L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2282 | 100.0% | 4.4% | 1903 | 100.0% | 7.6% | 379 | 100.0% | 1.4% | 818 | 100.0% | 4.7% |
| Sexe | ||||||||||||
| Homme | 1903 | 83.4% | 7.6% | 1903 | 100.0% | 7.6% | - | - | - | 676 | 82.6% | 7.7% |
| Femme | 379 | 16.6% | 1.4% | - | - | - | 379 | 100.0% | 1.4% | 142 | 17.4% | 1.7% |
| Age | ||||||||||||
| 15 à 24 ans | 538 | 23.6% | 7.4% | 440 | 23.1% | 11.9% | 97 | 25.7% | 2.7% | 239 | 29.2% | 7.8% |
| 25 à 34 ans | 384 | 16.8% | 5.1% | 340 | 17.9% | 9.2% | 44 | 11.5% | 1.1% | 121 | 14.8% | 3.7% |
| 35 à 49 ans | 526 | 23.0% | 4.2% | 462 | 24.3% | 7.5% | 64 | 16.8% | 1.0% | 238 | 29.1% | 3.8% |
| 50 à 59 ans | 415 | 18.2% | 4.5% | 343 | 18.0% | 7.4% | 73 | 19.2% | 1.6% | 187 | 22.8% | 4.8% |
| 60 ans et plus | 420 | 18.4% | 2.7% | 318 | 16.7% | 4.7% | 102 | 26.8% | 1.2% | 33 | 4.0% | 3.8% |
| Individu | ||||||||||||
| Ménagères | 273 | 12.0% | 1.2% | - | - | - | 273 | 72.1% | 1.2% | 83 | 10.2% | 1.2% |
| Personne de référence | 1477 | 64.7% | 5.2% | 1411 | 74.1% | 6.9% | 66 | 17.5% | 0.8% | 497 | 60.7% | 5.9% |
| Responsable des achats | 1189 | 52.1% | 3.3% | 918 | 48.2% | 7.0% | 271 | 71.5% | 1.2% | 376 | 46.0% | 3.4% |
| PCS Individu | ||||||||||||
| Agriculteurs | 13 | 0.6% | 2.5% | 13 | 0.7% | 3.7% | - | - | - | - | - | - |
| Petits patrons | 86 | 3.8% | 5.4% | 76 | 4.0% | 6.6% | 10 | 2.7% | 2.3% | 81 | 9.9% | 5.6% |
| Affaires et Cadres | 230 | 10.1% | 4.7% | 198 | 10.4% | 7.0% | 32 | 8.3% | 1.5% | 217 | 26.6% | 4.9% |
| Professions intermédiaires | 318 | 13.9% | 4.4% | 266 | 14.0% | 7.5% | 52 | 13.8% | 1.4% | 272 | 33.3% | 4.7% |
| Employés | 291 | 12.8% | 3.5% | 207 | 10.9% | 9.3% | 85 | 22.3% | 1.4% | 35 | 4.2% | 1.9% |
| Ouvriers | 468 | 20.5% | 7.4% | 459 | 24.1% | 9.2% | 9 | 2.5% | 0.7% | 14 | 1.7% | 4.0% |
| Retraités | 379 | 16.6% | 3.0% | 284 | 14.9% | 4.6% | 95 | 25.0% | 1.4% | 2 | 0.2% | 0.9% |
| Autres inactifs | 497 | 21.8% | 4.8% | 401 | 21.0% | 10.8% | 96 | 25.4% | 1.4% | 197 | 24.1% | 6.1% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 30 | 1.3% | 4.0% | 23 | 1.2% | 5.5% | 8 | 2.0% | 2.2% | - | - | - |
| Petits patrons | 123 | 5.4% | 4.7% | 103 | 5.4% | 7.7% | 20 | 5.2% | 1.5% | 123 | 15.1% | 4.7% |
| Affaires et Cadres | 304 | 13.3% | 4.4% | 251 | 13.2% | 7.3% | 52 | 13.9% | 1.5% | 304 | 37.2% | 4.4% |
| Professions intermédiaires | 391 | 17.1% | 5.0% | 321 | 16.9% | 8.0% | 70 | 18.5% | 1.8% | 391 | 47.8% | 5.0% |
| Employés | 288 | 12.6% | 5.3% | 250 | 13.2% | 10.5% | 38 | 9.9% | 1.2% | - | - | - |
| Ouvriers | 556 | 24.4% | 5.9% | 493 | 25.9% | 9.7% | 63 | 16.6% | 1.4% | - | - | - |
| Retraités | 455 | 19.9% | 3.1% | 342 | 18.0% | 5.1% | 113 | 29.9% | 1.4% | - | - | - |
| Autres inactifs | 134 | 5.9% | 3.2% | 120 | 6.3% | 7.5% | 15 | 3.9% | 0.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 310 | 13.6% | 3.1% | 271 | 14.2% | 6.2% | 39 | 10.3% | 0.7% | 61 | 7.5% | 3.4% |
| 2 personnes | 629 | 27.6% | 3.5% | 489 | 25.7% | 5.7% | 140 | 37.0% | 1.5% | 157 | 19.2% | 3.8% |
| 3 personnes | 543 | 23.8% | 5.9% | 455 | 23.9% | 9.8% | 87 | 23.1% | 1.9% | 227 | 27.7% | 5.8% |
| 4 personnes | 490 | 21.5% | 5.3% | 414 | 21.7% | 9.0% | 77 | 20.3% | 1.6% | 244 | 29.8% | 5.0% |
| 5 personnes et + | 310 | 13.6% | 5.6% | 274 | 14.4% | 10.2% | 35 | 9.3% | 1.3% | 130 | 15.9% | 5.1% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 798 | 35.0% | 5.1% | 679 | 35.7% | 9.2% | 119 | 31.5% | 1.5% | 359 | 43.9% | 4.6% |
| Non | 1484 | 65.0% | 4.1% | 1224 | 64.3% | 7.0% | 259 | 68.5% | 1.4% | 459 | 56.1% | 4.8% |
| Habitat | ||||||||||||
| Communes rurales | 467 | 20.5% | 3.9% | 403 | 21.2% | 7.1% | 64 | 16.8% | 1.0% | 149 | 18.2% | 4.5% |
| Agglo. - 20 000 hab | 356 | 15.6% | 3.9% | 283 | 14.8% | 6.7% | 74 | 19.5% | 1.5% | 138 | 16.9% | 5.4% |
| Agglo. 20 000 à 100 000 hab | 347 | 15.2% | 5.0% | 287 | 15.1% | 8.5% | 60 | 15.9% | 1.7% | 102 | 12.4% | 5.5% |
| Agglo. + 100 000 hab | 710 | 31.1% | 4.6% | 602 | 31.6% | 8.0% | 107 | 28.3% | 1.3% | 261 | 31.9% | 4.6% |
| Agglo. Paris | 402 | 17.6% | 4.7% | 329 | 17.3% | 8.0% | 74 | 19.5% | 1.6% | 168 | 20.5% | 4.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 455 | 19.9% | 4.7% | 376 | 19.7% | 8.2% | 79 | 20.9% | 1.6% | 189 | 23.1% | 4.4% |
| Nord Pas de Calais | 139 | 6.1% | 4.3% | 130 | 6.8% | 8.5% | 9 | 2.4% | 0.5% | 52 | 6.4% | 5.4% |
| Lorraine | 80 | 3.5% | 4.2% | 73 | 3.8% | 7.8% | 7 | 2.0% | 0.7% | 32 | 3.9% | 6.0% |
| Alsace | 54 | 2.4% | 3.5% | 38 | 2.0% | 5.1% | 16 | 4.3% | 2.1% | 16 | 1.9% | 3.3% |
| Franche-Comté | 52 | 2.3% | 5.5% | 43 | 2.3% | 9.3% | 9 | 2.5% | 1.9% | 15 | 1.8% | 5.4% |
| Champagne Ardennes | 52 | 2.3% | 4.8% | 39 | 2.0% | 7.4% | 13 | 3.5% | 2.3% | 16 | 1.9% | 5.3% |
| Picardie | 68 | 3.0% | 4.4% | 60 | 3.1% | 8.0% | 9 | 2.3% | 1.1% | 20 | 2.5% | 4.8% |
| Bourgogne | 78 | 3.4% | 5.7% | 73 | 3.8% | 11.2% | 5 | 1.3% | 0.7% | 26 | 3.2% | 7.6% |
| Haute Normandie | 50 | 2.2% | 3.3% | 43 | 2.3% | 6.0% | 7 | 1.8% | 0.9% | 15 | 1.8% | 3.3% |
| Basse Normandie | 49 | 2.1% | 4.0% | 41 | 2.2% | 7.1% | 8 | 2.0% | 1.2% | 15 | 1.8% | 4.5% |
| Centre | 74 | 3.2% | 3.5% | 56 | 3.0% | 5.6% | 18 | 4.7% | 1.6% | 26 | 3.2% | 4.1% |
| Pays de Loire | 97 | 4.3% | 3.3% | 86 | 4.5% | 6.0% | 11 | 2.9% | 0.7% | 36 | 4.4% | 3.8% |
| Bretagne | 67 | 3.0% | 2.5% | 56 | 2.9% | 4.3% | 12 | 3.1% | 0.8% | 24 | 3.0% | 3.2% |
| Poitou Charentes | 49 | 2.1% | 3.3% | 42 | 2.2% | 5.9% | 6 | 1.7% | 0.8% | 15 | 1.8% | 4.0% |
| Aquitaine | 118 | 5.2% | 4.2% | 94 | 5.0% | 7.1% | 23 | 6.2% | 1.6% | 57 | 7.0% | 6.8% |
| Midi Pyrénées | 120 | 5.2% | 4.8% | 97 | 5.1% | 8.2% | 22 | 5.9% | 1.7% | 33 | 4.0% | 4.2% |
| Limousin | 33 | 1.4% | 5.3% | 25 | 1.3% | 8.6% | 7 | 1.9% | 2.3% | 7 | 0.9% | 4.6% |
| Auvergne | 54 | 2.4% | 4.8% | 47 | 2.5% | 8.7% | 7 | 1.8% | 1.2% | 15 | 1.8% | 4.6% |
| Rhône Alpes | 283 | 12.4% | 5.4% | 241 | 12.6% | 9.6% | 42 | 11.1% | 1.6% | 103 | 12.6% | 5.3% |
| Languedoc Roussillon | 91 | 4.0% | 3.9% | 74 | 3.9% | 6.8% | 16 | 4.3% | 1.3% | 34 | 4.2% | 5.0% |
| Provence Alpes Côte d'Azur, Corse | 219 | 9.6% | 5.0% | 168 | 8.8% | 8.1% | 51 | 13.4% | 2.2% | 73 | 8.9% | 5.0% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1701 | 74.6% | 4.9% | 1430 | 75.1% | 8.2% | 272 | 71.7% | 1.6% | 719 | 87.8% | 4.9% |
| Presque tous les jours | 243 | 10.6% | 4.1% | 198 | 10.4% | 7.2% | 45 | 11.9% | 1.4% | 67 | 8.1% | 3.6% |
| 1 à 2 fois par semaine | 114 | 5.0% | 4.4% | 80 | 4.2% | 7.4% | 34 | 9.1% | 2.3% | 28 | 3.4% | 5.3% |
| 1 à 3 fois par mois | 11 | 0.5% | 2.4% | 8 | 0.4% | 4.3% | 3 | 0.8% | 1.1% | 3 | 0.3% | 3.7% |
| Moins souvent | 17 | 0.8% | 2.4% | 12 | 0.6% | 3.2% | 6 | 1.5% | 1.6% | - | - | - |
| Jamais | 2 | 0.1% | 2.8% | 1 | - | 1.7% | 1 | 0.3% | 4.3% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 55 | 2.4% | 3.0% | 42 | 2.2% | 5.5% | 14 | 3.6% | 1.3% | 6 | 0.7% | 3.0% |
| De 9 000 à moins de 12 000 euros par an | 88 | 3.8% | 2.9% | 72 | 3.8% | 6.3% | 15 | 4.1% | 0.8% | 6 | 0.8% | 2.7% |
| De 12 000 à moins de 18 000 euros par an | 239 | 10.5% | 4.3% | 202 | 10.6% | 8.3% | 37 | 9.7% | 1.2% | 17 | 2.1% | 2.7% |
| De 18 000 à moins de 24 000 euros par an | 274 | 12.0% | 4.0% | 222 | 11.7% | 7.5% | 51 | 13.6% | 1.3% | 60 | 7.3% | 4.4% |
| De 24 000 à moins de 36 000 euros par an | 480 | 21.0% | 4.2% | 406 | 21.3% | 7.5% | 74 | 19.5% | 1.2% | 164 | 20.1% | 4.7% |
| De 36 000 à moins de 45 000 euros par an | 363 | 15.9% | 5.1% | 314 | 16.5% | 8.4% | 50 | 13.1% | 1.4% | 137 | 16.7% | 4.6% |
| De 45 000 à moins de 65 000 euros par an | 340 | 14.9% | 4.6% | 284 | 14.9% | 7.0% | 56 | 14.7% | 1.7% | 180 | 22.0% | 4.4% |
| 65 000 euros et plus par an | 225 | 9.9% | 5.7% | 195 | 10.2% | 8.6% | 30 | 7.9% | 1.8% | 152 | 18.5% | 5.6% |
| Refus | 126 | 5.5% | 3.7% | 91 | 4.8% | 6.2% | 35 | 9.2% | 1.8% | 53 | 6.4% | 4.7% |
| Ne sait pas | 93 | 4.1% | 5.6% | 75 | 4.0% | 10.3% | 17 | 4.5% | 1.9% | 43 | 5.3% | 7.4% |
