L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1388 | 100.0% | 2.7% | 708 | 100.0% | 2.8% | 680 | 100.0% | 2.5% | 609 | 100.0% | 3.5% |
| Sexe | ||||||||||||
| Homme | 708 | 51.0% | 2.8% | 708 | 100.0% | 2.8% | - | - | - | 318 | 52.2% | 3.6% |
| Femme | 680 | 49.0% | 2.5% | - | - | - | 680 | 100.0% | 2.5% | 291 | 47.8% | 3.4% |
| Age | ||||||||||||
| 15 à 24 ans | 251 | 18.1% | 3.4% | 137 | 19.3% | 3.7% | 114 | 16.7% | 3.2% | 100 | 16.4% | 3.3% |
| 25 à 34 ans | 254 | 18.3% | 3.3% | 131 | 18.5% | 3.5% | 123 | 18.1% | 3.2% | 118 | 19.4% | 3.6% |
| 35 à 49 ans | 401 | 28.9% | 3.2% | 200 | 28.2% | 3.2% | 201 | 29.6% | 3.2% | 209 | 34.4% | 3.3% |
| 50 à 59 ans | 265 | 19.1% | 2.9% | 151 | 21.3% | 3.3% | 115 | 16.9% | 2.5% | 138 | 22.7% | 3.6% |
| 60 ans et plus | 217 | 15.6% | 1.4% | 90 | 12.7% | 1.3% | 128 | 18.8% | 1.5% | 43 | 7.1% | 5.0% |
| Individu | ||||||||||||
| Ménagères | 555 | 40.0% | 2.4% | - | - | - | 555 | 81.7% | 2.4% | 248 | 40.7% | 3.5% |
| Personne de référence | 784 | 56.5% | 2.8% | 545 | 76.9% | 2.7% | 239 | 35.1% | 3.0% | 334 | 54.9% | 4.0% |
| Responsable des achats | 943 | 67.9% | 2.6% | 402 | 56.8% | 3.1% | 541 | 79.5% | 2.4% | 395 | 64.9% | 3.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 0 | - | 0.1% | 0 | - | 0.1% | - | - | - | - | - | - |
| Petits patrons | 20 | 1.5% | 1.3% | 10 | 1.4% | 0.9% | 10 | 1.5% | 2.3% | 20 | 3.2% | 1.4% |
| Affaires et Cadres | 262 | 18.8% | 5.3% | 144 | 20.4% | 5.1% | 117 | 17.3% | 5.7% | 240 | 39.5% | 5.5% |
| Professions intermédiaires | 242 | 17.5% | 3.4% | 120 | 17.0% | 3.4% | 122 | 17.9% | 3.3% | 194 | 31.8% | 3.3% |
| Employés | 304 | 21.9% | 3.6% | 126 | 17.8% | 5.7% | 178 | 26.2% | 2.9% | 51 | 8.3% | 2.7% |
| Ouvriers | 149 | 10.7% | 2.4% | 141 | 19.9% | 2.8% | 8 | 1.2% | 0.6% | 7 | 1.2% | 2.0% |
| Retraités | 147 | 10.6% | 1.1% | 61 | 8.5% | 1.0% | 86 | 12.7% | 1.3% | 4 | 0.7% | 2.1% |
| Autres inactifs | 263 | 19.0% | 2.5% | 105 | 14.9% | 2.8% | 158 | 23.2% | 2.4% | 93 | 15.3% | 2.9% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 0 | - | - | 0 | - | 0.1% | - | - | - | - | - | - |
| Petits patrons | 52 | 3.8% | 2.0% | 17 | 2.5% | 1.3% | 35 | 5.1% | 2.7% | 52 | 8.6% | 2.0% |
| Affaires et Cadres | 309 | 22.2% | 4.5% | 161 | 22.7% | 4.7% | 148 | 21.8% | 4.3% | 309 | 50.7% | 4.5% |
| Professions intermédiaires | 248 | 17.9% | 3.1% | 140 | 19.7% | 3.5% | 108 | 15.9% | 2.8% | 248 | 40.7% | 3.1% |
| Employés | 233 | 16.8% | 4.3% | 110 | 15.6% | 4.7% | 123 | 18.1% | 4.0% | - | - | - |
| Ouvriers | 241 | 17.3% | 2.5% | 166 | 23.4% | 3.3% | 75 | 11.0% | 1.7% | - | - | - |
| Retraités | 197 | 14.2% | 1.3% | 77 | 10.9% | 1.1% | 120 | 17.7% | 1.5% | - | - | - |
| Autres inactifs | 107 | 7.7% | 2.6% | 37 | 5.2% | 2.3% | 71 | 10.4% | 2.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 268 | 19.3% | 2.7% | 112 | 15.8% | 2.6% | 156 | 23.0% | 2.8% | 106 | 17.4% | 5.8% |
| 2 personnes | 397 | 28.6% | 2.2% | 191 | 27.0% | 2.2% | 206 | 30.4% | 2.2% | 150 | 24.6% | 3.6% |
| 3 personnes | 247 | 17.8% | 2.7% | 146 | 20.6% | 3.1% | 101 | 14.9% | 2.2% | 116 | 19.1% | 3.0% |
| 4 personnes | 275 | 19.8% | 3.0% | 135 | 19.0% | 2.9% | 141 | 20.7% | 3.0% | 173 | 28.4% | 3.5% |
| 5 personnes et + | 200 | 14.4% | 3.6% | 125 | 17.6% | 4.6% | 75 | 11.1% | 2.7% | 64 | 10.5% | 2.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 436 | 31.4% | 2.8% | 236 | 33.4% | 3.2% | 200 | 29.4% | 2.4% | 228 | 37.5% | 2.9% |
| Non | 952 | 68.6% | 2.6% | 472 | 66.6% | 2.7% | 480 | 70.6% | 2.5% | 380 | 62.5% | 4.0% |
| Habitat | ||||||||||||
| Communes rurales | 36 | 2.6% | 0.3% | 19 | 2.7% | 0.3% | 16 | 2.4% | 0.3% | 12 | 2.0% | 0.4% |
| Agglo. - 20 000 hab | 38 | 2.7% | 0.4% | 26 | 3.6% | 0.6% | 12 | 1.8% | 0.3% | 18 | 3.0% | 0.7% |
| Agglo. 20 000 à 100 000 hab | 40 | 2.9% | 0.6% | 23 | 3.3% | 0.7% | 17 | 2.4% | 0.5% | 17 | 2.8% | 0.9% |
| Agglo. + 100 000 hab | 103 | 7.4% | 0.7% | 55 | 7.8% | 0.7% | 47 | 7.0% | 0.6% | 34 | 5.7% | 0.6% |
| Agglo. Paris | 1172 | 84.4% | 13.7% | 585 | 82.5% | 14.2% | 587 | 86.4% | 13.2% | 527 | 86.5% | 13.3% |
| Régions INSEE | ||||||||||||
| Ile de France | 1228 | 88.5% | 12.8% | 621 | 87.7% | 13.6% | 607 | 89.3% | 12.1% | 550 | 90.3% | 12.7% |
| Nord Pas de Calais | 17 | 1.2% | 0.5% | 13 | 1.8% | 0.8% | 4 | 0.7% | 0.3% | 7 | 1.2% | 0.7% |
| Lorraine | 0 | - | - | 0 | 0.1% | - | - | - | - | - | - | - |
| Alsace | 2 | 0.1% | 0.1% | 2 | 0.3% | 0.3% | - | - | - | 1 | 0.1% | 0.2% |
| Franche-Comté | 0 | - | - | 0 | - | 0.1% | - | - | - | 0 | 0.1% | 0.1% |
| Champagne Ardennes | 10 | 0.7% | 0.9% | 2 | 0.2% | 0.3% | 9 | 1.3% | 1.5% | 1 | 0.2% | 0.4% |
| Picardie | 25 | 1.8% | 1.6% | 16 | 2.2% | 2.1% | 10 | 1.4% | 1.2% | 8 | 1.2% | 1.8% |
| Bourgogne | 4 | 0.3% | 0.3% | 4 | 0.5% | 0.5% | 1 | 0.1% | 0.1% | 3 | 0.6% | 1.0% |
| Haute Normandie | 12 | 0.8% | 0.8% | 5 | 0.7% | 0.7% | 7 | 1.0% | 0.9% | 4 | 0.6% | 0.8% |
| Basse Normandie | 0 | - | - | 0 | - | - | 0 | - | - | 0 | - | 0.1% |
| Centre | 12 | 0.8% | 0.6% | 8 | 1.1% | 0.8% | 4 | 0.5% | 0.3% | 7 | 1.1% | 1.0% |
| Pays de Loire | 11 | 0.8% | 0.4% | 10 | 1.4% | 0.7% | 2 | 0.2% | 0.1% | 4 | 0.6% | 0.4% |
| Bretagne | 8 | 0.6% | 0.3% | - | - | - | 8 | 1.2% | 0.6% | 1 | 0.2% | 0.1% |
| Poitou Charentes | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.1% | - | - | - | 1 | 0.1% | 0.2% |
| Aquitaine | 4 | 0.3% | 0.1% | 2 | 0.3% | 0.2% | 2 | 0.2% | 0.1% | 2 | 0.4% | 0.3% |
| Midi Pyrénées | 4 | 0.3% | 0.2% | 0 | - | - | 4 | 0.6% | 0.3% | 2 | 0.3% | 0.2% |
| Limousin | 0 | - | 0.1% | 0 | - | 0.1% | - | - | - | - | - | - |
| Auvergne | 2 | 0.1% | 0.1% | - | - | - | 2 | 0.2% | 0.3% | 2 | 0.3% | 0.5% |
| Rhône Alpes | 25 | 1.8% | 0.5% | 17 | 2.4% | 0.7% | 9 | 1.3% | 0.3% | 9 | 1.4% | 0.4% |
| Languedoc Roussillon | 4 | 0.3% | 0.2% | 2 | 0.2% | 0.2% | 2 | 0.3% | 0.2% | 2 | 0.3% | 0.2% |
| Provence Alpes Côte d'Azur, Corse | 17 | 1.2% | 0.4% | 6 | 0.8% | 0.3% | 11 | 1.6% | 0.5% | 6 | 1.0% | 0.4% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1048 | 75.5% | 3.0% | 532 | 75.1% | 3.1% | 516 | 75.9% | 3.0% | 523 | 85.8% | 3.6% |
| Presque tous les jours | 185 | 13.4% | 3.1% | 94 | 13.3% | 3.4% | 91 | 13.4% | 2.8% | 65 | 10.6% | 3.5% |
| 1 à 2 fois par semaine | 82 | 5.9% | 3.2% | 40 | 5.6% | 3.7% | 42 | 6.2% | 2.8% | 16 | 2.6% | 3.0% |
| 1 à 3 fois par mois | 6 | 0.4% | 1.3% | 6 | 0.8% | 3.0% | 0 | - | 0.1% | - | - | - |
| Moins souvent | 11 | 0.8% | 1.5% | 3 | 0.5% | 0.9% | 7 | 1.1% | 2.1% | 6 | 1.0% | 12.6% |
| Jamais | 0 | - | 0.6% | - | - | - | 0 | 0.1% | 1.4% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 29 | 2.1% | 1.6% | 7 | 1.0% | 1.0% | 21 | 3.1% | 2.0% | 1 | 0.1% | 0.4% |
| De 9 000 à moins de 12 000 euros par an | 57 | 4.1% | 1.9% | 20 | 2.9% | 1.8% | 37 | 5.5% | 2.0% | 5 | 0.8% | 2.0% |
| De 12 000 à moins de 18 000 euros par an | 118 | 8.5% | 2.1% | 57 | 8.1% | 2.4% | 61 | 9.0% | 2.0% | 21 | 3.4% | 3.3% |
| De 18 000 à moins de 24 000 euros par an | 119 | 8.6% | 1.8% | 63 | 8.9% | 2.1% | 56 | 8.3% | 1.5% | 34 | 5.6% | 2.5% |
| De 24 000 à moins de 36 000 euros par an | 286 | 20.6% | 2.5% | 153 | 21.6% | 2.8% | 133 | 19.6% | 2.2% | 113 | 18.6% | 3.2% |
| De 36 000 à moins de 45 000 euros par an | 205 | 14.8% | 2.9% | 117 | 16.5% | 3.1% | 89 | 13.0% | 2.6% | 99 | 16.2% | 3.3% |
| De 45 000 à moins de 65 000 euros par an | 266 | 19.1% | 3.6% | 150 | 21.2% | 3.7% | 116 | 17.0% | 3.6% | 146 | 23.9% | 3.6% |
| 65 000 euros et plus par an | 181 | 13.0% | 4.6% | 99 | 13.9% | 4.3% | 82 | 12.1% | 4.9% | 133 | 21.9% | 4.9% |
| Refus | 85 | 6.1% | 2.5% | 32 | 4.5% | 2.2% | 53 | 7.9% | 2.8% | 37 | 6.1% | 3.3% |
| Ne sait pas | 41 | 3.0% | 2.5% | 10 | 1.5% | 1.4% | 31 | 4.5% | 3.3% | 21 | 3.4% | 3.6% |
