L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2234 | 100.0% | 4.3% | 874 | 100.0% | 3.5% | 1360 | 100.0% | 5.0% | 558 | 100.0% | 3.2% |
| Sexe | ||||||||||||
| Homme | 874 | 39.1% | 3.5% | 874 | 100.0% | 3.5% | - | - | - | 235 | 42.2% | 2.7% |
| Femme | 1360 | 60.9% | 5.0% | - | - | - | 1360 | 100.0% | 5.0% | 323 | 57.8% | 3.8% |
| Age | ||||||||||||
| 15 à 24 ans | 282 | 12.6% | 3.9% | 123 | 14.1% | 3.3% | 159 | 11.7% | 4.4% | 87 | 15.7% | 2.9% |
| 25 à 34 ans | 278 | 12.5% | 3.7% | 106 | 12.1% | 2.9% | 172 | 12.7% | 4.4% | 98 | 17.6% | 3.0% |
| 35 à 49 ans | 444 | 19.9% | 3.6% | 174 | 20.0% | 2.8% | 270 | 19.9% | 4.3% | 191 | 34.3% | 3.0% |
| 50 à 59 ans | 456 | 20.4% | 4.9% | 187 | 21.4% | 4.1% | 270 | 19.8% | 5.8% | 154 | 27.5% | 4.0% |
| 60 ans et plus | 773 | 34.6% | 5.0% | 283 | 32.4% | 4.2% | 490 | 36.0% | 5.7% | 27 | 4.9% | 3.1% |
| Individu | ||||||||||||
| Ménagères | 1194 | 53.5% | 5.1% | - | - | - | 1194 | 87.8% | 5.1% | 272 | 48.7% | 3.9% |
| Personne de référence | 1114 | 49.9% | 3.9% | 703 | 80.5% | 3.4% | 411 | 30.2% | 5.2% | 254 | 45.6% | 3.0% |
| Responsable des achats | 1605 | 71.9% | 4.5% | 452 | 51.7% | 3.4% | 1153 | 84.8% | 5.0% | 375 | 67.3% | 3.4% |
| PCS Individu | ||||||||||||
| Agriculteurs | 8 | 0.4% | 1.6% | 3 | 0.4% | 1.0% | 5 | 0.4% | 3.1% | - | - | - |
| Petits patrons | 57 | 2.6% | 3.6% | 40 | 4.6% | 3.5% | 17 | 1.2% | 3.8% | 51 | 9.2% | 3.6% |
| Affaires et Cadres | 127 | 5.7% | 2.6% | 62 | 7.1% | 2.2% | 64 | 4.7% | 3.1% | 113 | 20.3% | 2.6% |
| Professions intermédiaires | 261 | 11.7% | 3.6% | 100 | 11.4% | 2.8% | 161 | 11.8% | 4.4% | 200 | 35.8% | 3.4% |
| Employés | 387 | 17.3% | 4.6% | 79 | 9.0% | 3.6% | 308 | 22.7% | 5.0% | 59 | 10.6% | 3.2% |
| Ouvriers | 252 | 11.3% | 4.0% | 178 | 20.4% | 3.6% | 74 | 5.4% | 5.5% | 5 | 1.0% | 1.6% |
| Retraités | 602 | 26.9% | 4.7% | 234 | 26.8% | 3.8% | 368 | 27.0% | 5.6% | 5 | 0.8% | 2.2% |
| Autres inactifs | 540 | 24.2% | 5.2% | 177 | 20.2% | 4.7% | 363 | 26.7% | 5.4% | 124 | 22.3% | 3.8% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 12 | 0.5% | 1.6% | 3 | 0.3% | 0.7% | 9 | 0.7% | 2.7% | - | - | - |
| Petits patrons | 115 | 5.2% | 4.4% | 43 | 5.0% | 3.2% | 72 | 5.3% | 5.6% | 115 | 20.7% | 4.4% |
| Affaires et Cadres | 183 | 8.2% | 2.7% | 81 | 9.2% | 2.4% | 102 | 7.5% | 3.0% | 183 | 32.8% | 2.7% |
| Professions intermédiaires | 259 | 11.6% | 3.3% | 111 | 12.7% | 2.8% | 148 | 10.9% | 3.8% | 259 | 46.5% | 3.3% |
| Employés | 274 | 12.2% | 5.0% | 101 | 11.6% | 4.3% | 172 | 12.7% | 5.6% | - | - | - |
| Ouvriers | 420 | 18.8% | 4.4% | 174 | 19.9% | 3.4% | 246 | 18.1% | 5.6% | - | - | - |
| Retraités | 740 | 33.1% | 5.0% | 261 | 29.9% | 3.9% | 479 | 35.2% | 5.9% | - | - | - |
| Autres inactifs | 231 | 10.3% | 5.5% | 99 | 11.4% | 6.2% | 131 | 9.7% | 5.0% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 381 | 17.0% | 3.8% | 122 | 13.9% | 2.8% | 259 | 19.1% | 4.6% | 51 | 9.1% | 2.8% |
| 2 personnes | 900 | 40.3% | 5.0% | 343 | 39.2% | 4.0% | 558 | 41.0% | 5.9% | 149 | 26.7% | 3.6% |
| 3 personnes | 379 | 17.0% | 4.1% | 143 | 16.4% | 3.1% | 235 | 17.3% | 5.1% | 136 | 24.5% | 3.5% |
| 4 personnes | 312 | 13.9% | 3.4% | 124 | 14.2% | 2.7% | 188 | 13.8% | 4.0% | 139 | 24.9% | 2.8% |
| 5 personnes et + | 263 | 11.8% | 4.8% | 142 | 16.3% | 5.3% | 120 | 8.8% | 4.3% | 83 | 14.9% | 3.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 605 | 27.1% | 3.9% | 258 | 29.6% | 3.5% | 346 | 25.5% | 4.2% | 237 | 42.6% | 3.1% |
| Non | 1629 | 72.9% | 4.5% | 616 | 70.4% | 3.5% | 1014 | 74.5% | 5.4% | 321 | 57.4% | 3.3% |
| Habitat | ||||||||||||
| Communes rurales | 518 | 23.2% | 4.3% | 181 | 20.7% | 3.2% | 336 | 24.7% | 5.4% | 116 | 20.8% | 3.5% |
| Agglo. - 20 000 hab | 395 | 17.7% | 4.4% | 160 | 18.3% | 3.8% | 234 | 17.2% | 4.9% | 84 | 15.1% | 3.3% |
| Agglo. 20 000 à 100 000 hab | 325 | 14.6% | 4.7% | 143 | 16.4% | 4.2% | 182 | 13.4% | 5.1% | 90 | 16.1% | 4.8% |
| Agglo. + 100 000 hab | 663 | 29.7% | 4.3% | 245 | 28.1% | 3.3% | 418 | 30.7% | 5.2% | 169 | 30.3% | 3.0% |
| Agglo. Paris | 332 | 14.9% | 3.9% | 144 | 16.4% | 3.5% | 189 | 13.9% | 4.2% | 99 | 17.8% | 2.5% |
| Régions INSEE | ||||||||||||
| Ile de France | 387 | 17.3% | 4.0% | 166 | 19.0% | 3.6% | 221 | 16.2% | 4.4% | 122 | 21.8% | 2.8% |
| Nord Pas de Calais | 156 | 7.0% | 4.8% | 53 | 6.1% | 3.5% | 103 | 7.6% | 6.1% | 23 | 4.0% | 2.3% |
| Lorraine | 59 | 2.6% | 3.1% | 23 | 2.6% | 2.5% | 36 | 2.6% | 3.6% | 14 | 2.5% | 2.6% |
| Alsace | 37 | 1.7% | 2.4% | 17 | 1.9% | 2.3% | 20 | 1.5% | 2.6% | 5 | 0.9% | 1.1% |
| Franche-Comté | 36 | 1.6% | 3.7% | 11 | 1.2% | 2.3% | 25 | 1.8% | 5.1% | 6 | 1.1% | 2.3% |
| Champagne Ardennes | 44 | 2.0% | 4.1% | 17 | 2.0% | 3.3% | 27 | 2.0% | 4.8% | 9 | 1.6% | 3.0% |
| Picardie | 102 | 4.6% | 6.6% | 52 | 6.0% | 7.0% | 50 | 3.7% | 6.3% | 17 | 3.0% | 4.0% |
| Bourgogne | 59 | 2.6% | 4.4% | 19 | 2.2% | 3.0% | 40 | 2.9% | 5.6% | 12 | 2.1% | 3.5% |
| Haute Normandie | 73 | 3.3% | 4.9% | 24 | 2.7% | 3.4% | 49 | 3.6% | 6.3% | 30 | 5.3% | 6.6% |
| Basse Normandie | 52 | 2.3% | 4.3% | 17 | 1.9% | 2.9% | 36 | 2.6% | 5.7% | 9 | 1.6% | 2.7% |
| Centre | 85 | 3.8% | 4.1% | 35 | 4.0% | 3.4% | 50 | 3.7% | 4.6% | 20 | 3.7% | 3.1% |
| Pays de Loire | 92 | 4.1% | 3.1% | 43 | 4.9% | 3.0% | 49 | 3.6% | 3.2% | 26 | 4.6% | 2.8% |
| Bretagne | 94 | 4.2% | 3.5% | 38 | 4.4% | 3.0% | 56 | 4.1% | 4.0% | 21 | 3.7% | 2.7% |
| Poitou Charentes | 75 | 3.3% | 5.0% | 28 | 3.3% | 4.0% | 46 | 3.4% | 6.0% | 18 | 3.3% | 5.0% |
| Aquitaine | 148 | 6.6% | 5.3% | 63 | 7.2% | 4.7% | 85 | 6.2% | 5.8% | 32 | 5.8% | 3.8% |
| Midi Pyrénées | 121 | 5.4% | 4.9% | 42 | 4.8% | 3.5% | 79 | 5.8% | 6.2% | 28 | 5.1% | 3.6% |
| Limousin | 31 | 1.4% | 5.0% | 15 | 1.7% | 5.1% | 16 | 1.1% | 4.8% | 8 | 1.4% | 4.7% |
| Auvergne | 35 | 1.6% | 3.1% | 18 | 2.1% | 3.4% | 17 | 1.3% | 2.9% | 11 | 2.0% | 3.4% |
| Rhône Alpes | 178 | 8.0% | 3.4% | 67 | 7.6% | 2.7% | 111 | 8.2% | 4.1% | 63 | 11.3% | 3.2% |
| Languedoc Roussillon | 118 | 5.3% | 5.1% | 45 | 5.1% | 4.1% | 73 | 5.4% | 6.1% | 30 | 5.4% | 4.3% |
| Provence Alpes Côte d'Azur, Corse | 251 | 11.2% | 5.7% | 80 | 9.1% | 3.9% | 171 | 12.6% | 7.4% | 55 | 9.9% | 3.8% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1431 | 64.1% | 4.1% | 592 | 67.7% | 3.4% | 839 | 61.7% | 4.8% | 460 | 82.5% | 3.1% |
| Presque tous les jours | 282 | 12.6% | 4.7% | 111 | 12.7% | 4.1% | 171 | 12.6% | 5.3% | 50 | 9.0% | 2.7% |
| 1 à 2 fois par semaine | 128 | 5.7% | 5.0% | 46 | 5.2% | 4.2% | 82 | 6.0% | 5.5% | 23 | 4.2% | 4.4% |
| 1 à 3 fois par mois | 46 | 2.1% | 9.5% | 19 | 2.2% | 9.8% | 27 | 2.0% | 9.3% | 10 | 1.8% | 14.9% |
| Moins souvent | 47 | 2.1% | 6.4% | 11 | 1.3% | 3.1% | 35 | 2.6% | 9.8% | 9 | 1.7% | 19.5% |
| Jamais | 6 | 0.3% | 8.3% | - | - | - | 6 | 0.4% | 19.6% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 90 | 4.0% | 4.9% | 35 | 4.0% | 4.6% | 55 | 4.1% | 5.1% | 6 | 1.1% | 3.3% |
| De 9 000 à moins de 12 000 euros par an | 146 | 6.5% | 4.9% | 45 | 5.1% | 3.9% | 101 | 7.5% | 5.5% | 10 | 1.9% | 4.4% |
| De 12 000 à moins de 18 000 euros par an | 287 | 12.8% | 5.2% | 99 | 11.3% | 4.1% | 188 | 13.8% | 6.0% | 30 | 5.4% | 4.7% |
| De 18 000 à moins de 24 000 euros par an | 288 | 12.9% | 4.2% | 89 | 10.1% | 3.0% | 199 | 14.7% | 5.2% | 42 | 7.6% | 3.1% |
| De 24 000 à moins de 36 000 euros par an | 547 | 24.5% | 4.8% | 228 | 26.1% | 4.2% | 319 | 23.5% | 5.3% | 132 | 23.7% | 3.8% |
| De 36 000 à moins de 45 000 euros par an | 311 | 13.9% | 4.3% | 133 | 15.2% | 3.6% | 178 | 13.1% | 5.2% | 113 | 20.2% | 3.8% |
| De 45 000 à moins de 65 000 euros par an | 239 | 10.7% | 3.3% | 110 | 12.5% | 2.7% | 129 | 9.5% | 4.0% | 107 | 19.2% | 2.6% |
| 65 000 euros et plus par an | 105 | 4.7% | 2.7% | 52 | 6.0% | 2.3% | 53 | 3.9% | 3.1% | 66 | 11.8% | 2.4% |
| Refus | 134 | 6.0% | 4.0% | 51 | 5.8% | 3.5% | 83 | 6.1% | 4.3% | 34 | 6.0% | 3.0% |
| Ne sait pas | 87 | 3.9% | 5.2% | 33 | 3.8% | 4.5% | 53 | 3.9% | 5.8% | 18 | 3.2% | 3.1% |
