L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1615 | 100.0% | 3.1% | 902 | 100.0% | 3.6% | 713 | 100.0% | 2.6% | 380 | 100.0% | 2.2% |
| Sexe | ||||||||||||
| Homme | 902 | 55.9% | 3.6% | 902 | 100.0% | 3.6% | - | - | - | 197 | 51.9% | 2.2% |
| Femme | 713 | 44.1% | 2.6% | - | - | - | 713 | 100.0% | 2.6% | 183 | 48.1% | 2.1% |
| Age | ||||||||||||
| 15 à 24 ans | 136 | 8.4% | 1.9% | 81 | 9.0% | 2.2% | 55 | 7.7% | 1.5% | 36 | 9.5% | 1.2% |
| 25 à 34 ans | 146 | 9.1% | 1.9% | 98 | 10.8% | 2.6% | 49 | 6.8% | 1.3% | 48 | 12.6% | 1.5% |
| 35 à 49 ans | 334 | 20.7% | 2.7% | 200 | 22.2% | 3.2% | 134 | 18.7% | 2.1% | 113 | 29.8% | 1.8% |
| 50 à 59 ans | 388 | 24.0% | 4.2% | 224 | 24.8% | 4.9% | 164 | 23.0% | 3.5% | 145 | 38.1% | 3.8% |
| 60 ans et plus | 611 | 37.8% | 4.0% | 300 | 33.2% | 4.4% | 312 | 43.7% | 3.6% | 38 | 10.0% | 4.4% |
| Individu | ||||||||||||
| Ménagères | 646 | 40.0% | 2.8% | - | - | - | 646 | 90.6% | 2.8% | 166 | 43.6% | 2.4% |
| Personne de référence | 913 | 56.5% | 3.2% | 752 | 83.3% | 3.7% | 161 | 22.6% | 2.0% | 184 | 48.5% | 2.2% |
| Responsable des achats | 1115 | 69.0% | 3.1% | 498 | 55.2% | 3.8% | 617 | 86.6% | 2.7% | 250 | 65.8% | 2.3% |
| PCS Individu | ||||||||||||
| Agriculteurs | 8 | 0.5% | 1.7% | 7 | 0.8% | 2.1% | 1 | 0.1% | 0.7% | - | - | - |
| Petits patrons | 42 | 2.6% | 2.6% | 32 | 3.6% | 2.8% | 9 | 1.3% | 2.1% | 35 | 9.2% | 2.4% |
| Affaires et Cadres | 102 | 6.3% | 2.1% | 64 | 7.1% | 2.3% | 38 | 5.4% | 1.9% | 86 | 22.5% | 1.9% |
| Professions intermédiaires | 149 | 9.3% | 2.1% | 81 | 9.0% | 2.3% | 68 | 9.6% | 1.9% | 115 | 30.2% | 2.0% |
| Employés | 219 | 13.6% | 2.6% | 81 | 8.9% | 3.6% | 139 | 19.4% | 2.3% | 41 | 10.7% | 2.2% |
| Ouvriers | 227 | 14.1% | 3.6% | 195 | 21.7% | 3.9% | 32 | 4.4% | 2.4% | 16 | 4.2% | 4.6% |
| Retraités | 532 | 32.9% | 4.2% | 277 | 30.7% | 4.5% | 255 | 35.8% | 3.8% | 15 | 4.0% | 7.4% |
| Autres inactifs | 335 | 20.7% | 3.2% | 164 | 18.2% | 4.4% | 171 | 24.0% | 2.6% | 73 | 19.2% | 2.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 17 | 1.1% | 2.3% | 13 | 1.4% | 3.1% | 4 | 0.6% | 1.2% | - | - | - |
| Petits patrons | 74 | 4.6% | 2.8% | 34 | 3.7% | 2.5% | 40 | 5.7% | 3.2% | 74 | 19.5% | 2.8% |
| Affaires et Cadres | 144 | 8.9% | 2.1% | 75 | 8.3% | 2.2% | 68 | 9.6% | 2.0% | 144 | 37.8% | 2.1% |
| Professions intermédiaires | 162 | 10.1% | 2.1% | 88 | 9.8% | 2.2% | 74 | 10.4% | 1.9% | 162 | 42.7% | 2.1% |
| Employés | 143 | 8.9% | 2.6% | 81 | 9.0% | 3.4% | 62 | 8.6% | 2.0% | - | - | - |
| Ouvriers | 284 | 17.6% | 3.0% | 184 | 20.4% | 3.6% | 100 | 14.0% | 2.3% | - | - | - |
| Retraités | 628 | 38.9% | 4.2% | 317 | 35.2% | 4.7% | 311 | 43.6% | 3.8% | - | - | - |
| Autres inactifs | 163 | 10.1% | 3.9% | 109 | 12.1% | 6.9% | 54 | 7.5% | 2.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 264 | 16.3% | 2.6% | 162 | 18.0% | 3.7% | 102 | 14.3% | 1.8% | 44 | 11.5% | 2.4% |
| 2 personnes | 785 | 48.6% | 4.3% | 428 | 47.4% | 4.9% | 357 | 50.1% | 3.8% | 129 | 33.9% | 3.1% |
| 3 personnes | 216 | 13.4% | 2.3% | 124 | 13.7% | 2.7% | 92 | 13.0% | 2.0% | 69 | 18.2% | 1.8% |
| 4 personnes | 178 | 11.0% | 1.9% | 103 | 11.4% | 2.2% | 76 | 10.6% | 1.6% | 79 | 20.7% | 1.6% |
| 5 personnes et + | 172 | 10.6% | 3.1% | 86 | 9.5% | 3.2% | 86 | 12.1% | 3.1% | 60 | 15.7% | 2.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 350 | 21.6% | 2.2% | 190 | 21.0% | 2.6% | 160 | 22.4% | 1.9% | 127 | 33.4% | 1.6% |
| Non | 1266 | 78.4% | 3.5% | 712 | 79.0% | 4.1% | 553 | 77.6% | 2.9% | 253 | 66.6% | 2.6% |
| Habitat | ||||||||||||
| Communes rurales | 258 | 16.0% | 2.2% | 135 | 15.0% | 2.4% | 122 | 17.2% | 2.0% | 49 | 12.8% | 1.5% |
| Agglo. - 20 000 hab | 251 | 15.6% | 2.8% | 134 | 14.9% | 3.2% | 117 | 16.4% | 2.4% | 56 | 14.7% | 2.2% |
| Agglo. 20 000 à 100 000 hab | 214 | 13.2% | 3.1% | 126 | 13.9% | 3.7% | 88 | 12.3% | 2.4% | 44 | 11.5% | 2.4% |
| Agglo. + 100 000 hab | 558 | 34.6% | 3.6% | 338 | 37.4% | 4.5% | 221 | 30.9% | 2.8% | 132 | 34.6% | 2.3% |
| Agglo. Paris | 334 | 20.7% | 3.9% | 169 | 18.8% | 4.1% | 165 | 23.2% | 3.7% | 100 | 26.4% | 2.5% |
| Régions INSEE | ||||||||||||
| Ile de France | 368 | 22.8% | 3.8% | 184 | 20.4% | 4.0% | 183 | 25.7% | 3.7% | 113 | 29.7% | 2.6% |
| Nord Pas de Calais | 115 | 7.1% | 3.6% | 75 | 8.3% | 4.9% | 40 | 5.6% | 2.4% | 21 | 5.5% | 2.1% |
| Lorraine | 59 | 3.6% | 3.1% | 33 | 3.6% | 3.5% | 26 | 3.7% | 2.6% | 13 | 3.5% | 2.5% |
| Alsace | 26 | 1.6% | 1.7% | 20 | 2.2% | 2.7% | 5 | 0.8% | 0.7% | 5 | 1.3% | 1.0% |
| Franche-Comté | 37 | 2.3% | 3.9% | 18 | 2.0% | 3.9% | 19 | 2.6% | 3.8% | 7 | 1.7% | 2.4% |
| Champagne Ardennes | 43 | 2.7% | 3.9% | 23 | 2.6% | 4.4% | 20 | 2.8% | 3.5% | 6 | 1.7% | 2.2% |
| Picardie | 72 | 4.5% | 4.7% | 38 | 4.2% | 5.0% | 34 | 4.8% | 4.3% | 13 | 3.3% | 3.0% |
| Bourgogne | 42 | 2.6% | 3.1% | 28 | 3.1% | 4.3% | 14 | 1.9% | 2.0% | 6 | 1.6% | 1.8% |
| Haute Normandie | 63 | 3.9% | 4.2% | 17 | 1.9% | 2.4% | 46 | 6.5% | 5.9% | 9 | 2.3% | 2.0% |
| Basse Normandie | 23 | 1.4% | 1.9% | 15 | 1.7% | 2.7% | 8 | 1.1% | 1.2% | 1 | 0.4% | 0.4% |
| Centre | 61 | 3.8% | 2.9% | 33 | 3.7% | 3.3% | 28 | 3.9% | 2.6% | 4 | 1.0% | 0.6% |
| Pays de Loire | 56 | 3.5% | 1.9% | 28 | 3.0% | 1.9% | 28 | 4.0% | 1.8% | 26 | 6.7% | 2.7% |
| Bretagne | 43 | 2.7% | 1.6% | 30 | 3.3% | 2.3% | 13 | 1.8% | 0.9% | 3 | 0.7% | 0.3% |
| Poitou Charentes | 43 | 2.7% | 2.9% | 30 | 3.3% | 4.1% | 14 | 1.9% | 1.8% | 7 | 1.8% | 1.9% |
| Aquitaine | 76 | 4.7% | 2.7% | 54 | 5.9% | 4.0% | 22 | 3.1% | 1.5% | 20 | 5.3% | 2.4% |
| Midi Pyrénées | 66 | 4.1% | 2.7% | 37 | 4.1% | 3.1% | 29 | 4.1% | 2.3% | 16 | 4.3% | 2.1% |
| Limousin | 22 | 1.3% | 3.5% | 16 | 1.7% | 5.3% | 6 | 0.9% | 1.9% | 4 | 1.0% | 2.3% |
| Auvergne | 29 | 1.8% | 2.5% | 14 | 1.6% | 2.6% | 14 | 2.0% | 2.4% | 8 | 2.2% | 2.6% |
| Rhône Alpes | 150 | 9.3% | 2.9% | 84 | 9.3% | 3.3% | 66 | 9.3% | 2.4% | 54 | 14.3% | 2.8% |
| Languedoc Roussillon | 65 | 4.0% | 2.8% | 32 | 3.6% | 3.0% | 33 | 4.6% | 2.7% | 16 | 4.1% | 2.2% |
| Provence Alpes Côte d'Azur, Corse | 158 | 9.8% | 3.6% | 94 | 10.4% | 4.5% | 64 | 9.0% | 2.8% | 29 | 7.5% | 2.0% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1023 | 63.3% | 2.9% | 602 | 66.7% | 3.5% | 421 | 59.0% | 2.4% | 300 | 79.0% | 2.0% |
| Presque tous les jours | 201 | 12.5% | 3.4% | 88 | 9.8% | 3.2% | 113 | 15.9% | 3.5% | 39 | 10.3% | 2.1% |
| 1 à 2 fois par semaine | 127 | 7.9% | 4.9% | 53 | 5.9% | 4.9% | 74 | 10.3% | 4.9% | 23 | 6.1% | 4.4% |
| 1 à 3 fois par mois | 24 | 1.5% | 5.0% | 15 | 1.7% | 8.0% | 9 | 1.2% | 3.0% | 4 | 1.0% | 5.8% |
| Moins souvent | 41 | 2.6% | 5.7% | 23 | 2.6% | 6.4% | 18 | 2.5% | 5.0% | 9 | 2.4% | 19.5% |
| Jamais | 1 | 0.1% | 1.3% | - | - | - | 1 | 0.1% | 3.0% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 67 | 4.2% | 3.7% | 52 | 5.7% | 6.9% | 16 | 2.2% | 1.5% | 5 | 1.3% | 2.5% |
| De 9 000 à moins de 12 000 euros par an | 89 | 5.5% | 3.0% | 62 | 6.8% | 5.4% | 28 | 3.9% | 1.5% | 7 | 1.8% | 2.9% |
| De 12 000 à moins de 18 000 euros par an | 168 | 10.4% | 3.0% | 91 | 10.1% | 3.8% | 77 | 10.8% | 2.5% | 17 | 4.5% | 2.7% |
| De 18 000 à moins de 24 000 euros par an | 229 | 14.2% | 3.4% | 135 | 14.9% | 4.5% | 94 | 13.2% | 2.5% | 31 | 8.2% | 2.3% |
| De 24 000 à moins de 36 000 euros par an | 334 | 20.7% | 2.9% | 171 | 19.0% | 3.2% | 163 | 22.9% | 2.7% | 72 | 19.0% | 2.1% |
| De 36 000 à moins de 45 000 euros par an | 212 | 13.1% | 3.0% | 109 | 12.1% | 2.9% | 103 | 14.5% | 3.0% | 56 | 14.7% | 1.9% |
| De 45 000 à moins de 65 000 euros par an | 245 | 15.1% | 3.3% | 134 | 14.8% | 3.3% | 111 | 15.5% | 3.4% | 96 | 25.4% | 2.4% |
| 65 000 euros et plus par an | 139 | 8.6% | 3.5% | 95 | 10.5% | 4.2% | 45 | 6.3% | 2.6% | 60 | 15.7% | 2.2% |
| Refus | 94 | 5.8% | 2.8% | 40 | 4.4% | 2.7% | 54 | 7.6% | 2.8% | 19 | 4.9% | 1.7% |
| Ne sait pas | 37 | 2.3% | 2.3% | 15 | 1.6% | 2.0% | 23 | 3.2% | 2.5% | 17 | 4.5% | 3.0% |
