L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1756 | 100.0% | 3.4% | 318 | 100.0% | 1.3% | 1438 | 100.0% | 5.3% | 332 | 100.0% | 1.9% |
| Sexe | ||||||||||||
| Homme | 318 | 18.1% | 1.3% | 318 | 100.0% | 1.3% | - | - | - | 55 | 16.5% | 0.6% |
| Femme | 1438 | 81.9% | 5.3% | - | - | - | 1438 | 100.0% | 5.3% | 277 | 83.5% | 3.2% |
| Age | ||||||||||||
| 15 à 24 ans | 65 | 3.7% | 0.9% | 15 | 4.8% | 0.4% | 49 | 3.4% | 1.4% | 22 | 6.7% | 0.7% |
| 25 à 34 ans | 114 | 6.5% | 1.5% | 16 | 5.1% | 0.4% | 98 | 6.8% | 2.5% | 31 | 9.4% | 1.0% |
| 35 à 49 ans | 376 | 21.4% | 3.0% | 72 | 22.7% | 1.2% | 303 | 21.1% | 4.8% | 140 | 42.2% | 2.2% |
| 50 à 59 ans | 500 | 28.5% | 5.4% | 91 | 28.7% | 2.0% | 409 | 28.4% | 8.8% | 119 | 35.8% | 3.1% |
| 60 ans et plus | 701 | 39.9% | 4.5% | 123 | 38.6% | 1.8% | 578 | 40.2% | 6.7% | 20 | 6.0% | 2.3% |
| Individu | ||||||||||||
| Ménagères | 1370 | 78.0% | 5.8% | - | - | - | 1370 | 95.3% | 5.8% | 261 | 78.7% | 3.7% |
| Personne de référence | 711 | 40.5% | 2.5% | 291 | 91.6% | 1.4% | 419 | 29.2% | 5.3% | 88 | 26.4% | 1.0% |
| Responsable des achats | 1529 | 87.1% | 4.2% | 175 | 55.2% | 1.3% | 1354 | 94.1% | 5.9% | 275 | 83.0% | 2.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 14 | 0.8% | 2.8% | 5 | 1.5% | 1.4% | 9 | 0.6% | 5.7% | - | - | - |
| Petits patrons | 41 | 2.3% | 2.5% | 12 | 3.7% | 1.0% | 29 | 2.0% | 6.4% | 31 | 9.3% | 2.1% |
| Affaires et Cadres | 40 | 2.3% | 0.8% | 8 | 2.4% | 0.3% | 32 | 2.3% | 1.6% | 28 | 8.4% | 0.6% |
| Professions intermédiaires | 151 | 8.6% | 2.1% | 35 | 11.0% | 1.0% | 116 | 8.1% | 3.2% | 105 | 31.6% | 1.8% |
| Employés | 435 | 24.8% | 5.2% | 22 | 7.1% | 1.0% | 413 | 28.7% | 6.7% | 112 | 33.6% | 6.0% |
| Ouvriers | 167 | 9.5% | 2.6% | 80 | 25.1% | 1.6% | 87 | 6.1% | 6.6% | 9 | 2.6% | 2.5% |
| Retraités | 588 | 33.5% | 4.6% | 116 | 36.6% | 1.9% | 471 | 32.8% | 7.1% | 5 | 1.4% | 2.2% |
| Autres inactifs | 321 | 18.2% | 3.1% | 40 | 12.6% | 1.1% | 280 | 19.5% | 4.2% | 43 | 13.0% | 1.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 20 | 1.2% | 2.7% | 5 | 1.5% | 1.2% | 15 | 1.1% | 4.5% | - | - | - |
| Petits patrons | 61 | 3.5% | 2.3% | 9 | 2.8% | 0.7% | 52 | 3.6% | 4.1% | 61 | 18.4% | 2.3% |
| Affaires et Cadres | 101 | 5.8% | 1.5% | 9 | 2.7% | 0.3% | 93 | 6.4% | 2.7% | 101 | 30.6% | 1.5% |
| Professions intermédiaires | 169 | 9.6% | 2.1% | 37 | 11.7% | 0.9% | 132 | 9.2% | 3.4% | 169 | 51.0% | 2.1% |
| Employés | 182 | 10.4% | 3.4% | 24 | 7.5% | 1.0% | 158 | 11.0% | 5.2% | - | - | - |
| Ouvriers | 376 | 21.4% | 4.0% | 81 | 25.5% | 1.6% | 295 | 20.5% | 6.7% | - | - | - |
| Retraités | 699 | 39.8% | 4.7% | 120 | 37.7% | 1.8% | 579 | 40.2% | 7.1% | - | - | - |
| Autres inactifs | 148 | 8.4% | 3.5% | 33 | 10.5% | 2.1% | 114 | 7.9% | 4.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 353 | 20.1% | 3.5% | 29 | 9.2% | 0.7% | 324 | 22.5% | 5.7% | 25 | 7.6% | 1.4% |
| 2 personnes | 785 | 44.7% | 4.3% | 170 | 53.6% | 2.0% | 615 | 42.7% | 6.5% | 92 | 27.9% | 2.2% |
| 3 personnes | 274 | 15.6% | 3.0% | 45 | 14.2% | 1.0% | 229 | 15.9% | 5.0% | 86 | 26.0% | 2.2% |
| 4 personnes | 212 | 12.0% | 2.3% | 41 | 12.8% | 0.9% | 171 | 11.9% | 3.7% | 85 | 25.5% | 1.7% |
| 5 personnes et + | 132 | 7.5% | 2.4% | 32 | 10.1% | 1.2% | 100 | 6.9% | 3.6% | 43 | 13.0% | 1.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 373 | 21.2% | 2.4% | 75 | 23.5% | 1.0% | 298 | 20.7% | 3.6% | 130 | 39.2% | 1.7% |
| Non | 1383 | 78.8% | 3.8% | 243 | 76.5% | 1.4% | 1140 | 79.3% | 6.0% | 201 | 60.8% | 2.1% |
| Habitat | ||||||||||||
| Communes rurales | 442 | 25.2% | 3.7% | 61 | 19.1% | 1.1% | 381 | 26.5% | 6.1% | 89 | 26.7% | 2.7% |
| Agglo. - 20 000 hab | 417 | 23.7% | 4.6% | 88 | 27.6% | 2.1% | 329 | 22.9% | 6.8% | 68 | 20.4% | 2.7% |
| Agglo. 20 000 à 100 000 hab | 271 | 15.4% | 3.9% | 51 | 15.9% | 1.5% | 221 | 15.3% | 6.1% | 47 | 14.2% | 2.5% |
| Agglo. + 100 000 hab | 478 | 27.2% | 3.1% | 87 | 27.3% | 1.2% | 392 | 27.2% | 4.9% | 99 | 29.8% | 1.7% |
| Agglo. Paris | 148 | 8.4% | 1.7% | 32 | 10.2% | 0.8% | 116 | 8.1% | 2.6% | 30 | 8.9% | 0.7% |
| Régions INSEE | ||||||||||||
| Ile de France | 170 | 9.7% | 1.8% | 38 | 11.9% | 0.8% | 132 | 9.2% | 2.6% | 37 | 11.3% | 0.9% |
| Nord Pas de Calais | 155 | 8.8% | 4.8% | 21 | 6.6% | 1.4% | 134 | 9.3% | 7.9% | 33 | 10.0% | 3.4% |
| Lorraine | 97 | 5.5% | 5.1% | 24 | 7.5% | 2.6% | 73 | 5.1% | 7.4% | 14 | 4.2% | 2.6% |
| Alsace | 57 | 3.3% | 3.7% | 14 | 4.5% | 1.9% | 43 | 3.0% | 5.4% | 4 | 1.2% | 0.8% |
| Franche-Comté | 42 | 2.4% | 4.4% | 6 | 1.7% | 1.2% | 37 | 2.5% | 7.5% | 7 | 2.1% | 2.6% |
| Champagne Ardennes | 43 | 2.4% | 3.9% | 5 | 1.6% | 1.0% | 38 | 2.6% | 6.7% | 7 | 2.0% | 2.2% |
| Picardie | 75 | 4.3% | 4.9% | 14 | 4.3% | 1.8% | 62 | 4.3% | 7.8% | 24 | 7.2% | 5.6% |
| Bourgogne | 57 | 3.2% | 4.2% | 19 | 6.0% | 2.9% | 38 | 2.6% | 5.4% | 4 | 1.3% | 1.3% |
| Haute Normandie | 46 | 2.6% | 3.1% | 7 | 2.1% | 1.0% | 40 | 2.8% | 5.1% | 8 | 2.6% | 1.9% |
| Basse Normandie | 45 | 2.5% | 3.7% | 4 | 1.2% | 0.7% | 41 | 2.8% | 6.5% | 7 | 2.0% | 2.1% |
| Centre | 59 | 3.3% | 2.8% | 12 | 3.8% | 1.2% | 47 | 3.3% | 4.3% | 8 | 2.4% | 1.2% |
| Pays de Loire | 98 | 5.6% | 3.3% | 19 | 6.0% | 1.3% | 79 | 5.5% | 5.1% | 15 | 4.7% | 1.7% |
| Bretagne | 106 | 6.1% | 4.0% | 29 | 9.1% | 2.2% | 77 | 5.4% | 5.6% | 28 | 8.3% | 3.7% |
| Poitou Charentes | 63 | 3.6% | 4.2% | 13 | 4.2% | 1.8% | 50 | 3.5% | 6.4% | 9 | 2.7% | 2.5% |
| Aquitaine | 98 | 5.6% | 3.5% | 16 | 5.1% | 1.2% | 82 | 5.7% | 5.6% | 11 | 3.5% | 1.4% |
| Midi Pyrénées | 92 | 5.2% | 3.7% | 9 | 2.7% | 0.7% | 84 | 5.8% | 6.5% | 14 | 4.3% | 1.8% |
| Limousin | 30 | 1.7% | 4.9% | 8 | 2.6% | 2.8% | 22 | 1.5% | 6.9% | 3 | 0.9% | 1.8% |
| Auvergne | 36 | 2.1% | 3.2% | 3 | 0.9% | 0.5% | 33 | 2.3% | 5.7% | 7 | 2.1% | 2.1% |
| Rhône Alpes | 169 | 9.6% | 3.2% | 24 | 7.7% | 1.0% | 145 | 10.1% | 5.4% | 48 | 14.3% | 2.4% |
| Languedoc Roussillon | 67 | 3.8% | 2.9% | 11 | 3.5% | 1.0% | 56 | 3.9% | 4.6% | 13 | 4.0% | 1.9% |
| Provence Alpes Côte d'Azur, Corse | 149 | 8.5% | 3.4% | 22 | 6.8% | 1.0% | 128 | 8.9% | 5.5% | 30 | 9.0% | 2.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 954 | 54.3% | 2.8% | 182 | 57.4% | 1.1% | 772 | 53.7% | 4.4% | 241 | 72.7% | 1.6% |
| Presque tous les jours | 203 | 11.5% | 3.4% | 39 | 12.2% | 1.4% | 164 | 11.4% | 5.1% | 56 | 16.8% | 3.0% |
| 1 à 2 fois par semaine | 132 | 7.5% | 5.1% | 27 | 8.5% | 2.5% | 105 | 7.3% | 7.0% | 15 | 4.6% | 2.9% |
| 1 à 3 fois par mois | 22 | 1.2% | 4.5% | - | - | - | 22 | 1.5% | 7.5% | 3 | 1.1% | 5.2% |
| Moins souvent | 28 | 1.6% | 3.9% | 4 | 1.2% | 1.1% | 24 | 1.7% | 6.7% | 2 | 0.5% | 3.6% |
| Jamais | 6 | 0.4% | 9.2% | 3 | 0.9% | 7.1% | 4 | 0.3% | 12.2% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 57 | 3.2% | 3.1% | 17 | 5.4% | 2.3% | 40 | 2.8% | 3.7% | 2 | 0.6% | 1.1% |
| De 9 000 à moins de 12 000 euros par an | 146 | 8.3% | 4.9% | 4 | 1.4% | 0.4% | 141 | 9.8% | 7.7% | 1 | 0.3% | 0.5% |
| De 12 000 à moins de 18 000 euros par an | 245 | 14.0% | 4.4% | 36 | 11.4% | 1.5% | 209 | 14.5% | 6.7% | 9 | 2.8% | 1.5% |
| De 18 000 à moins de 24 000 euros par an | 289 | 16.4% | 4.3% | 34 | 10.7% | 1.1% | 255 | 17.7% | 6.7% | 29 | 8.8% | 2.2% |
| De 24 000 à moins de 36 000 euros par an | 423 | 24.1% | 3.7% | 86 | 26.9% | 1.6% | 337 | 23.4% | 5.6% | 99 | 30.0% | 2.8% |
| De 36 000 à moins de 45 000 euros par an | 228 | 13.0% | 3.2% | 48 | 15.1% | 1.3% | 180 | 12.5% | 5.2% | 59 | 17.9% | 2.0% |
| De 45 000 à moins de 65 000 euros par an | 174 | 9.9% | 2.4% | 63 | 19.7% | 1.5% | 111 | 7.7% | 3.4% | 77 | 23.1% | 1.9% |
| 65 000 euros et plus par an | 44 | 2.5% | 1.1% | 6 | 2.0% | 0.3% | 37 | 2.6% | 2.2% | 28 | 8.3% | 1.0% |
| Refus | 114 | 6.5% | 3.4% | 22 | 7.0% | 1.5% | 92 | 6.4% | 4.7% | 24 | 7.2% | 2.1% |
| Ne sait pas | 36 | 2.1% | 2.2% | 1 | 0.4% | 0.2% | 35 | 2.4% | 3.8% | 3 | 0.9% | 0.5% |
