L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1926 | 100.0% | 3.7% | 1050 | 100.0% | 4.2% | 876 | 100.0% | 3.2% | 708 | 100.0% | 4.1% |
| Sexe | ||||||||||||
| Homme | 1050 | 54.5% | 4.2% | 1050 | 100.0% | 4.2% | - | - | - | 414 | 58.5% | 4.7% |
| Femme | 876 | 45.5% | 3.2% | - | - | - | 876 | 100.0% | 3.2% | 294 | 41.5% | 3.4% |
| Age | ||||||||||||
| 15 à 24 ans | 233 | 12.1% | 3.2% | 124 | 11.8% | 3.4% | 109 | 12.4% | 3.0% | 101 | 14.3% | 3.3% |
| 25 à 34 ans | 206 | 10.7% | 2.7% | 131 | 12.5% | 3.5% | 76 | 8.6% | 2.0% | 91 | 12.8% | 2.8% |
| 35 à 49 ans | 331 | 17.2% | 2.7% | 218 | 20.7% | 3.5% | 113 | 12.9% | 1.8% | 239 | 33.8% | 3.8% |
| 50 à 59 ans | 343 | 17.8% | 3.7% | 190 | 18.1% | 4.1% | 153 | 17.4% | 3.3% | 209 | 29.5% | 5.4% |
| 60 ans et plus | 813 | 42.2% | 5.3% | 387 | 36.9% | 5.7% | 426 | 48.7% | 4.9% | 68 | 9.6% | 7.8% |
| Individu | ||||||||||||
| Ménagères | 770 | 40.0% | 3.3% | - | - | - | 770 | 87.9% | 3.3% | 247 | 34.9% | 3.5% |
| Personne de référence | 1110 | 57.6% | 3.9% | 879 | 83.7% | 4.3% | 231 | 26.3% | 2.9% | 399 | 56.4% | 4.8% |
| Responsable des achats | 1250 | 64.9% | 3.5% | 510 | 48.5% | 3.9% | 740 | 84.5% | 3.2% | 435 | 61.4% | 4.0% |
| PCS Individu | ||||||||||||
| Agriculteurs | 13 | 0.7% | 2.7% | 10 | 0.9% | 2.9% | 3 | 0.4% | 2.1% | - | - | - |
| Petits patrons | 60 | 3.1% | 3.7% | 54 | 5.2% | 4.7% | 6 | 0.6% | 1.3% | 59 | 8.4% | 4.1% |
| Affaires et Cadres | 292 | 15.2% | 6.0% | 195 | 18.6% | 6.9% | 97 | 11.0% | 4.7% | 267 | 37.7% | 6.1% |
| Professions intermédiaires | 216 | 11.2% | 3.0% | 125 | 11.9% | 3.5% | 92 | 10.4% | 2.5% | 194 | 27.4% | 3.3% |
| Employés | 177 | 9.2% | 2.1% | 63 | 6.0% | 2.8% | 114 | 13.1% | 1.9% | 46 | 6.6% | 2.5% |
| Ouvriers | 87 | 4.5% | 1.4% | 73 | 7.0% | 1.5% | 14 | 1.6% | 1.0% | 3 | 0.4% | 0.8% |
| Retraités | 660 | 34.3% | 5.2% | 349 | 33.2% | 5.7% | 312 | 35.5% | 4.7% | 12 | 1.6% | 5.6% |
| Autres inactifs | 420 | 21.8% | 4.0% | 181 | 17.2% | 4.8% | 239 | 27.3% | 3.6% | 127 | 17.9% | 3.9% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 18 | 0.9% | 2.4% | 13 | 1.2% | 3.1% | 6 | 0.6% | 1.7% | - | - | - |
| Petits patrons | 98 | 5.1% | 3.7% | 60 | 5.7% | 4.5% | 38 | 4.3% | 2.9% | 98 | 13.8% | 3.7% |
| Affaires et Cadres | 365 | 19.0% | 5.3% | 212 | 20.2% | 6.2% | 153 | 17.5% | 4.5% | 365 | 51.6% | 5.3% |
| Professions intermédiaires | 245 | 12.7% | 3.1% | 142 | 13.5% | 3.5% | 103 | 11.8% | 2.7% | 245 | 34.6% | 3.1% |
| Employés | 109 | 5.7% | 2.0% | 64 | 6.1% | 2.7% | 45 | 5.1% | 1.5% | - | - | - |
| Ouvriers | 162 | 8.4% | 1.7% | 87 | 8.3% | 1.7% | 74 | 8.5% | 1.7% | - | - | - |
| Retraités | 772 | 40.1% | 5.2% | 379 | 36.1% | 5.6% | 393 | 44.9% | 4.8% | - | - | - |
| Autres inactifs | 158 | 8.2% | 3.7% | 93 | 8.8% | 5.8% | 65 | 7.4% | 2.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 329 | 17.1% | 3.3% | 139 | 13.3% | 3.2% | 189 | 21.6% | 3.4% | 77 | 10.9% | 4.2% |
| 2 personnes | 850 | 44.1% | 4.7% | 458 | 43.6% | 5.3% | 393 | 44.8% | 4.2% | 190 | 26.8% | 4.6% |
| 3 personnes | 304 | 15.8% | 3.3% | 171 | 16.3% | 3.7% | 133 | 15.2% | 2.9% | 161 | 22.7% | 4.1% |
| 4 personnes | 252 | 13.1% | 2.7% | 163 | 15.5% | 3.6% | 89 | 10.2% | 1.9% | 174 | 24.6% | 3.5% |
| 5 personnes et + | 191 | 9.9% | 3.5% | 119 | 11.4% | 4.4% | 72 | 8.2% | 2.6% | 106 | 15.0% | 4.1% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 436 | 22.6% | 2.8% | 274 | 26.1% | 3.7% | 162 | 18.5% | 2.0% | 275 | 38.8% | 3.5% |
| Non | 1490 | 77.4% | 4.1% | 776 | 73.9% | 4.4% | 714 | 81.5% | 3.8% | 434 | 61.2% | 4.5% |
| Habitat | ||||||||||||
| Communes rurales | 256 | 13.3% | 2.1% | 133 | 12.6% | 2.3% | 124 | 14.1% | 2.0% | 64 | 9.0% | 1.9% |
| Agglo. - 20 000 hab | 218 | 11.3% | 2.4% | 117 | 11.2% | 2.8% | 100 | 11.4% | 2.1% | 74 | 10.5% | 2.9% |
| Agglo. 20 000 à 100 000 hab | 235 | 12.2% | 3.4% | 124 | 11.8% | 3.7% | 111 | 12.7% | 3.1% | 62 | 8.8% | 3.4% |
| Agglo. + 100 000 hab | 681 | 35.4% | 4.4% | 391 | 37.2% | 5.2% | 290 | 33.1% | 3.6% | 250 | 35.4% | 4.4% |
| Agglo. Paris | 536 | 27.8% | 6.3% | 285 | 27.1% | 6.9% | 251 | 28.6% | 5.6% | 257 | 36.3% | 6.5% |
| Régions INSEE | ||||||||||||
| Ile de France | 581 | 30.1% | 6.0% | 319 | 30.4% | 7.0% | 262 | 29.9% | 5.2% | 279 | 39.5% | 6.4% |
| Nord Pas de Calais | 67 | 3.5% | 2.1% | 43 | 4.1% | 2.8% | 25 | 2.8% | 1.5% | 20 | 2.8% | 2.1% |
| Lorraine | 45 | 2.3% | 2.3% | 26 | 2.4% | 2.8% | 19 | 2.2% | 1.9% | 15 | 2.1% | 2.8% |
| Alsace | 55 | 2.9% | 3.6% | 40 | 3.8% | 5.4% | 15 | 1.7% | 1.9% | 17 | 2.3% | 3.5% |
| Franche-Comté | 23 | 1.2% | 2.4% | 8 | 0.8% | 1.8% | 14 | 1.7% | 3.0% | 7 | 1.0% | 2.7% |
| Champagne Ardennes | 25 | 1.3% | 2.3% | 15 | 1.4% | 2.9% | 10 | 1.2% | 1.8% | 6 | 0.9% | 2.1% |
| Picardie | 35 | 1.8% | 2.3% | 17 | 1.6% | 2.3% | 18 | 2.1% | 2.3% | 10 | 1.4% | 2.3% |
| Bourgogne | 31 | 1.6% | 2.3% | 17 | 1.6% | 2.6% | 14 | 1.6% | 2.0% | 9 | 1.2% | 2.6% |
| Haute Normandie | 34 | 1.8% | 2.3% | 17 | 1.7% | 2.4% | 17 | 1.9% | 2.2% | 13 | 1.9% | 2.9% |
| Basse Normandie | 28 | 1.4% | 2.3% | 14 | 1.4% | 2.4% | 13 | 1.5% | 2.1% | 9 | 1.2% | 2.7% |
| Centre | 63 | 3.3% | 3.0% | 32 | 3.0% | 3.1% | 31 | 3.6% | 2.9% | 20 | 2.9% | 3.1% |
| Pays de Loire | 80 | 4.2% | 2.7% | 35 | 3.4% | 2.5% | 45 | 5.1% | 2.9% | 28 | 4.0% | 3.0% |
| Bretagne | 69 | 3.6% | 2.6% | 30 | 2.8% | 2.3% | 39 | 4.5% | 2.8% | 20 | 2.8% | 2.6% |
| Poitou Charentes | 37 | 1.9% | 2.5% | 19 | 1.8% | 2.6% | 18 | 2.1% | 2.3% | 9 | 1.3% | 2.5% |
| Aquitaine | 115 | 6.0% | 4.1% | 52 | 5.0% | 3.9% | 63 | 7.1% | 4.3% | 38 | 5.3% | 4.5% |
| Midi Pyrénées | 79 | 4.1% | 3.2% | 41 | 3.9% | 3.4% | 38 | 4.3% | 3.0% | 27 | 3.8% | 3.4% |
| Limousin | 28 | 1.5% | 4.6% | 11 | 1.0% | 3.7% | 17 | 2.0% | 5.4% | 7 | 1.0% | 4.2% |
| Auvergne | 28 | 1.4% | 2.5% | 19 | 1.8% | 3.5% | 9 | 1.0% | 1.5% | 13 | 1.8% | 3.9% |
| Rhône Alpes | 193 | 10.0% | 3.7% | 119 | 11.3% | 4.7% | 74 | 8.4% | 2.7% | 72 | 10.2% | 3.7% |
| Languedoc Roussillon | 99 | 5.2% | 4.3% | 54 | 5.2% | 5.0% | 45 | 5.1% | 3.7% | 31 | 4.4% | 4.5% |
| Provence Alpes Côte d'Azur, Corse | 211 | 11.0% | 4.8% | 123 | 11.7% | 5.9% | 88 | 10.1% | 3.8% | 59 | 8.3% | 4.0% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1426 | 74.0% | 4.1% | 827 | 78.8% | 4.8% | 598 | 68.3% | 3.4% | 615 | 86.8% | 4.2% |
| Presque tous les jours | 227 | 11.8% | 3.8% | 93 | 8.8% | 3.4% | 134 | 15.3% | 4.2% | 70 | 9.9% | 3.8% |
| 1 à 2 fois par semaine | 80 | 4.1% | 3.1% | 33 | 3.2% | 3.1% | 46 | 5.3% | 3.1% | 15 | 2.1% | 2.9% |
| 1 à 3 fois par mois | 16 | 0.8% | 3.4% | 2 | 0.2% | 0.9% | 14 | 1.6% | 5.0% | 2 | 0.3% | 3.1% |
| Moins souvent | 7 | 0.4% | 1.0% | 3 | 0.3% | 0.8% | 4 | 0.5% | 1.3% | 2 | 0.3% | 5.2% |
| Jamais | 3 | 0.2% | 4.7% | - | - | - | 3 | 0.4% | 11.1% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 28 | 1.5% | 1.5% | 14 | 1.3% | 1.9% | 14 | 1.6% | 1.3% | 7 | 1.0% | 3.5% |
| De 9 000 à moins de 12 000 euros par an | 74 | 3.9% | 2.5% | 39 | 3.7% | 3.4% | 35 | 4.0% | 1.9% | 15 | 2.1% | 6.3% |
| De 12 000 à moins de 18 000 euros par an | 117 | 6.1% | 2.1% | 68 | 6.5% | 2.8% | 49 | 5.6% | 1.6% | 8 | 1.1% | 1.2% |
| De 18 000 à moins de 24 000 euros par an | 178 | 9.2% | 2.6% | 63 | 6.0% | 2.1% | 115 | 13.1% | 3.0% | 50 | 7.1% | 3.7% |
| De 24 000 à moins de 36 000 euros par an | 337 | 17.5% | 2.9% | 181 | 17.2% | 3.3% | 156 | 17.9% | 2.6% | 106 | 15.0% | 3.0% |
| De 36 000 à moins de 45 000 euros par an | 274 | 14.2% | 3.8% | 156 | 14.9% | 4.2% | 118 | 13.5% | 3.4% | 92 | 13.0% | 3.1% |
| De 45 000 à moins de 65 000 euros par an | 417 | 21.6% | 5.7% | 278 | 26.4% | 6.8% | 139 | 15.9% | 4.3% | 185 | 26.1% | 4.6% |
| 65 000 euros et plus par an | 319 | 16.6% | 8.1% | 185 | 17.6% | 8.2% | 134 | 15.3% | 8.0% | 180 | 25.5% | 6.6% |
| Refus | 121 | 6.3% | 3.6% | 38 | 3.6% | 2.6% | 83 | 9.5% | 4.3% | 44 | 6.2% | 3.9% |
| Ne sait pas | 61 | 3.2% | 3.7% | 29 | 2.8% | 4.0% | 32 | 3.6% | 3.4% | 22 | 3.1% | 3.8% |
