L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1953 | 100.0% | 3.7% | 1099 | 100.0% | 4.4% | 853 | 100.0% | 3.1% | 735 | 100.0% | 4.2% |
| Sexe | ||||||||||||
| Homme | 1099 | 56.3% | 4.4% | 1099 | 100.0% | 4.4% | - | - | - | 412 | 56.1% | 4.7% |
| Femme | 853 | 43.7% | 3.1% | - | - | - | 853 | 100.0% | 3.1% | 322 | 43.9% | 3.8% |
| Age | ||||||||||||
| 15 à 24 ans | 242 | 12.4% | 3.3% | 126 | 11.5% | 3.4% | 116 | 13.6% | 3.2% | 81 | 11.1% | 2.7% |
| 25 à 34 ans | 241 | 12.3% | 3.2% | 154 | 14.0% | 4.1% | 87 | 10.2% | 2.2% | 112 | 15.3% | 3.5% |
| 35 à 49 ans | 414 | 21.2% | 3.3% | 244 | 22.2% | 4.0% | 171 | 20.0% | 2.7% | 273 | 37.2% | 4.3% |
| 50 à 59 ans | 366 | 18.7% | 3.9% | 210 | 19.1% | 4.6% | 156 | 18.3% | 3.3% | 203 | 27.6% | 5.3% |
| 60 ans et plus | 690 | 35.3% | 4.5% | 366 | 33.3% | 5.4% | 324 | 38.0% | 3.7% | 65 | 8.8% | 7.4% |
| Individu | ||||||||||||
| Ménagères | 734 | 37.6% | 3.1% | - | - | - | 734 | 86.0% | 3.1% | 271 | 36.9% | 3.9% |
| Personne de référence | 1129 | 57.8% | 4.0% | 927 | 84.3% | 4.5% | 202 | 23.6% | 2.5% | 421 | 57.3% | 5.0% |
| Responsable des achats | 1292 | 66.2% | 3.6% | 584 | 53.1% | 4.4% | 708 | 83.0% | 3.1% | 479 | 65.2% | 4.3% |
| PCS Individu | ||||||||||||
| Agriculteurs | 14 | 0.7% | 2.7% | 8 | 0.8% | 2.5% | 5 | 0.6% | 3.3% | - | - | - |
| Petits patrons | 77 | 3.9% | 4.8% | 60 | 5.4% | 5.2% | 17 | 2.0% | 3.8% | 70 | 9.5% | 4.8% |
| Affaires et Cadres | 278 | 14.2% | 5.7% | 182 | 16.5% | 6.4% | 96 | 11.3% | 4.7% | 254 | 34.5% | 5.8% |
| Professions intermédiaires | 257 | 13.2% | 3.6% | 149 | 13.6% | 4.2% | 108 | 12.6% | 2.9% | 224 | 30.6% | 3.9% |
| Employés | 228 | 11.7% | 2.7% | 96 | 8.7% | 4.3% | 133 | 15.6% | 2.2% | 60 | 8.1% | 3.2% |
| Ouvriers | 139 | 7.1% | 2.2% | 118 | 10.7% | 2.4% | 21 | 2.5% | 1.6% | 1 | 0.1% | 0.1% |
| Retraités | 586 | 30.0% | 4.6% | 327 | 29.8% | 5.3% | 259 | 30.3% | 3.9% | 17 | 2.3% | 8.2% |
| Autres inactifs | 374 | 19.1% | 3.6% | 159 | 14.5% | 4.3% | 215 | 25.1% | 3.2% | 110 | 14.9% | 3.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 16 | 0.8% | 2.1% | 9 | 0.8% | 2.3% | 7 | 0.8% | 1.9% | - | - | - |
| Petits patrons | 104 | 5.3% | 4.0% | 56 | 5.1% | 4.2% | 48 | 5.6% | 3.7% | 104 | 14.2% | 4.0% |
| Affaires et Cadres | 350 | 17.9% | 5.1% | 191 | 17.4% | 5.6% | 159 | 18.6% | 4.7% | 350 | 47.7% | 5.1% |
| Professions intermédiaires | 280 | 14.3% | 3.6% | 165 | 15.0% | 4.1% | 115 | 13.5% | 3.0% | 280 | 38.1% | 3.6% |
| Employés | 143 | 7.3% | 2.6% | 94 | 8.5% | 3.9% | 49 | 5.8% | 1.6% | - | - | - |
| Ouvriers | 258 | 13.2% | 2.7% | 147 | 13.4% | 2.9% | 111 | 13.0% | 2.5% | - | - | - |
| Retraités | 663 | 34.0% | 4.5% | 347 | 31.5% | 5.2% | 317 | 37.1% | 3.9% | - | - | - |
| Autres inactifs | 138 | 7.1% | 3.3% | 90 | 8.2% | 5.7% | 48 | 5.6% | 1.8% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 328 | 16.8% | 3.3% | 172 | 15.6% | 3.9% | 157 | 18.4% | 2.8% | 70 | 9.6% | 3.9% |
| 2 personnes | 819 | 42.0% | 4.5% | 459 | 41.8% | 5.3% | 360 | 42.2% | 3.8% | 202 | 27.5% | 4.9% |
| 3 personnes | 318 | 16.3% | 3.4% | 175 | 15.9% | 3.8% | 142 | 16.7% | 3.1% | 181 | 24.6% | 4.6% |
| 4 personnes | 278 | 14.3% | 3.0% | 159 | 14.4% | 3.5% | 120 | 14.0% | 2.6% | 173 | 23.5% | 3.5% |
| 5 personnes et + | 209 | 10.7% | 3.8% | 135 | 12.2% | 5.0% | 74 | 8.7% | 2.7% | 109 | 14.8% | 4.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 516 | 26.4% | 3.3% | 314 | 28.6% | 4.3% | 202 | 23.7% | 2.5% | 313 | 42.6% | 4.0% |
| Non | 1436 | 73.6% | 3.9% | 785 | 71.4% | 4.5% | 651 | 76.3% | 3.4% | 422 | 57.4% | 4.4% |
| Habitat | ||||||||||||
| Communes rurales | 286 | 14.7% | 2.4% | 162 | 14.7% | 2.8% | 124 | 14.6% | 2.0% | 91 | 12.4% | 2.8% |
| Agglo. - 20 000 hab | 264 | 13.5% | 2.9% | 146 | 13.2% | 3.4% | 119 | 13.9% | 2.5% | 97 | 13.3% | 3.8% |
| Agglo. 20 000 à 100 000 hab | 288 | 14.8% | 4.1% | 191 | 17.4% | 5.6% | 97 | 11.4% | 2.7% | 69 | 9.3% | 3.7% |
| Agglo. + 100 000 hab | 691 | 35.4% | 4.5% | 362 | 32.9% | 4.8% | 329 | 38.6% | 4.1% | 257 | 35.0% | 4.5% |
| Agglo. Paris | 423 | 21.7% | 4.9% | 239 | 21.8% | 5.8% | 184 | 21.5% | 4.1% | 220 | 30.0% | 5.6% |
| Régions INSEE | ||||||||||||
| Ile de France | 480 | 24.6% | 5.0% | 280 | 25.4% | 6.1% | 200 | 23.4% | 4.0% | 246 | 33.5% | 5.7% |
| Nord Pas de Calais | 88 | 4.5% | 2.7% | 49 | 4.5% | 3.2% | 39 | 4.5% | 2.3% | 29 | 4.0% | 3.0% |
| Lorraine | 51 | 2.6% | 2.7% | 26 | 2.4% | 2.8% | 25 | 3.0% | 2.6% | 16 | 2.1% | 2.9% |
| Alsace | 80 | 4.1% | 5.2% | 59 | 5.4% | 8.0% | 21 | 2.5% | 2.7% | 31 | 4.2% | 6.4% |
| Franche-Comté | 23 | 1.2% | 2.4% | 8 | 0.8% | 1.8% | 15 | 1.7% | 3.0% | 5 | 0.7% | 1.9% |
| Champagne Ardennes | 40 | 2.1% | 3.7% | 25 | 2.3% | 4.8% | 15 | 1.7% | 2.6% | 7 | 1.0% | 2.5% |
| Picardie | 40 | 2.0% | 2.6% | 23 | 2.0% | 3.0% | 17 | 2.0% | 2.2% | 14 | 1.9% | 3.4% |
| Bourgogne | 45 | 2.3% | 3.3% | 26 | 2.4% | 4.0% | 19 | 2.2% | 2.7% | 11 | 1.5% | 3.2% |
| Haute Normandie | 31 | 1.6% | 2.1% | 18 | 1.6% | 2.5% | 13 | 1.5% | 1.7% | 6 | 0.9% | 1.4% |
| Basse Normandie | 27 | 1.4% | 2.2% | 15 | 1.3% | 2.5% | 12 | 1.4% | 1.9% | 6 | 0.8% | 1.7% |
| Centre | 57 | 2.9% | 2.7% | 32 | 2.9% | 3.1% | 25 | 2.9% | 2.3% | 25 | 3.4% | 3.8% |
| Pays de Loire | 79 | 4.1% | 2.7% | 42 | 3.8% | 2.9% | 37 | 4.4% | 2.4% | 23 | 3.1% | 2.5% |
| Bretagne | 86 | 4.4% | 3.2% | 45 | 4.1% | 3.5% | 41 | 4.8% | 3.0% | 33 | 4.5% | 4.4% |
| Poitou Charentes | 54 | 2.8% | 3.6% | 24 | 2.2% | 3.3% | 30 | 3.5% | 3.9% | 15 | 2.0% | 4.0% |
| Aquitaine | 111 | 5.7% | 4.0% | 51 | 4.7% | 3.8% | 60 | 7.0% | 4.1% | 38 | 5.2% | 4.5% |
| Midi Pyrénées | 95 | 4.9% | 3.9% | 45 | 4.1% | 3.8% | 50 | 5.9% | 3.9% | 28 | 3.8% | 3.6% |
| Limousin | 28 | 1.4% | 4.5% | 11 | 1.0% | 3.9% | 16 | 1.9% | 5.1% | 6 | 0.8% | 3.6% |
| Auvergne | 33 | 1.7% | 2.9% | 17 | 1.5% | 3.1% | 16 | 1.9% | 2.8% | 9 | 1.2% | 2.7% |
| Rhône Alpes | 200 | 10.2% | 3.8% | 125 | 11.4% | 5.0% | 74 | 8.7% | 2.7% | 85 | 11.5% | 4.3% |
| Languedoc Roussillon | 107 | 5.5% | 4.7% | 61 | 5.5% | 5.6% | 46 | 5.4% | 3.8% | 39 | 5.3% | 5.7% |
| Provence Alpes Côte d'Azur, Corse | 198 | 10.1% | 4.5% | 117 | 10.7% | 5.7% | 81 | 9.5% | 3.5% | 63 | 8.6% | 4.3% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1422 | 72.8% | 4.1% | 813 | 73.9% | 4.7% | 609 | 71.3% | 3.5% | 641 | 87.3% | 4.4% |
| Presque tous les jours | 206 | 10.6% | 3.5% | 107 | 9.7% | 3.9% | 99 | 11.6% | 3.1% | 72 | 9.8% | 3.9% |
| 1 à 2 fois par semaine | 85 | 4.4% | 3.3% | 32 | 2.9% | 3.0% | 53 | 6.2% | 3.6% | 12 | 1.6% | 2.3% |
| 1 à 3 fois par mois | 11 | 0.6% | 2.3% | 4 | 0.4% | 2.3% | 7 | 0.8% | 2.4% | 1 | 0.1% | 1.2% |
| Moins souvent | 18 | 0.9% | 2.5% | 11 | 1.0% | 3.0% | 7 | 0.9% | 2.0% | 3 | 0.4% | 6.1% |
| Jamais | 3 | 0.2% | 4.2% | - | - | - | 3 | 0.3% | 9.9% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 42 | 2.1% | 2.3% | 19 | 1.7% | 2.5% | 23 | 2.7% | 2.1% | 12 | 1.6% | 5.9% |
| De 9 000 à moins de 12 000 euros par an | 93 | 4.8% | 3.1% | 55 | 5.0% | 4.8% | 38 | 4.5% | 2.1% | 5 | 0.7% | 2.3% |
| De 12 000 à moins de 18 000 euros par an | 134 | 6.8% | 2.4% | 78 | 7.1% | 3.2% | 56 | 6.6% | 1.8% | 16 | 2.2% | 2.6% |
| De 18 000 à moins de 24 000 euros par an | 194 | 9.9% | 2.9% | 93 | 8.5% | 3.1% | 100 | 11.8% | 2.6% | 49 | 6.6% | 3.6% |
| De 24 000 à moins de 36 000 euros par an | 392 | 20.1% | 3.4% | 217 | 19.7% | 4.0% | 176 | 20.6% | 2.9% | 140 | 19.1% | 4.0% |
| De 36 000 à moins de 45 000 euros par an | 310 | 15.9% | 4.3% | 178 | 16.2% | 4.8% | 132 | 15.5% | 3.8% | 123 | 16.7% | 4.2% |
| De 45 000 à moins de 65 000 euros par an | 329 | 16.9% | 4.5% | 213 | 19.3% | 5.2% | 117 | 13.7% | 3.6% | 161 | 21.9% | 4.0% |
| 65 000 euros et plus par an | 273 | 14.0% | 6.9% | 162 | 14.7% | 7.1% | 110 | 12.9% | 6.5% | 160 | 21.8% | 5.9% |
| Refus | 124 | 6.4% | 3.7% | 52 | 4.7% | 3.6% | 72 | 8.5% | 3.7% | 50 | 6.8% | 4.5% |
| Ne sait pas | 62 | 3.2% | 3.7% | 34 | 3.1% | 4.6% | 28 | 3.3% | 3.0% | 18 | 2.5% | 3.2% |
