L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1965 | 100.0% | 3.8% | 1553 | 100.0% | 6.2% | 412 | 100.0% | 1.5% | 685 | 100.0% | 4.0% |
| Sexe | ||||||||||||
| Homme | 1553 | 79.0% | 6.2% | 1553 | 100.0% | 6.2% | - | - | - | 540 | 78.9% | 6.2% |
| Femme | 412 | 21.0% | 1.5% | - | - | - | 412 | 100.0% | 1.5% | 145 | 21.1% | 1.7% |
| Age | ||||||||||||
| 15 à 24 ans | 261 | 13.3% | 3.6% | 201 | 13.0% | 5.5% | 59 | 14.4% | 1.6% | 91 | 13.3% | 3.0% |
| 25 à 34 ans | 283 | 14.4% | 3.7% | 225 | 14.5% | 6.1% | 58 | 14.0% | 1.5% | 105 | 15.4% | 3.2% |
| 35 à 49 ans | 563 | 28.7% | 4.5% | 466 | 30.0% | 7.6% | 98 | 23.7% | 1.5% | 274 | 40.0% | 4.3% |
| 50 à 59 ans | 413 | 21.0% | 4.5% | 329 | 21.2% | 7.1% | 84 | 20.4% | 1.8% | 179 | 26.1% | 4.6% |
| 60 ans et plus | 445 | 22.6% | 2.9% | 332 | 21.4% | 4.9% | 113 | 27.5% | 1.3% | 35 | 5.1% | 4.0% |
| Individu | ||||||||||||
| Ménagères | 358 | 18.2% | 1.5% | - | - | - | 358 | 87.0% | 1.5% | 122 | 17.8% | 1.7% |
| Personne de référence | 1369 | 69.7% | 4.8% | 1317 | 84.8% | 6.4% | 52 | 12.6% | 0.7% | 465 | 67.9% | 5.6% |
| Responsable des achats | 1123 | 57.2% | 3.1% | 773 | 49.8% | 5.9% | 350 | 85.0% | 1.5% | 369 | 53.8% | 3.3% |
| PCS Individu | ||||||||||||
| Agriculteurs | 10 | 0.5% | 2.0% | 8 | 0.5% | 2.5% | 1 | 0.3% | 0.9% | - | - | - |
| Petits patrons | 74 | 3.8% | 4.6% | 69 | 4.4% | 6.0% | 6 | 1.4% | 1.3% | 70 | 10.3% | 4.9% |
| Affaires et Cadres | 170 | 8.6% | 3.5% | 148 | 9.6% | 5.2% | 21 | 5.2% | 1.0% | 160 | 23.3% | 3.6% |
| Professions intermédiaires | 330 | 16.8% | 4.6% | 262 | 16.9% | 7.4% | 68 | 16.5% | 1.9% | 292 | 42.6% | 5.0% |
| Employés | 283 | 14.4% | 3.4% | 171 | 11.0% | 7.7% | 112 | 27.2% | 1.8% | 41 | 6.0% | 2.2% |
| Ouvriers | 409 | 20.8% | 6.5% | 386 | 24.8% | 7.7% | 24 | 5.7% | 1.8% | 13 | 1.9% | 3.7% |
| Retraités | 393 | 20.0% | 3.1% | 302 | 19.4% | 4.9% | 91 | 22.0% | 1.4% | 9 | 1.3% | 4.5% |
| Autres inactifs | 295 | 15.0% | 2.8% | 206 | 13.3% | 5.5% | 89 | 21.6% | 1.3% | 100 | 14.5% | 3.1% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 13 | 0.6% | 1.7% | 9 | 0.6% | 2.2% | 3 | 0.8% | 1.0% | - | - | - |
| Petits patrons | 111 | 5.7% | 4.3% | 87 | 5.6% | 6.5% | 25 | 6.0% | 1.9% | 111 | 16.3% | 4.3% |
| Affaires et Cadres | 227 | 11.6% | 3.3% | 179 | 11.5% | 5.2% | 48 | 11.8% | 1.4% | 227 | 33.2% | 3.3% |
| Professions intermédiaires | 347 | 17.6% | 4.4% | 275 | 17.7% | 6.9% | 72 | 17.4% | 1.8% | 347 | 50.6% | 4.4% |
| Employés | 245 | 12.5% | 4.5% | 195 | 12.6% | 8.2% | 50 | 12.0% | 1.6% | - | - | - |
| Ouvriers | 473 | 24.1% | 5.0% | 398 | 25.6% | 7.8% | 75 | 18.2% | 1.7% | - | - | - |
| Retraités | 443 | 22.5% | 3.0% | 324 | 20.9% | 4.8% | 119 | 28.8% | 1.5% | - | - | - |
| Autres inactifs | 106 | 5.4% | 2.5% | 86 | 5.5% | 5.4% | 20 | 4.9% | 0.8% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 228 | 11.6% | 2.3% | 196 | 12.7% | 4.5% | 32 | 7.7% | 0.6% | 46 | 6.8% | 2.5% |
| 2 personnes | 714 | 36.3% | 4.0% | 540 | 34.8% | 6.2% | 173 | 42.1% | 1.8% | 172 | 25.1% | 4.2% |
| 3 personnes | 396 | 20.2% | 4.3% | 311 | 20.0% | 6.7% | 85 | 20.6% | 1.9% | 181 | 26.4% | 4.6% |
| 4 personnes | 399 | 20.3% | 4.3% | 322 | 20.7% | 7.0% | 77 | 18.8% | 1.7% | 214 | 31.2% | 4.4% |
| 5 personnes et + | 228 | 11.6% | 4.1% | 183 | 11.8% | 6.8% | 44 | 10.7% | 1.6% | 71 | 10.4% | 2.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 638 | 32.5% | 4.1% | 514 | 33.1% | 7.0% | 124 | 30.0% | 1.5% | 302 | 44.1% | 3.9% |
| Non | 1327 | 67.5% | 3.6% | 1039 | 66.9% | 5.9% | 288 | 70.0% | 1.5% | 383 | 55.9% | 4.0% |
| Habitat | ||||||||||||
| Communes rurales | 434 | 22.1% | 3.6% | 332 | 21.4% | 5.8% | 102 | 24.8% | 1.6% | 143 | 20.9% | 4.3% |
| Agglo. - 20 000 hab | 337 | 17.2% | 3.7% | 272 | 17.5% | 6.4% | 66 | 16.0% | 1.4% | 115 | 16.8% | 4.5% |
| Agglo. 20 000 à 100 000 hab | 308 | 15.7% | 4.4% | 237 | 15.3% | 7.0% | 71 | 17.2% | 2.0% | 89 | 13.0% | 4.8% |
| Agglo. + 100 000 hab | 569 | 29.0% | 3.7% | 449 | 28.9% | 6.0% | 120 | 29.1% | 1.5% | 221 | 32.2% | 3.9% |
| Agglo. Paris | 316 | 16.1% | 3.7% | 263 | 16.9% | 6.4% | 53 | 12.9% | 1.2% | 117 | 17.1% | 3.0% |
| Régions INSEE | ||||||||||||
| Ile de France | 361 | 18.4% | 3.8% | 300 | 19.3% | 6.5% | 61 | 14.9% | 1.2% | 143 | 20.9% | 3.3% |
| Nord Pas de Calais | 139 | 7.1% | 4.3% | 113 | 7.3% | 7.3% | 26 | 6.3% | 1.5% | 52 | 7.6% | 5.3% |
| Lorraine | 94 | 4.8% | 4.9% | 65 | 4.2% | 7.0% | 29 | 7.1% | 3.0% | 34 | 4.9% | 6.3% |
| Alsace | 68 | 3.4% | 4.4% | 65 | 4.2% | 8.7% | 3 | 0.6% | 0.3% | 26 | 3.8% | 5.4% |
| Franche-Comté | 25 | 1.3% | 2.6% | 22 | 1.4% | 4.8% | 3 | 0.7% | 0.6% | 8 | 1.1% | 2.8% |
| Champagne Ardennes | 42 | 2.1% | 3.9% | 38 | 2.4% | 7.2% | 4 | 1.1% | 0.8% | 12 | 1.8% | 4.1% |
| Picardie | 73 | 3.7% | 4.7% | 53 | 3.4% | 7.1% | 20 | 4.8% | 2.5% | 18 | 2.6% | 4.2% |
| Bourgogne | 63 | 3.2% | 4.6% | 47 | 3.1% | 7.3% | 15 | 3.7% | 2.1% | 12 | 1.7% | 3.5% |
| Haute Normandie | 86 | 4.4% | 5.8% | 69 | 4.5% | 9.7% | 17 | 4.1% | 2.2% | 35 | 5.2% | 7.9% |
| Basse Normandie | 36 | 1.9% | 3.0% | 35 | 2.2% | 6.0% | 2 | 0.4% | 0.2% | 14 | 2.0% | 4.2% |
| Centre | 83 | 4.2% | 4.0% | 70 | 4.5% | 7.0% | 13 | 3.1% | 1.2% | 27 | 3.9% | 4.1% |
| Pays de Loire | 100 | 5.1% | 3.4% | 66 | 4.2% | 4.6% | 35 | 8.4% | 2.3% | 20 | 2.9% | 2.1% |
| Bretagne | 64 | 3.2% | 2.4% | 47 | 3.0% | 3.6% | 17 | 4.0% | 1.2% | 24 | 3.4% | 3.1% |
| Poitou Charentes | 41 | 2.1% | 2.8% | 31 | 2.0% | 4.3% | 11 | 2.6% | 1.4% | 15 | 2.1% | 4.0% |
| Aquitaine | 85 | 4.3% | 3.0% | 58 | 3.8% | 4.4% | 27 | 6.5% | 1.8% | 30 | 4.4% | 3.5% |
| Midi Pyrénées | 97 | 5.0% | 3.9% | 74 | 4.8% | 6.2% | 23 | 5.6% | 1.8% | 33 | 4.9% | 4.2% |
| Limousin | 35 | 1.8% | 5.7% | 29 | 1.9% | 9.9% | 6 | 1.4% | 1.8% | 9 | 1.3% | 5.5% |
| Auvergne | 47 | 2.4% | 4.2% | 36 | 2.3% | 6.7% | 11 | 2.6% | 1.8% | 17 | 2.5% | 5.3% |
| Rhône Alpes | 190 | 9.7% | 3.6% | 158 | 10.2% | 6.3% | 32 | 7.7% | 1.2% | 81 | 11.9% | 4.2% |
| Languedoc Roussillon | 82 | 4.2% | 3.6% | 57 | 3.7% | 5.2% | 25 | 6.2% | 2.1% | 25 | 3.6% | 3.6% |
| Provence Alpes Côte d'Azur, Corse | 152 | 7.7% | 3.5% | 119 | 7.6% | 5.7% | 33 | 8.1% | 1.4% | 52 | 7.6% | 3.6% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1507 | 76.7% | 4.3% | 1212 | 78.1% | 7.0% | 295 | 71.6% | 1.7% | 583 | 85.0% | 4.0% |
| Presque tous les jours | 204 | 10.4% | 3.4% | 154 | 9.9% | 5.6% | 51 | 12.3% | 1.6% | 57 | 8.4% | 3.1% |
| 1 à 2 fois par semaine | 115 | 5.9% | 4.5% | 80 | 5.1% | 7.3% | 36 | 8.7% | 2.4% | 29 | 4.3% | 5.6% |
| 1 à 3 fois par mois | 28 | 1.4% | 5.9% | 18 | 1.2% | 9.3% | 10 | 2.5% | 3.6% | 6 | 0.9% | 9.4% |
| Moins souvent | 18 | 0.9% | 2.5% | 6 | 0.4% | 1.8% | 12 | 2.9% | 3.3% | 10 | 1.4% | 20.9% |
| Jamais | 4 | 0.2% | 5.8% | 4 | 0.3% | 10.1% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 36 | 1.9% | 2.0% | 36 | 2.3% | 4.8% | 1 | 0.1% | 0.1% | 2 | 0.3% | 1.2% |
| De 9 000 à moins de 12 000 euros par an | 60 | 3.0% | 2.0% | 42 | 2.7% | 3.6% | 18 | 4.4% | 1.0% | 9 | 1.3% | 3.7% |
| De 12 000 à moins de 18 000 euros par an | 142 | 7.3% | 2.6% | 118 | 7.6% | 4.9% | 24 | 5.8% | 0.8% | 16 | 2.4% | 2.6% |
| De 18 000 à moins de 24 000 euros par an | 227 | 11.6% | 3.4% | 175 | 11.3% | 5.9% | 52 | 12.7% | 1.4% | 51 | 7.4% | 3.8% |
| De 24 000 à moins de 36 000 euros par an | 434 | 22.1% | 3.8% | 337 | 21.7% | 6.2% | 97 | 23.6% | 1.6% | 117 | 17.1% | 3.3% |
| De 36 000 à moins de 45 000 euros par an | 342 | 17.4% | 4.8% | 262 | 16.8% | 7.0% | 81 | 19.6% | 2.3% | 115 | 16.8% | 3.9% |
| De 45 000 à moins de 65 000 euros par an | 369 | 18.8% | 5.0% | 303 | 19.5% | 7.4% | 66 | 16.1% | 2.0% | 179 | 26.1% | 4.4% |
| 65 000 euros et plus par an | 207 | 10.6% | 5.2% | 174 | 11.2% | 7.7% | 34 | 8.2% | 2.0% | 142 | 20.7% | 5.2% |
| Refus | 81 | 4.1% | 2.4% | 69 | 4.4% | 4.7% | 12 | 3.0% | 0.6% | 30 | 4.4% | 2.7% |
| Ne sait pas | 65 | 3.3% | 3.9% | 38 | 2.5% | 5.2% | 27 | 6.6% | 2.9% | 24 | 3.5% | 4.2% |
