.9% | 5.0% | - | - | - |
| Petits patrons | 111 | 3.5% | 4.2% | 41 | 3.1% | 3.0% | 70 | 3.7% | 5.5% | 111 | 13.7% | 4.2% |
| Affaires et Cadres | 249 | 7.8% | 3.6% | 110 | 8.4% | 3.2% | 140 | 7.4% | 4.1% | 249 | 30.9% | 3.6% |
| Professions intermédiaires | 447 | 14.0% | 5.7% | 208 | 15.9% | 5.2% | 240 | 12.6% | 6.2% | 447 | 55.4% | 5.7% |
| Employés | 417 | 13.0% | 7.7% | 161 | 12.3% | 6.8% | 256 | 13.5% | 8.4% | - | - | - |
| Ouvriers | 870 | 27.2% | 9.2% | 395 | 30.2% | 7.8% | 476 | 25.1% | 10.8% | - | - | - |
| Retraités | 762 | 23.8% | 5.1% | 272 | 20.8% | 4.0% | 490 | 25.8% | 6.0% | - | - | - |
| Autres inactifs | 321 | 10.0% | 7.6% | 113 | 8.6% | 7.1% | 208 | 11.0% | 7.9% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 557 | 17.4% | 5.6% | 233 | 17.8% | 5.3% | 324 | 17.1% | 5.7% | 68 | 8.4% | 3.7% |
| 2 personnes | 1156 | 36.1% | 6.4% | 467 | 35.7% | 5.4% | 689 | 36.3% | 7.3% | 205 | 25.4% | 5.0% |
| 3 personnes | 581 | 18.1% | 6.3% | 242 | 18.5% | 5.2% | 339 | 17.9% | 7.4% | 178 | 22.0% | 4.6% |
| 4 personnes | 574 | 17.9% | 6.2% | 223 | 17.0% | 4.9% | 351 | 18.5% | 7.5% | 241 | 29.9% | 4.9% |
| 5 personnes et + | 336 | 10.5% | 6.1% | 143 | 11.0% | 5.3% | 193 | 10.2% | 6.9% | 116 | 14.3% | 4.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 932 | 29.1% | 6.0% | 351 | 26.8% | 4.7% | 581 | 30.7% | 7.1% | 357 | 44.2% | 4.6% |
| Non | 2273 | 70.9% | 6.2% | 958 | 73.2% | 5.5% | 1315 | 69.3% | 7.0% | 451 | 55.8% | 4.7% |
| Habitat | ||||||||||||
| Communes rurales | 794 | 24.8% | 6.7% | 319 | 24.4% | 5.6% | 476 | 25.1% | 7.6% | 204 | 25.3% | 6.2% |
| Agglo. - 20 000 hab | 563 | 17.6% | 6.2% | 216 | 16.5% | 5.1% | 346 | 18.3% | 7.2% | 109 | 13.5% | 4.3% |
| Agglo. 20 000 à 100 000 hab | 467 | 14.6% | 6.7% | 188 | 14.4% | 5.6% | 279 | 14.7% | 7.8% | 90 | 11.1% | 4.8% |
| Agglo. + 100 000 hab | 986 | 30.8% | 6.4% | 422 | 32.2% | 5.6% | 565 | 29.8% | 7.1% | 270 | 33.5% | 4.7% |
| Agglo. Paris | 394 | 12.3% | 4.6% | 163 | 12.5% | 4.0% | 231 | 12.2% | 5.2% | 134 | 16.6% | 3.4% |
| Régions INSEE | ||||||||||||
| Ile de France | 458 | 14.3% | 4.8% | 184 | 14.1% | 4.0% | 274 | 14.4% | 5.5% | 152 | 18.9% | 3.5% |
| Nord Pas de Calais | 265 | 8.3% | 8.2% | 102 | 7.8% | 6.6% | 164 | 8.6% | 9.7% | 58 | 7.2% | 6.0% |
| Lorraine | 129 | 4.0% | 6.7% | 52 | 4.0% | 5.6% | 77 | 4.1% | 7.8% | 32 | 3.9% | 6.0% |
| Alsace | 98 | 3.1% | 6.4% | 33 | 2.5% | 4.4% | 65 | 3.4% | 8.2% | 25 | 3.0% | 5.1% |
| Franche-Comté | 59 | 1.8% | 6.2% | 24 | 1.8% | 5.1% | 35 | 1.9% | 7.2% | 11 | 1.3% | 3.9% |
| Champagne Ardennes | 75 | 2.4% | 6.9% | 32 | 2.5% | 6.1% | 43 | 2.3% | 7.7% | 14 | 1.7% | 4.7% |
| Picardie | 136 | 4.2% | 8.8% | 61 | 4.7% | 8.2% | 75 | 3.9% | 9.4% | 31 | 3.8% | 7.3% |
| Bourgogne | 78 | 2.4% | 5.8% | 32 | 2.4% | 4.9% | 47 | 2.5% | 6.6% | 17 | 2.1% | 5.0% |
| Haute Normandie | 132 | 4.1% | 8.9% | 65 | 4.9% | 9.1% | 67 | 3.5% | 8.6% | 29 | 3.6% | 6.6% |
| Basse Normandie | 77 | 2.4% | 6.4% | 30 | 2.3% | 5.2% | 47 | 2.5% | 7.4% | 24 | 3.0% | 7.5% |
| Centre | 156 | 4.9% | 7.4% | 52 | 4.0% | 5.2% | 103 | 5.5% | 9.5% | 42 | 5.2% | 6.5% |
| Pays de Loire | 176 | 5.5% | 5.9% | 75 | 5.8% | 5.2% | 101 | 5.3% | 6.5% | 51 | 6.4% | 5.5% |
| Bretagne | 131 | 4.1% | 4.9% | 59 | 4.5% | 4.6% | 72 | 3.8% | 5.2% | 16 | 2.0% | 2.1% |
| Poitou Charentes | 100 | 3.1% | 6.7% | 47 | 3.6% | 6.5% | 53 | 2.8% | 6.9% | 25 | 3.1% | 6.8% |
| Aquitaine | 164 | 5.1% | 5.9% | 62 | 4.7% | 4.6% | 102 | 5.4% | 7.0% | 30 | 3.8% | 3.6% |
| Midi Pyrénées | 143 | 4.5% | 5.8% | 67 | 5.1% | 5.6% | 75 | 4.0% | 5.9% | 42 | 5.2% | 5.4% |
| Limousin | 59 | 1.8% | 9.5% | 26 | 2.0% | 8.9% | 33 | 1.7% | 10.1% | 12 | 1.5% | 7.4% |
| Auvergne | 80 | 2.5% | 7.1% | 33 | 2.6% | 6.2% | 47 | 2.5% | 7.9% | 16 | 2.0% | 5.1% |
| Rhône Alpes | 301 | 9.4% | 5.8% | 117 | 8.9% | 4.6% | 184 | 9.7% | 6.8% | 76 | 9.4% | 3.9% |
| Languedoc Roussillon | 129 | 4.0% | 5.6% | 54 | 4.1% | 5.0% | 75 | 3.9% | 6.2% | 35 | 4.3% | 5.0% |
| Provence Alpes Côte d'Azur, Corse | 259 | 8.1% | 5.9% | 101 | 7.7% | 4.9% | 158 | 8.3% | 6.9% | 69 | 8.5% | 4.7% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 2064 | 64.4% | 5.9% | 879 | 67.2% | 5.1% | 1185 | 62.5% | 6.8% | 674 | 83.5% | 4.6% |
| Presque tous les jours | 433 | 13.5% | 7.3% | 170 | 13.0% | 6.2% | 263 | 13.9% | 8.2% | 76 | 9.4% | 4.1% |
| 1 à 2 fois par semaine | 217 | 6.8% | 8.4% | 83 | 6.4% | 7.7% | 134 | 7.1% | 9.0% | 38 | 4.8% | 7.3% |
| 1 à 3 fois par mois | 21 | 0.7% | 4.4% | 3 | 0.2% | 1.4% | 19 | 1.0% | 6.5% | 11 | 1.3% | 15.8% |
| Moins souvent | 54 | 1.7% | 7.5% | 10 | 0.8% | 2.9% | 44 | 2.3% | 12.1% | - | - | - |
| Jamais | 10 | 0.3% | 14.6% | 7 | 0.6% | 18.2% | 3 | 0.2% | 9.7% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 184 | 5.7% | 10.0% | 62 | 4.7% | 8.3% | 122 | 6.4% | 11.3% | 15 | 1.9% | 7.7% |
| De 9 000 à moins de 12 000 euros par an | 188 | 5.9% | 6.3% | 72 | 5.5% | 6.3% | 115 | 6.1% | 6.3% | 11 | 1.3% | 4.4% |
| De 12 000 à moins de 18 000 euros par an | 421 | 13.1% | 7.6% | 159 | 12.1% | 6.5% | 263 | 13.8% | 8.4% | 41 | 5.1% | 6.5% |
| De 18 000 à moins de 24 000 euros par an | 463 | 14.5% | 6.8% | 168 | 12.8% | 5.6% | 295 | 15.6% | 7.8% | 57 | 7.0% | 4.2% |
| De 24 000 à moins de 36 000 euros par an | 801 | 25.0% | 7.0% | 329 | 25.2% | 6.1% | 471 | 24.9% | 7.8% | 194 | 24.0% | 5.5% |
| De 36 000 à moins de 45 000 euros par an | 426 | 13.3% | 6.0% | 176 | 13.5% | 4.7% | 250 | 13.2% | 7.3% | 165 | 20.5% | 5.6% |
| De 45 000 à moins de 65 000 euros par an | 335 | 10.4% | 4.6% | 162 | 12.4% | 4.0% | 172 | 9.1% | 5.3% | 159 | 19.7% | 3.9% |
| 65 000 euros et plus par an | 143 | 4.5% | 3.6% | 67 | 5.1% | 2.9% | 77 | 4.0% | 4.5% | 89 | 11.1% | 3.3% |
| Refus | 156 | 4.9% | 4.6% | 70 | 5.4% | 4.8% | 86 | 4.5% | 4.4% | 55 | 6.8% | 4.9% |
| Ne sait pas | 87 | 2.7% | 5.3% | 43 | 3.3% | 5.9% | 44 | 2.3% | 4.8% | 22 | 2.7% | 3.7% |
