L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1077 | 100.0% | 2.1% | 671 | 100.0% | 2.7% | 407 | 100.0% | 1.5% | 352 | 100.0% | 2.0% |
| Sexe | ||||||||||||
| Homme | 671 | 62.3% | 2.7% | 671 | 100.0% | 2.7% | - | - | - | 226 | 64.0% | 2.6% |
| Femme | 407 | 37.7% | 1.5% | - | - | - | 407 | 100.0% | 1.5% | 127 | 36.0% | 1.5% |
| Age | ||||||||||||
| 15 à 24 ans | 69 | 6.4% | 0.9% | 42 | 6.3% | 1.1% | 26 | 6.5% | 0.7% | 32 | 9.0% | 1.0% |
| 25 à 34 ans | 88 | 8.2% | 1.2% | 52 | 7.8% | 1.4% | 36 | 8.8% | 0.9% | 43 | 12.1% | 1.3% |
| 35 à 49 ans | 205 | 19.0% | 1.6% | 143 | 21.4% | 2.3% | 62 | 15.1% | 1.0% | 127 | 36.0% | 2.0% |
| 50 à 59 ans | 239 | 22.2% | 2.6% | 165 | 24.6% | 3.6% | 74 | 18.2% | 1.6% | 107 | 30.4% | 2.8% |
| 60 ans et plus | 476 | 44.2% | 3.1% | 268 | 39.9% | 3.9% | 209 | 51.4% | 2.4% | 44 | 12.5% | 5.0% |
| Individu | ||||||||||||
| Ménagères | 370 | 34.4% | 1.6% | - | - | - | 370 | 91.1% | 1.6% | 109 | 30.9% | 1.6% |
| Personne de référence | 737 | 68.4% | 2.6% | 605 | 90.2% | 3.0% | 132 | 32.5% | 1.7% | 235 | 66.6% | 2.8% |
| Responsable des achats | 745 | 69.1% | 2.1% | 395 | 58.9% | 3.0% | 350 | 86.0% | 1.5% | 250 | 70.9% | 2.3% |
| PCS Individu | ||||||||||||
| Agriculteurs | 8 | 0.8% | 1.6% | 4 | 0.6% | 1.1% | 4 | 1.1% | 2.8% | - | - | - |
| Petits patrons | 31 | 2.9% | 1.9% | 23 | 3.4% | 2.0% | 8 | 2.0% | 1.9% | 25 | 7.2% | 1.8% |
| Affaires et Cadres | 160 | 14.9% | 3.3% | 110 | 16.5% | 3.9% | 50 | 12.3% | 2.4% | 145 | 41.2% | 3.3% |
| Professions intermédiaires | 145 | 13.5% | 2.0% | 94 | 14.0% | 2.7% | 51 | 12.6% | 1.4% | 131 | 37.3% | 2.3% |
| Employés | 84 | 7.8% | 1.0% | 48 | 7.2% | 2.2% | 36 | 8.7% | 0.6% | 10 | 2.8% | 0.5% |
| Ouvriers | 68 | 6.3% | 1.1% | 63 | 9.4% | 1.3% | 5 | 1.3% | 0.4% | - | - | - |
| Retraités | 407 | 37.8% | 3.2% | 239 | 35.7% | 3.9% | 168 | 41.3% | 2.5% | 6 | 1.7% | 2.9% |
| Autres inactifs | 174 | 16.1% | 1.7% | 89 | 13.3% | 2.4% | 84 | 20.7% | 1.3% | 35 | 9.8% | 1.1% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 9 | 0.8% | 1.1% | 6 | 0.8% | 1.4% | 3 | 0.7% | 0.8% | - | - | - |
| Petits patrons | 38 | 3.5% | 1.5% | 23 | 3.5% | 1.7% | 15 | 3.7% | 1.2% | 38 | 10.9% | 1.5% |
| Affaires et Cadres | 164 | 15.2% | 2.4% | 102 | 15.2% | 3.0% | 62 | 15.2% | 1.8% | 164 | 46.4% | 2.4% |
| Professions intermédiaires | 150 | 14.0% | 1.9% | 100 | 14.9% | 2.5% | 50 | 12.3% | 1.3% | 150 | 42.7% | 1.9% |
| Employés | 76 | 7.1% | 1.4% | 54 | 8.1% | 2.3% | 22 | 5.5% | 0.7% | - | - | - |
| Ouvriers | 81 | 7.6% | 0.9% | 63 | 9.3% | 1.2% | 19 | 4.6% | 0.4% | - | - | - |
| Retraités | 472 | 43.8% | 3.2% | 257 | 38.3% | 3.8% | 215 | 52.8% | 2.6% | - | - | - |
| Autres inactifs | 87 | 8.1% | 2.1% | 66 | 9.8% | 4.2% | 21 | 5.3% | 0.8% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 226 | 21.0% | 2.3% | 126 | 18.7% | 2.9% | 100 | 24.7% | 1.8% | 51 | 14.3% | 2.8% |
| 2 personnes | 463 | 43.0% | 2.6% | 290 | 43.2% | 3.3% | 174 | 42.7% | 1.8% | 99 | 28.1% | 2.4% |
| 3 personnes | 190 | 17.6% | 2.1% | 117 | 17.5% | 2.5% | 73 | 17.8% | 1.6% | 81 | 22.9% | 2.1% |
| 4 personnes | 121 | 11.2% | 1.3% | 79 | 11.7% | 1.7% | 42 | 10.3% | 0.9% | 83 | 23.7% | 1.7% |
| 5 personnes et + | 78 | 7.2% | 1.4% | 60 | 8.9% | 2.2% | 18 | 4.4% | 0.6% | 39 | 10.9% | 1.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 219 | 20.3% | 1.4% | 145 | 21.7% | 2.0% | 74 | 18.1% | 0.9% | 137 | 38.9% | 1.8% |
| Non | 858 | 79.7% | 2.4% | 525 | 78.3% | 3.0% | 333 | 81.9% | 1.8% | 215 | 61.1% | 2.2% |
| Habitat | ||||||||||||
| Communes rurales | 208 | 19.3% | 1.7% | 132 | 19.7% | 2.3% | 75 | 18.5% | 1.2% | 46 | 13.2% | 1.4% |
| Agglo. - 20 000 hab | 141 | 13.1% | 1.6% | 91 | 13.5% | 2.1% | 50 | 12.3% | 1.0% | 39 | 11.1% | 1.5% |
| Agglo. 20 000 à 100 000 hab | 166 | 15.4% | 2.4% | 106 | 15.7% | 3.1% | 60 | 14.8% | 1.7% | 43 | 12.2% | 2.3% |
| Agglo. + 100 000 hab | 323 | 30.0% | 2.1% | 195 | 29.0% | 2.6% | 128 | 31.5% | 1.6% | 124 | 35.2% | 2.2% |
| Agglo. Paris | 240 | 22.3% | 2.8% | 147 | 21.9% | 3.6% | 93 | 22.9% | 2.1% | 100 | 28.3% | 2.5% |
| Régions INSEE | ||||||||||||
| Ile de France | 274 | 25.4% | 2.9% | 172 | 25.7% | 3.8% | 101 | 24.9% | 2.0% | 110 | 31.1% | 2.5% |
| Nord Pas de Calais | 38 | 3.6% | 1.2% | 19 | 2.8% | 1.2% | 20 | 4.8% | 1.2% | 13 | 3.7% | 1.3% |
| Lorraine | 30 | 2.8% | 1.5% | 18 | 2.6% | 1.9% | 12 | 3.0% | 1.2% | 6 | 1.8% | 1.2% |
| Alsace | 51 | 4.7% | 3.3% | 28 | 4.2% | 3.8% | 22 | 5.5% | 2.8% | 9 | 2.5% | 1.9% |
| Franche-Comté | 18 | 1.6% | 1.9% | 13 | 2.0% | 2.9% | 4 | 1.1% | 0.9% | 2 | 0.6% | 0.8% |
| Champagne Ardennes | 16 | 1.5% | 1.4% | 9 | 1.3% | 1.7% | 7 | 1.7% | 1.2% | 4 | 1.1% | 1.3% |
| Picardie | 17 | 1.5% | 1.1% | 12 | 1.8% | 1.6% | 4 | 1.1% | 0.6% | 4 | 1.1% | 0.9% |
| Bourgogne | 30 | 2.8% | 2.2% | 19 | 2.8% | 2.9% | 12 | 2.9% | 1.6% | 3 | 0.9% | 0.9% |
| Haute Normandie | 10 | 0.9% | 0.7% | 7 | 1.0% | 0.9% | 3 | 0.8% | 0.4% | 2 | 0.6% | 0.5% |
| Basse Normandie | 20 | 1.8% | 1.6% | 12 | 1.8% | 2.1% | 7 | 1.8% | 1.2% | 10 | 2.8% | 3.0% |
| Centre | 32 | 2.9% | 1.5% | 26 | 3.9% | 2.6% | 6 | 1.5% | 0.5% | 16 | 4.5% | 2.5% |
| Pays de Loire | 34 | 3.2% | 1.2% | 14 | 2.0% | 1.0% | 21 | 5.1% | 1.3% | 10 | 2.9% | 1.1% |
| Bretagne | 52 | 4.9% | 2.0% | 34 | 5.0% | 2.6% | 19 | 4.6% | 1.3% | 15 | 4.1% | 1.9% |
| Poitou Charentes | 39 | 3.6% | 2.6% | 24 | 3.5% | 3.3% | 15 | 3.7% | 1.9% | 6 | 1.6% | 1.6% |
| Aquitaine | 61 | 5.7% | 2.2% | 33 | 4.9% | 2.5% | 28 | 7.0% | 1.9% | 20 | 5.6% | 2.3% |
| Midi Pyrénées | 65 | 6.0% | 2.6% | 46 | 6.9% | 3.9% | 18 | 4.5% | 1.4% | 18 | 5.2% | 2.3% |
| Limousin | 18 | 1.7% | 3.0% | 11 | 1.6% | 3.7% | 7 | 1.8% | 2.3% | 4 | 1.0% | 2.3% |
| Auvergne | 16 | 1.5% | 1.4% | 9 | 1.4% | 1.7% | 7 | 1.6% | 1.1% | 6 | 1.7% | 1.9% |
| Rhône Alpes | 87 | 8.0% | 1.7% | 65 | 9.7% | 2.6% | 22 | 5.4% | 0.8% | 41 | 11.5% | 2.1% |
| Languedoc Roussillon | 66 | 6.1% | 2.9% | 30 | 4.4% | 2.7% | 36 | 8.8% | 3.0% | 23 | 6.5% | 3.3% |
| Provence Alpes Côte d'Azur, Corse | 106 | 9.9% | 2.4% | 71 | 10.6% | 3.4% | 35 | 8.6% | 1.5% | 32 | 9.0% | 2.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 761 | 70.6% | 2.2% | 476 | 70.9% | 2.7% | 285 | 70.0% | 1.6% | 314 | 89.1% | 2.1% |
| Presque tous les jours | 108 | 10.0% | 1.8% | 61 | 9.2% | 2.2% | 47 | 11.5% | 1.5% | 27 | 7.7% | 1.5% |
| 1 à 2 fois par semaine | 59 | 5.5% | 2.3% | 34 | 5.0% | 3.1% | 25 | 6.2% | 1.7% | 5 | 1.3% | 0.9% |
| 1 à 3 fois par mois | 8 | 0.8% | 1.8% | 6 | 0.9% | 3.2% | 2 | 0.6% | 0.8% | 3 | 0.7% | 3.9% |
| Moins souvent | 4 | 0.3% | 0.5% | 2 | 0.3% | 0.5% | 2 | 0.5% | 0.6% | 1 | 0.3% | 1.9% |
| Jamais | 0 | - | 0.4% | - | - | - | 0 | 0.1% | 0.9% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 32 | 3.0% | 1.8% | 17 | 2.6% | 2.3% | 15 | 3.7% | 1.4% | 3 | 1.0% | 1.8% |
| De 9 000 à moins de 12 000 euros par an | 34 | 3.1% | 1.1% | 9 | 1.4% | 0.8% | 25 | 6.0% | 1.3% | 4 | 1.1% | 1.7% |
| De 12 000 à moins de 18 000 euros par an | 89 | 8.3% | 1.6% | 63 | 9.4% | 2.6% | 26 | 6.5% | 0.8% | 8 | 2.3% | 1.3% |
| De 18 000 à moins de 24 000 euros par an | 110 | 10.2% | 1.6% | 59 | 8.8% | 2.0% | 51 | 12.5% | 1.3% | 25 | 7.1% | 1.9% |
| De 24 000 à moins de 36 000 euros par an | 243 | 22.5% | 2.1% | 161 | 24.1% | 3.0% | 81 | 20.0% | 1.3% | 70 | 19.9% | 2.0% |
| De 36 000 à moins de 45 000 euros par an | 141 | 13.1% | 2.0% | 91 | 13.6% | 2.4% | 50 | 12.4% | 1.5% | 52 | 14.9% | 1.8% |
| De 45 000 à moins de 65 000 euros par an | 208 | 19.3% | 2.8% | 140 | 20.9% | 3.4% | 68 | 16.7% | 2.1% | 105 | 29.9% | 2.6% |
| 65 000 euros et plus par an | 130 | 12.0% | 3.3% | 88 | 13.1% | 3.9% | 42 | 10.3% | 2.5% | 65 | 18.4% | 2.4% |
| Refus | 77 | 7.1% | 2.3% | 36 | 5.3% | 2.5% | 41 | 10.1% | 2.1% | 17 | 4.8% | 1.5% |
| Ne sait pas | 13 | 1.2% | 0.8% | 6 | 0.9% | 0.8% | 7 | 1.8% | 0.8% | 2 | 0.6% | 0.4% |
