L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2041 | 100.0% | 3.9% | 1054 | 100.0% | 4.2% | 987 | 100.0% | 3.6% | 779 | 100.0% | 4.5% |
| Sexe | ||||||||||||
| Homme | 1054 | 51.6% | 4.2% | 1054 | 100.0% | 4.2% | - | - | - | 424 | 54.4% | 4.8% |
| Femme | 987 | 48.4% | 3.6% | - | - | - | 987 | 100.0% | 3.6% | 356 | 45.6% | 4.2% |
| Age | ||||||||||||
| 15 à 24 ans | 275 | 13.5% | 3.8% | 142 | 13.5% | 3.9% | 133 | 13.5% | 3.7% | 131 | 16.8% | 4.3% |
| 25 à 34 ans | 173 | 8.5% | 2.3% | 97 | 9.2% | 2.6% | 76 | 7.7% | 2.0% | 105 | 13.5% | 3.2% |
| 35 à 49 ans | 332 | 16.3% | 2.7% | 182 | 17.3% | 3.0% | 150 | 15.2% | 2.4% | 228 | 29.2% | 3.6% |
| 50 à 59 ans | 368 | 18.0% | 4.0% | 180 | 17.0% | 3.9% | 189 | 19.1% | 4.1% | 221 | 28.3% | 5.7% |
| 60 ans et plus | 892 | 43.7% | 5.8% | 452 | 42.9% | 6.7% | 440 | 44.6% | 5.1% | 95 | 12.2% | 10.9% |
| Individu | ||||||||||||
| Ménagères | 837 | 41.0% | 3.6% | - | - | - | 837 | 84.8% | 3.6% | 286 | 36.7% | 4.1% |
| Personne de référence | 1181 | 57.9% | 4.2% | 883 | 83.8% | 4.3% | 298 | 30.2% | 3.8% | 422 | 54.1% | 5.0% |
| Responsable des achats | 1381 | 67.6% | 3.8% | 581 | 55.2% | 4.4% | 799 | 81.0% | 3.5% | 499 | 64.0% | 4.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 7 | 0.4% | 1.5% | 6 | 0.6% | 1.8% | 1 | 0.1% | 0.9% | 1 | 0.1% | 8.3% |
| Petits patrons | 66 | 3.2% | 4.1% | 41 | 3.9% | 3.5% | 26 | 2.6% | 5.7% | 58 | 7.4% | 4.0% |
| Affaires et Cadres | 297 | 14.6% | 6.1% | 176 | 16.7% | 6.2% | 121 | 12.2% | 5.9% | 264 | 33.9% | 6.0% |
| Professions intermédiaires | 278 | 13.6% | 3.9% | 151 | 14.3% | 4.3% | 127 | 12.9% | 3.5% | 256 | 32.8% | 4.4% |
| Employés | 184 | 9.0% | 2.2% | 68 | 6.4% | 3.1% | 116 | 11.7% | 1.9% | 49 | 6.2% | 2.6% |
| Ouvriers | 86 | 4.2% | 1.4% | 68 | 6.5% | 1.4% | 18 | 1.8% | 1.3% | 2 | 0.3% | 0.6% |
| Retraités | 728 | 35.7% | 5.7% | 384 | 36.4% | 6.2% | 344 | 34.9% | 5.2% | 13 | 1.7% | 6.4% |
| Autres inactifs | 395 | 19.3% | 3.8% | 160 | 15.2% | 4.3% | 234 | 23.7% | 3.5% | 136 | 17.4% | 4.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 11 | 0.5% | 1.4% | 7 | 0.7% | 1.7% | 4 | 0.4% | 1.0% | - | - | - |
| Petits patrons | 106 | 5.2% | 4.1% | 52 | 5.0% | 3.9% | 54 | 5.5% | 4.2% | 106 | 13.6% | 4.1% |
| Affaires et Cadres | 378 | 18.5% | 5.5% | 204 | 19.4% | 6.0% | 174 | 17.6% | 5.1% | 378 | 48.5% | 5.5% |
| Professions intermédiaires | 295 | 14.5% | 3.7% | 167 | 15.9% | 4.2% | 128 | 13.0% | 3.3% | 295 | 37.9% | 3.7% |
| Employés | 137 | 6.7% | 2.5% | 74 | 7.0% | 3.1% | 63 | 6.4% | 2.1% | - | - | - |
| Ouvriers | 153 | 7.5% | 1.6% | 80 | 7.6% | 1.6% | 73 | 7.4% | 1.6% | - | - | - |
| Retraités | 824 | 40.4% | 5.5% | 404 | 38.3% | 6.0% | 421 | 42.6% | 5.2% | - | - | - |
| Autres inactifs | 137 | 6.7% | 3.3% | 65 | 6.2% | 4.1% | 72 | 7.3% | 2.8% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 409 | 20.0% | 4.1% | 175 | 16.6% | 4.0% | 235 | 23.8% | 4.2% | 101 | 13.0% | 5.5% |
| 2 personnes | 893 | 43.7% | 4.9% | 472 | 44.8% | 5.5% | 421 | 42.6% | 4.5% | 211 | 27.0% | 5.1% |
| 3 personnes | 330 | 16.2% | 3.6% | 172 | 16.3% | 3.7% | 159 | 16.1% | 3.5% | 189 | 24.2% | 4.8% |
| 4 personnes | 247 | 12.1% | 2.7% | 140 | 13.3% | 3.0% | 107 | 10.8% | 2.3% | 179 | 23.0% | 3.6% |
| 5 personnes et + | 163 | 8.0% | 3.0% | 96 | 9.1% | 3.6% | 66 | 6.7% | 2.4% | 100 | 12.8% | 3.9% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 415 | 20.4% | 2.7% | 236 | 22.4% | 3.2% | 180 | 18.2% | 2.2% | 272 | 34.9% | 3.5% |
| Non | 1626 | 79.6% | 4.5% | 818 | 77.6% | 4.7% | 807 | 81.8% | 4.3% | 507 | 65.1% | 5.3% |
| Habitat | ||||||||||||
| Communes rurales | 310 | 15.2% | 2.6% | 154 | 14.6% | 2.7% | 157 | 15.9% | 2.5% | 96 | 12.3% | 2.9% |
| Agglo. - 20 000 hab | 277 | 13.6% | 3.1% | 149 | 14.1% | 3.5% | 128 | 13.0% | 2.7% | 98 | 12.5% | 3.8% |
| Agglo. 20 000 à 100 000 hab | 255 | 12.5% | 3.7% | 158 | 15.0% | 4.7% | 97 | 9.8% | 2.7% | 80 | 10.3% | 4.3% |
| Agglo. + 100 000 hab | 717 | 35.1% | 4.6% | 379 | 35.9% | 5.0% | 338 | 34.2% | 4.2% | 285 | 36.6% | 5.0% |
| Agglo. Paris | 482 | 23.6% | 5.6% | 214 | 20.3% | 5.2% | 268 | 27.1% | 6.0% | 220 | 28.3% | 5.6% |
| Régions INSEE | ||||||||||||
| Ile de France | 520 | 25.5% | 5.4% | 236 | 22.4% | 5.1% | 284 | 28.8% | 5.7% | 233 | 29.9% | 5.4% |
| Nord Pas de Calais | 104 | 5.1% | 3.2% | 46 | 4.3% | 3.0% | 58 | 5.9% | 3.4% | 42 | 5.4% | 4.3% |
| Lorraine | 64 | 3.1% | 3.3% | 33 | 3.1% | 3.5% | 31 | 3.2% | 3.1% | 25 | 3.2% | 4.6% |
| Alsace | 47 | 2.3% | 3.1% | 32 | 3.1% | 4.4% | 15 | 1.5% | 1.9% | 15 | 2.0% | 3.2% |
| Franche-Comté | 31 | 1.5% | 3.2% | 18 | 1.7% | 3.9% | 13 | 1.3% | 2.6% | 5 | 0.6% | 1.7% |
| Champagne Ardennes | 21 | 1.0% | 1.9% | 13 | 1.2% | 2.4% | 8 | 0.8% | 1.5% | 12 | 1.5% | 4.0% |
| Picardie | 35 | 1.7% | 2.2% | 17 | 1.6% | 2.3% | 17 | 1.8% | 2.2% | 8 | 1.0% | 1.9% |
| Bourgogne | 53 | 2.6% | 3.9% | 33 | 3.1% | 5.0% | 20 | 2.0% | 2.9% | 9 | 1.2% | 2.7% |
| Haute Normandie | 38 | 1.9% | 2.5% | 20 | 1.9% | 2.7% | 18 | 1.9% | 2.4% | 15 | 1.9% | 3.2% |
| Basse Normandie | 33 | 1.6% | 2.7% | 16 | 1.5% | 2.8% | 16 | 1.6% | 2.6% | 12 | 1.5% | 3.7% |
| Centre | 78 | 3.8% | 3.7% | 47 | 4.5% | 4.7% | 31 | 3.1% | 2.8% | 30 | 3.9% | 4.6% |
| Pays de Loire | 99 | 4.8% | 3.3% | 54 | 5.2% | 3.8% | 44 | 4.5% | 2.9% | 33 | 4.2% | 3.5% |
| Bretagne | 81 | 4.0% | 3.0% | 48 | 4.5% | 3.7% | 33 | 3.4% | 2.4% | 33 | 4.3% | 4.4% |
| Poitou Charentes | 56 | 2.8% | 3.8% | 36 | 3.4% | 5.0% | 21 | 2.1% | 2.7% | 17 | 2.1% | 4.6% |
| Aquitaine | 101 | 4.9% | 3.6% | 48 | 4.5% | 3.6% | 53 | 5.3% | 3.6% | 30 | 3.9% | 3.6% |
| Midi Pyrénées | 100 | 4.9% | 4.0% | 53 | 5.0% | 4.4% | 47 | 4.8% | 3.7% | 38 | 4.9% | 4.9% |
| Limousin | 22 | 1.1% | 3.6% | 9 | 0.8% | 3.0% | 13 | 1.4% | 4.2% | 7 | 0.8% | 4.0% |
| Auvergne | 37 | 1.8% | 3.3% | 21 | 2.0% | 3.8% | 16 | 1.6% | 2.7% | 12 | 1.6% | 3.8% |
| Rhône Alpes | 179 | 8.8% | 3.4% | 101 | 9.6% | 4.0% | 77 | 7.8% | 2.9% | 77 | 9.9% | 4.0% |
| Languedoc Roussillon | 116 | 5.7% | 5.1% | 59 | 5.6% | 5.4% | 58 | 5.8% | 4.8% | 49 | 6.3% | 7.1% |
| Provence Alpes Côte d'Azur, Corse | 228 | 11.2% | 5.2% | 116 | 11.0% | 5.6% | 113 | 11.4% | 4.9% | 77 | 9.9% | 5.3% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1528 | 74.9% | 4.4% | 821 | 77.9% | 4.7% | 707 | 71.6% | 4.1% | 698 | 89.5% | 4.7% |
| Presque tous les jours | 240 | 11.8% | 4.0% | 103 | 9.8% | 3.8% | 137 | 13.8% | 4.3% | 63 | 8.1% | 3.4% |
| 1 à 2 fois par semaine | 68 | 3.4% | 2.7% | 28 | 2.7% | 2.6% | 40 | 4.1% | 2.7% | 15 | 1.9% | 2.9% |
| 1 à 3 fois par mois | 17 | 0.9% | 3.6% | 3 | 0.3% | 1.7% | 14 | 1.4% | 4.9% | 1 | 0.1% | 1.2% |
| Moins souvent | 17 | 0.8% | 2.3% | 9 | 0.8% | 2.4% | 8 | 0.8% | 2.2% | 1 | 0.1% | 1.3% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 56 | 2.7% | 3.0% | 22 | 2.0% | 2.9% | 34 | 3.5% | 3.2% | 5 | 0.6% | 2.5% |
| De 9 000 à moins de 12 000 euros par an | 68 | 3.3% | 2.3% | 29 | 2.8% | 2.5% | 39 | 3.9% | 2.1% | 6 | 0.8% | 2.7% |
| De 12 000 à moins de 18 000 euros par an | 132 | 6.4% | 2.4% | 77 | 7.3% | 3.2% | 54 | 5.5% | 1.7% | 20 | 2.6% | 3.2% |
| De 18 000 à moins de 24 000 euros par an | 188 | 9.2% | 2.8% | 83 | 7.9% | 2.8% | 105 | 10.7% | 2.8% | 59 | 7.5% | 4.4% |
| De 24 000 à moins de 36 000 euros par an | 417 | 20.4% | 3.6% | 204 | 19.4% | 3.8% | 213 | 21.5% | 3.5% | 140 | 17.9% | 4.0% |
| De 36 000 à moins de 45 000 euros par an | 294 | 14.4% | 4.1% | 158 | 15.0% | 4.2% | 137 | 13.9% | 4.0% | 119 | 15.2% | 4.0% |
| De 45 000 à moins de 65 000 euros par an | 418 | 20.5% | 5.7% | 244 | 23.1% | 6.0% | 175 | 17.7% | 5.4% | 203 | 26.1% | 5.0% |
| 65 000 euros et plus par an | 305 | 14.9% | 7.7% | 177 | 16.7% | 7.8% | 129 | 13.0% | 7.6% | 175 | 22.4% | 6.4% |
| Refus | 128 | 6.3% | 3.8% | 47 | 4.5% | 3.2% | 81 | 8.2% | 4.2% | 42 | 5.3% | 3.7% |
| Ne sait pas | 35 | 1.7% | 2.1% | 14 | 1.3% | 1.9% | 21 | 2.2% | 2.3% | 11 | 1.4% | 1.9% |
