L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1897 | 100.0% | 3.6% | 336 | 100.0% | 1.3% | 1561 | 100.0% | 5.8% | 778 | 100.0% | 4.5% |
| Sexe | ||||||||||||
| Homme | 336 | 17.7% | 1.3% | 336 | 100.0% | 1.3% | - | - | - | 134 | 17.2% | 1.5% |
| Femme | 1561 | 82.3% | 5.8% | - | - | - | 1561 | 100.0% | 5.8% | 644 | 82.8% | 7.5% |
| Age | ||||||||||||
| 15 à 24 ans | 371 | 19.5% | 5.1% | 36 | 10.7% | 1.0% | 335 | 21.4% | 9.3% | 161 | 20.6% | 5.3% |
| 25 à 34 ans | 200 | 10.6% | 2.6% | 24 | 7.0% | 0.6% | 177 | 11.3% | 4.6% | 78 | 10.0% | 2.4% |
| 35 à 49 ans | 432 | 22.8% | 3.5% | 94 | 27.9% | 1.5% | 338 | 21.7% | 5.4% | 279 | 35.9% | 4.4% |
| 50 à 59 ans | 383 | 20.2% | 4.1% | 98 | 29.1% | 2.1% | 285 | 18.3% | 6.1% | 211 | 27.2% | 5.5% |
| 60 ans et plus | 511 | 26.9% | 3.3% | 85 | 25.3% | 1.3% | 426 | 27.3% | 4.9% | 49 | 6.3% | 5.6% |
| Individu | ||||||||||||
| Ménagères | 1232 | 65.0% | 5.3% | - | - | - | 1232 | 79.0% | 5.3% | 491 | 63.2% | 7.0% |
| Personne de référence | 734 | 38.7% | 2.6% | 294 | 87.4% | 1.4% | 440 | 28.2% | 5.5% | 248 | 31.9% | 3.0% |
| Responsable des achats | 1413 | 74.5% | 3.9% | 204 | 60.6% | 1.6% | 1209 | 77.4% | 5.3% | 546 | 70.2% | 5.0% |
| PCS Individu | ||||||||||||
| Agriculteurs | 7 | 0.4% | 1.4% | 1 | 0.1% | 0.1% | 7 | 0.4% | 4.2% | - | - | - |
| Petits patrons | 58 | 3.1% | 3.6% | 18 | 5.4% | 1.6% | 40 | 2.5% | 8.8% | 48 | 6.2% | 3.3% |
| Affaires et Cadres | 238 | 12.5% | 4.9% | 72 | 21.3% | 2.5% | 166 | 10.6% | 8.0% | 217 | 27.9% | 4.9% |
| Professions intermédiaires | 245 | 12.9% | 3.4% | 34 | 10.0% | 1.0% | 212 | 13.6% | 5.8% | 196 | 25.3% | 3.4% |
| Employés | 289 | 15.2% | 3.5% | 33 | 9.8% | 1.5% | 256 | 16.4% | 4.2% | 97 | 12.5% | 5.2% |
| Ouvriers | 112 | 5.9% | 1.8% | 56 | 16.6% | 1.1% | 57 | 3.6% | 4.2% | 5 | 0.7% | 1.6% |
| Retraités | 380 | 20.0% | 3.0% | 66 | 19.6% | 1.1% | 314 | 20.1% | 4.7% | 17 | 2.2% | 8.3% |
| Autres inactifs | 568 | 29.9% | 5.4% | 57 | 17.1% | 1.5% | 511 | 32.7% | 7.6% | 196 | 25.2% | 6.0% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 17 | 0.9% | 2.3% | 1 | 0.1% | 0.1% | 17 | 1.1% | 4.9% | - | - | - |
| Petits patrons | 112 | 5.9% | 4.3% | 22 | 6.4% | 1.6% | 90 | 5.8% | 7.0% | 112 | 14.3% | 4.3% |
| Affaires et Cadres | 397 | 20.9% | 5.8% | 79 | 23.4% | 2.3% | 318 | 20.4% | 9.3% | 397 | 51.0% | 5.8% |
| Professions intermédiaires | 269 | 14.2% | 3.4% | 34 | 10.1% | 0.8% | 236 | 15.1% | 6.1% | 269 | 34.6% | 3.4% |
| Employés | 210 | 11.1% | 3.9% | 42 | 12.5% | 1.8% | 168 | 10.8% | 5.5% | - | - | - |
| Ouvriers | 257 | 13.5% | 2.7% | 55 | 16.2% | 1.1% | 202 | 13.0% | 4.6% | - | - | - |
| Retraités | 458 | 24.1% | 3.1% | 69 | 20.6% | 1.0% | 389 | 24.9% | 4.8% | - | - | - |
| Autres inactifs | 177 | 9.3% | 4.2% | 36 | 10.7% | 2.3% | 141 | 9.0% | 5.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 339 | 17.9% | 3.4% | 43 | 12.8% | 1.0% | 296 | 18.9% | 5.2% | 90 | 11.6% | 4.9% |
| 2 personnes | 594 | 31.3% | 3.3% | 103 | 30.6% | 1.2% | 491 | 31.4% | 5.2% | 161 | 20.7% | 3.9% |
| 3 personnes | 324 | 17.1% | 3.5% | 60 | 17.9% | 1.3% | 263 | 16.9% | 5.8% | 169 | 21.7% | 4.3% |
| 4 personnes | 395 | 20.8% | 4.3% | 73 | 21.6% | 1.6% | 323 | 20.7% | 6.9% | 247 | 31.7% | 5.0% |
| 5 personnes et + | 246 | 13.0% | 4.5% | 57 | 17.1% | 2.1% | 189 | 12.1% | 6.7% | 111 | 14.3% | 4.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 631 | 33.3% | 4.0% | 132 | 39.2% | 1.8% | 499 | 32.0% | 6.1% | 349 | 44.8% | 4.5% |
| Non | 1266 | 66.7% | 3.5% | 205 | 60.8% | 1.2% | 1062 | 68.0% | 5.6% | 429 | 55.2% | 4.5% |
| Habitat | ||||||||||||
| Communes rurales | 276 | 14.5% | 2.3% | 39 | 11.7% | 0.7% | 236 | 15.1% | 3.8% | 104 | 13.4% | 3.2% |
| Agglo. - 20 000 hab | 232 | 12.2% | 2.6% | 28 | 8.3% | 0.7% | 204 | 13.1% | 4.2% | 73 | 9.4% | 2.9% |
| Agglo. 20 000 à 100 000 hab | 228 | 12.0% | 3.3% | 55 | 16.3% | 1.6% | 173 | 11.1% | 4.8% | 80 | 10.3% | 4.3% |
| Agglo. + 100 000 hab | 626 | 33.0% | 4.0% | 91 | 27.1% | 1.2% | 534 | 34.2% | 6.7% | 243 | 31.2% | 4.3% |
| Agglo. Paris | 536 | 28.3% | 6.3% | 123 | 36.6% | 3.0% | 413 | 26.5% | 9.3% | 278 | 35.8% | 7.0% |
| Régions INSEE | ||||||||||||
| Ile de France | 560 | 29.5% | 5.8% | 124 | 36.8% | 2.7% | 436 | 27.9% | 8.7% | 288 | 37.1% | 6.6% |
| Nord Pas de Calais | 87 | 4.6% | 2.7% | 11 | 3.4% | 0.7% | 75 | 4.8% | 4.5% | 32 | 4.1% | 3.3% |
| Lorraine | 50 | 2.7% | 2.6% | 11 | 3.3% | 1.2% | 40 | 2.5% | 4.0% | 20 | 2.5% | 3.7% |
| Alsace | 67 | 3.5% | 4.4% | 8 | 2.5% | 1.1% | 59 | 3.8% | 7.4% | 18 | 2.3% | 3.7% |
| Franche-Comté | 33 | 1.7% | 3.4% | 5 | 1.5% | 1.1% | 28 | 1.8% | 5.7% | 9 | 1.2% | 3.5% |
| Champagne Ardennes | 29 | 1.5% | 2.7% | 7 | 2.1% | 1.3% | 22 | 1.4% | 4.0% | 16 | 2.1% | 5.5% |
| Picardie | 47 | 2.5% | 3.0% | 11 | 3.4% | 1.5% | 35 | 2.3% | 4.5% | 7 | 0.9% | 1.6% |
| Bourgogne | 36 | 1.9% | 2.6% | 8 | 2.3% | 1.2% | 28 | 1.8% | 4.0% | 13 | 1.7% | 3.9% |
| Haute Normandie | 52 | 2.7% | 3.5% | 2 | 0.7% | 0.3% | 49 | 3.2% | 6.3% | 14 | 1.8% | 3.1% |
| Basse Normandie | 30 | 1.6% | 2.5% | 4 | 1.3% | 0.8% | 26 | 1.7% | 4.1% | 19 | 2.4% | 5.8% |
| Centre | 54 | 2.8% | 2.6% | 6 | 1.9% | 0.6% | 47 | 3.0% | 4.4% | 25 | 3.2% | 3.8% |
| Pays de Loire | 77 | 4.0% | 2.6% | 14 | 4.2% | 1.0% | 63 | 4.0% | 4.1% | 32 | 4.1% | 3.4% |
| Bretagne | 89 | 4.7% | 3.3% | 17 | 5.1% | 1.3% | 72 | 4.6% | 5.2% | 26 | 3.4% | 3.5% |
| Poitou Charentes | 44 | 2.3% | 3.0% | 11 | 3.3% | 1.5% | 33 | 2.1% | 4.3% | 15 | 1.9% | 4.1% |
| Aquitaine | 101 | 5.3% | 3.6% | 7 | 2.0% | 0.5% | 95 | 6.1% | 6.5% | 36 | 4.7% | 4.3% |
| Midi Pyrénées | 98 | 5.2% | 4.0% | 23 | 6.8% | 1.9% | 75 | 4.8% | 5.9% | 32 | 4.1% | 4.1% |
| Limousin | 18 | 1.0% | 3.0% | 6 | 1.7% | 2.0% | 13 | 0.8% | 4.0% | 5 | 0.6% | 2.9% |
| Auvergne | 22 | 1.2% | 2.0% | 2 | 0.6% | 0.3% | 20 | 1.3% | 3.5% | 7 | 1.0% | 2.3% |
| Rhône Alpes | 139 | 7.3% | 2.7% | 16 | 4.8% | 0.6% | 123 | 7.9% | 4.5% | 58 | 7.4% | 3.0% |
| Languedoc Roussillon | 103 | 5.4% | 4.5% | 11 | 3.3% | 1.0% | 91 | 5.8% | 7.6% | 42 | 5.4% | 6.1% |
| Provence Alpes Côte d'Azur, Corse | 160 | 8.5% | 3.7% | 31 | 9.3% | 1.5% | 129 | 8.3% | 5.6% | 63 | 8.0% | 4.3% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1421 | 74.9% | 4.1% | 259 | 77.2% | 1.5% | 1161 | 74.4% | 6.7% | 650 | 83.6% | 4.4% |
| Presque tous les jours | 187 | 9.9% | 3.1% | 34 | 10.0% | 1.2% | 154 | 9.8% | 4.8% | 70 | 9.0% | 3.8% |
| 1 à 2 fois par semaine | 107 | 5.7% | 4.2% | 9 | 2.8% | 0.9% | 98 | 6.3% | 6.6% | 30 | 3.8% | 5.7% |
| 1 à 3 fois par mois | 11 | 0.6% | 2.4% | 1 | 0.4% | 0.8% | 10 | 0.6% | 3.4% | 4 | 0.5% | 6.3% |
| Moins souvent | 27 | 1.4% | 3.8% | 6 | 1.8% | 1.6% | 21 | 1.4% | 5.9% | 12 | 1.5% | 25.1% |
| Jamais | 2 | 0.1% | 2.9% | - | - | - | 2 | 0.1% | 6.9% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 68 | 3.6% | 3.7% | 7 | 2.0% | 0.9% | 61 | 3.9% | 5.7% | 16 | 2.0% | 8.1% |
| De 9 000 à moins de 12 000 euros par an | 93 | 4.9% | 3.1% | 5 | 1.5% | 0.4% | 88 | 5.6% | 4.8% | 10 | 1.3% | 4.4% |
| De 12 000 à moins de 18 000 euros par an | 183 | 9.6% | 3.3% | 35 | 10.5% | 1.5% | 147 | 9.4% | 4.7% | 31 | 3.9% | 4.9% |
| De 18 000 à moins de 24 000 euros par an | 225 | 11.9% | 3.3% | 40 | 11.8% | 1.3% | 185 | 11.9% | 4.9% | 44 | 5.7% | 3.3% |
| De 24 000 à moins de 36 000 euros par an | 313 | 16.5% | 2.7% | 67 | 19.8% | 1.2% | 246 | 15.8% | 4.1% | 118 | 15.2% | 3.4% |
| De 36 000 à moins de 45 000 euros par an | 230 | 12.1% | 3.2% | 35 | 10.3% | 0.9% | 195 | 12.5% | 5.7% | 108 | 13.8% | 3.6% |
| De 45 000 à moins de 65 000 euros par an | 325 | 17.1% | 4.4% | 65 | 19.3% | 1.6% | 260 | 16.7% | 8.0% | 181 | 23.2% | 4.4% |
| 65 000 euros et plus par an | 261 | 13.8% | 6.6% | 70 | 20.8% | 3.1% | 191 | 12.3% | 11.3% | 182 | 23.4% | 6.7% |
| Refus | 131 | 6.9% | 3.9% | 11 | 3.4% | 0.8% | 120 | 7.7% | 6.2% | 55 | 7.1% | 4.9% |
| Ne sait pas | 69 | 3.6% | 4.2% | 2 | 0.6% | 0.3% | 67 | 4.3% | 7.3% | 33 | 4.2% | 5.7% |
