L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 3462 | 100.0% | 6.6% | 1290 | 100.0% | 5.2% | 2172 | 100.0% | 8.0% | 1018 | 100.0% | 5.9% |
| Sexe | ||||||||||||
| Homme | 1290 | 37.3% | 5.2% | 1290 | 100.0% | 5.2% | - | - | - | 390 | 38.3% | 4.4% |
| Femme | 2172 | 62.7% | 8.0% | - | - | - | 2172 | 100.0% | 8.0% | 628 | 61.7% | 7.3% |
| Age | ||||||||||||
| 15 à 24 ans | 261 | 7.5% | 3.6% | 146 | 11.3% | 4.0% | 115 | 5.3% | 3.2% | 115 | 11.3% | 3.8% |
| 25 à 34 ans | 255 | 7.4% | 3.4% | 108 | 8.4% | 2.9% | 146 | 6.7% | 3.8% | 91 | 9.0% | 2.8% |
| 35 à 49 ans | 734 | 21.2% | 5.9% | 252 | 19.5% | 4.1% | 482 | 22.2% | 7.6% | 413 | 40.5% | 6.5% |
| 50 à 59 ans | 672 | 19.4% | 7.2% | 245 | 19.0% | 5.3% | 427 | 19.6% | 9.2% | 291 | 28.6% | 7.5% |
| 60 ans et plus | 1541 | 44.5% | 10.0% | 539 | 41.8% | 7.9% | 1002 | 46.1% | 11.6% | 108 | 10.6% | 12.3% |
| Individu | ||||||||||||
| Ménagères | 2013 | 58.1% | 8.6% | - | - | - | 2013 | 92.7% | 8.6% | 547 | 53.7% | 7.8% |
| Personne de référence | 1763 | 50.9% | 6.2% | 1108 | 85.9% | 5.4% | 655 | 30.2% | 8.2% | 441 | 43.3% | 5.3% |
| Responsable des achats | 2670 | 77.1% | 7.4% | 713 | 55.3% | 5.4% | 1957 | 90.1% | 8.5% | 732 | 71.9% | 6.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 24 | 0.7% | 4.9% | 10 | 0.8% | 3.0% | 14 | 0.7% | 8.9% | 2 | 0.2% | 14.8% |
| Petits patrons | 120 | 3.5% | 7.5% | 60 | 4.7% | 5.2% | 60 | 2.8% | 13.4% | 100 | 9.9% | 6.9% |
| Affaires et Cadres | 283 | 8.2% | 5.8% | 145 | 11.3% | 5.1% | 138 | 6.3% | 6.7% | 255 | 25.0% | 5.8% |
| Professions intermédiaires | 383 | 11.1% | 5.3% | 149 | 11.5% | 4.2% | 235 | 10.8% | 6.4% | 304 | 29.9% | 5.2% |
| Employés | 560 | 16.2% | 6.7% | 83 | 6.4% | 3.7% | 477 | 22.0% | 7.8% | 147 | 14.5% | 7.9% |
| Ouvriers | 265 | 7.6% | 4.2% | 204 | 15.8% | 4.1% | 61 | 2.8% | 4.6% | 6 | 0.6% | 1.8% |
| Retraités | 1242 | 35.9% | 9.7% | 459 | 35.6% | 7.5% | 783 | 36.1% | 11.8% | 29 | 2.9% | 14.1% |
| Autres inactifs | 585 | 16.9% | 5.6% | 180 | 14.0% | 4.8% | 404 | 18.6% | 6.0% | 174 | 17.1% | 5.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 38 | 1.1% | 5.0% | 12 | 0.9% | 2.9% | 26 | 1.2% | 7.6% | - | - | - |
| Petits patrons | 177 | 5.1% | 6.8% | 68 | 5.3% | 5.1% | 109 | 5.0% | 8.5% | 177 | 17.4% | 6.8% |
| Affaires et Cadres | 437 | 12.6% | 6.4% | 155 | 12.0% | 4.5% | 282 | 13.0% | 8.3% | 437 | 43.0% | 6.4% |
| Professions intermédiaires | 404 | 11.7% | 5.1% | 167 | 12.9% | 4.2% | 237 | 10.9% | 6.1% | 404 | 39.7% | 5.1% |
| Employés | 301 | 8.7% | 5.5% | 107 | 8.3% | 4.5% | 194 | 8.9% | 6.4% | - | - | - |
| Ouvriers | 466 | 13.4% | 4.9% | 214 | 16.6% | 4.2% | 252 | 11.6% | 5.7% | - | - | - |
| Retraités | 1444 | 41.7% | 9.7% | 491 | 38.1% | 7.3% | 953 | 43.8% | 11.7% | - | - | - |
| Autres inactifs | 196 | 5.7% | 4.7% | 76 | 5.9% | 4.8% | 120 | 5.5% | 4.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 698 | 20.2% | 7.0% | 165 | 12.8% | 3.8% | 534 | 24.6% | 9.4% | 101 | 9.9% | 5.5% |
| 2 personnes | 1388 | 40.1% | 7.7% | 562 | 43.6% | 6.5% | 826 | 38.0% | 8.8% | 261 | 25.6% | 6.3% |
| 3 personnes | 557 | 16.1% | 6.0% | 216 | 16.7% | 4.7% | 341 | 15.7% | 7.4% | 250 | 24.6% | 6.4% |
| 4 personnes | 499 | 14.4% | 5.4% | 207 | 16.1% | 4.5% | 292 | 13.4% | 6.3% | 270 | 26.5% | 5.5% |
| 5 personnes et + | 319 | 9.2% | 5.8% | 140 | 10.9% | 5.2% | 179 | 8.2% | 6.4% | 136 | 13.4% | 5.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 825 | 23.8% | 5.3% | 339 | 26.3% | 4.6% | 486 | 22.4% | 5.9% | 424 | 41.6% | 5.5% |
| Non | 2637 | 76.2% | 7.2% | 951 | 73.7% | 5.4% | 1686 | 77.6% | 8.9% | 594 | 58.4% | 6.2% |
| Habitat | ||||||||||||
| Communes rurales | 696 | 20.1% | 5.8% | 239 | 18.5% | 4.2% | 458 | 21.1% | 7.3% | 140 | 13.7% | 4.2% |
| Agglo. - 20 000 hab | 572 | 16.5% | 6.3% | 200 | 15.5% | 4.7% | 372 | 17.1% | 7.7% | 148 | 14.6% | 5.8% |
| Agglo. 20 000 à 100 000 hab | 487 | 14.1% | 7.0% | 185 | 14.3% | 5.4% | 302 | 13.9% | 8.4% | 110 | 10.8% | 5.9% |
| Agglo. + 100 000 hab | 1029 | 29.7% | 6.6% | 376 | 29.2% | 5.0% | 653 | 30.0% | 8.2% | 340 | 33.5% | 6.0% |
| Agglo. Paris | 678 | 19.6% | 7.9% | 291 | 22.5% | 7.1% | 388 | 17.9% | 8.7% | 280 | 27.5% | 7.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 756 | 21.8% | 7.9% | 314 | 24.4% | 6.9% | 441 | 20.3% | 8.8% | 303 | 29.8% | 7.0% |
| Nord Pas de Calais | 192 | 5.6% | 6.0% | 77 | 6.0% | 5.0% | 115 | 5.3% | 6.8% | 50 | 5.0% | 5.2% |
| Lorraine | 102 | 2.9% | 5.3% | 25 | 1.9% | 2.7% | 77 | 3.5% | 7.8% | 23 | 2.3% | 4.4% |
| Alsace | 117 | 3.4% | 7.6% | 51 | 3.9% | 6.8% | 67 | 3.1% | 8.4% | 32 | 3.2% | 6.7% |
| Franche-Comté | 55 | 1.6% | 5.8% | 22 | 1.7% | 4.7% | 34 | 1.5% | 6.9% | 13 | 1.3% | 4.9% |
| Champagne Ardennes | 76 | 2.2% | 7.0% | 35 | 2.7% | 6.7% | 41 | 1.9% | 7.2% | 18 | 1.8% | 6.2% |
| Picardie | 81 | 2.3% | 5.2% | 35 | 2.7% | 4.7% | 45 | 2.1% | 5.7% | 11 | 1.1% | 2.6% |
| Bourgogne | 69 | 2.0% | 5.1% | 24 | 1.9% | 3.7% | 44 | 2.0% | 6.3% | 14 | 1.4% | 4.2% |
| Haute Normandie | 99 | 2.9% | 6.6% | 31 | 2.4% | 4.3% | 69 | 3.2% | 8.8% | 18 | 1.7% | 3.9% |
| Basse Normandie | 67 | 1.9% | 5.6% | 16 | 1.3% | 2.8% | 51 | 2.4% | 8.1% | 19 | 1.9% | 5.8% |
| Centre | 121 | 3.5% | 5.8% | 43 | 3.4% | 4.3% | 78 | 3.6% | 7.1% | 37 | 3.6% | 5.6% |
| Pays de Loire | 153 | 4.4% | 5.1% | 49 | 3.8% | 3.4% | 104 | 4.8% | 6.7% | 48 | 4.7% | 5.1% |
| Bretagne | 180 | 5.2% | 6.7% | 51 | 4.0% | 4.0% | 129 | 5.9% | 9.3% | 45 | 4.4% | 6.0% |
| Poitou Charentes | 85 | 2.5% | 5.7% | 39 | 3.0% | 5.5% | 46 | 2.1% | 5.9% | 19 | 1.8% | 5.1% |
| Aquitaine | 243 | 7.0% | 8.7% | 90 | 7.0% | 6.8% | 153 | 7.1% | 10.5% | 58 | 5.7% | 6.9% |
| Midi Pyrénées | 184 | 5.3% | 7.5% | 71 | 5.5% | 5.9% | 113 | 5.2% | 8.9% | 42 | 4.2% | 5.4% |
| Limousin | 46 | 1.3% | 7.5% | 17 | 1.3% | 5.9% | 29 | 1.3% | 9.0% | 9 | 0.9% | 5.5% |
| Auvergne | 77 | 2.2% | 6.8% | 27 | 2.1% | 5.0% | 50 | 2.3% | 8.4% | 13 | 1.3% | 4.0% |
| Rhône Alpes | 264 | 7.6% | 5.1% | 93 | 7.2% | 3.7% | 171 | 7.9% | 6.3% | 90 | 8.8% | 4.6% |
| Languedoc Roussillon | 171 | 5.0% | 7.5% | 67 | 5.2% | 6.2% | 104 | 4.8% | 8.6% | 57 | 5.6% | 8.2% |
| Provence Alpes Côte d'Azur, Corse | 322 | 9.3% | 7.4% | 111 | 8.6% | 5.3% | 211 | 9.7% | 9.2% | 99 | 9.7% | 6.8% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 2179 | 62.9% | 6.3% | 872 | 67.6% | 5.0% | 1307 | 60.2% | 7.5% | 852 | 83.7% | 5.8% |
| Presque tous les jours | 426 | 12.3% | 7.2% | 135 | 10.4% | 4.9% | 291 | 13.4% | 9.1% | 102 | 10.1% | 5.5% |
| 1 à 2 fois par semaine | 209 | 6.0% | 8.1% | 69 | 5.4% | 6.4% | 140 | 6.4% | 9.4% | 36 | 3.6% | 6.9% |
| 1 à 3 fois par mois | 35 | 1.0% | 7.2% | 17 | 1.3% | 8.6% | 18 | 0.8% | 6.3% | 3 | 0.3% | 4.3% |
| Moins souvent | 50 | 1.5% | 7.0% | 16 | 1.3% | 4.5% | 34 | 1.6% | 9.5% | 17 | 1.6% | 35.0% |
| Jamais | 8 | 0.2% | 11.6% | 6 | 0.5% | 14.5% | 2 | 0.1% | 7.6% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 72 | 2.1% | 3.9% | 23 | 1.8% | 3.1% | 49 | 2.3% | 4.5% | 18 | 1.7% | 9.1% |
| De 9 000 à moins de 12 000 euros par an | 120 | 3.5% | 4.0% | 39 | 3.0% | 3.4% | 81 | 3.7% | 4.4% | 5 | 0.5% | 2.1% |
| De 12 000 à moins de 18 000 euros par an | 304 | 8.8% | 5.5% | 116 | 9.0% | 4.8% | 188 | 8.7% | 6.0% | 24 | 2.4% | 3.8% |
| De 18 000 à moins de 24 000 euros par an | 445 | 12.9% | 6.6% | 132 | 10.2% | 4.4% | 313 | 14.4% | 8.2% | 76 | 7.5% | 5.6% |
| De 24 000 à moins de 36 000 euros par an | 771 | 22.3% | 6.7% | 285 | 22.1% | 5.3% | 486 | 22.4% | 8.1% | 189 | 18.5% | 5.4% |
| De 36 000 à moins de 45 000 euros par an | 523 | 15.1% | 7.3% | 195 | 15.1% | 5.2% | 329 | 15.1% | 9.5% | 149 | 14.7% | 5.1% |
| De 45 000 à moins de 65 000 euros par an | 545 | 15.7% | 7.4% | 254 | 19.7% | 6.2% | 291 | 13.4% | 9.0% | 239 | 23.5% | 5.9% |
| 65 000 euros et plus par an | 345 | 10.0% | 8.7% | 152 | 11.8% | 6.7% | 193 | 8.9% | 11.4% | 222 | 21.8% | 8.1% |
| Refus | 241 | 7.0% | 7.1% | 71 | 5.5% | 4.9% | 170 | 7.8% | 8.8% | 60 | 5.9% | 5.3% |
| Ne sait pas | 96 | 2.8% | 5.8% | 23 | 1.8% | 3.1% | 73 | 3.3% | 7.9% | 36 | 3.5% | 6.2% |
