L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 558 | 100.0% | 1.1% | 95 | 100.0% | 0.4% | 463 | 100.0% | 1.7% | 242 | 100.0% | 1.4% |
| Sexe | ||||||||||||
| Homme | 95 | 17.0% | 0.4% | 95 | 100.0% | 0.4% | - | - | - | 38 | 15.6% | 0.4% |
| Femme | 463 | 83.0% | 1.7% | - | - | - | 463 | 100.0% | 1.7% | 204 | 84.4% | 2.4% |
| Age | ||||||||||||
| 15 à 24 ans | 178 | 31.8% | 2.4% | 15 | 15.8% | 0.4% | 162 | 35.1% | 4.5% | 73 | 30.1% | 2.4% |
| 25 à 34 ans | 100 | 18.0% | 1.3% | 10 | 10.4% | 0.3% | 91 | 19.6% | 2.3% | 40 | 16.4% | 1.2% |
| 35 à 49 ans | 132 | 23.7% | 1.1% | 24 | 25.2% | 0.4% | 108 | 23.4% | 1.7% | 85 | 35.2% | 1.3% |
| 50 à 59 ans | 94 | 16.8% | 1.0% | 40 | 42.4% | 0.9% | 54 | 11.6% | 1.2% | 38 | 15.7% | 1.0% |
| 60 ans et plus | 54 | 9.6% | 0.3% | 6 | 6.2% | 0.1% | 48 | 10.4% | 0.6% | 6 | 2.6% | 0.7% |
| Individu | ||||||||||||
| Ménagères | 293 | 52.5% | 1.2% | - | - | - | 293 | 63.3% | 1.2% | 129 | 53.5% | 1.8% |
| Personne de référence | 155 | 27.7% | 0.5% | 71 | 74.6% | 0.3% | 84 | 18.1% | 1.1% | 52 | 21.4% | 0.6% |
| Responsable des achats | 362 | 64.9% | 1.0% | 59 | 62.5% | 0.5% | 303 | 65.4% | 1.3% | 147 | 60.7% | 1.3% |
| PCS Individu | ||||||||||||
| Agriculteurs | 1 | 0.2% | 0.3% | 1 | 1.4% | 0.4% | - | - | - | - | - | - |
| Petits patrons | 9 | 1.6% | 0.6% | 2 | 1.7% | 0.1% | 7 | 1.6% | 1.6% | 7 | 2.7% | 0.5% |
| Affaires et Cadres | 70 | 12.6% | 1.4% | 16 | 16.4% | 0.5% | 55 | 11.9% | 2.7% | 57 | 23.6% | 1.3% |
| Professions intermédiaires | 96 | 17.1% | 1.3% | 16 | 16.6% | 0.4% | 80 | 17.2% | 2.2% | 63 | 26.3% | 1.1% |
| Employés | 125 | 22.4% | 1.5% | 24 | 24.8% | 1.1% | 101 | 21.9% | 1.7% | 27 | 11.2% | 1.5% |
| Ouvriers | 22 | 4.0% | 0.4% | 21 | 21.8% | 0.4% | 2 | 0.4% | 0.1% | 1 | 0.5% | 0.3% |
| Retraités | 44 | 8.0% | 0.3% | 4 | 4.0% | 0.1% | 41 | 8.8% | 0.6% | 3 | 1.1% | 1.3% |
| Autres inactifs | 190 | 34.1% | 1.8% | 13 | 13.4% | 0.3% | 177 | 38.3% | 2.6% | 84 | 34.7% | 2.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 7 | 1.3% | 1.0% | 1 | 1.4% | 0.3% | 6 | 1.3% | 1.7% | - | - | - |
| Petits patrons | 33 | 5.8% | 1.2% | 3 | 3.5% | 0.2% | 29 | 6.3% | 2.3% | 33 | 13.5% | 1.2% |
| Affaires et Cadres | 108 | 19.4% | 1.6% | 17 | 18.2% | 0.5% | 91 | 19.7% | 2.7% | 108 | 44.9% | 1.6% |
| Professions intermédiaires | 101 | 18.1% | 1.3% | 17 | 18.0% | 0.4% | 84 | 18.1% | 2.2% | 101 | 41.7% | 1.3% |
| Employés | 100 | 17.8% | 1.8% | 26 | 27.6% | 1.1% | 73 | 15.8% | 2.4% | - | - | - |
| Ouvriers | 88 | 15.8% | 0.9% | 21 | 22.2% | 0.4% | 67 | 14.4% | 1.5% | - | - | - |
| Retraités | 74 | 13.3% | 0.5% | 6 | 6.8% | 0.1% | 68 | 14.7% | 0.8% | - | - | - |
| Autres inactifs | 47 | 8.4% | 1.1% | 2 | 2.4% | 0.1% | 45 | 9.6% | 1.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 60 | 10.8% | 0.6% | 9 | 9.9% | 0.2% | 51 | 10.9% | 0.9% | 21 | 8.6% | 1.1% |
| 2 personnes | 149 | 26.7% | 0.8% | 29 | 30.7% | 0.3% | 119 | 25.8% | 1.3% | 50 | 20.8% | 1.2% |
| 3 personnes | 144 | 25.8% | 1.6% | 34 | 35.8% | 0.7% | 110 | 23.8% | 2.4% | 53 | 21.9% | 1.4% |
| 4 personnes | 156 | 28.0% | 1.7% | 20 | 20.6% | 0.4% | 136 | 29.5% | 2.9% | 92 | 37.9% | 1.9% |
| 5 personnes et + | 49 | 8.8% | 0.9% | 3 | 3.0% | 0.1% | 46 | 10.0% | 1.7% | 26 | 10.7% | 1.0% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 205 | 36.8% | 1.3% | 25 | 26.8% | 0.3% | 180 | 38.9% | 2.2% | 105 | 43.2% | 1.3% |
| Non | 353 | 63.2% | 1.0% | 70 | 73.2% | 0.4% | 283 | 61.1% | 1.5% | 137 | 56.8% | 1.4% |
| Habitat | ||||||||||||
| Communes rurales | 80 | 14.4% | 0.7% | 12 | 12.2% | 0.2% | 69 | 14.8% | 1.1% | 30 | 12.2% | 0.9% |
| Agglo. - 20 000 hab | 83 | 14.9% | 0.9% | 14 | 14.5% | 0.3% | 69 | 15.0% | 1.4% | 29 | 12.1% | 1.2% |
| Agglo. 20 000 à 100 000 hab | 78 | 13.9% | 1.1% | 18 | 19.0% | 0.5% | 60 | 12.9% | 1.7% | 26 | 10.7% | 1.4% |
| Agglo. + 100 000 hab | 186 | 33.4% | 1.2% | 25 | 26.0% | 0.3% | 161 | 34.9% | 2.0% | 71 | 29.4% | 1.2% |
| Agglo. Paris | 130 | 23.4% | 1.5% | 27 | 28.2% | 0.7% | 104 | 22.4% | 2.3% | 86 | 35.6% | 2.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 138 | 24.8% | 1.4% | 29 | 30.5% | 0.6% | 109 | 23.7% | 2.2% | 91 | 37.5% | 2.1% |
| Nord Pas de Calais | 31 | 5.5% | 0.9% | 10 | 10.0% | 0.6% | 21 | 4.6% | 1.2% | 6 | 2.4% | 0.6% |
| Lorraine | 14 | 2.4% | 0.7% | 4 | 4.1% | 0.4% | 10 | 2.1% | 1.0% | 9 | 3.7% | 1.7% |
| Alsace | 15 | 2.7% | 1.0% | 5 | 5.8% | 0.7% | 10 | 2.1% | 1.2% | 4 | 1.8% | 0.9% |
| Franche-Comté | 5 | 1.0% | 0.6% | 1 | 0.8% | 0.2% | 5 | 1.0% | 0.9% | 4 | 1.5% | 1.3% |
| Champagne Ardennes | 10 | 1.7% | 0.9% | 0 | 0.4% | 0.1% | 9 | 2.0% | 1.6% | 4 | 1.8% | 1.5% |
| Picardie | 23 | 4.2% | 1.5% | 3 | 3.2% | 0.4% | 20 | 4.4% | 2.6% | 4 | 1.7% | 1.0% |
| Bourgogne | 11 | 2.1% | 0.8% | - | - | - | 11 | 2.5% | 1.6% | 3 | 1.4% | 1.0% |
| Haute Normandie | 22 | 3.9% | 1.5% | 3 | 2.9% | 0.4% | 19 | 4.1% | 2.4% | 6 | 2.6% | 1.4% |
| Basse Normandie | 14 | 2.5% | 1.2% | 2 | 2.6% | 0.4% | 11 | 2.5% | 1.8% | 11 | 4.4% | 3.2% |
| Centre | 12 | 2.2% | 0.6% | 1 | 1.4% | 0.1% | 11 | 2.3% | 1.0% | 5 | 2.3% | 0.8% |
| Pays de Loire | 17 | 3.1% | 0.6% | - | - | - | 17 | 3.7% | 1.1% | 12 | 5.1% | 1.3% |
| Bretagne | 24 | 4.3% | 0.9% | - | - | - | 24 | 5.2% | 1.7% | 9 | 3.6% | 1.1% |
| Poitou Charentes | 28 | 5.0% | 1.9% | 3 | 3.6% | 0.5% | 25 | 5.3% | 3.2% | 9 | 3.7% | 2.4% |
| Aquitaine | 31 | 5.5% | 1.1% | 5 | 5.7% | 0.4% | 25 | 5.4% | 1.7% | 4 | 1.8% | 0.5% |
| Midi Pyrénées | 32 | 5.8% | 1.3% | 1 | 1.4% | 0.1% | 31 | 6.7% | 2.4% | 10 | 4.1% | 1.3% |
| Limousin | 11 | 1.9% | 1.7% | 2 | 1.6% | 0.5% | 9 | 2.0% | 2.9% | 1 | 0.6% | 0.9% |
| Auvergne | 6 | 1.0% | 0.5% | 0 | 0.3% | 0.1% | 5 | 1.2% | 0.9% | 4 | 1.8% | 1.3% |
| Rhône Alpes | 33 | 5.9% | 0.6% | 8 | 8.5% | 0.3% | 25 | 5.3% | 0.9% | 9 | 3.8% | 0.5% |
| Languedoc Roussillon | 34 | 6.1% | 1.5% | 7 | 7.8% | 0.7% | 27 | 5.8% | 2.2% | 12 | 4.8% | 1.7% |
| Provence Alpes Côte d'Azur, Corse | 47 | 8.4% | 1.1% | 9 | 9.4% | 0.4% | 38 | 8.2% | 1.7% | 23 | 9.6% | 1.6% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 451 | 80.8% | 1.3% | 75 | 79.4% | 0.4% | 375 | 81.1% | 2.2% | 208 | 86.0% | 1.4% |
| Presque tous les jours | 46 | 8.3% | 0.8% | 5 | 5.2% | 0.2% | 42 | 9.0% | 1.3% | 16 | 6.7% | 0.9% |
| 1 à 2 fois par semaine | 35 | 6.3% | 1.4% | 10 | 10.1% | 0.9% | 26 | 5.5% | 1.7% | 9 | 3.6% | 1.7% |
| 1 à 3 fois par mois | 5 | 0.8% | 1.0% | 2 | 2.4% | 1.2% | 2 | 0.5% | 0.8% | 1 | 0.5% | 1.9% |
| Moins souvent | 1 | 0.2% | 0.1% | - | - | - | 1 | 0.2% | 0.3% | 1 | 0.4% | 1.9% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 20 | 3.6% | 1.1% | 2 | 2.4% | 0.3% | 18 | 3.9% | 1.7% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 26 | 4.7% | 0.9% | 2 | 1.9% | 0.2% | 24 | 5.3% | 1.3% | - | - | - |
| De 12 000 à moins de 18 000 euros par an | 47 | 8.5% | 0.9% | 5 | 5.3% | 0.2% | 42 | 9.1% | 1.4% | 6 | 2.7% | 1.0% |
| De 18 000 à moins de 24 000 euros par an | 64 | 11.4% | 0.9% | 7 | 7.2% | 0.2% | 57 | 12.2% | 1.5% | 19 | 8.1% | 1.4% |
| De 24 000 à moins de 36 000 euros par an | 105 | 18.9% | 0.9% | 22 | 23.5% | 0.4% | 83 | 18.0% | 1.4% | 44 | 18.4% | 1.3% |
| De 36 000 à moins de 45 000 euros par an | 67 | 12.0% | 0.9% | 14 | 14.9% | 0.4% | 53 | 11.4% | 1.5% | 29 | 12.1% | 1.0% |
| De 45 000 à moins de 65 000 euros par an | 86 | 15.4% | 1.2% | 16 | 16.5% | 0.4% | 70 | 15.1% | 2.2% | 61 | 25.1% | 1.5% |
| 65 000 euros et plus par an | 88 | 15.8% | 2.2% | 21 | 22.1% | 0.9% | 67 | 14.5% | 4.0% | 56 | 23.1% | 2.1% |
| Refus | 34 | 6.1% | 1.0% | 5 | 5.8% | 0.4% | 29 | 6.2% | 1.5% | 16 | 6.6% | 1.4% |
| Ne sait pas | 20 | 3.7% | 1.2% | 0 | 0.4% | - | 20 | 4.3% | 2.2% | 9 | 3.9% | 1.6% |
