L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1758 | 100.0% | 3.4% | 830 | 100.0% | 3.3% | 928 | 100.0% | 3.4% | 338 | 100.0% | 1.9% |
| Sexe | ||||||||||||
| Homme | 830 | 47.2% | 3.3% | 830 | 100.0% | 3.3% | - | - | - | 178 | 52.8% | 2.0% |
| Femme | 928 | 52.8% | 3.4% | - | - | - | 928 | 100.0% | 3.4% | 159 | 47.2% | 1.9% |
| Age | ||||||||||||
| 15 à 24 ans | 181 | 10.3% | 2.5% | 104 | 12.5% | 2.8% | 77 | 8.3% | 2.1% | 51 | 15.0% | 1.7% |
| 25 à 34 ans | 222 | 12.6% | 2.9% | 106 | 12.8% | 2.9% | 116 | 12.5% | 3.0% | 47 | 13.9% | 1.4% |
| 35 à 49 ans | 471 | 26.8% | 3.8% | 220 | 26.4% | 3.6% | 251 | 27.1% | 4.0% | 147 | 43.6% | 2.3% |
| 50 à 59 ans | 339 | 19.3% | 3.7% | 173 | 20.9% | 3.8% | 166 | 17.8% | 3.6% | 75 | 22.3% | 1.9% |
| 60 ans et plus | 545 | 31.0% | 3.5% | 228 | 27.4% | 3.4% | 318 | 34.2% | 3.7% | 18 | 5.2% | 2.0% |
| Individu | ||||||||||||
| Ménagères | 830 | 47.2% | 3.5% | - | - | - | 830 | 89.5% | 3.5% | 137 | 40.6% | 1.9% |
| Personne de référence | 966 | 55.0% | 3.4% | 678 | 81.7% | 3.3% | 288 | 31.0% | 3.6% | 157 | 46.4% | 1.9% |
| Responsable des achats | 1246 | 70.9% | 3.5% | 443 | 53.4% | 3.4% | 803 | 86.6% | 3.5% | 200 | 59.3% | 1.8% |
| PCS Individu | ||||||||||||
| Agriculteurs | 4 | 0.2% | 0.8% | 3 | 0.3% | 0.8% | 1 | 0.2% | 0.9% | - | - | - |
| Petits patrons | 24 | 1.4% | 1.5% | 17 | 2.1% | 1.5% | 7 | 0.7% | 1.5% | 21 | 6.1% | 1.4% |
| Affaires et Cadres | 60 | 3.4% | 1.2% | 44 | 5.3% | 1.5% | 17 | 1.8% | 0.8% | 52 | 15.3% | 1.2% |
| Professions intermédiaires | 179 | 10.2% | 2.5% | 94 | 11.4% | 2.7% | 84 | 9.1% | 2.3% | 134 | 39.7% | 2.3% |
| Employés | 395 | 22.5% | 4.7% | 100 | 12.0% | 4.5% | 295 | 31.8% | 4.8% | 47 | 13.8% | 2.5% |
| Ouvriers | 278 | 15.8% | 4.4% | 217 | 26.2% | 4.3% | 61 | 6.5% | 4.6% | 8 | 2.4% | 2.3% |
| Retraités | 450 | 25.6% | 3.5% | 203 | 24.5% | 3.3% | 247 | 26.6% | 3.7% | 4 | 1.2% | 2.0% |
| Autres inactifs | 368 | 20.9% | 3.5% | 152 | 18.3% | 4.1% | 216 | 23.3% | 3.2% | 73 | 21.5% | 2.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 12 | 0.7% | 1.6% | 5 | 0.6% | 1.2% | 7 | 0.8% | 2.1% | - | - | - |
| Petits patrons | 43 | 2.4% | 1.6% | 19 | 2.3% | 1.4% | 24 | 2.6% | 1.9% | 43 | 12.8% | 1.6% |
| Affaires et Cadres | 104 | 5.9% | 1.5% | 54 | 6.5% | 1.6% | 49 | 5.3% | 1.4% | 104 | 30.7% | 1.5% |
| Professions intermédiaires | 191 | 10.9% | 2.4% | 105 | 12.6% | 2.6% | 86 | 9.3% | 2.2% | 191 | 56.5% | 2.4% |
| Employés | 209 | 11.9% | 3.9% | 99 | 11.9% | 4.2% | 110 | 11.8% | 3.6% | - | - | - |
| Ouvriers | 434 | 24.7% | 4.6% | 218 | 26.2% | 4.3% | 217 | 23.4% | 4.9% | - | - | - |
| Retraités | 559 | 31.8% | 3.8% | 238 | 28.6% | 3.5% | 321 | 34.6% | 3.9% | - | - | - |
| Autres inactifs | 206 | 11.7% | 4.9% | 93 | 11.1% | 5.8% | 113 | 12.2% | 4.3% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 329 | 18.7% | 3.3% | 146 | 17.6% | 3.3% | 182 | 19.7% | 3.2% | 29 | 8.7% | 1.6% |
| 2 personnes | 650 | 37.0% | 3.6% | 311 | 37.5% | 3.6% | 339 | 36.5% | 3.6% | 90 | 26.6% | 2.2% |
| 3 personnes | 321 | 18.3% | 3.5% | 144 | 17.3% | 3.1% | 178 | 19.1% | 3.9% | 86 | 25.5% | 2.2% |
| 4 personnes | 241 | 13.7% | 2.6% | 131 | 15.8% | 2.9% | 110 | 11.9% | 2.4% | 87 | 25.9% | 1.8% |
| 5 personnes et + | 216 | 12.3% | 3.9% | 98 | 11.8% | 3.6% | 119 | 12.8% | 4.2% | 45 | 13.4% | 1.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 506 | 28.8% | 3.2% | 243 | 29.3% | 3.3% | 263 | 28.3% | 3.2% | 148 | 43.8% | 1.9% |
| Non | 1252 | 71.2% | 3.4% | 587 | 70.7% | 3.3% | 665 | 71.7% | 3.5% | 190 | 56.2% | 2.0% |
| Habitat | ||||||||||||
| Communes rurales | 424 | 24.1% | 3.6% | 203 | 24.5% | 3.6% | 221 | 23.8% | 3.5% | 64 | 18.9% | 1.9% |
| Agglo. - 20 000 hab | 381 | 21.7% | 4.2% | 159 | 19.2% | 3.8% | 222 | 23.9% | 4.6% | 61 | 18.0% | 2.4% |
| Agglo. 20 000 à 100 000 hab | 286 | 16.3% | 4.1% | 142 | 17.1% | 4.2% | 144 | 15.5% | 4.0% | 39 | 11.6% | 2.1% |
| Agglo. + 100 000 hab | 405 | 23.1% | 2.6% | 219 | 26.3% | 2.9% | 187 | 20.1% | 2.3% | 87 | 25.9% | 1.5% |
| Agglo. Paris | 261 | 14.8% | 3.0% | 107 | 12.8% | 2.6% | 154 | 16.6% | 3.5% | 87 | 25.6% | 2.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 322 | 18.3% | 3.4% | 131 | 15.8% | 2.9% | 191 | 20.6% | 3.8% | 99 | 29.3% | 2.3% |
| Nord Pas de Calais | 140 | 7.9% | 4.3% | 69 | 8.3% | 4.5% | 71 | 7.6% | 4.2% | 27 | 8.1% | 2.8% |
| Lorraine | 39 | 2.2% | 2.0% | 23 | 2.8% | 2.5% | 16 | 1.7% | 1.6% | 5 | 1.6% | 1.0% |
| Alsace | 18 | 1.0% | 1.2% | 5 | 0.6% | 0.6% | 13 | 1.4% | 1.7% | - | - | - |
| Franche-Comté | 37 | 2.1% | 3.8% | 20 | 2.4% | 4.3% | 17 | 1.8% | 3.4% | 4 | 1.0% | 1.3% |
| Champagne Ardennes | 41 | 2.4% | 3.8% | 22 | 2.7% | 4.2% | 19 | 2.1% | 3.4% | 6 | 1.7% | 2.0% |
| Picardie | 102 | 5.8% | 6.6% | 46 | 5.5% | 6.1% | 57 | 6.1% | 7.1% | 12 | 3.7% | 2.9% |
| Bourgogne | 57 | 3.2% | 4.2% | 20 | 2.4% | 3.1% | 37 | 4.0% | 5.3% | 8 | 2.4% | 2.4% |
| Haute Normandie | 105 | 6.0% | 7.0% | 35 | 4.2% | 4.9% | 70 | 7.5% | 8.9% | 17 | 5.0% | 3.8% |
| Basse Normandie | 48 | 2.7% | 4.0% | 23 | 2.8% | 4.0% | 25 | 2.7% | 4.0% | 12 | 3.5% | 3.6% |
| Centre | 93 | 5.3% | 4.4% | 48 | 5.8% | 4.8% | 45 | 4.8% | 4.1% | 17 | 5.1% | 2.6% |
| Pays de Loire | 127 | 7.2% | 4.3% | 68 | 8.2% | 4.8% | 59 | 6.3% | 3.8% | 20 | 5.8% | 2.1% |
| Bretagne | 56 | 3.2% | 2.1% | 36 | 4.3% | 2.8% | 20 | 2.1% | 1.4% | 11 | 3.3% | 1.5% |
| Poitou Charentes | 68 | 3.9% | 4.6% | 42 | 5.1% | 5.9% | 25 | 2.7% | 3.3% | 10 | 2.8% | 2.6% |
| Aquitaine | 91 | 5.2% | 3.3% | 50 | 6.1% | 3.8% | 41 | 4.4% | 2.8% | 11 | 3.3% | 1.3% |
| Midi Pyrénées | 74 | 4.2% | 3.0% | 34 | 4.2% | 2.9% | 40 | 4.3% | 3.1% | 13 | 3.9% | 1.7% |
| Limousin | 26 | 1.5% | 4.3% | 11 | 1.3% | 3.6% | 16 | 1.7% | 4.9% | 3 | 0.9% | 1.9% |
| Auvergne | 46 | 2.6% | 4.1% | 22 | 2.7% | 4.1% | 24 | 2.6% | 4.1% | 9 | 2.6% | 2.7% |
| Rhône Alpes | 117 | 6.6% | 2.2% | 53 | 6.4% | 2.1% | 63 | 6.8% | 2.3% | 33 | 9.9% | 1.7% |
| Languedoc Roussillon | 67 | 3.8% | 2.9% | 34 | 4.1% | 3.1% | 33 | 3.5% | 2.7% | 10 | 2.9% | 1.4% |
| Provence Alpes Côte d'Azur, Corse | 84 | 4.8% | 1.9% | 37 | 4.5% | 1.8% | 47 | 5.0% | 2.0% | 11 | 3.3% | 0.8% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 922 | 52.4% | 2.7% | 475 | 57.2% | 2.7% | 447 | 48.2% | 2.6% | 277 | 82.2% | 1.9% |
| Presque tous les jours | 244 | 13.9% | 4.1% | 116 | 13.9% | 4.2% | 128 | 13.9% | 4.0% | 36 | 10.6% | 1.9% |
| 1 à 2 fois par semaine | 110 | 6.3% | 4.3% | 40 | 4.8% | 3.7% | 70 | 7.6% | 4.7% | 14 | 4.1% | 2.7% |
| 1 à 3 fois par mois | 34 | 1.9% | 7.1% | 11 | 1.3% | 5.7% | 23 | 2.5% | 8.0% | 1 | 0.2% | 1.2% |
| Moins souvent | 71 | 4.0% | 9.8% | 21 | 2.5% | 5.7% | 50 | 5.4% | 13.9% | 10 | 2.8% | 20.1% |
| Jamais | 6 | 0.4% | 9.1% | 6 | 0.8% | 15.8% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 107 | 6.1% | 5.8% | 33 | 4.0% | 4.4% | 74 | 8.0% | 6.9% | 12 | 3.6% | 6.3% |
| De 9 000 à moins de 12 000 euros par an | 135 | 7.7% | 4.5% | 57 | 6.9% | 5.0% | 78 | 8.4% | 4.2% | 5 | 1.4% | 2.0% |
| De 12 000 à moins de 18 000 euros par an | 276 | 15.7% | 5.0% | 125 | 15.1% | 5.2% | 151 | 16.3% | 4.8% | 14 | 4.3% | 2.3% |
| De 18 000 à moins de 24 000 euros par an | 288 | 16.4% | 4.2% | 129 | 15.5% | 4.3% | 159 | 17.1% | 4.2% | 30 | 8.9% | 2.2% |
| De 24 000 à moins de 36 000 euros par an | 387 | 22.0% | 3.4% | 175 | 21.1% | 3.2% | 212 | 22.9% | 3.5% | 70 | 20.7% | 2.0% |
| De 36 000 à moins de 45 000 euros par an | 203 | 11.5% | 2.8% | 107 | 12.9% | 2.9% | 96 | 10.3% | 2.8% | 66 | 19.6% | 2.2% |
| De 45 000 à moins de 65 000 euros par an | 157 | 8.9% | 2.1% | 92 | 11.0% | 2.2% | 65 | 7.1% | 2.0% | 68 | 20.1% | 1.7% |
| 65 000 euros et plus par an | 55 | 3.1% | 1.4% | 29 | 3.5% | 1.3% | 26 | 2.8% | 1.6% | 39 | 11.6% | 1.4% |
| Refus | 90 | 5.1% | 2.7% | 47 | 5.7% | 3.2% | 43 | 4.6% | 2.2% | 16 | 4.7% | 1.4% |
| Ne sait pas | 60 | 3.4% | 3.6% | 36 | 4.3% | 4.9% | 24 | 2.6% | 2.6% | 17 | 5.2% | 3.0% |
