L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1106 | 100.0% | 2.1% | 448 | 100.0% | 1.8% | 658 | 100.0% | 2.4% | 251 | 100.0% | 1.4% |
| Sexe | ||||||||||||
| Homme | 448 | 40.5% | 1.8% | 448 | 100.0% | 1.8% | - | - | - | 121 | 48.2% | 1.4% |
| Femme | 658 | 59.5% | 2.4% | - | - | - | 658 | 100.0% | 2.4% | 130 | 51.8% | 1.5% |
| Age | ||||||||||||
| 15 à 24 ans | 47 | 4.2% | 0.6% | 17 | 3.9% | 0.5% | 29 | 4.5% | 0.8% | 11 | 4.4% | 0.4% |
| 25 à 34 ans | 55 | 5.0% | 0.7% | 28 | 6.2% | 0.7% | 27 | 4.1% | 0.7% | 20 | 8.0% | 0.6% |
| 35 à 49 ans | 187 | 16.9% | 1.5% | 82 | 18.3% | 1.3% | 105 | 16.0% | 1.7% | 100 | 39.7% | 1.6% |
| 50 à 59 ans | 255 | 23.0% | 2.7% | 104 | 23.2% | 2.3% | 151 | 22.9% | 3.2% | 84 | 33.6% | 2.2% |
| 60 ans et plus | 562 | 50.8% | 3.6% | 217 | 48.4% | 3.2% | 346 | 52.5% | 4.0% | 36 | 14.3% | 4.1% |
| Individu | ||||||||||||
| Ménagères | 633 | 57.3% | 2.7% | - | - | - | 633 | 96.2% | 2.7% | 123 | 48.9% | 1.7% |
| Personne de référence | 590 | 53.3% | 2.1% | 412 | 92.0% | 2.0% | 178 | 27.0% | 2.2% | 138 | 54.8% | 1.6% |
| Responsable des achats | 836 | 75.6% | 2.3% | 237 | 52.9% | 1.8% | 599 | 91.1% | 2.6% | 173 | 68.9% | 1.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 15 | 1.4% | 3.0% | 7 | 1.5% | 1.9% | 9 | 1.3% | 5.4% | - | - | - |
| Petits patrons | 22 | 2.0% | 1.4% | 18 | 4.0% | 1.6% | 4 | 0.6% | 0.8% | 20 | 7.8% | 1.4% |
| Affaires et Cadres | 49 | 4.5% | 1.0% | 28 | 6.3% | 1.0% | 21 | 3.2% | 1.0% | 44 | 17.4% | 1.0% |
| Professions intermédiaires | 145 | 13.1% | 2.0% | 78 | 17.5% | 2.2% | 67 | 10.2% | 1.8% | 116 | 46.3% | 2.0% |
| Employés | 148 | 13.4% | 1.8% | 20 | 4.4% | 0.9% | 129 | 19.5% | 2.1% | 44 | 17.5% | 2.4% |
| Ouvriers | 77 | 7.0% | 1.2% | 61 | 13.7% | 1.2% | 16 | 2.4% | 1.2% | 1 | 0.2% | 0.1% |
| Retraités | 487 | 44.0% | 3.8% | 203 | 45.3% | 3.3% | 284 | 43.2% | 4.3% | 7 | 2.6% | 3.2% |
| Autres inactifs | 162 | 14.6% | 1.6% | 33 | 7.3% | 0.9% | 129 | 19.6% | 1.9% | 20 | 8.1% | 0.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 27 | 2.4% | 3.6% | 12 | 2.7% | 3.0% | 15 | 2.2% | 4.3% | - | - | - |
| Petits patrons | 36 | 3.2% | 1.4% | 18 | 4.0% | 1.3% | 18 | 2.7% | 1.4% | 36 | 14.1% | 1.4% |
| Affaires et Cadres | 61 | 5.5% | 0.9% | 26 | 5.7% | 0.7% | 35 | 5.4% | 1.0% | 61 | 24.2% | 0.9% |
| Professions intermédiaires | 155 | 14.0% | 2.0% | 78 | 17.4% | 1.9% | 77 | 11.7% | 2.0% | 155 | 61.6% | 2.0% |
| Employés | 65 | 5.9% | 1.2% | 24 | 5.4% | 1.0% | 41 | 6.2% | 1.3% | - | - | - |
| Ouvriers | 132 | 11.9% | 1.4% | 54 | 12.1% | 1.1% | 78 | 11.9% | 1.8% | - | - | - |
| Retraités | 547 | 49.5% | 3.7% | 214 | 47.9% | 3.2% | 333 | 50.6% | 4.1% | - | - | - |
| Autres inactifs | 83 | 7.5% | 2.0% | 22 | 4.9% | 1.4% | 61 | 9.3% | 2.3% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 186 | 16.8% | 1.9% | 50 | 11.2% | 1.1% | 135 | 20.6% | 2.4% | 18 | 7.2% | 1.0% |
| 2 personnes | 600 | 54.2% | 3.3% | 254 | 56.7% | 2.9% | 346 | 52.5% | 3.7% | 84 | 33.6% | 2.0% |
| 3 personnes | 130 | 11.7% | 1.4% | 53 | 11.8% | 1.1% | 77 | 11.6% | 1.7% | 53 | 21.1% | 1.4% |
| 4 personnes | 142 | 12.8% | 1.5% | 68 | 15.2% | 1.5% | 74 | 11.2% | 1.6% | 68 | 27.0% | 1.4% |
| 5 personnes et + | 49 | 4.5% | 0.9% | 23 | 5.1% | 0.9% | 26 | 4.0% | 0.9% | 28 | 11.2% | 1.1% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 190 | 17.2% | 1.2% | 78 | 17.5% | 1.1% | 111 | 16.9% | 1.4% | 102 | 40.7% | 1.3% |
| Non | 916 | 82.8% | 2.5% | 369 | 82.5% | 2.1% | 547 | 83.1% | 2.9% | 149 | 59.3% | 1.6% |
| Habitat | ||||||||||||
| Communes rurales | 465 | 42.1% | 3.9% | 202 | 45.1% | 3.5% | 264 | 40.0% | 4.2% | 98 | 38.9% | 3.0% |
| Agglo. - 20 000 hab | 263 | 23.8% | 2.9% | 97 | 21.6% | 2.3% | 167 | 25.3% | 3.4% | 67 | 26.6% | 2.6% |
| Agglo. 20 000 à 100 000 hab | 149 | 13.5% | 2.1% | 45 | 10.1% | 1.3% | 104 | 15.8% | 2.9% | 28 | 11.3% | 1.5% |
| Agglo. + 100 000 hab | 154 | 13.9% | 1.0% | 83 | 18.4% | 1.1% | 71 | 10.8% | 0.9% | 47 | 18.8% | 0.8% |
| Agglo. Paris | 75 | 6.7% | 0.9% | 22 | 4.8% | 0.5% | 53 | 8.1% | 1.2% | 11 | 4.3% | 0.3% |
| Régions INSEE | ||||||||||||
| Ile de France | 97 | 8.8% | 1.0% | 29 | 6.5% | 0.6% | 68 | 10.3% | 1.3% | 19 | 7.5% | 0.4% |
| Nord Pas de Calais | 44 | 4.0% | 1.4% | 19 | 4.2% | 1.2% | 26 | 3.9% | 1.5% | 6 | 2.5% | 0.6% |
| Lorraine | 53 | 4.8% | 2.8% | 27 | 6.0% | 2.9% | 26 | 4.0% | 2.6% | 18 | 7.0% | 3.3% |
| Alsace | 42 | 3.8% | 2.7% | 24 | 5.3% | 3.2% | 18 | 2.8% | 2.3% | 11 | 4.5% | 2.3% |
| Franche-Comté | 20 | 1.8% | 2.1% | 7 | 1.6% | 1.5% | 13 | 2.0% | 2.7% | 9 | 3.5% | 3.3% |
| Champagne Ardennes | 27 | 2.4% | 2.4% | 9 | 2.1% | 1.8% | 17 | 2.6% | 3.1% | 9 | 3.5% | 2.9% |
| Picardie | 43 | 3.9% | 2.8% | 17 | 3.7% | 2.2% | 26 | 4.0% | 3.3% | 11 | 4.5% | 2.7% |
| Bourgogne | 58 | 5.2% | 4.3% | 22 | 5.0% | 3.4% | 36 | 5.4% | 5.1% | 8 | 3.2% | 2.4% |
| Haute Normandie | 35 | 3.2% | 2.3% | 14 | 3.2% | 2.0% | 21 | 3.1% | 2.6% | 7 | 2.8% | 1.6% |
| Basse Normandie | 27 | 2.4% | 2.2% | 9 | 1.9% | 1.5% | 19 | 2.8% | 2.9% | 10 | 4.1% | 3.2% |
| Centre | 70 | 6.4% | 3.4% | 24 | 5.4% | 2.4% | 46 | 7.0% | 4.2% | 17 | 6.7% | 2.6% |
| Pays de Loire | 72 | 6.5% | 2.4% | 32 | 7.2% | 2.2% | 40 | 6.1% | 2.6% | 13 | 5.0% | 1.4% |
| Bretagne | 75 | 6.8% | 2.8% | 31 | 6.9% | 2.4% | 44 | 6.7% | 3.2% | 13 | 5.2% | 1.7% |
| Poitou Charentes | 69 | 6.2% | 4.6% | 31 | 6.8% | 4.3% | 38 | 5.8% | 5.0% | 10 | 3.9% | 2.7% |
| Aquitaine | 65 | 5.9% | 2.3% | 22 | 5.0% | 1.7% | 43 | 6.5% | 2.9% | 11 | 4.3% | 1.3% |
| Midi Pyrénées | 62 | 5.6% | 2.5% | 18 | 4.0% | 1.5% | 44 | 6.7% | 3.5% | 11 | 4.4% | 1.4% |
| Limousin | 30 | 2.7% | 4.9% | 14 | 3.2% | 4.8% | 16 | 2.4% | 4.9% | 3 | 1.3% | 2.0% |
| Auvergne | 33 | 3.0% | 2.9% | 18 | 3.9% | 3.2% | 16 | 2.4% | 2.7% | 10 | 4.1% | 3.2% |
| Rhône Alpes | 104 | 9.4% | 2.0% | 46 | 10.2% | 1.8% | 59 | 8.9% | 2.2% | 28 | 11.1% | 1.4% |
| Languedoc Roussillon | 42 | 3.8% | 1.8% | 21 | 4.8% | 2.0% | 21 | 3.1% | 1.7% | 18 | 7.0% | 2.6% |
| Provence Alpes Côte d'Azur, Corse | 36 | 3.3% | 0.8% | 14 | 3.1% | 0.7% | 23 | 3.4% | 1.0% | 10 | 3.9% | 0.7% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 609 | 55.0% | 1.8% | 260 | 58.0% | 1.5% | 349 | 53.0% | 2.0% | 198 | 78.7% | 1.3% |
| Presque tous les jours | 152 | 13.7% | 2.6% | 60 | 13.4% | 2.2% | 92 | 14.0% | 2.9% | 36 | 14.4% | 2.0% |
| 1 à 2 fois par semaine | 80 | 7.2% | 3.1% | 32 | 7.2% | 3.0% | 47 | 7.2% | 3.2% | 15 | 5.8% | 2.8% |
| 1 à 3 fois par mois | 9 | 0.8% | 1.8% | 3 | 0.6% | 1.3% | 6 | 0.9% | 2.1% | 2 | 0.8% | 3.1% |
| Moins souvent | 13 | 1.2% | 1.8% | 9 | 2.0% | 2.5% | 4 | 0.6% | 1.1% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 26 | 2.3% | 1.4% | 10 | 2.2% | 1.3% | 16 | 2.4% | 1.5% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 42 | 3.8% | 1.4% | 9 | 2.0% | 0.8% | 33 | 5.1% | 1.8% | 2 | 0.6% | 0.6% |
| De 12 000 à moins de 18 000 euros par an | 122 | 11.0% | 2.2% | 46 | 10.3% | 1.9% | 76 | 11.6% | 2.4% | 3 | 1.2% | 0.5% |
| De 18 000 à moins de 24 000 euros par an | 223 | 20.1% | 3.3% | 86 | 19.2% | 2.9% | 137 | 20.8% | 3.6% | 22 | 8.6% | 1.6% |
| De 24 000 à moins de 36 000 euros par an | 253 | 22.9% | 2.2% | 105 | 23.5% | 2.0% | 148 | 22.5% | 2.5% | 59 | 23.3% | 1.7% |
| De 36 000 à moins de 45 000 euros par an | 154 | 13.9% | 2.1% | 68 | 15.1% | 1.8% | 86 | 13.1% | 2.5% | 60 | 23.8% | 2.0% |
| De 45 000 à moins de 65 000 euros par an | 131 | 11.8% | 1.8% | 61 | 13.6% | 1.5% | 69 | 10.6% | 2.1% | 52 | 20.7% | 1.3% |
| 65 000 euros et plus par an | 60 | 5.4% | 1.5% | 29 | 6.5% | 1.3% | 31 | 4.7% | 1.8% | 37 | 14.9% | 1.4% |
| Refus | 76 | 6.9% | 2.2% | 26 | 5.9% | 1.8% | 50 | 7.6% | 2.6% | 17 | 6.8% | 1.5% |
| Ne sait pas | 20 | 1.8% | 1.2% | 8 | 1.8% | 1.1% | 12 | 1.9% | 1.3% | - | - | - |
