L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 648 | 100.0% | 1.2% | 286 | 100.0% | 1.1% | 362 | 100.0% | 1.3% | 78 | 100.0% | 0.4% |
| Sexe | ||||||||||||
| Homme | 286 | 44.1% | 1.1% | 286 | 100.0% | 1.1% | - | - | - | 38 | 48.4% | 0.4% |
| Femme | 362 | 55.9% | 1.3% | - | - | - | 362 | 100.0% | 1.3% | 40 | 51.6% | 0.5% |
| Age | ||||||||||||
| 15 à 24 ans | 12 | 1.8% | 0.2% | 5 | 1.8% | 0.1% | 7 | 1.8% | 0.2% | 3 | 4.4% | 0.1% |
| 25 à 34 ans | 15 | 2.3% | 0.2% | 12 | 4.4% | 0.3% | 2 | 0.6% | 0.1% | 3 | 4.0% | 0.1% |
| 35 à 49 ans | 50 | 7.8% | 0.4% | 21 | 7.5% | 0.3% | 29 | 8.0% | 0.5% | 31 | 40.0% | 0.5% |
| 50 à 59 ans | 96 | 14.8% | 1.0% | 50 | 17.5% | 1.1% | 46 | 12.6% | 1.0% | 24 | 31.1% | 0.6% |
| 60 ans et plus | 475 | 73.3% | 3.1% | 197 | 68.8% | 2.9% | 279 | 76.9% | 3.2% | 16 | 20.5% | 1.8% |
| Individu | ||||||||||||
| Ménagères | 349 | 53.9% | 1.5% | - | - | - | 349 | 96.4% | 1.5% | 38 | 48.9% | 0.5% |
| Personne de référence | 396 | 61.2% | 1.4% | 264 | 92.4% | 1.3% | 133 | 36.6% | 1.7% | 46 | 58.8% | 0.5% |
| Responsable des achats | 513 | 79.1% | 1.4% | 172 | 60.2% | 1.3% | 341 | 94.1% | 1.5% | 54 | 68.8% | 0.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 21 | 3.2% | 4.2% | 15 | 5.2% | 4.3% | 6 | 1.7% | 3.9% | - | - | - |
| Petits patrons | 3 | 0.4% | 0.2% | 1 | 0.4% | 0.1% | 2 | 0.5% | 0.4% | 2 | 2.1% | 0.1% |
| Affaires et Cadres | 38 | 5.8% | 0.8% | 21 | 7.3% | 0.7% | 17 | 4.7% | 0.8% | 34 | 43.8% | 0.8% |
| Professions intermédiaires | 34 | 5.3% | 0.5% | 19 | 6.6% | 0.5% | 15 | 4.2% | 0.4% | 25 | 32.4% | 0.4% |
| Employés | 38 | 5.8% | 0.5% | 9 | 3.0% | 0.4% | 29 | 8.0% | 0.5% | 4 | 5.4% | 0.2% |
| Ouvriers | 20 | 3.1% | 0.3% | 13 | 4.6% | 0.3% | 7 | 2.0% | 0.5% | 2 | 3.1% | 0.7% |
| Retraités | 385 | 59.5% | 3.0% | 180 | 63.1% | 2.9% | 205 | 56.7% | 3.1% | 3 | 4.5% | 1.7% |
| Autres inactifs | 109 | 16.8% | 1.0% | 28 | 9.8% | 0.8% | 81 | 22.3% | 1.2% | 7 | 8.8% | 0.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 23 | 3.6% | 3.1% | 14 | 5.1% | 3.5% | 9 | 2.4% | 2.5% | - | - | - |
| Petits patrons | 4 | 0.6% | 0.1% | 1 | 0.2% | 0.1% | 3 | 0.8% | 0.2% | 4 | 4.6% | 0.1% |
| Affaires et Cadres | 40 | 6.2% | 0.6% | 21 | 7.4% | 0.6% | 19 | 5.2% | 0.6% | 40 | 51.5% | 0.6% |
| Professions intermédiaires | 34 | 5.3% | 0.4% | 16 | 5.6% | 0.4% | 18 | 5.0% | 0.5% | 34 | 43.9% | 0.4% |
| Employés | 22 | 3.4% | 0.4% | 10 | 3.6% | 0.4% | 12 | 3.2% | 0.4% | - | - | - |
| Ouvriers | 29 | 4.5% | 0.3% | 13 | 4.5% | 0.3% | 17 | 4.6% | 0.4% | - | - | - |
| Retraités | 413 | 63.7% | 2.8% | 177 | 61.9% | 2.6% | 236 | 65.2% | 2.9% | - | - | - |
| Autres inactifs | 83 | 12.8% | 2.0% | 34 | 11.8% | 2.1% | 49 | 13.5% | 1.9% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 168 | 25.9% | 1.7% | 42 | 14.8% | 1.0% | 126 | 34.6% | 2.2% | 15 | 19.4% | 0.8% |
| 2 personnes | 358 | 55.2% | 2.0% | 172 | 60.1% | 2.0% | 186 | 51.3% | 2.0% | 24 | 31.1% | 0.6% |
| 3 personnes | 56 | 8.7% | 0.6% | 30 | 10.5% | 0.6% | 26 | 7.2% | 0.6% | 16 | 19.9% | 0.4% |
| 4 personnes | 24 | 3.7% | 0.3% | 11 | 3.9% | 0.2% | 13 | 3.6% | 0.3% | 8 | 10.7% | 0.2% |
| 5 personnes et + | 42 | 6.5% | 0.8% | 30 | 10.6% | 1.1% | 12 | 3.3% | 0.4% | 15 | 19.0% | 0.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 72 | 11.2% | 0.5% | 48 | 16.8% | 0.7% | 24 | 6.7% | 0.3% | 27 | 35.2% | 0.4% |
| Non | 576 | 88.8% | 1.6% | 237 | 83.2% | 1.4% | 338 | 93.3% | 1.8% | 51 | 64.8% | 0.5% |
| Habitat | ||||||||||||
| Communes rurales | 217 | 33.5% | 1.8% | 94 | 33.0% | 1.7% | 123 | 33.9% | 2.0% | 14 | 18.6% | 0.4% |
| Agglo. - 20 000 hab | 127 | 19.6% | 1.4% | 52 | 18.2% | 1.2% | 75 | 20.7% | 1.6% | 12 | 15.6% | 0.5% |
| Agglo. 20 000 à 100 000 hab | 97 | 14.9% | 1.4% | 45 | 15.9% | 1.3% | 51 | 14.2% | 1.4% | 14 | 18.2% | 0.8% |
| Agglo. + 100 000 hab | 123 | 19.0% | 0.8% | 57 | 19.9% | 0.8% | 66 | 18.3% | 0.8% | 14 | 18.4% | 0.3% |
| Agglo. Paris | 84 | 13.0% | 1.0% | 37 | 13.1% | 0.9% | 47 | 12.9% | 1.0% | 23 | 29.3% | 0.6% |
| Régions INSEE | ||||||||||||
| Ile de France | 95 | 14.6% | 1.0% | 37 | 13.1% | 0.8% | 58 | 15.9% | 1.1% | 26 | 33.2% | 0.6% |
| Nord Pas de Calais | 44 | 6.8% | 1.4% | 23 | 8.1% | 1.5% | 21 | 5.7% | 1.2% | 4 | 4.7% | 0.4% |
| Lorraine | 28 | 4.3% | 1.5% | 15 | 5.3% | 1.6% | 13 | 3.6% | 1.3% | 1 | 1.6% | 0.2% |
| Alsace | 12 | 1.8% | 0.8% | 10 | 3.4% | 1.3% | 2 | 0.6% | 0.3% | - | - | - |
| Franche-Comté | 19 | 3.0% | 2.0% | 9 | 3.2% | 2.0% | 10 | 2.8% | 2.0% | 5 | 6.3% | 1.8% |
| Champagne Ardennes | 16 | 2.4% | 1.5% | 6 | 2.0% | 1.1% | 10 | 2.8% | 1.8% | 4 | 5.4% | 1.4% |
| Picardie | 25 | 3.8% | 1.6% | 8 | 2.8% | 1.1% | 17 | 4.7% | 2.1% | 2 | 2.8% | 0.5% |
| Bourgogne | 28 | 4.3% | 2.0% | 11 | 3.9% | 1.7% | 17 | 4.6% | 2.4% | 1 | 1.7% | 0.4% |
| Haute Normandie | 14 | 2.2% | 0.9% | 3 | 1.2% | 0.5% | 11 | 2.9% | 1.4% | - | - | - |
| Basse Normandie | 18 | 2.8% | 1.5% | 3 | 1.1% | 0.5% | 15 | 4.2% | 2.4% | 2 | 2.1% | 0.5% |
| Centre | 12 | 1.8% | 0.6% | 4 | 1.3% | 0.4% | 8 | 2.2% | 0.7% | 8 | 9.8% | 1.2% |
| Pays de Loire | 86 | 13.3% | 2.9% | 30 | 10.5% | 2.1% | 56 | 15.6% | 3.7% | 4 | 5.5% | 0.5% |
| Bretagne | 42 | 6.5% | 1.6% | 23 | 7.9% | 1.8% | 19 | 5.3% | 1.4% | 5 | 6.9% | 0.7% |
| Poitou Charentes | 16 | 2.4% | 1.1% | 8 | 2.8% | 1.1% | 8 | 2.1% | 1.0% | 1 | 1.2% | 0.3% |
| Aquitaine | 26 | 3.9% | 0.9% | 18 | 6.2% | 1.3% | 8 | 2.2% | 0.5% | 1 | 0.7% | 0.1% |
| Midi Pyrénées | 26 | 4.1% | 1.1% | 11 | 3.7% | 0.9% | 16 | 4.3% | 1.2% | 2 | 2.4% | 0.2% |
| Limousin | 10 | 1.5% | 1.6% | 2 | 0.8% | 0.7% | 7 | 2.0% | 2.3% | - | - | - |
| Auvergne | 10 | 1.6% | 0.9% | 5 | 1.7% | 0.9% | 6 | 1.6% | 1.0% | 1 | 1.9% | 0.5% |
| Rhône Alpes | 68 | 10.5% | 1.3% | 39 | 13.6% | 1.5% | 29 | 8.1% | 1.1% | 3 | 4.0% | 0.2% |
| Languedoc Roussillon | 28 | 4.3% | 1.2% | 8 | 2.9% | 0.8% | 19 | 5.3% | 1.6% | 5 | 6.1% | 0.7% |
| Provence Alpes Côte d'Azur, Corse | 26 | 4.0% | 0.6% | 13 | 4.6% | 0.6% | 12 | 3.4% | 0.5% | 3 | 3.6% | 0.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 256 | 39.5% | 0.7% | 129 | 45.2% | 0.7% | 127 | 35.0% | 0.7% | 59 | 75.4% | 0.4% |
| Presque tous les jours | 72 | 11.1% | 1.2% | 22 | 7.8% | 0.8% | 50 | 13.8% | 1.6% | 14 | 17.8% | 0.7% |
| 1 à 2 fois par semaine | 45 | 7.0% | 1.8% | 23 | 8.1% | 2.1% | 22 | 6.1% | 1.5% | 5 | 5.9% | 0.9% |
| 1 à 3 fois par mois | 11 | 1.7% | 2.3% | - | - | - | 11 | 3.1% | 3.9% | - | - | - |
| Moins souvent | 12 | 1.8% | 1.6% | 5 | 1.8% | 1.4% | 7 | 1.9% | 1.9% | 1 | 0.9% | 1.5% |
| Jamais | 2 | 0.3% | 2.5% | - | - | - | 2 | 0.5% | 6.0% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 19 | 3.0% | 1.1% | 7 | 2.5% | 0.9% | 12 | 3.4% | 1.1% | 0 | 0.2% | 0.1% |
| De 9 000 à moins de 12 000 euros par an | 31 | 4.8% | 1.0% | 9 | 3.1% | 0.8% | 22 | 6.1% | 1.2% | - | - | - |
| De 12 000 à moins de 18 000 euros par an | 98 | 15.1% | 1.8% | 42 | 14.9% | 1.8% | 55 | 15.2% | 1.8% | 1 | 1.4% | 0.2% |
| De 18 000 à moins de 24 000 euros par an | 103 | 15.9% | 1.5% | 29 | 10.2% | 1.0% | 74 | 20.4% | 1.9% | 4 | 4.6% | 0.3% |
| De 24 000 à moins de 36 000 euros par an | 148 | 22.8% | 1.3% | 82 | 28.7% | 1.5% | 66 | 18.1% | 1.1% | 23 | 29.2% | 0.6% |
| De 36 000 à moins de 45 000 euros par an | 54 | 8.3% | 0.8% | 22 | 7.7% | 0.6% | 32 | 8.9% | 0.9% | 15 | 19.7% | 0.5% |
| De 45 000 à moins de 65 000 euros par an | 84 | 13.0% | 1.2% | 38 | 13.3% | 0.9% | 46 | 12.8% | 1.4% | 11 | 14.0% | 0.3% |
| 65 000 euros et plus par an | 46 | 7.1% | 1.2% | 22 | 7.8% | 1.0% | 24 | 6.6% | 1.4% | 21 | 27.3% | 0.8% |
| Refus | 37 | 5.7% | 1.1% | 25 | 8.9% | 1.7% | 11 | 3.1% | 0.6% | 3 | 3.8% | 0.3% |
| Ne sait pas | 28 | 4.3% | 1.7% | 9 | 3.0% | 1.2% | 20 | 5.4% | 2.1% | - | - | - |
