L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1063 | 100.0% | 2.0% | 567 | 100.0% | 2.3% | 496 | 100.0% | 1.8% | 560 | 100.0% | 3.2% |
| Sexe | ||||||||||||
| Homme | 567 | 53.3% | 2.3% | 567 | 100.0% | 2.3% | - | - | - | 300 | 53.7% | 3.4% |
| Femme | 496 | 46.7% | 1.8% | - | - | - | 496 | 100.0% | 1.8% | 259 | 46.3% | 3.0% |
| Age | ||||||||||||
| 15 à 24 ans | 181 | 17.0% | 2.5% | 92 | 16.3% | 2.5% | 89 | 17.8% | 2.5% | 114 | 20.4% | 3.7% |
| 25 à 34 ans | 162 | 15.2% | 2.1% | 88 | 15.5% | 2.4% | 74 | 14.9% | 1.9% | 111 | 19.9% | 3.4% |
| 35 à 49 ans | 244 | 23.0% | 2.0% | 149 | 26.2% | 2.4% | 96 | 19.3% | 1.5% | 151 | 27.0% | 2.4% |
| 50 à 59 ans | 230 | 21.6% | 2.5% | 102 | 18.1% | 2.2% | 127 | 25.6% | 2.7% | 140 | 25.1% | 3.6% |
| 60 ans et plus | 247 | 23.2% | 1.6% | 136 | 23.9% | 2.0% | 111 | 22.4% | 1.3% | 43 | 7.6% | 4.9% |
| Individu | ||||||||||||
| Ménagères | 397 | 37.3% | 1.7% | - | - | - | 397 | 80.0% | 1.7% | 195 | 34.8% | 2.8% |
| Personne de référence | 586 | 55.1% | 2.1% | 439 | 77.4% | 2.1% | 148 | 29.7% | 1.9% | 294 | 52.6% | 3.5% |
| Responsable des achats | 713 | 67.1% | 2.0% | 323 | 56.9% | 2.5% | 391 | 78.7% | 1.7% | 343 | 61.4% | 3.1% |
| PCS Individu | ||||||||||||
| Agriculteurs | 8 | 0.7% | 1.5% | 4 | 0.7% | 1.2% | 4 | 0.7% | 2.2% | - | - | - |
| Petits patrons | 51 | 4.8% | 3.2% | 37 | 6.5% | 3.2% | 15 | 2.9% | 3.2% | 46 | 8.2% | 3.2% |
| Affaires et Cadres | 236 | 22.2% | 4.8% | 129 | 22.8% | 4.6% | 106 | 21.4% | 5.2% | 211 | 37.7% | 4.8% |
| Professions intermédiaires | 159 | 15.0% | 2.2% | 84 | 14.9% | 2.4% | 75 | 15.0% | 2.0% | 135 | 24.2% | 2.3% |
| Employés | 93 | 8.7% | 1.1% | 25 | 4.4% | 1.1% | 68 | 13.7% | 1.1% | 25 | 4.4% | 1.3% |
| Ouvriers | 48 | 4.5% | 0.8% | 48 | 8.4% | 1.0% | - | - | - | 8 | 1.4% | 2.3% |
| Retraités | 201 | 18.9% | 1.6% | 111 | 19.6% | 1.8% | 90 | 18.1% | 1.4% | 4 | 0.8% | 2.1% |
| Autres inactifs | 269 | 25.3% | 2.6% | 129 | 22.7% | 3.5% | 140 | 28.2% | 2.1% | 130 | 23.2% | 4.0% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 10 | 0.9% | 1.3% | 6 | 1.0% | 1.4% | 4 | 0.8% | 1.2% | - | - | - |
| Petits patrons | 66 | 6.2% | 2.5% | 40 | 7.0% | 3.0% | 26 | 5.2% | 2.0% | 66 | 11.7% | 2.5% |
| Affaires et Cadres | 301 | 28.3% | 4.4% | 161 | 28.3% | 4.7% | 141 | 28.4% | 4.1% | 301 | 53.9% | 4.4% |
| Professions intermédiaires | 193 | 18.1% | 2.4% | 100 | 17.6% | 2.5% | 93 | 18.7% | 2.4% | 193 | 34.4% | 2.4% |
| Employés | 63 | 5.9% | 1.2% | 28 | 4.9% | 1.2% | 35 | 7.0% | 1.1% | - | - | - |
| Ouvriers | 78 | 7.3% | 0.8% | 42 | 7.5% | 0.8% | 36 | 7.2% | 0.8% | - | - | - |
| Retraités | 245 | 23.0% | 1.6% | 134 | 23.7% | 2.0% | 110 | 22.2% | 1.4% | - | - | - |
| Autres inactifs | 108 | 10.2% | 2.6% | 56 | 10.0% | 3.6% | 52 | 10.5% | 2.0% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 188 | 17.7% | 1.9% | 96 | 17.0% | 2.2% | 92 | 18.4% | 1.6% | 75 | 13.4% | 4.1% |
| 2 personnes | 388 | 36.4% | 2.1% | 195 | 34.4% | 2.3% | 193 | 38.8% | 2.0% | 149 | 26.6% | 3.6% |
| 3 personnes | 241 | 22.7% | 2.6% | 127 | 22.4% | 2.7% | 114 | 23.0% | 2.5% | 152 | 27.1% | 3.9% |
| 4 personnes | 155 | 14.6% | 1.7% | 95 | 16.8% | 2.1% | 60 | 12.1% | 1.3% | 120 | 21.4% | 2.4% |
| 5 personnes et + | 92 | 8.6% | 1.7% | 54 | 9.5% | 2.0% | 38 | 7.7% | 1.4% | 64 | 11.5% | 2.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 257 | 24.2% | 1.6% | 154 | 27.1% | 2.1% | 103 | 20.8% | 1.3% | 190 | 33.9% | 2.4% |
| Non | 806 | 75.8% | 2.2% | 413 | 72.9% | 2.4% | 393 | 79.2% | 2.1% | 370 | 66.1% | 3.9% |
| Habitat | ||||||||||||
| Communes rurales | 150 | 14.1% | 1.3% | 84 | 14.8% | 1.5% | 66 | 13.3% | 1.1% | 81 | 14.4% | 2.5% |
| Agglo. - 20 000 hab | 106 | 10.0% | 1.2% | 58 | 10.2% | 1.4% | 49 | 9.8% | 1.0% | 61 | 11.0% | 2.4% |
| Agglo. 20 000 à 100 000 hab | 115 | 10.8% | 1.6% | 64 | 11.2% | 1.9% | 51 | 10.3% | 1.4% | 52 | 9.3% | 2.8% |
| Agglo. + 100 000 hab | 367 | 34.5% | 2.4% | 192 | 33.8% | 2.5% | 175 | 35.3% | 2.2% | 197 | 35.3% | 3.5% |
| Agglo. Paris | 325 | 30.6% | 3.8% | 170 | 30.0% | 4.1% | 155 | 31.3% | 3.5% | 168 | 30.0% | 4.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 344 | 32.4% | 3.6% | 182 | 32.1% | 4.0% | 163 | 32.8% | 3.2% | 180 | 32.2% | 4.2% |
| Nord Pas de Calais | 41 | 3.8% | 1.3% | 28 | 4.9% | 1.8% | 13 | 2.6% | 0.8% | 26 | 4.6% | 2.6% |
| Lorraine | 18 | 1.7% | 0.9% | 11 | 1.9% | 1.1% | 7 | 1.5% | 0.7% | 11 | 1.9% | 2.0% |
| Alsace | 10 | 0.9% | 0.6% | 6 | 1.1% | 0.8% | 4 | 0.7% | 0.5% | 8 | 1.5% | 1.7% |
| Franche-Comté | 14 | 1.3% | 1.5% | 10 | 1.8% | 2.3% | 3 | 0.7% | 0.7% | 8 | 1.5% | 3.1% |
| Champagne Ardennes | 9 | 0.8% | 0.8% | 5 | 0.9% | 1.0% | 4 | 0.8% | 0.7% | 5 | 0.9% | 1.7% |
| Picardie | 18 | 1.7% | 1.2% | 7 | 1.3% | 1.0% | 11 | 2.3% | 1.4% | 10 | 1.8% | 2.4% |
| Bourgogne | 12 | 1.1% | 0.9% | 7 | 1.2% | 1.0% | 5 | 1.1% | 0.8% | 6 | 1.0% | 1.7% |
| Haute Normandie | 28 | 2.6% | 1.9% | 11 | 2.0% | 1.6% | 16 | 3.3% | 2.1% | 5 | 1.0% | 1.2% |
| Basse Normandie | 14 | 1.3% | 1.1% | 7 | 1.3% | 1.2% | 7 | 1.4% | 1.1% | 7 | 1.3% | 2.2% |
| Centre | 32 | 3.0% | 1.5% | 10 | 1.8% | 1.0% | 21 | 4.3% | 2.0% | 18 | 3.3% | 2.8% |
| Pays de Loire | 39 | 3.7% | 1.3% | 21 | 3.6% | 1.4% | 19 | 3.7% | 1.2% | 14 | 2.5% | 1.5% |
| Bretagne | 59 | 5.5% | 2.2% | 34 | 6.0% | 2.6% | 25 | 5.0% | 1.8% | 27 | 4.8% | 3.6% |
| Poitou Charentes | 24 | 2.3% | 1.6% | 13 | 2.4% | 1.9% | 11 | 2.2% | 1.4% | 8 | 1.4% | 2.2% |
| Aquitaine | 73 | 6.9% | 2.6% | 41 | 7.3% | 3.1% | 32 | 6.5% | 2.2% | 32 | 5.7% | 3.8% |
| Midi Pyrénées | 46 | 4.3% | 1.9% | 29 | 5.1% | 2.4% | 17 | 3.4% | 1.3% | 24 | 4.3% | 3.1% |
| Limousin | 7 | 0.6% | 1.1% | 3 | 0.5% | 0.9% | 4 | 0.8% | 1.2% | 5 | 0.9% | 2.9% |
| Auvergne | 9 | 0.9% | 0.8% | 5 | 0.9% | 0.9% | 4 | 0.8% | 0.7% | 6 | 1.0% | 1.7% |
| Rhône Alpes | 117 | 11.0% | 2.2% | 61 | 10.8% | 2.4% | 56 | 11.3% | 2.1% | 69 | 12.3% | 3.5% |
| Languedoc Roussillon | 55 | 5.1% | 2.4% | 26 | 4.6% | 2.4% | 28 | 5.7% | 2.3% | 26 | 4.7% | 3.8% |
| Provence Alpes Côte d'Azur, Corse | 95 | 9.0% | 2.2% | 50 | 8.7% | 2.4% | 46 | 9.2% | 2.0% | 63 | 11.3% | 4.4% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 888 | 83.5% | 2.6% | 487 | 85.9% | 2.8% | 401 | 80.7% | 2.3% | 501 | 89.5% | 3.4% |
| Presque tous les jours | 100 | 9.4% | 1.7% | 47 | 8.2% | 1.7% | 53 | 10.7% | 1.7% | 43 | 7.7% | 2.3% |
| 1 à 2 fois par semaine | 24 | 2.3% | 1.0% | 5 | 0.9% | 0.5% | 19 | 3.9% | 1.3% | 6 | 1.1% | 1.1% |
| 1 à 3 fois par mois | 5 | 0.5% | 1.1% | 3 | 0.6% | 1.8% | 2 | 0.4% | 0.6% | 2 | 0.3% | 2.7% |
| Moins souvent | 2 | 0.2% | 0.3% | 2 | 0.3% | 0.5% | - | - | - | - | - | - |
| Jamais | 1 | 0.1% | 1.8% | - | - | - | 1 | 0.3% | 4.3% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 39 | 3.7% | 2.2% | 22 | 4.0% | 3.0% | 17 | 3.4% | 1.6% | 8 | 1.4% | 4.0% |
| De 9 000 à moins de 12 000 euros par an | 35 | 3.3% | 1.2% | 18 | 3.1% | 1.6% | 17 | 3.5% | 0.9% | 10 | 1.8% | 4.1% |
| De 12 000 à moins de 18 000 euros par an | 53 | 4.9% | 0.9% | 25 | 4.3% | 1.0% | 28 | 5.6% | 0.9% | 20 | 3.6% | 3.2% |
| De 18 000 à moins de 24 000 euros par an | 81 | 7.6% | 1.2% | 40 | 7.0% | 1.3% | 41 | 8.4% | 1.1% | 37 | 6.6% | 2.7% |
| De 24 000 à moins de 36 000 euros par an | 209 | 19.6% | 1.8% | 106 | 18.7% | 2.0% | 103 | 20.7% | 1.7% | 89 | 15.9% | 2.5% |
| De 36 000 à moins de 45 000 euros par an | 161 | 15.1% | 2.2% | 76 | 13.3% | 2.0% | 85 | 17.2% | 2.5% | 95 | 16.9% | 3.2% |
| De 45 000 à moins de 65 000 euros par an | 223 | 20.9% | 3.0% | 134 | 23.6% | 3.3% | 89 | 17.9% | 2.7% | 118 | 21.0% | 2.9% |
| 65 000 euros et plus par an | 176 | 16.5% | 4.4% | 111 | 19.6% | 4.9% | 65 | 13.0% | 3.8% | 133 | 23.7% | 4.9% |
| Refus | 69 | 6.5% | 2.0% | 28 | 5.0% | 1.9% | 41 | 8.3% | 2.1% | 42 | 7.6% | 3.8% |
| Ne sait pas | 18 | 1.6% | 1.1% | 8 | 1.3% | 1.0% | 10 | 2.0% | 1.1% | 8 | 1.5% | 1.4% |
