L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 425 | 100.0% | 0.8% | 231 | 100.0% | 0.9% | 195 | 100.0% | 0.7% | 89 | 100.0% | 0.5% |
| Sexe | ||||||||||||
| Homme | 231 | 54.2% | 0.9% | 231 | 100.0% | 0.9% | - | - | - | 43 | 48.3% | 0.5% |
| Femme | 195 | 45.8% | 0.7% | - | - | - | 195 | 100.0% | 0.7% | 46 | 51.7% | 0.5% |
| Age | ||||||||||||
| 15 à 24 ans | 62 | 14.6% | 0.9% | 35 | 15.3% | 1.0% | 27 | 13.7% | 0.7% | 20 | 22.4% | 0.7% |
| 25 à 34 ans | 49 | 11.4% | 0.6% | 22 | 9.4% | 0.6% | 27 | 13.8% | 0.7% | 13 | 14.3% | 0.4% |
| 35 à 49 ans | 90 | 21.1% | 0.7% | 58 | 25.2% | 0.9% | 32 | 16.2% | 0.5% | 23 | 26.1% | 0.4% |
| 50 à 59 ans | 85 | 20.1% | 0.9% | 56 | 24.4% | 1.2% | 29 | 14.9% | 0.6% | 24 | 27.3% | 0.6% |
| 60 ans et plus | 139 | 32.8% | 0.9% | 59 | 25.6% | 0.9% | 80 | 41.3% | 0.9% | 9 | 9.9% | 1.0% |
| Individu | ||||||||||||
| Ménagères | 169 | 39.7% | 0.7% | - | - | - | 169 | 86.8% | 0.7% | 32 | 36.2% | 0.5% |
| Personne de référence | 268 | 62.9% | 0.9% | 207 | 89.8% | 1.0% | 61 | 31.2% | 0.8% | 42 | 46.7% | 0.5% |
| Responsable des achats | 284 | 66.7% | 0.8% | 126 | 54.8% | 1.0% | 157 | 80.8% | 0.7% | 46 | 52.1% | 0.4% |
| PCS Individu | ||||||||||||
| Agriculteurs | 13 | 2.9% | 2.5% | 10 | 4.5% | 3.1% | 2 | 1.1% | 1.3% | 1 | 1.3% | 8.3% |
| Petits patrons | 11 | 2.6% | 0.7% | 9 | 3.7% | 0.7% | 3 | 1.3% | 0.6% | 9 | 9.6% | 0.6% |
| Affaires et Cadres | 14 | 3.3% | 0.3% | 10 | 4.4% | 0.4% | 4 | 2.0% | 0.2% | 14 | 15.2% | 0.3% |
| Professions intermédiaires | 42 | 10.0% | 0.6% | 18 | 7.8% | 0.5% | 24 | 12.5% | 0.7% | 31 | 34.2% | 0.5% |
| Employés | 54 | 12.8% | 0.7% | 20 | 8.8% | 0.9% | 34 | 17.6% | 0.6% | 9 | 9.8% | 0.5% |
| Ouvriers | 99 | 23.4% | 1.6% | 82 | 35.6% | 1.6% | 17 | 8.9% | 1.3% | - | - | - |
| Retraités | 119 | 27.9% | 0.9% | 54 | 23.5% | 0.9% | 65 | 33.2% | 1.0% | 3 | 3.9% | 1.7% |
| Autres inactifs | 73 | 17.1% | 0.7% | 27 | 11.8% | 0.7% | 46 | 23.4% | 0.7% | 23 | 25.9% | 0.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 15 | 3.4% | 1.9% | 10 | 4.5% | 2.5% | 4 | 2.1% | 1.2% | - | - | - |
| Petits patrons | 15 | 3.5% | 0.6% | 10 | 4.4% | 0.8% | 5 | 2.4% | 0.4% | 15 | 16.6% | 0.6% |
| Affaires et Cadres | 31 | 7.4% | 0.5% | 14 | 6.0% | 0.4% | 17 | 9.0% | 0.5% | 31 | 35.1% | 0.5% |
| Professions intermédiaires | 43 | 10.1% | 0.5% | 19 | 8.3% | 0.5% | 24 | 12.3% | 0.6% | 43 | 48.3% | 0.5% |
| Employés | 40 | 9.4% | 0.7% | 22 | 9.4% | 0.9% | 19 | 9.5% | 0.6% | - | - | - |
| Ouvriers | 119 | 27.9% | 1.3% | 80 | 34.6% | 1.6% | 39 | 20.0% | 0.9% | - | - | - |
| Retraités | 144 | 33.8% | 1.0% | 60 | 26.2% | 0.9% | 84 | 42.9% | 1.0% | - | - | - |
| Autres inactifs | 19 | 4.4% | 0.4% | 15 | 6.6% | 1.0% | 4 | 1.9% | 0.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 89 | 20.9% | 0.9% | 45 | 19.5% | 1.0% | 44 | 22.5% | 0.8% | 10 | 11.4% | 0.6% |
| 2 personnes | 170 | 39.9% | 0.9% | 95 | 41.2% | 1.1% | 75 | 38.4% | 0.8% | 23 | 25.8% | 0.6% |
| 3 personnes | 72 | 16.9% | 0.8% | 33 | 14.4% | 0.7% | 39 | 19.9% | 0.8% | 32 | 36.2% | 0.8% |
| 4 personnes | 58 | 13.7% | 0.6% | 34 | 14.6% | 0.7% | 25 | 12.7% | 0.5% | 19 | 20.8% | 0.4% |
| 5 personnes et + | 37 | 8.6% | 0.7% | 24 | 10.4% | 0.9% | 13 | 6.5% | 0.5% | 5 | 5.8% | 0.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 112 | 26.4% | 0.7% | 53 | 23.0% | 0.7% | 59 | 30.5% | 0.7% | 36 | 40.3% | 0.5% |
| Non | 313 | 73.6% | 0.9% | 178 | 77.0% | 1.0% | 135 | 69.5% | 0.7% | 53 | 59.7% | 0.6% |
| Habitat | ||||||||||||
| Communes rurales | 151 | 35.6% | 1.3% | 81 | 35.0% | 1.4% | 71 | 36.2% | 1.1% | 34 | 37.6% | 1.0% |
| Agglo. - 20 000 hab | 85 | 19.9% | 0.9% | 34 | 14.7% | 0.8% | 51 | 26.1% | 1.1% | 18 | 20.6% | 0.7% |
| Agglo. 20 000 à 100 000 hab | 91 | 21.3% | 1.3% | 45 | 19.6% | 1.3% | 45 | 23.3% | 1.3% | 14 | 15.9% | 0.8% |
| Agglo. + 100 000 hab | 87 | 20.5% | 0.6% | 62 | 26.8% | 0.8% | 25 | 13.0% | 0.3% | 20 | 22.9% | 0.4% |
| Agglo. Paris | 11 | 2.7% | 0.1% | 9 | 3.8% | 0.2% | 3 | 1.3% | 0.1% | 3 | 2.9% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 13 | 3.1% | 0.1% | 11 | 4.7% | 0.2% | 3 | 1.3% | 0.1% | 5 | 5.1% | 0.1% |
| Lorraine | 2 | 0.4% | 0.1% | - | - | - | 2 | 0.8% | 0.2% | 0 | 0.3% | 0.1% |
| Champagne Ardennes | 342 | 80.3% | 31.3% | 183 | 79.2% | 34.7% | 159 | 81.7% | 28.2% | 72 | 81.3% | 24.5% |
| Picardie | 66 | 15.4% | 4.2% | 37 | 16.1% | 5.0% | 29 | 14.7% | 3.6% | 10 | 11.4% | 2.4% |
| Haute Normandie | 1 | 0.3% | 0.1% | - | - | - | 1 | 0.6% | 0.1% | 1 | 1.3% | 0.2% |
| Centre | 1 | 0.2% | - | - | - | - | 1 | 0.4% | 0.1% | - | - | - |
| Midi Pyrénées | 1 | 0.2% | - | - | - | - | 1 | 0.5% | 0.1% | 0 | 0.5% | 0.1% |
| Languedoc Roussillon | 0 | - | - | - | - | - | 0 | 0.1% | - | 0 | 0.1% | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 281 | 66.2% | 0.8% | 156 | 67.8% | 0.9% | 125 | 64.2% | 0.7% | 69 | 77.9% | 0.5% |
| Presque tous les jours | 54 | 12.6% | 0.9% | 27 | 11.7% | 1.0% | 27 | 13.7% | 0.8% | 13 | 14.1% | 0.7% |
| 1 à 2 fois par semaine | 28 | 6.7% | 1.1% | 20 | 8.5% | 1.8% | 9 | 4.5% | 0.6% | 4 | 5.0% | 0.8% |
| 1 à 3 fois par mois | 9 | 2.0% | 1.8% | 8 | 3.6% | 4.3% | 0 | 0.2% | 0.1% | - | - | - |
| Moins souvent | 6 | 1.4% | 0.8% | 4 | 1.9% | 1.2% | 1 | 0.8% | 0.4% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 20 | 4.7% | 1.1% | 9 | 3.9% | 1.2% | 11 | 5.7% | 1.0% | 1 | 1.2% | 0.6% |
| De 9 000 à moins de 12 000 euros par an | 27 | 6.4% | 0.9% | 12 | 5.1% | 1.0% | 15 | 7.9% | 0.8% | 1 | 0.9% | 0.3% |
| De 12 000 à moins de 18 000 euros par an | 53 | 12.5% | 1.0% | 31 | 13.3% | 1.3% | 22 | 11.5% | 0.7% | 10 | 10.7% | 1.5% |
| De 18 000 à moins de 24 000 euros par an | 69 | 16.3% | 1.0% | 33 | 14.1% | 1.1% | 37 | 18.8% | 1.0% | 7 | 8.3% | 0.5% |
| De 24 000 à moins de 36 000 euros par an | 82 | 19.2% | 0.7% | 45 | 19.4% | 0.8% | 37 | 19.0% | 0.6% | 21 | 23.5% | 0.6% |
| De 36 000 à moins de 45 000 euros par an | 53 | 12.4% | 0.7% | 36 | 15.6% | 1.0% | 17 | 8.7% | 0.5% | 12 | 13.3% | 0.4% |
| De 45 000 à moins de 65 000 euros par an | 56 | 13.1% | 0.8% | 38 | 16.3% | 0.9% | 18 | 9.3% | 0.6% | 18 | 20.2% | 0.4% |
| 65 000 euros et plus par an | 30 | 6.9% | 0.7% | 14 | 6.2% | 0.6% | 15 | 7.8% | 0.9% | 14 | 16.0% | 0.5% |
| Refus | 24 | 5.7% | 0.7% | 11 | 4.9% | 0.8% | 13 | 6.6% | 0.7% | 2 | 2.8% | 0.2% |
| Ne sait pas | 12 | 2.8% | 0.7% | 2 | 1.1% | 0.3% | 9 | 4.8% | 1.0% | 3 | 3.1% | 0.5% |
