L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 550 | 100.0% | 1.1% | 316 | 100.0% | 1.3% | 234 | 100.0% | 0.9% | 325 | 100.0% | 1.9% |
| Sexe | ||||||||||||
| Homme | 316 | 57.4% | 1.3% | 316 | 100.0% | 1.3% | - | - | - | 196 | 60.4% | 2.2% |
| Femme | 234 | 42.6% | 0.9% | - | - | - | 234 | 100.0% | 0.9% | 129 | 39.6% | 1.5% |
| Age | ||||||||||||
| 15 à 24 ans | 165 | 29.9% | 2.3% | 76 | 23.9% | 2.0% | 89 | 38.0% | 2.5% | 71 | 21.8% | 2.3% |
| 25 à 34 ans | 100 | 18.2% | 1.3% | 54 | 17.1% | 1.5% | 46 | 19.5% | 1.2% | 70 | 21.6% | 2.2% |
| 35 à 49 ans | 165 | 30.0% | 1.3% | 107 | 33.8% | 1.7% | 58 | 25.0% | 0.9% | 110 | 33.8% | 1.7% |
| 50 à 59 ans | 77 | 14.0% | 0.8% | 51 | 16.3% | 1.1% | 26 | 11.0% | 0.6% | 63 | 19.4% | 1.6% |
| 60 ans et plus | 43 | 7.9% | 0.3% | 28 | 8.8% | 0.4% | 15 | 6.6% | 0.2% | 11 | 3.4% | 1.3% |
| Individu | ||||||||||||
| Ménagères | 151 | 27.5% | 0.6% | - | - | - | 151 | 64.5% | 0.6% | 94 | 29.0% | 1.3% |
| Personne de référence | 274 | 49.8% | 1.0% | 212 | 67.1% | 1.0% | 62 | 26.5% | 0.8% | 163 | 50.0% | 1.9% |
| Responsable des achats | 314 | 57.1% | 0.9% | 170 | 53.8% | 1.3% | 144 | 61.5% | 0.6% | 197 | 60.6% | 1.8% |
| PCS Individu | ||||||||||||
| Agriculteurs | 2 | 0.3% | 0.3% | 2 | 0.5% | 0.5% | - | - | - | - | - | - |
| Petits patrons | 22 | 4.0% | 1.4% | 9 | 2.9% | 0.8% | 13 | 5.4% | 2.8% | 18 | 5.7% | 1.3% |
| Affaires et Cadres | 118 | 21.4% | 2.4% | 77 | 24.4% | 2.7% | 41 | 17.4% | 2.0% | 110 | 33.8% | 2.5% |
| Professions intermédiaires | 102 | 18.6% | 1.4% | 67 | 21.3% | 1.9% | 35 | 14.8% | 0.9% | 90 | 27.8% | 1.5% |
| Employés | 72 | 13.2% | 0.9% | 37 | 11.7% | 1.7% | 35 | 15.1% | 0.6% | 24 | 7.5% | 1.3% |
| Ouvriers | 35 | 6.4% | 0.6% | 32 | 10.3% | 0.6% | 3 | 1.3% | 0.2% | 12 | 3.6% | 3.4% |
| Retraités | 26 | 4.6% | 0.2% | 19 | 5.9% | 0.3% | 7 | 3.0% | 0.1% | - | - | - |
| Autres inactifs | 173 | 31.5% | 1.7% | 73 | 23.0% | 2.0% | 101 | 43.0% | 1.5% | 70 | 21.7% | 2.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 2 | 0.4% | 0.3% | 2 | 0.7% | 0.5% | - | - | - | - | - | - |
| Petits patrons | 41 | 7.5% | 1.6% | 14 | 4.6% | 1.1% | 27 | 11.5% | 2.1% | 41 | 12.7% | 1.6% |
| Affaires et Cadres | 142 | 25.8% | 2.1% | 87 | 27.5% | 2.5% | 55 | 23.6% | 1.6% | 142 | 43.7% | 2.1% |
| Professions intermédiaires | 142 | 25.7% | 1.8% | 95 | 30.0% | 2.4% | 47 | 19.9% | 1.2% | 142 | 43.6% | 1.8% |
| Employés | 40 | 7.2% | 0.7% | 24 | 7.5% | 1.0% | 16 | 6.7% | 0.5% | - | - | - |
| Ouvriers | 67 | 12.1% | 0.7% | 30 | 9.4% | 0.6% | 37 | 15.8% | 0.8% | - | - | - |
| Retraités | 53 | 9.6% | 0.4% | 30 | 9.4% | 0.4% | 23 | 10.0% | 0.3% | - | - | - |
| Autres inactifs | 64 | 11.6% | 1.5% | 35 | 10.9% | 2.2% | 29 | 12.6% | 1.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 95 | 17.3% | 1.0% | 45 | 14.1% | 1.0% | 51 | 21.7% | 0.9% | 39 | 12.0% | 2.1% |
| 2 personnes | 125 | 22.7% | 0.7% | 82 | 25.9% | 0.9% | 43 | 18.2% | 0.5% | 80 | 24.6% | 1.9% |
| 3 personnes | 132 | 24.0% | 1.4% | 67 | 21.2% | 1.4% | 65 | 27.8% | 1.4% | 73 | 22.6% | 1.9% |
| 4 personnes | 122 | 22.2% | 1.3% | 71 | 22.6% | 1.6% | 51 | 21.8% | 1.1% | 91 | 28.0% | 1.9% |
| 5 personnes et + | 76 | 13.8% | 1.4% | 51 | 16.2% | 1.9% | 24 | 10.5% | 0.9% | 41 | 12.8% | 1.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 187 | 34.1% | 1.2% | 116 | 36.6% | 1.6% | 72 | 30.6% | 0.9% | 130 | 40.1% | 1.7% |
| Non | 363 | 65.9% | 1.0% | 200 | 63.4% | 1.1% | 163 | 69.4% | 0.9% | 195 | 59.9% | 2.0% |
| Habitat | ||||||||||||
| Communes rurales | 84 | 15.3% | 0.7% | 51 | 16.2% | 0.9% | 33 | 14.2% | 0.5% | 43 | 13.1% | 1.3% |
| Agglo. - 20 000 hab | 66 | 11.9% | 0.7% | 36 | 11.4% | 0.9% | 30 | 12.6% | 0.6% | 33 | 10.2% | 1.3% |
| Agglo. 20 000 à 100 000 hab | 39 | 7.1% | 0.6% | 23 | 7.1% | 0.7% | 17 | 7.1% | 0.5% | 21 | 6.4% | 1.1% |
| Agglo. + 100 000 hab | 210 | 38.1% | 1.4% | 118 | 37.4% | 1.6% | 92 | 39.1% | 1.1% | 131 | 40.4% | 2.3% |
| Agglo. Paris | 151 | 27.5% | 1.8% | 88 | 27.9% | 2.2% | 63 | 27.0% | 1.4% | 97 | 29.9% | 2.4% |
| Régions INSEE | ||||||||||||
| Ile de France | 162 | 29.5% | 1.7% | 96 | 30.5% | 2.1% | 66 | 28.2% | 1.3% | 103 | 31.7% | 2.4% |
| Nord Pas de Calais | 29 | 5.4% | 0.9% | 20 | 6.3% | 1.3% | 9 | 4.1% | 0.6% | 16 | 4.9% | 1.6% |
| Lorraine | 7 | 1.3% | 0.4% | 7 | 2.2% | 0.8% | - | - | - | 3 | 0.9% | 0.6% |
| Alsace | 14 | 2.6% | 0.9% | 8 | 2.4% | 1.0% | 7 | 3.0% | 0.9% | 11 | 3.5% | 2.4% |
| Franche-Comté | 10 | 1.8% | 1.0% | 8 | 2.6% | 1.7% | 2 | 0.8% | 0.4% | 6 | 1.9% | 2.3% |
| Champagne Ardennes | 9 | 1.7% | 0.9% | 7 | 2.3% | 1.4% | 2 | 0.9% | 0.4% | 2 | 0.7% | 0.8% |
| Picardie | 13 | 2.3% | 0.8% | 4 | 1.3% | 0.5% | 8 | 3.6% | 1.1% | 7 | 2.2% | 1.7% |
| Bourgogne | 8 | 1.5% | 0.6% | 7 | 2.1% | 1.0% | 2 | 0.7% | 0.2% | 6 | 1.8% | 1.7% |
| Haute Normandie | 8 | 1.5% | 0.6% | 1 | 0.3% | 0.1% | 8 | 3.3% | 1.0% | 3 | 1.0% | 0.7% |
| Basse Normandie | 12 | 2.3% | 1.0% | 10 | 3.3% | 1.8% | 2 | 0.9% | 0.3% | 8 | 2.5% | 2.5% |
| Centre | 14 | 2.6% | 0.7% | 7 | 2.2% | 0.7% | 7 | 3.1% | 0.7% | 6 | 1.7% | 0.8% |
| Pays de Loire | 23 | 4.1% | 0.8% | 13 | 4.2% | 0.9% | 9 | 3.9% | 0.6% | 11 | 3.5% | 1.2% |
| Bretagne | 48 | 8.6% | 1.8% | 31 | 9.7% | 2.4% | 17 | 7.3% | 1.2% | 30 | 9.1% | 3.9% |
| Poitou Charentes | 18 | 3.2% | 1.2% | 12 | 3.9% | 1.7% | 5 | 2.3% | 0.7% | 8 | 2.5% | 2.2% |
| Aquitaine | 38 | 6.8% | 1.3% | 14 | 4.5% | 1.1% | 23 | 9.9% | 1.6% | 17 | 5.2% | 2.0% |
| Midi Pyrénées | 22 | 4.1% | 0.9% | 11 | 3.4% | 0.9% | 11 | 4.9% | 0.9% | 12 | 3.8% | 1.6% |
| Limousin | 5 | 0.9% | 0.8% | 4 | 1.2% | 1.3% | 1 | 0.4% | 0.3% | 2 | 0.7% | 1.4% |
| Auvergne | 7 | 1.2% | 0.6% | 5 | 1.7% | 1.0% | 1 | 0.6% | 0.2% | 6 | 1.9% | 1.9% |
| Rhône Alpes | 55 | 10.0% | 1.1% | 35 | 11.1% | 1.4% | 20 | 8.5% | 0.7% | 35 | 10.9% | 1.8% |
| Languedoc Roussillon | 20 | 3.6% | 0.9% | 3 | 0.9% | 0.3% | 17 | 7.3% | 1.4% | 12 | 3.7% | 1.7% |
| Provence Alpes Côte d'Azur, Corse | 28 | 5.0% | 0.6% | 13 | 4.0% | 0.6% | 15 | 6.3% | 0.6% | 19 | 6.0% | 1.3% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 489 | 88.8% | 1.4% | 266 | 84.3% | 1.5% | 222 | 94.9% | 1.3% | 294 | 90.4% | 2.0% |
| Presque tous les jours | 53 | 9.6% | 0.9% | 43 | 13.6% | 1.6% | 10 | 4.3% | 0.3% | 29 | 8.8% | 1.5% |
| 1 à 2 fois par semaine | 5 | 1.0% | 0.2% | 3 | 1.1% | 0.3% | 2 | 0.8% | 0.1% | 2 | 0.7% | 0.5% |
| Moins souvent | 1 | 0.3% | 0.2% | 1 | 0.5% | 0.4% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 38 | 6.9% | 2.1% | 18 | 5.7% | 2.4% | 20 | 8.5% | 1.8% | 11 | 3.3% | 5.6% |
| De 9 000 à moins de 12 000 euros par an | 17 | 3.1% | 0.6% | 5 | 1.5% | 0.4% | 12 | 5.2% | 0.7% | 4 | 1.1% | 1.5% |
| De 12 000 à moins de 18 000 euros par an | 35 | 6.4% | 0.6% | 13 | 4.1% | 0.5% | 23 | 9.7% | 0.7% | 13 | 4.1% | 2.1% |
| De 18 000 à moins de 24 000 euros par an | 46 | 8.3% | 0.7% | 29 | 9.1% | 1.0% | 17 | 7.2% | 0.4% | 23 | 7.2% | 1.7% |
| De 24 000 à moins de 36 000 euros par an | 86 | 15.6% | 0.8% | 50 | 15.9% | 0.9% | 36 | 15.2% | 0.6% | 46 | 14.3% | 1.3% |
| De 36 000 à moins de 45 000 euros par an | 70 | 12.7% | 1.0% | 44 | 13.9% | 1.2% | 26 | 11.0% | 0.8% | 46 | 14.1% | 1.5% |
| De 45 000 à moins de 65 000 euros par an | 135 | 24.5% | 1.8% | 86 | 27.1% | 2.1% | 49 | 21.1% | 1.5% | 109 | 33.5% | 2.7% |
| 65 000 euros et plus par an | 50 | 9.1% | 1.3% | 35 | 11.2% | 1.6% | 15 | 6.3% | 0.9% | 41 | 12.7% | 1.5% |
| Refus | 44 | 8.0% | 1.3% | 22 | 6.9% | 1.5% | 22 | 9.6% | 1.2% | 23 | 7.1% | 2.1% |
| Ne sait pas | 30 | 5.4% | 1.8% | 15 | 4.7% | 2.0% | 15 | 6.2% | 1.6% | 8 | 2.6% | 1.5% |
