L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 923 | 100.0% | 1.8% | 528 | 100.0% | 2.1% | 395 | 100.0% | 1.5% | 439 | 100.0% | 2.5% |
| Sexe | ||||||||||||
| Homme | 528 | 57.2% | 2.1% | 528 | 100.0% | 2.1% | - | - | - | 261 | 59.3% | 3.0% |
| Femme | 395 | 42.8% | 1.5% | - | - | - | 395 | 100.0% | 1.5% | 179 | 40.7% | 2.1% |
| Age | ||||||||||||
| 15 à 24 ans | 120 | 13.1% | 1.7% | 44 | 8.4% | 1.2% | 76 | 19.4% | 2.1% | 54 | 12.3% | 1.8% |
| 25 à 34 ans | 128 | 13.8% | 1.7% | 73 | 13.8% | 2.0% | 55 | 13.9% | 1.4% | 63 | 14.4% | 1.9% |
| 35 à 49 ans | 229 | 24.8% | 1.8% | 146 | 27.7% | 2.4% | 83 | 21.0% | 1.3% | 155 | 35.3% | 2.5% |
| 50 à 59 ans | 207 | 22.4% | 2.2% | 139 | 26.3% | 3.0% | 68 | 17.1% | 1.5% | 117 | 26.6% | 3.0% |
| 60 ans et plus | 239 | 25.9% | 1.5% | 126 | 23.8% | 1.9% | 113 | 28.6% | 1.3% | 50 | 11.4% | 5.7% |
| Individu | ||||||||||||
| Ménagères | 313 | 33.9% | 1.3% | - | - | - | 313 | 79.3% | 1.3% | 140 | 31.9% | 2.0% |
| Personne de référence | 570 | 61.8% | 2.0% | 455 | 86.0% | 2.2% | 115 | 29.3% | 1.5% | 271 | 61.7% | 3.2% |
| Responsable des achats | 614 | 66.6% | 1.7% | 309 | 58.4% | 2.4% | 306 | 77.5% | 1.3% | 287 | 65.4% | 2.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 1 | 0.2% | 0.3% | 1 | 0.2% | 0.3% | 0 | 0.1% | 0.1% | - | - | - |
| Petits patrons | 37 | 4.0% | 2.3% | 27 | 5.0% | 2.3% | 10 | 2.6% | 2.3% | 35 | 8.0% | 2.4% |
| Affaires et Cadres | 208 | 22.6% | 4.3% | 125 | 23.7% | 4.4% | 83 | 21.0% | 4.0% | 187 | 42.5% | 4.2% |
| Professions intermédiaires | 147 | 15.9% | 2.0% | 93 | 17.5% | 2.6% | 54 | 13.8% | 1.5% | 130 | 29.6% | 2.2% |
| Employés | 110 | 11.9% | 1.3% | 44 | 8.3% | 2.0% | 66 | 16.6% | 1.1% | 22 | 5.0% | 1.2% |
| Ouvriers | 66 | 7.1% | 1.0% | 63 | 11.8% | 1.3% | 3 | 0.8% | 0.2% | 5 | 1.1% | 1.4% |
| Retraités | 173 | 18.7% | 1.4% | 91 | 17.1% | 1.5% | 82 | 20.8% | 1.2% | 6 | 1.4% | 3.0% |
| Autres inactifs | 181 | 19.7% | 1.7% | 85 | 16.2% | 2.3% | 96 | 24.3% | 1.4% | 55 | 12.4% | 1.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 2 | 0.2% | 0.3% | 2 | 0.3% | 0.4% | 0 | 0.1% | 0.1% | - | - | - |
| Petits patrons | 47 | 5.1% | 1.8% | 27 | 5.2% | 2.0% | 20 | 5.1% | 1.6% | 47 | 10.8% | 1.8% |
| Affaires et Cadres | 224 | 24.2% | 3.3% | 133 | 25.2% | 3.9% | 90 | 22.9% | 2.7% | 224 | 50.9% | 3.3% |
| Professions intermédiaires | 169 | 18.3% | 2.1% | 100 | 19.0% | 2.5% | 68 | 17.3% | 1.8% | 169 | 38.4% | 2.1% |
| Employés | 79 | 8.6% | 1.5% | 44 | 8.4% | 1.9% | 35 | 8.8% | 1.1% | - | - | - |
| Ouvriers | 101 | 10.9% | 1.1% | 58 | 11.1% | 1.2% | 42 | 10.7% | 1.0% | - | - | - |
| Retraités | 204 | 22.1% | 1.4% | 103 | 19.5% | 1.5% | 101 | 25.7% | 1.2% | - | - | - |
| Autres inactifs | 98 | 10.6% | 2.3% | 60 | 11.4% | 3.8% | 37 | 9.4% | 1.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 179 | 19.4% | 1.8% | 88 | 16.7% | 2.0% | 91 | 22.9% | 1.6% | 63 | 14.2% | 3.4% |
| 2 personnes | 313 | 33.9% | 1.7% | 179 | 33.8% | 2.1% | 134 | 34.0% | 1.4% | 120 | 27.3% | 2.9% |
| 3 personnes | 186 | 20.2% | 2.0% | 111 | 21.0% | 2.4% | 75 | 19.1% | 1.6% | 110 | 25.1% | 2.8% |
| 4 personnes | 158 | 17.2% | 1.7% | 88 | 16.6% | 1.9% | 71 | 17.9% | 1.5% | 106 | 24.2% | 2.2% |
| 5 personnes et + | 87 | 9.4% | 1.6% | 63 | 11.8% | 2.3% | 24 | 6.1% | 0.9% | 40 | 9.1% | 1.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 273 | 29.6% | 1.8% | 173 | 32.8% | 2.3% | 100 | 25.2% | 1.2% | 171 | 38.9% | 2.2% |
| Non | 650 | 70.4% | 1.8% | 355 | 67.2% | 2.0% | 295 | 74.8% | 1.6% | 269 | 61.1% | 2.8% |
| Habitat | ||||||||||||
| Communes rurales | 99 | 10.7% | 0.8% | 59 | 11.1% | 1.0% | 40 | 10.2% | 0.6% | 36 | 8.3% | 1.1% |
| Agglo. - 20 000 hab | 92 | 9.9% | 1.0% | 51 | 9.6% | 1.2% | 41 | 10.3% | 0.8% | 43 | 9.7% | 1.7% |
| Agglo. 20 000 à 100 000 hab | 85 | 9.2% | 1.2% | 55 | 10.5% | 1.6% | 29 | 7.4% | 0.8% | 30 | 6.8% | 1.6% |
| Agglo. + 100 000 hab | 291 | 31.5% | 1.9% | 161 | 30.5% | 2.1% | 130 | 32.9% | 1.6% | 140 | 31.8% | 2.5% |
| Agglo. Paris | 357 | 38.7% | 4.2% | 202 | 38.3% | 4.9% | 155 | 39.2% | 3.5% | 190 | 43.4% | 4.8% |
| Régions INSEE | ||||||||||||
| Ile de France | 379 | 41.1% | 4.0% | 219 | 41.4% | 4.8% | 160 | 40.7% | 3.2% | 199 | 45.3% | 4.6% |
| Nord Pas de Calais | 30 | 3.3% | 0.9% | 18 | 3.3% | 1.1% | 13 | 3.2% | 0.8% | 15 | 3.4% | 1.5% |
| Lorraine | 14 | 1.5% | 0.7% | 9 | 1.6% | 0.9% | 5 | 1.3% | 0.5% | 6 | 1.4% | 1.2% |
| Alsace | 18 | 1.9% | 1.2% | 13 | 2.5% | 1.8% | 5 | 1.2% | 0.6% | 9 | 2.1% | 1.9% |
| Franche-Comté | 7 | 0.8% | 0.8% | 3 | 0.6% | 0.7% | 4 | 1.0% | 0.8% | 2 | 0.4% | 0.6% |
| Champagne Ardennes | 10 | 1.1% | 0.9% | 7 | 1.4% | 1.4% | 2 | 0.6% | 0.4% | 3 | 0.7% | 1.0% |
| Picardie | 14 | 1.6% | 0.9% | 7 | 1.3% | 0.9% | 8 | 1.9% | 1.0% | 7 | 1.5% | 1.6% |
| Bourgogne | 18 | 1.9% | 1.3% | 12 | 2.2% | 1.8% | 6 | 1.5% | 0.8% | 7 | 1.6% | 2.1% |
| Haute Normandie | 21 | 2.2% | 1.4% | 11 | 2.0% | 1.5% | 10 | 2.6% | 1.3% | 8 | 1.8% | 1.8% |
| Basse Normandie | 9 | 1.0% | 0.8% | 9 | 1.6% | 1.5% | 1 | 0.2% | 0.1% | 7 | 1.6% | 2.1% |
| Centre | 24 | 2.6% | 1.1% | 12 | 2.3% | 1.2% | 12 | 3.1% | 1.1% | 13 | 3.1% | 2.1% |
| Pays de Loire | 20 | 2.2% | 0.7% | 7 | 1.3% | 0.5% | 13 | 3.4% | 0.9% | 11 | 2.5% | 1.2% |
| Bretagne | 37 | 4.0% | 1.4% | 18 | 3.4% | 1.4% | 19 | 4.8% | 1.4% | 17 | 3.9% | 2.3% |
| Poitou Charentes | 23 | 2.5% | 1.6% | 13 | 2.6% | 1.9% | 10 | 2.5% | 1.3% | 10 | 2.2% | 2.6% |
| Aquitaine | 37 | 4.0% | 1.3% | 13 | 2.4% | 1.0% | 24 | 6.2% | 1.7% | 15 | 3.4% | 1.8% |
| Midi Pyrénées | 39 | 4.3% | 1.6% | 25 | 4.7% | 2.1% | 15 | 3.7% | 1.1% | 13 | 3.0% | 1.7% |
| Limousin | 6 | 0.7% | 1.0% | 5 | 0.9% | 1.6% | 1 | 0.4% | 0.5% | 1 | 0.3% | 0.9% |
| Auvergne | 11 | 1.2% | 1.0% | 8 | 1.5% | 1.4% | 4 | 0.9% | 0.6% | 6 | 1.3% | 1.8% |
| Rhône Alpes | 82 | 8.9% | 1.6% | 57 | 10.8% | 2.3% | 24 | 6.2% | 0.9% | 35 | 8.0% | 1.8% |
| Languedoc Roussillon | 42 | 4.5% | 1.8% | 24 | 4.6% | 2.2% | 17 | 4.4% | 1.4% | 20 | 4.5% | 2.9% |
| Provence Alpes Côte d'Azur, Corse | 81 | 8.8% | 1.9% | 40 | 7.6% | 1.9% | 41 | 10.3% | 1.8% | 36 | 8.2% | 2.5% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 789 | 85.5% | 2.3% | 450 | 85.2% | 2.6% | 339 | 85.9% | 2.0% | 412 | 93.7% | 2.8% |
| Presque tous les jours | 72 | 7.8% | 1.2% | 40 | 7.5% | 1.4% | 33 | 8.3% | 1.0% | 24 | 5.6% | 1.3% |
| 1 à 2 fois par semaine | 20 | 2.1% | 0.8% | 9 | 1.7% | 0.8% | 11 | 2.8% | 0.7% | 0 | 0.1% | 0.1% |
| 1 à 3 fois par mois | 1 | 0.1% | 0.3% | 0 | 0.1% | 0.2% | 1 | 0.2% | 0.3% | 1 | 0.2% | 1.3% |
| Moins souvent | 3 | 0.3% | 0.4% | 3 | 0.5% | 0.8% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 32 | 3.5% | 1.8% | 19 | 3.5% | 2.5% | 14 | 3.5% | 1.3% | 10 | 2.3% | 5.2% |
| De 9 000 à moins de 12 000 euros par an | 38 | 4.1% | 1.3% | 16 | 3.0% | 1.4% | 22 | 5.5% | 1.2% | 5 | 1.2% | 2.2% |
| De 12 000 à moins de 18 000 euros par an | 59 | 6.4% | 1.1% | 41 | 7.7% | 1.7% | 19 | 4.7% | 0.6% | 10 | 2.3% | 1.6% |
| De 18 000 à moins de 24 000 euros par an | 84 | 9.1% | 1.2% | 40 | 7.6% | 1.3% | 44 | 11.2% | 1.2% | 31 | 7.1% | 2.3% |
| De 24 000 à moins de 36 000 euros par an | 171 | 18.5% | 1.5% | 95 | 18.0% | 1.8% | 76 | 19.2% | 1.3% | 67 | 15.3% | 1.9% |
| De 36 000 à moins de 45 000 euros par an | 125 | 13.5% | 1.7% | 73 | 13.8% | 2.0% | 52 | 13.1% | 1.5% | 67 | 15.3% | 2.3% |
| De 45 000 à moins de 65 000 euros par an | 205 | 22.3% | 2.8% | 131 | 24.8% | 3.2% | 75 | 18.9% | 2.3% | 128 | 29.2% | 3.2% |
| 65 000 euros et plus par an | 141 | 15.3% | 3.6% | 88 | 16.6% | 3.9% | 53 | 13.5% | 3.2% | 92 | 20.9% | 3.4% |
| Refus | 43 | 4.6% | 1.3% | 19 | 3.7% | 1.3% | 23 | 5.9% | 1.2% | 19 | 4.4% | 1.7% |
| Ne sait pas | 25 | 2.7% | 1.5% | 7 | 1.4% | 1.0% | 17 | 4.4% | 1.9% | 8 | 1.9% | 1.4% |
