L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2572 | 100.0% | 4.9% | 714 | 100.0% | 2.9% | 1858 | 100.0% | 6.9% | 730 | 100.0% | 4.2% |
| Sexe | ||||||||||||
| Homme | 714 | 27.7% | 2.9% | 714 | 100.0% | 2.9% | - | - | - | 191 | 26.1% | 2.2% |
| Femme | 1858 | 72.3% | 6.9% | - | - | - | 1858 | 100.0% | 6.9% | 539 | 73.9% | 6.3% |
| Age | ||||||||||||
| 15 à 24 ans | 328 | 12.8% | 4.5% | 96 | 13.5% | 2.6% | 232 | 12.5% | 6.5% | 120 | 16.5% | 3.9% |
| 25 à 34 ans | 375 | 14.6% | 4.9% | 79 | 11.0% | 2.1% | 296 | 15.9% | 7.6% | 132 | 18.0% | 4.1% |
| 35 à 49 ans | 719 | 27.9% | 5.8% | 202 | 28.3% | 3.3% | 516 | 27.8% | 8.2% | 328 | 45.0% | 5.2% |
| 50 à 59 ans | 504 | 19.6% | 5.4% | 164 | 23.0% | 3.6% | 339 | 18.3% | 7.3% | 126 | 17.3% | 3.3% |
| 60 ans et plus | 646 | 25.1% | 4.2% | 172 | 24.1% | 2.5% | 474 | 25.5% | 5.5% | 24 | 3.2% | 2.7% |
| Individu | ||||||||||||
| Ménagères | 1575 | 61.2% | 6.7% | - | - | - | 1575 | 84.7% | 6.7% | 448 | 61.4% | 6.4% |
| Personne de référence | 1032 | 40.1% | 3.6% | 604 | 84.6% | 2.9% | 428 | 23.0% | 5.4% | 230 | 31.6% | 2.8% |
| Responsable des achats | 1942 | 75.5% | 5.4% | 385 | 54.0% | 2.9% | 1556 | 83.8% | 6.8% | 525 | 71.9% | 4.8% |
| PCS Individu | ||||||||||||
| Agriculteurs | 18 | 0.7% | 3.5% | 10 | 1.4% | 2.8% | 8 | 0.4% | 5.1% | - | - | - |
| Petits patrons | 58 | 2.3% | 3.6% | 21 | 2.9% | 1.8% | 38 | 2.0% | 8.4% | 50 | 6.8% | 3.4% |
| Affaires et Cadres | 154 | 6.0% | 3.1% | 62 | 8.6% | 2.2% | 93 | 5.0% | 4.5% | 127 | 17.3% | 2.9% |
| Professions intermédiaires | 331 | 12.9% | 4.6% | 87 | 12.2% | 2.5% | 244 | 13.1% | 6.7% | 233 | 32.0% | 4.0% |
| Employés | 627 | 24.4% | 7.5% | 80 | 11.2% | 3.6% | 547 | 29.4% | 8.9% | 138 | 18.9% | 7.4% |
| Ouvriers | 266 | 10.4% | 4.2% | 186 | 26.1% | 3.7% | 80 | 4.3% | 6.0% | 13 | 1.7% | 3.6% |
| Retraités | 538 | 20.9% | 4.2% | 161 | 22.6% | 2.6% | 377 | 20.3% | 5.7% | 6 | 0.9% | 3.1% |
| Autres inactifs | 580 | 22.6% | 5.6% | 107 | 15.0% | 2.9% | 473 | 25.5% | 7.1% | 163 | 22.3% | 5.0% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 22 | 0.9% | 2.9% | 9 | 1.2% | 2.1% | 13 | 0.7% | 3.8% | - | - | - |
| Petits patrons | 130 | 5.1% | 5.0% | 25 | 3.5% | 1.8% | 106 | 5.7% | 8.3% | 130 | 17.9% | 5.0% |
| Affaires et Cadres | 253 | 9.8% | 3.7% | 70 | 9.8% | 2.0% | 183 | 9.8% | 5.4% | 253 | 34.6% | 3.7% |
| Professions intermédiaires | 347 | 13.5% | 4.4% | 96 | 13.4% | 2.4% | 251 | 13.5% | 6.5% | 347 | 47.5% | 4.4% |
| Employés | 325 | 12.6% | 6.0% | 94 | 13.2% | 4.0% | 231 | 12.4% | 7.6% | - | - | - |
| Ouvriers | 635 | 24.7% | 6.7% | 180 | 25.3% | 3.5% | 455 | 24.5% | 10.3% | - | - | - |
| Retraités | 673 | 26.2% | 4.5% | 179 | 25.0% | 2.7% | 494 | 26.6% | 6.1% | - | - | - |
| Autres inactifs | 187 | 7.3% | 4.4% | 61 | 8.6% | 3.9% | 126 | 6.8% | 4.8% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 391 | 15.2% | 3.9% | 103 | 14.4% | 2.4% | 288 | 15.5% | 5.1% | 40 | 5.4% | 2.2% |
| 2 personnes | 818 | 31.8% | 4.5% | 243 | 34.0% | 2.8% | 575 | 30.9% | 6.1% | 152 | 20.8% | 3.7% |
| 3 personnes | 556 | 21.6% | 6.0% | 146 | 20.4% | 3.1% | 410 | 22.1% | 8.9% | 211 | 28.9% | 5.4% |
| 4 personnes | 475 | 18.5% | 5.1% | 124 | 17.4% | 2.7% | 351 | 18.9% | 7.5% | 214 | 29.3% | 4.4% |
| 5 personnes et + | 333 | 12.9% | 6.0% | 98 | 13.7% | 3.6% | 235 | 12.6% | 8.4% | 113 | 15.5% | 4.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 928 | 36.1% | 6.0% | 233 | 32.6% | 3.2% | 695 | 37.4% | 8.5% | 406 | 55.7% | 5.2% |
| Non | 1644 | 63.9% | 4.5% | 481 | 67.4% | 2.7% | 1163 | 62.6% | 6.2% | 324 | 44.3% | 3.4% |
| Habitat | ||||||||||||
| Communes rurales | 511 | 19.9% | 4.3% | 151 | 21.2% | 2.6% | 360 | 19.4% | 5.8% | 107 | 14.7% | 3.3% |
| Agglo. - 20 000 hab | 438 | 17.0% | 4.8% | 116 | 16.2% | 2.7% | 322 | 17.3% | 6.7% | 114 | 15.6% | 4.5% |
| Agglo. 20 000 à 100 000 hab | 404 | 15.7% | 5.8% | 122 | 17.1% | 3.6% | 282 | 15.2% | 7.8% | 98 | 13.4% | 5.3% |
| Agglo. + 100 000 hab | 862 | 33.5% | 5.6% | 214 | 30.0% | 2.8% | 648 | 34.9% | 8.1% | 242 | 33.1% | 4.2% |
| Agglo. Paris | 357 | 13.9% | 4.2% | 110 | 15.5% | 2.7% | 246 | 13.2% | 5.5% | 169 | 23.1% | 4.3% |
| Régions INSEE | ||||||||||||
| Ile de France | 408 | 15.9% | 4.3% | 130 | 18.2% | 2.8% | 278 | 15.0% | 5.5% | 189 | 25.9% | 4.3% |
| Nord Pas de Calais | 200 | 7.8% | 6.2% | 44 | 6.2% | 2.9% | 155 | 8.3% | 9.2% | 51 | 7.0% | 5.3% |
| Lorraine | 98 | 3.8% | 5.1% | 30 | 4.2% | 3.2% | 68 | 3.7% | 6.9% | 28 | 3.8% | 5.2% |
| Alsace | 98 | 3.8% | 6.4% | 43 | 6.0% | 5.8% | 55 | 3.0% | 7.0% | 25 | 3.4% | 5.2% |
| Franche-Comté | 50 | 1.9% | 5.2% | 17 | 2.3% | 3.6% | 33 | 1.8% | 6.7% | 10 | 1.4% | 3.8% |
| Champagne Ardennes | 58 | 2.3% | 5.3% | 19 | 2.7% | 3.7% | 39 | 2.1% | 6.8% | 14 | 1.9% | 4.8% |
| Picardie | 75 | 2.9% | 4.9% | 20 | 2.8% | 2.7% | 55 | 3.0% | 7.0% | 17 | 2.3% | 3.9% |
| Bourgogne | 66 | 2.6% | 4.9% | 18 | 2.6% | 2.8% | 47 | 2.6% | 6.7% | 13 | 1.8% | 3.8% |
| Haute Normandie | 90 | 3.5% | 6.0% | 20 | 2.8% | 2.8% | 70 | 3.8% | 9.0% | 25 | 3.4% | 5.6% |
| Basse Normandie | 33 | 1.3% | 2.7% | 6 | 0.9% | 1.1% | 27 | 1.4% | 4.2% | 11 | 1.5% | 3.5% |
| Centre | 98 | 3.8% | 4.7% | 25 | 3.5% | 2.4% | 73 | 3.9% | 6.7% | 17 | 2.3% | 2.6% |
| Pays de Loire | 120 | 4.7% | 4.0% | 36 | 5.1% | 2.5% | 84 | 4.5% | 5.4% | 32 | 4.4% | 3.4% |
| Bretagne | 94 | 3.7% | 3.5% | 31 | 4.3% | 2.4% | 63 | 3.4% | 4.6% | 29 | 4.0% | 3.8% |
| Poitou Charentes | 51 | 2.0% | 3.4% | 14 | 1.9% | 1.9% | 37 | 2.0% | 4.7% | 8 | 1.1% | 2.2% |
| Aquitaine | 155 | 6.0% | 5.6% | 36 | 5.1% | 2.7% | 119 | 6.4% | 8.1% | 25 | 3.4% | 3.0% |
| Midi Pyrénées | 142 | 5.5% | 5.8% | 48 | 6.7% | 4.0% | 95 | 5.1% | 7.4% | 36 | 4.9% | 4.5% |
| Limousin | 27 | 1.0% | 4.4% | 4 | 0.6% | 1.5% | 23 | 1.2% | 7.1% | 5 | 0.7% | 3.1% |
| Auvergne | 57 | 2.2% | 5.0% | 5 | 0.8% | 1.0% | 51 | 2.8% | 8.7% | 8 | 1.1% | 2.4% |
| Rhône Alpes | 224 | 8.7% | 4.3% | 53 | 7.5% | 2.1% | 171 | 9.2% | 6.3% | 58 | 8.0% | 3.0% |
| Languedoc Roussillon | 144 | 5.6% | 6.3% | 34 | 4.7% | 3.1% | 110 | 5.9% | 9.1% | 50 | 6.8% | 7.2% |
| Provence Alpes Côte d'Azur, Corse | 284 | 11.1% | 6.5% | 80 | 11.2% | 3.8% | 205 | 11.0% | 8.9% | 80 | 10.9% | 5.5% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1777 | 69.1% | 5.1% | 494 | 69.2% | 2.8% | 1283 | 69.1% | 7.4% | 613 | 84.0% | 4.2% |
| Presque tous les jours | 266 | 10.3% | 4.5% | 74 | 10.3% | 2.7% | 192 | 10.4% | 6.0% | 74 | 10.2% | 4.0% |
| 1 à 2 fois par semaine | 148 | 5.8% | 5.8% | 51 | 7.1% | 4.7% | 97 | 5.2% | 6.5% | 18 | 2.5% | 3.4% |
| 1 à 3 fois par mois | 41 | 1.6% | 8.5% | 7 | 1.0% | 3.6% | 34 | 1.8% | 11.8% | 8 | 1.1% | 11.8% |
| Moins souvent | 41 | 1.6% | 5.6% | 4 | 0.6% | 1.2% | 36 | 2.0% | 10.1% | 11 | 1.4% | 22.3% |
| Jamais | 6 | 0.2% | 8.2% | 6 | 0.8% | 14.4% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 78 | 3.0% | 4.2% | 21 | 2.9% | 2.8% | 57 | 3.1% | 5.3% | 9 | 1.3% | 4.9% |
| De 9 000 à moins de 12 000 euros par an | 145 | 5.6% | 4.9% | 30 | 4.2% | 2.6% | 115 | 6.2% | 6.2% | 11 | 1.5% | 4.6% |
| De 12 000 à moins de 18 000 euros par an | 287 | 11.2% | 5.2% | 72 | 10.1% | 3.0% | 215 | 11.6% | 6.9% | 17 | 2.3% | 2.7% |
| De 18 000 à moins de 24 000 euros par an | 338 | 13.2% | 5.0% | 76 | 10.7% | 2.6% | 262 | 14.1% | 6.9% | 56 | 7.6% | 4.1% |
| De 24 000 à moins de 36 000 euros par an | 610 | 23.7% | 5.3% | 166 | 23.2% | 3.1% | 444 | 23.9% | 7.4% | 163 | 22.3% | 4.6% |
| De 36 000 à moins de 45 000 euros par an | 380 | 14.8% | 5.3% | 130 | 18.2% | 3.5% | 251 | 13.5% | 7.3% | 126 | 17.3% | 4.3% |
| De 45 000 à moins de 65 000 euros par an | 314 | 12.2% | 4.3% | 111 | 15.6% | 2.7% | 203 | 10.9% | 6.2% | 153 | 20.9% | 3.8% |
| 65 000 euros et plus par an | 170 | 6.6% | 4.3% | 55 | 7.7% | 2.4% | 115 | 6.2% | 6.8% | 117 | 16.1% | 4.3% |
| Refus | 178 | 6.9% | 5.2% | 46 | 6.5% | 3.2% | 132 | 7.1% | 6.8% | 51 | 7.0% | 4.5% |
| Ne sait pas | 72 | 2.8% | 4.3% | 6 | 0.9% | 0.9% | 66 | 3.5% | 7.1% | 27 | 3.7% | 4.6% |
