L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 488 | 100.0% | 0.9% | 81 | 100.0% | 0.3% | 408 | 100.0% | 1.5% | 214 | 100.0% | 1.2% |
| Sexe | ||||||||||||
| Homme | 81 | 16.6% | 0.3% | 81 | 100.0% | 0.3% | - | - | - | 34 | 15.8% | 0.4% |
| Femme | 408 | 83.4% | 1.5% | - | - | - | 408 | 100.0% | 1.5% | 181 | 84.2% | 2.1% |
| Age | ||||||||||||
| 15 à 24 ans | 152 | 31.1% | 2.1% | 7 | 8.6% | 0.2% | 145 | 35.6% | 4.0% | 53 | 24.7% | 1.7% |
| 25 à 34 ans | 92 | 18.8% | 1.2% | 17 | 20.7% | 0.5% | 75 | 18.4% | 1.9% | 35 | 16.3% | 1.1% |
| 35 à 49 ans | 133 | 27.2% | 1.1% | 37 | 46.2% | 0.6% | 95 | 23.4% | 1.5% | 82 | 38.1% | 1.3% |
| 50 à 59 ans | 81 | 16.6% | 0.9% | 14 | 16.7% | 0.3% | 67 | 16.6% | 1.4% | 40 | 18.6% | 1.0% |
| 60 ans et plus | 31 | 6.3% | 0.2% | 6 | 7.8% | 0.1% | 24 | 6.0% | 0.3% | 5 | 2.2% | 0.6% |
| Individu | ||||||||||||
| Ménagères | 278 | 57.0% | 1.2% | - | - | - | 278 | 68.3% | 1.2% | 130 | 60.7% | 1.9% |
| Personne de référence | 199 | 40.8% | 0.7% | 74 | 91.4% | 0.4% | 125 | 30.7% | 1.6% | 77 | 36.0% | 0.9% |
| Responsable des achats | 354 | 72.5% | 1.0% | 62 | 76.9% | 0.5% | 292 | 71.6% | 1.3% | 142 | 66.1% | 1.3% |
| PCS Individu | ||||||||||||
| Petits patrons | 14 | 2.9% | 0.9% | 2 | 2.6% | 0.2% | 12 | 2.9% | 2.7% | 14 | 6.5% | 1.0% |
| Affaires et Cadres | 93 | 19.0% | 1.9% | 16 | 19.7% | 0.6% | 77 | 18.8% | 3.7% | 74 | 34.3% | 1.7% |
| Professions intermédiaires | 58 | 11.8% | 0.8% | 14 | 16.9% | 0.4% | 44 | 10.8% | 1.2% | 49 | 23.1% | 0.8% |
| Employés | 107 | 21.9% | 1.3% | 20 | 25.2% | 0.9% | 87 | 21.3% | 1.4% | 17 | 8.0% | 0.9% |
| Ouvriers | 22 | 4.6% | 0.4% | 12 | 14.9% | 0.2% | 10 | 2.5% | 0.8% | 3 | 1.5% | 0.9% |
| Retraités | 30 | 6.1% | 0.2% | 8 | 10.4% | 0.1% | 21 | 5.2% | 0.3% | 2 | 0.9% | 0.9% |
| Autres inactifs | 165 | 33.8% | 1.6% | 8 | 10.4% | 0.2% | 157 | 38.5% | 2.3% | 55 | 25.7% | 1.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 1 | 0.1% | 0.1% | - | - | - | 1 | 0.1% | 0.2% | - | - | - |
| Petits patrons | 28 | 5.6% | 1.1% | 4 | 4.5% | 0.3% | 24 | 5.9% | 1.9% | 28 | 12.9% | 1.1% |
| Affaires et Cadres | 123 | 25.2% | 1.8% | 18 | 21.7% | 0.5% | 106 | 25.9% | 3.1% | 123 | 57.4% | 1.8% |
| Professions intermédiaires | 64 | 13.0% | 0.8% | 13 | 15.6% | 0.3% | 51 | 12.5% | 1.3% | 64 | 29.7% | 0.8% |
| Employés | 80 | 16.4% | 1.5% | 17 | 20.5% | 0.7% | 64 | 15.6% | 2.1% | - | - | - |
| Ouvriers | 84 | 17.2% | 0.9% | 16 | 19.6% | 0.3% | 68 | 16.8% | 1.6% | - | - | - |
| Retraités | 39 | 8.0% | 0.3% | 8 | 10.4% | 0.1% | 31 | 7.5% | 0.4% | - | - | - |
| Autres inactifs | 70 | 14.4% | 1.7% | 6 | 7.8% | 0.4% | 64 | 15.7% | 2.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 101 | 20.6% | 1.0% | 22 | 27.7% | 0.5% | 78 | 19.2% | 1.4% | 37 | 17.1% | 2.0% |
| 2 personnes | 127 | 26.1% | 0.7% | 18 | 22.3% | 0.2% | 109 | 26.8% | 1.2% | 50 | 23.5% | 1.2% |
| 3 personnes | 107 | 21.9% | 1.2% | 20 | 25.2% | 0.4% | 86 | 21.2% | 1.9% | 44 | 20.3% | 1.1% |
| 4 personnes | 73 | 15.0% | 0.8% | 11 | 13.4% | 0.2% | 62 | 15.3% | 1.3% | 45 | 21.0% | 0.9% |
| 5 personnes et + | 81 | 16.5% | 1.5% | 9 | 11.4% | 0.3% | 71 | 17.5% | 2.5% | 39 | 18.1% | 1.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 155 | 31.8% | 1.0% | 30 | 37.4% | 0.4% | 125 | 30.7% | 1.5% | 78 | 36.5% | 1.0% |
| Non | 333 | 68.2% | 0.9% | 51 | 62.6% | 0.3% | 282 | 69.3% | 1.5% | 136 | 63.5% | 1.4% |
| Habitat | ||||||||||||
| Communes rurales | 10 | 2.1% | 0.1% | - | - | - | 10 | 2.5% | 0.2% | 3 | 1.6% | 0.1% |
| Agglo. - 20 000 hab | 14 | 2.9% | 0.2% | 2 | 2.8% | 0.1% | 12 | 3.0% | 0.3% | 8 | 3.6% | 0.3% |
| Agglo. 20 000 à 100 000 hab | 16 | 3.3% | 0.2% | 1 | 1.3% | - | 15 | 3.7% | 0.4% | 3 | 1.5% | 0.2% |
| Agglo. + 100 000 hab | 151 | 30.8% | 1.0% | 26 | 32.3% | 0.3% | 124 | 30.5% | 1.6% | 56 | 26.2% | 1.0% |
| Agglo. Paris | 297 | 60.9% | 3.5% | 51 | 63.7% | 1.3% | 246 | 60.3% | 5.5% | 144 | 67.1% | 3.6% |
| Régions INSEE | ||||||||||||
| Ile de France | 301 | 61.6% | 3.1% | 51 | 63.7% | 1.1% | 249 | 61.2% | 5.0% | 145 | 67.5% | 3.3% |
| Nord Pas de Calais | 20 | 4.2% | 0.6% | 7 | 9.1% | 0.5% | 13 | 3.2% | 0.8% | 9 | 4.3% | 0.9% |
| Lorraine | 1 | 0.3% | 0.1% | - | - | - | 1 | 0.3% | 0.1% | - | - | - |
| Alsace | 1 | 0.1% | - | - | - | - | 1 | 0.1% | 0.1% | 1 | 0.3% | 0.1% |
| Champagne Ardennes | 1 | 0.2% | 0.1% | - | - | - | 1 | 0.3% | 0.2% | 1 | 0.5% | 0.4% |
| Picardie | 2 | 0.5% | 0.2% | - | - | - | 2 | 0.6% | 0.3% | 0 | 0.2% | 0.1% |
| Bourgogne | 3 | 0.7% | 0.2% | - | - | - | 3 | 0.8% | 0.5% | 0 | 0.2% | 0.1% |
| Haute Normandie | 3 | 0.6% | 0.2% | 1 | 0.7% | 0.1% | 2 | 0.5% | 0.3% | 1 | 0.3% | 0.1% |
| Basse Normandie | 1 | 0.2% | 0.1% | - | - | - | 1 | 0.2% | 0.1% | 1 | 0.4% | 0.2% |
| Centre | 3 | 0.6% | 0.1% | 1 | 1.3% | 0.1% | 2 | 0.5% | 0.2% | 3 | 1.4% | 0.5% |
| Pays de Loire | 15 | 3.1% | 0.5% | 10 | 12.0% | 0.7% | 6 | 1.4% | 0.4% | 4 | 2.0% | 0.5% |
| Poitou Charentes | 2 | 0.4% | 0.1% | - | - | - | 2 | 0.5% | 0.3% | 1 | 0.4% | 0.2% |
| Aquitaine | 11 | 2.2% | 0.4% | - | - | - | 11 | 2.6% | 0.7% | 3 | 1.6% | 0.4% |
| Midi Pyrénées | 14 | 2.9% | 0.6% | - | - | - | 14 | 3.5% | 1.1% | 6 | 2.6% | 0.7% |
| Rhône Alpes | 51 | 10.5% | 1.0% | 8 | 9.8% | 0.3% | 43 | 10.6% | 1.6% | 20 | 9.4% | 1.0% |
| Languedoc Roussillon | 3 | 0.6% | 0.1% | - | - | - | 3 | 0.7% | 0.2% | - | - | - |
| Provence Alpes Côte d'Azur, Corse | 56 | 11.4% | 1.3% | 3 | 3.5% | 0.1% | 53 | 13.0% | 2.3% | 20 | 9.2% | 1.3% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 382 | 78.2% | 1.1% | 62 | 76.7% | 0.4% | 320 | 78.5% | 1.8% | 188 | 87.8% | 1.3% |
| Presque tous les jours | 44 | 9.0% | 0.7% | 10 | 12.1% | 0.4% | 34 | 8.4% | 1.1% | 13 | 5.9% | 0.7% |
| 1 à 2 fois par semaine | 21 | 4.3% | 0.8% | 6 | 7.5% | 0.6% | 15 | 3.7% | 1.0% | 4 | 1.8% | 0.7% |
| 1 à 3 fois par mois | 1 | 0.3% | 0.3% | - | - | - | 1 | 0.3% | 0.5% | - | - | - |
| Moins souvent | 17 | 3.4% | 2.3% | - | - | - | 17 | 4.1% | 4.6% | 10 | 4.5% | 20.4% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 29 | 5.9% | 1.6% | - | - | - | 29 | 7.1% | 2.7% | 2 | 0.9% | 1.0% |
| De 9 000 à moins de 12 000 euros par an | 19 | 3.8% | 0.6% | 8 | 9.5% | 0.7% | 11 | 2.7% | 0.6% | 4 | 1.7% | 1.6% |
| De 12 000 à moins de 18 000 euros par an | 39 | 8.1% | 0.7% | 5 | 5.7% | 0.2% | 35 | 8.5% | 1.1% | 8 | 3.7% | 1.3% |
| De 18 000 à moins de 24 000 euros par an | 52 | 10.7% | 0.8% | 9 | 11.2% | 0.3% | 43 | 10.6% | 1.1% | 12 | 5.6% | 0.9% |
| De 24 000 à moins de 36 000 euros par an | 89 | 18.2% | 0.8% | 18 | 21.8% | 0.3% | 71 | 17.5% | 1.2% | 40 | 18.9% | 1.2% |
| De 36 000 à moins de 45 000 euros par an | 47 | 9.6% | 0.7% | 15 | 19.1% | 0.4% | 31 | 7.7% | 0.9% | 22 | 10.3% | 0.7% |
| De 45 000 à moins de 65 000 euros par an | 76 | 15.5% | 1.0% | 11 | 13.5% | 0.3% | 65 | 15.9% | 2.0% | 36 | 17.0% | 0.9% |
| 65 000 euros et plus par an | 66 | 13.5% | 1.7% | 13 | 15.9% | 0.6% | 53 | 13.0% | 3.1% | 54 | 25.2% | 2.0% |
| Refus | 42 | 8.7% | 1.2% | 1 | 1.3% | 0.1% | 41 | 10.1% | 2.1% | 20 | 9.1% | 1.7% |
| Ne sait pas | 30 | 6.1% | 1.8% | 2 | 1.9% | 0.2% | 28 | 6.9% | 3.0% | 16 | 7.6% | 2.8% |
