L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 5106 | 100.0% | 9.8% | 2451 | 100.0% | 9.8% | 2656 | 100.0% | 9.8% | 1219 | 100.0% | 7.0% |
| Sexe | ||||||||||||
| Homme | 2451 | 48.0% | 9.8% | 2451 | 100.0% | 9.8% | - | - | - | 655 | 53.7% | 7.5% |
| Femme | 2656 | 52.0% | 9.8% | - | - | - | 2656 | 100.0% | 9.8% | 565 | 46.3% | 6.6% |
| Age | ||||||||||||
| 15 à 24 ans | 409 | 8.0% | 5.6% | 230 | 9.4% | 6.2% | 179 | 6.7% | 5.0% | 116 | 9.5% | 3.8% |
| 25 à 34 ans | 592 | 11.6% | 7.8% | 312 | 12.7% | 8.4% | 280 | 10.6% | 7.2% | 205 | 16.8% | 6.3% |
| 35 à 49 ans | 1149 | 22.5% | 9.2% | 600 | 24.5% | 9.8% | 548 | 20.6% | 8.7% | 459 | 37.6% | 7.3% |
| 50 à 59 ans | 1120 | 21.9% | 12.1% | 537 | 21.9% | 11.7% | 583 | 22.0% | 12.5% | 372 | 30.5% | 9.6% |
| 60 ans et plus | 1836 | 36.0% | 11.9% | 771 | 31.5% | 11.4% | 1065 | 40.1% | 12.3% | 68 | 5.6% | 7.8% |
| Individu | ||||||||||||
| Ménagères | 2457 | 48.1% | 10.5% | - | - | - | 2457 | 92.5% | 10.5% | 513 | 42.1% | 7.3% |
| Personne de référence | 2856 | 55.9% | 10.0% | 2167 | 88.4% | 10.6% | 689 | 25.9% | 8.7% | 656 | 53.8% | 7.8% |
| Responsable des achats | 3701 | 72.5% | 10.3% | 1286 | 52.5% | 9.8% | 2416 | 91.0% | 10.5% | 802 | 65.8% | 7.3% |
| PCS Individu | ||||||||||||
| Agriculteurs | 112 | 2.2% | 22.3% | 79 | 3.2% | 22.9% | 33 | 1.3% | 20.9% | 2 | 0.2% | 14.8% |
| Petits patrons | 173 | 3.4% | 10.8% | 145 | 5.9% | 12.6% | 28 | 1.1% | 6.2% | 165 | 13.5% | 11.4% |
| Affaires et Cadres | 289 | 5.7% | 5.9% | 167 | 6.8% | 5.9% | 122 | 4.6% | 5.9% | 251 | 20.6% | 5.7% |
| Professions intermédiaires | 599 | 11.7% | 8.3% | 292 | 11.9% | 8.3% | 307 | 11.6% | 8.4% | 457 | 37.5% | 7.9% |
| Employés | 820 | 16.1% | 9.8% | 218 | 8.9% | 9.8% | 602 | 22.7% | 9.8% | 157 | 12.8% | 8.4% |
| Ouvriers | 755 | 14.8% | 11.9% | 595 | 24.3% | 11.9% | 160 | 6.0% | 12.0% | 18 | 1.5% | 5.2% |
| Retraités | 1578 | 30.9% | 12.3% | 698 | 28.5% | 11.3% | 880 | 33.1% | 13.3% | 18 | 1.5% | 8.6% |
| Autres inactifs | 780 | 15.3% | 7.5% | 258 | 10.5% | 6.9% | 522 | 19.7% | 7.8% | 152 | 12.5% | 4.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 150 | 2.9% | 19.9% | 81 | 3.3% | 19.8% | 69 | 2.6% | 20.2% | - | - | - |
| Petits patrons | 261 | 5.1% | 10.0% | 152 | 6.2% | 11.3% | 109 | 4.1% | 8.5% | 261 | 21.4% | 10.0% |
| Affaires et Cadres | 372 | 7.3% | 5.4% | 194 | 7.9% | 5.6% | 178 | 6.7% | 5.2% | 372 | 30.5% | 5.4% |
| Professions intermédiaires | 586 | 11.5% | 7.4% | 309 | 12.6% | 7.7% | 277 | 10.4% | 7.2% | 586 | 48.1% | 7.4% |
| Employés | 486 | 9.5% | 9.0% | 228 | 9.3% | 9.6% | 258 | 9.7% | 8.4% | - | - | - |
| Ouvriers | 1083 | 21.2% | 11.4% | 585 | 23.9% | 11.5% | 497 | 18.7% | 11.3% | - | - | - |
| Retraités | 1784 | 34.9% | 12.0% | 754 | 30.8% | 11.2% | 1030 | 38.8% | 12.7% | - | - | - |
| Autres inactifs | 384 | 7.5% | 9.1% | 148 | 6.0% | 9.3% | 236 | 8.9% | 9.0% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 944 | 18.5% | 9.4% | 446 | 18.2% | 10.2% | 498 | 18.8% | 8.8% | 120 | 9.9% | 6.6% |
| 2 personnes | 2032 | 39.8% | 11.3% | 897 | 36.6% | 10.4% | 1135 | 42.8% | 12.1% | 317 | 26.0% | 7.7% |
| 3 personnes | 833 | 16.3% | 9.0% | 431 | 17.6% | 9.3% | 402 | 15.1% | 8.8% | 262 | 21.5% | 6.7% |
| 4 personnes | 826 | 16.2% | 8.9% | 433 | 17.7% | 9.4% | 393 | 14.8% | 8.4% | 324 | 26.6% | 6.6% |
| 5 personnes et + | 471 | 9.2% | 8.6% | 244 | 9.9% | 9.0% | 227 | 8.5% | 8.1% | 197 | 16.1% | 7.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 1412 | 27.7% | 9.1% | 700 | 28.6% | 9.5% | 712 | 26.8% | 8.7% | 554 | 45.5% | 7.2% |
| Non | 3694 | 72.3% | 10.1% | 1750 | 71.4% | 10.0% | 1944 | 73.2% | 10.3% | 665 | 54.5% | 6.9% |
| Habitat | ||||||||||||
| Communes rurales | 1938 | 38.0% | 16.2% | 903 | 36.8% | 15.8% | 1035 | 39.0% | 16.6% | 420 | 34.5% | 12.8% |
| Agglo. - 20 000 hab | 1306 | 25.6% | 14.4% | 594 | 24.2% | 14.1% | 712 | 26.8% | 14.7% | 309 | 25.3% | 12.1% |
| Agglo. 20 000 à 100 000 hab | 969 | 19.0% | 13.9% | 503 | 20.5% | 14.8% | 466 | 17.6% | 13.0% | 219 | 17.9% | 11.8% |
| Agglo. + 100 000 hab | 754 | 14.8% | 4.9% | 368 | 15.0% | 4.9% | 387 | 14.6% | 4.8% | 230 | 18.8% | 4.0% |
| Agglo. Paris | 138 | 2.7% | 1.6% | 83 | 3.4% | 2.0% | 55 | 2.1% | 1.2% | 42 | 3.4% | 1.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 231 | 4.5% | 2.4% | 127 | 5.2% | 2.8% | 104 | 3.9% | 2.1% | 74 | 6.1% | 1.7% |
| Nord Pas de Calais | 445 | 8.7% | 13.8% | 225 | 9.2% | 14.7% | 220 | 8.3% | 13.0% | 99 | 8.1% | 10.1% |
| Lorraine | 53 | 1.0% | 2.8% | 28 | 1.2% | 3.0% | 25 | 0.9% | 2.5% | 15 | 1.2% | 2.8% |
| Alsace | 63 | 1.2% | 4.1% | 27 | 1.1% | 3.7% | 35 | 1.3% | 4.5% | 7 | 0.6% | 1.4% |
| Franche-Comté | 120 | 2.4% | 12.6% | 62 | 2.5% | 13.3% | 58 | 2.2% | 11.9% | 33 | 2.7% | 12.1% |
| Champagne Ardennes | 54 | 1.0% | 4.9% | 30 | 1.2% | 5.6% | 24 | 0.9% | 4.2% | 9 | 0.7% | 3.0% |
| Picardie | 245 | 4.8% | 15.8% | 127 | 5.2% | 17.0% | 118 | 4.4% | 14.8% | 57 | 4.7% | 13.6% |
| Bourgogne | 117 | 2.3% | 8.7% | 62 | 2.5% | 9.6% | 55 | 2.1% | 7.8% | 25 | 2.0% | 7.4% |
| Haute Normandie | 369 | 7.2% | 24.8% | 168 | 6.9% | 23.6% | 201 | 7.6% | 25.8% | 71 | 5.8% | 15.8% |
| Basse Normandie | 464 | 9.1% | 38.3% | 205 | 8.4% | 35.3% | 259 | 9.7% | 41.1% | 97 | 8.0% | 29.9% |
| Centre | 224 | 4.4% | 10.7% | 103 | 4.2% | 10.2% | 121 | 4.6% | 11.1% | 48 | 3.9% | 7.4% |
| Pays de Loire | 483 | 9.5% | 16.2% | 224 | 9.1% | 15.6% | 259 | 9.7% | 16.8% | 102 | 8.4% | 11.0% |
| Bretagne | 306 | 6.0% | 11.4% | 170 | 6.9% | 13.2% | 137 | 5.1% | 9.8% | 74 | 6.0% | 9.7% |
| Poitou Charentes | 144 | 2.8% | 9.7% | 64 | 2.6% | 8.9% | 80 | 3.0% | 10.3% | 24 | 1.9% | 6.5% |
| Aquitaine | 304 | 5.9% | 10.9% | 134 | 5.5% | 10.1% | 170 | 6.4% | 11.6% | 73 | 6.0% | 8.6% |
| Midi Pyrénées | 316 | 6.2% | 12.8% | 144 | 5.9% | 12.1% | 172 | 6.5% | 13.4% | 65 | 5.3% | 8.3% |
| Limousin | 54 | 1.1% | 8.8% | 27 | 1.1% | 9.1% | 27 | 1.0% | 8.5% | 11 | 0.9% | 7.0% |
| Auvergne | 140 | 2.7% | 12.4% | 60 | 2.5% | 11.1% | 80 | 3.0% | 13.6% | 26 | 2.1% | 8.1% |
| Rhône Alpes | 670 | 13.1% | 12.8% | 323 | 13.2% | 12.8% | 348 | 13.1% | 12.8% | 205 | 16.8% | 10.5% |
| Languedoc Roussillon | 217 | 4.3% | 9.5% | 95 | 3.9% | 8.7% | 122 | 4.6% | 10.1% | 81 | 6.6% | 11.7% |
| Provence Alpes Côte d'Azur, Corse | 87 | 1.7% | 2.0% | 45 | 1.8% | 2.2% | 42 | 1.6% | 1.8% | 24 | 2.0% | 1.6% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 3053 | 59.8% | 8.8% | 1569 | 64.0% | 9.0% | 1484 | 55.9% | 8.6% | 1027 | 84.2% | 7.0% |
| Presque tous les jours | 519 | 10.2% | 8.7% | 263 | 10.7% | 9.6% | 256 | 9.6% | 8.0% | 111 | 9.1% | 6.0% |
| 1 à 2 fois par semaine | 322 | 6.3% | 12.5% | 122 | 5.0% | 11.3% | 200 | 7.5% | 13.4% | 42 | 3.5% | 8.0% |
| 1 à 3 fois par mois | 71 | 1.4% | 14.8% | 26 | 1.0% | 13.3% | 46 | 1.7% | 15.8% | 16 | 1.3% | 23.1% |
| Moins souvent | 86 | 1.7% | 11.9% | 38 | 1.5% | 10.3% | 48 | 1.8% | 13.4% | 2 | 0.2% | 4.2% |
| Jamais | 12 | 0.2% | 17.1% | 10 | 0.4% | 24.8% | 2 | 0.1% | 6.6% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 197 | 3.8% | 10.7% | 78 | 3.2% | 10.4% | 118 | 4.5% | 11.0% | 6 | 0.5% | 3.3% |
| De 9 000 à moins de 12 000 euros par an | 294 | 5.8% | 9.9% | 149 | 6.1% | 13.0% | 145 | 5.5% | 7.9% | 15 | 1.2% | 6.2% |
| De 12 000 à moins de 18 000 euros par an | 634 | 12.4% | 11.4% | 266 | 10.9% | 11.0% | 368 | 13.9% | 11.8% | 60 | 4.9% | 9.6% |
| De 18 000 à moins de 24 000 euros par an | 800 | 15.7% | 11.8% | 373 | 15.2% | 12.5% | 427 | 16.1% | 11.2% | 105 | 8.6% | 7.8% |
| De 24 000 à moins de 36 000 euros par an | 1245 | 24.4% | 10.9% | 566 | 23.1% | 10.5% | 680 | 25.6% | 11.3% | 278 | 22.8% | 7.9% |
| De 36 000 à moins de 45 000 euros par an | 697 | 13.6% | 9.7% | 369 | 15.0% | 9.9% | 328 | 12.4% | 9.5% | 230 | 18.9% | 7.8% |
| De 45 000 à moins de 65 000 euros par an | 585 | 11.4% | 8.0% | 337 | 13.7% | 8.3% | 248 | 9.3% | 7.6% | 289 | 23.7% | 7.1% |
| 65 000 euros et plus par an | 217 | 4.2% | 5.5% | 124 | 5.0% | 5.4% | 93 | 3.5% | 5.5% | 134 | 11.0% | 4.9% |
| Refus | 311 | 6.1% | 9.2% | 138 | 5.6% | 9.5% | 173 | 6.5% | 8.9% | 76 | 6.2% | 6.8% |
| Ne sait pas | 127 | 2.5% | 7.7% | 52 | 2.1% | 7.1% | 75 | 2.8% | 8.1% | 25 | 2.1% | 4.4% |
