L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 4025 | 100.0% | 7.7% | 1880 | 100.0% | 7.5% | 2145 | 100.0% | 7.9% | 1112 | 100.0% | 6.4% |
| Sexe | ||||||||||||
| Homme | 1880 | 46.7% | 7.5% | 1880 | 100.0% | 7.5% | - | - | - | 525 | 47.2% | 6.0% |
| Femme | 2145 | 53.3% | 7.9% | - | - | - | 2145 | 100.0% | 7.9% | 588 | 52.8% | 6.9% |
| Age | ||||||||||||
| 15 à 24 ans | 669 | 16.6% | 9.2% | 312 | 16.6% | 8.5% | 357 | 16.7% | 9.9% | 232 | 20.8% | 7.6% |
| 25 à 34 ans | 625 | 15.5% | 8.2% | 324 | 17.2% | 8.7% | 301 | 14.0% | 7.8% | 212 | 19.0% | 6.5% |
| 35 à 49 ans | 882 | 21.9% | 7.1% | 438 | 23.3% | 7.1% | 444 | 20.7% | 7.0% | 343 | 30.8% | 5.4% |
| 50 à 59 ans | 815 | 20.2% | 8.8% | 380 | 20.2% | 8.2% | 435 | 20.3% | 9.3% | 276 | 24.8% | 7.2% |
| 60 ans et plus | 1034 | 25.7% | 6.7% | 426 | 22.7% | 6.3% | 608 | 28.3% | 7.0% | 50 | 4.5% | 5.7% |
| Individu | ||||||||||||
| Ménagères | 1780 | 44.2% | 7.6% | - | - | - | 1780 | 83.0% | 7.6% | 451 | 40.5% | 6.4% |
| Personne de référence | 2012 | 50.0% | 7.1% | 1478 | 78.6% | 7.2% | 534 | 24.9% | 6.7% | 466 | 41.9% | 5.6% |
| Responsable des achats | 2710 | 67.3% | 7.5% | 956 | 50.9% | 7.3% | 1754 | 81.7% | 7.7% | 670 | 60.3% | 6.1% |
| PCS Individu | ||||||||||||
| Agriculteurs | 17 | 0.4% | 3.5% | 8 | 0.4% | 2.3% | 9 | 0.4% | 5.9% | - | - | - |
| Petits patrons | 59 | 1.5% | 3.7% | 42 | 2.2% | 3.6% | 17 | 0.8% | 3.9% | 52 | 4.7% | 3.6% |
| Affaires et Cadres | 226 | 5.6% | 4.6% | 131 | 6.9% | 4.6% | 96 | 4.5% | 4.6% | 192 | 17.3% | 4.4% |
| Professions intermédiaires | 540 | 13.4% | 7.5% | 267 | 14.2% | 7.6% | 272 | 12.7% | 7.4% | 412 | 37.1% | 7.1% |
| Employés | 814 | 20.2% | 9.8% | 226 | 12.0% | 10.2% | 588 | 27.4% | 9.6% | 152 | 13.7% | 8.2% |
| Ouvriers | 583 | 14.5% | 9.2% | 477 | 25.3% | 9.5% | 107 | 5.0% | 8.0% | 36 | 3.2% | 10.4% |
| Retraités | 925 | 23.0% | 7.2% | 394 | 21.0% | 6.4% | 530 | 24.7% | 8.0% | 21 | 1.8% | 10.0% |
| Autres inactifs | 861 | 21.4% | 8.3% | 335 | 17.8% | 9.0% | 526 | 24.5% | 7.8% | 247 | 22.2% | 7.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 34 | 0.9% | 4.6% | 11 | 0.6% | 2.8% | 23 | 1.1% | 6.7% | - | - | - |
| Petits patrons | 165 | 4.1% | 6.3% | 70 | 3.7% | 5.2% | 95 | 4.4% | 7.4% | 165 | 14.8% | 6.3% |
| Affaires et Cadres | 327 | 8.1% | 4.8% | 142 | 7.6% | 4.1% | 185 | 8.6% | 5.4% | 327 | 29.4% | 4.8% |
| Professions intermédiaires | 620 | 15.4% | 7.9% | 313 | 16.6% | 7.8% | 308 | 14.3% | 7.9% | 620 | 55.8% | 7.9% |
| Employés | 510 | 12.7% | 9.4% | 256 | 13.6% | 10.8% | 254 | 11.8% | 8.3% | - | - | - |
| Ouvriers | 938 | 23.3% | 9.9% | 495 | 26.3% | 9.7% | 443 | 20.6% | 10.1% | - | - | - |
| Retraités | 1087 | 27.0% | 7.3% | 444 | 23.6% | 6.6% | 643 | 30.0% | 7.9% | - | - | - |
| Autres inactifs | 344 | 8.6% | 8.2% | 149 | 8.0% | 9.4% | 195 | 9.1% | 7.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 607 | 15.1% | 6.1% | 259 | 13.8% | 5.9% | 348 | 16.2% | 6.2% | 97 | 8.7% | 5.3% |
| 2 personnes | 1418 | 35.2% | 7.8% | 624 | 33.2% | 7.2% | 794 | 37.0% | 8.4% | 266 | 23.9% | 6.4% |
| 3 personnes | 808 | 20.1% | 8.8% | 393 | 20.9% | 8.5% | 415 | 19.3% | 9.1% | 261 | 23.5% | 6.7% |
| 4 personnes | 718 | 17.8% | 7.8% | 354 | 18.8% | 7.7% | 364 | 17.0% | 7.8% | 308 | 27.7% | 6.3% |
| 5 personnes et + | 474 | 11.8% | 8.6% | 251 | 13.3% | 9.3% | 224 | 10.4% | 8.0% | 180 | 16.2% | 7.0% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 1208 | 30.0% | 7.8% | 565 | 30.1% | 7.7% | 643 | 30.0% | 7.8% | 450 | 40.4% | 5.8% |
| Non | 2817 | 70.0% | 7.7% | 1315 | 69.9% | 7.5% | 1503 | 70.0% | 7.9% | 663 | 59.6% | 6.9% |
| Habitat | ||||||||||||
| Communes rurales | 936 | 23.3% | 7.8% | 459 | 24.4% | 8.1% | 477 | 22.2% | 7.6% | 219 | 19.7% | 6.7% |
| Agglo. - 20 000 hab | 773 | 19.2% | 8.5% | 353 | 18.8% | 8.4% | 419 | 19.5% | 8.7% | 190 | 17.1% | 7.5% |
| Agglo. 20 000 à 100 000 hab | 577 | 14.3% | 8.3% | 236 | 12.5% | 7.0% | 341 | 15.9% | 9.5% | 157 | 14.1% | 8.5% |
| Agglo. + 100 000 hab | 1218 | 30.3% | 7.8% | 565 | 30.1% | 7.5% | 653 | 30.4% | 8.2% | 368 | 33.1% | 6.5% |
| Agglo. Paris | 522 | 13.0% | 6.1% | 266 | 14.2% | 6.5% | 255 | 11.9% | 5.7% | 178 | 16.0% | 4.5% |
| Régions INSEE | ||||||||||||
| Ile de France | 637 | 15.8% | 6.6% | 332 | 17.7% | 7.3% | 304 | 14.2% | 6.1% | 212 | 19.0% | 4.9% |
| Nord Pas de Calais | 372 | 9.2% | 11.5% | 143 | 7.6% | 9.3% | 229 | 10.7% | 13.5% | 85 | 7.7% | 8.7% |
| Lorraine | 138 | 3.4% | 7.2% | 70 | 3.7% | 7.6% | 68 | 3.2% | 6.8% | 45 | 4.1% | 8.5% |
| Alsace | 152 | 3.8% | 9.9% | 83 | 4.4% | 11.2% | 69 | 3.2% | 8.7% | 42 | 3.8% | 8.7% |
| Franche-Comté | 68 | 1.7% | 7.2% | 31 | 1.6% | 6.6% | 38 | 1.8% | 7.7% | 28 | 2.5% | 10.2% |
| Champagne Ardennes | 116 | 2.9% | 10.7% | 65 | 3.5% | 12.4% | 51 | 2.4% | 9.0% | 22 | 2.0% | 7.5% |
| Picardie | 152 | 3.8% | 9.9% | 81 | 4.3% | 10.9% | 71 | 3.3% | 8.9% | 31 | 2.8% | 7.4% |
| Bourgogne | 121 | 3.0% | 8.9% | 42 | 2.2% | 6.4% | 79 | 3.7% | 11.2% | 22 | 2.0% | 6.5% |
| Haute Normandie | 143 | 3.5% | 9.6% | 75 | 4.0% | 10.5% | 68 | 3.2% | 8.7% | 40 | 3.6% | 8.9% |
| Basse Normandie | 110 | 2.7% | 9.1% | 51 | 2.7% | 8.8% | 59 | 2.8% | 9.4% | 35 | 3.1% | 10.7% |
| Centre | 163 | 4.0% | 7.8% | 70 | 3.7% | 7.0% | 92 | 4.3% | 8.5% | 44 | 4.0% | 6.8% |
| Pays de Loire | 186 | 4.6% | 6.3% | 83 | 4.4% | 5.8% | 104 | 4.8% | 6.7% | 42 | 3.8% | 4.5% |
| Bretagne | 140 | 3.5% | 5.2% | 72 | 3.9% | 5.6% | 68 | 3.2% | 4.9% | 30 | 2.7% | 3.9% |
| Poitou Charentes | 114 | 2.8% | 7.7% | 48 | 2.6% | 6.8% | 66 | 3.1% | 8.5% | 22 | 1.9% | 5.9% |
| Aquitaine | 238 | 5.9% | 8.5% | 130 | 6.9% | 9.8% | 108 | 5.0% | 7.4% | 48 | 4.3% | 5.7% |
| Midi Pyrénées | 156 | 3.9% | 6.3% | 81 | 4.3% | 6.8% | 75 | 3.5% | 5.9% | 47 | 4.2% | 6.0% |
| Limousin | 57 | 1.4% | 9.3% | 22 | 1.2% | 7.6% | 35 | 1.6% | 10.8% | 9 | 0.8% | 5.4% |
| Auvergne | 65 | 1.6% | 5.7% | 28 | 1.5% | 5.2% | 36 | 1.7% | 6.2% | 20 | 1.8% | 6.2% |
| Rhône Alpes | 382 | 9.5% | 7.3% | 145 | 7.7% | 5.8% | 237 | 11.0% | 8.7% | 129 | 11.6% | 6.6% |
| Languedoc Roussillon | 161 | 4.0% | 7.0% | 79 | 4.2% | 7.2% | 82 | 3.8% | 6.8% | 52 | 4.7% | 7.5% |
| Provence Alpes Côte d'Azur, Corse | 354 | 8.8% | 8.1% | 147 | 7.8% | 7.1% | 207 | 9.7% | 9.0% | 109 | 9.8% | 7.5% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 2780 | 69.1% | 8.0% | 1384 | 73.6% | 8.0% | 1395 | 65.0% | 8.0% | 928 | 83.4% | 6.3% |
| Presque tous les jours | 432 | 10.7% | 7.3% | 169 | 9.0% | 6.2% | 263 | 12.2% | 8.2% | 108 | 9.7% | 5.8% |
| 1 à 2 fois par semaine | 212 | 5.3% | 8.2% | 83 | 4.4% | 7.6% | 130 | 6.0% | 8.7% | 48 | 4.3% | 9.2% |
| 1 à 3 fois par mois | 39 | 1.0% | 8.2% | 10 | 0.5% | 5.3% | 29 | 1.4% | 10.1% | 13 | 1.1% | 18.7% |
| Moins souvent | 88 | 2.2% | 12.2% | 45 | 2.4% | 12.4% | 43 | 2.0% | 12.0% | 13 | 1.2% | 28.1% |
| Jamais | 2 | 0.1% | 3.2% | 2 | 0.1% | 5.5% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 141 | 3.5% | 7.7% | 68 | 3.6% | 9.1% | 73 | 3.4% | 6.7% | 8 | 0.7% | 3.9% |
| De 9 000 à moins de 12 000 euros par an | 237 | 5.9% | 8.0% | 89 | 4.7% | 7.7% | 149 | 6.9% | 8.1% | 20 | 1.8% | 8.3% |
| De 12 000 à moins de 18 000 euros par an | 436 | 10.8% | 7.8% | 170 | 9.0% | 7.0% | 266 | 12.4% | 8.5% | 42 | 3.8% | 6.7% |
| De 18 000 à moins de 24 000 euros par an | 562 | 14.0% | 8.3% | 233 | 12.4% | 7.8% | 328 | 15.3% | 8.6% | 112 | 10.0% | 8.3% |
| De 24 000 à moins de 36 000 euros par an | 981 | 24.4% | 8.6% | 444 | 23.6% | 8.2% | 537 | 25.0% | 8.9% | 237 | 21.3% | 6.8% |
| De 36 000 à moins de 45 000 euros par an | 571 | 14.2% | 8.0% | 305 | 16.2% | 8.2% | 266 | 12.4% | 7.7% | 191 | 17.1% | 6.5% |
| De 45 000 à moins de 65 000 euros par an | 515 | 12.8% | 7.0% | 291 | 15.5% | 7.1% | 225 | 10.5% | 6.9% | 253 | 22.7% | 6.2% |
| 65 000 euros et plus par an | 182 | 4.5% | 4.6% | 99 | 5.3% | 4.4% | 83 | 3.9% | 4.9% | 117 | 10.5% | 4.3% |
| Refus | 251 | 6.2% | 7.4% | 112 | 6.0% | 7.7% | 139 | 6.5% | 7.2% | 79 | 7.1% | 7.0% |
| Ne sait pas | 149 | 3.7% | 9.0% | 70 | 3.7% | 9.5% | 80 | 3.7% | 8.6% | 55 | 5.0% | 9.5% |
