L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1114 | 100.0% | 2.1% | 583 | 100.0% | 2.3% | 531 | 100.0% | 2.0% | 265 | 100.0% | 1.5% |
| Sexe | ||||||||||||
| Homme | 583 | 52.4% | 2.3% | 583 | 100.0% | 2.3% | - | - | - | 147 | 55.6% | 1.7% |
| Femme | 531 | 47.6% | 2.0% | - | - | - | 531 | 100.0% | 2.0% | 118 | 44.4% | 1.4% |
| Age | ||||||||||||
| 15 à 24 ans | 88 | 7.9% | 1.2% | 36 | 6.2% | 1.0% | 52 | 9.8% | 1.4% | 29 | 10.9% | 0.9% |
| 25 à 34 ans | 102 | 9.2% | 1.3% | 71 | 12.2% | 1.9% | 31 | 5.8% | 0.8% | 48 | 18.0% | 1.5% |
| 35 à 49 ans | 233 | 21.0% | 1.9% | 128 | 21.9% | 2.1% | 106 | 19.9% | 1.7% | 90 | 34.1% | 1.4% |
| 50 à 59 ans | 215 | 19.3% | 2.3% | 113 | 19.4% | 2.5% | 102 | 19.2% | 2.2% | 90 | 34.0% | 2.3% |
| 60 ans et plus | 475 | 42.7% | 3.1% | 235 | 40.3% | 3.5% | 240 | 45.3% | 2.8% | 8 | 3.0% | 0.9% |
| Individu | ||||||||||||
| Ménagères | 455 | 40.9% | 1.9% | - | - | - | 455 | 85.8% | 1.9% | 102 | 38.7% | 1.5% |
| Personne de référence | 668 | 60.0% | 2.3% | 511 | 87.6% | 2.5% | 157 | 29.6% | 2.0% | 150 | 56.8% | 1.8% |
| Responsable des achats | 769 | 69.1% | 2.1% | 313 | 53.8% | 2.4% | 456 | 85.9% | 2.0% | 161 | 60.7% | 1.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 27 | 2.4% | 5.4% | 21 | 3.6% | 6.1% | 6 | 1.1% | 3.7% | - | - | - |
| Petits patrons | 32 | 2.9% | 2.0% | 21 | 3.7% | 1.9% | 11 | 2.1% | 2.4% | 26 | 10.0% | 1.8% |
| Affaires et Cadres | 72 | 6.4% | 1.5% | 42 | 7.2% | 1.5% | 30 | 5.6% | 1.4% | 59 | 22.5% | 1.3% |
| Professions intermédiaires | 128 | 11.5% | 1.8% | 66 | 11.4% | 1.9% | 62 | 11.7% | 1.7% | 108 | 40.9% | 1.9% |
| Employés | 159 | 14.3% | 1.9% | 44 | 7.5% | 2.0% | 115 | 21.7% | 1.9% | 28 | 10.8% | 1.5% |
| Ouvriers | 122 | 10.9% | 1.9% | 106 | 18.2% | 2.1% | 16 | 3.0% | 1.2% | 1 | 0.2% | 0.1% |
| Retraités | 408 | 36.7% | 3.2% | 215 | 36.9% | 3.5% | 193 | 36.4% | 2.9% | 3 | 1.1% | 1.4% |
| Autres inactifs | 165 | 14.8% | 1.6% | 67 | 11.5% | 1.8% | 98 | 18.4% | 1.5% | 39 | 14.6% | 1.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 33 | 3.0% | 4.4% | 24 | 4.1% | 5.8% | 9 | 1.8% | 2.7% | - | - | - |
| Petits patrons | 56 | 5.1% | 2.2% | 35 | 6.0% | 2.6% | 22 | 4.1% | 1.7% | 56 | 21.3% | 2.2% |
| Affaires et Cadres | 89 | 8.0% | 1.3% | 49 | 8.4% | 1.4% | 40 | 7.6% | 1.2% | 89 | 33.7% | 1.3% |
| Professions intermédiaires | 119 | 10.7% | 1.5% | 63 | 10.9% | 1.6% | 56 | 10.5% | 1.4% | 119 | 45.0% | 1.5% |
| Employés | 97 | 8.7% | 1.8% | 40 | 6.9% | 1.7% | 56 | 10.6% | 1.8% | - | - | - |
| Ouvriers | 164 | 14.7% | 1.7% | 100 | 17.1% | 2.0% | 64 | 12.1% | 1.5% | - | - | - |
| Retraités | 457 | 41.1% | 3.1% | 232 | 39.8% | 3.5% | 225 | 42.4% | 2.8% | - | - | - |
| Autres inactifs | 98 | 8.8% | 2.3% | 40 | 6.8% | 2.5% | 58 | 10.9% | 2.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 211 | 19.0% | 2.1% | 81 | 13.9% | 1.8% | 130 | 24.6% | 2.3% | 28 | 10.6% | 1.5% |
| 2 personnes | 484 | 43.5% | 2.7% | 257 | 44.1% | 3.0% | 227 | 42.8% | 2.4% | 75 | 28.5% | 1.8% |
| 3 personnes | 173 | 15.5% | 1.9% | 93 | 15.9% | 2.0% | 80 | 15.1% | 1.7% | 48 | 18.0% | 1.2% |
| 4 personnes | 177 | 15.9% | 1.9% | 105 | 17.9% | 2.3% | 73 | 13.7% | 1.6% | 87 | 32.8% | 1.8% |
| 5 personnes et + | 68 | 6.1% | 1.2% | 48 | 8.2% | 1.8% | 20 | 3.8% | 0.7% | 27 | 10.1% | 1.0% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 235 | 21.1% | 1.5% | 151 | 25.9% | 2.0% | 85 | 15.9% | 1.0% | 93 | 35.2% | 1.2% |
| Non | 878 | 78.9% | 2.4% | 432 | 74.1% | 2.5% | 446 | 84.1% | 2.4% | 172 | 64.8% | 1.8% |
| Habitat | ||||||||||||
| Communes rurales | 356 | 31.9% | 3.0% | 187 | 32.0% | 3.3% | 169 | 31.9% | 2.7% | 64 | 24.3% | 2.0% |
| Agglo. - 20 000 hab | 214 | 19.3% | 2.4% | 107 | 18.4% | 2.5% | 107 | 20.2% | 2.2% | 45 | 17.0% | 1.8% |
| Agglo. 20 000 à 100 000 hab | 157 | 14.1% | 2.2% | 83 | 14.2% | 2.4% | 74 | 14.0% | 2.1% | 38 | 14.3% | 2.0% |
| Agglo. + 100 000 hab | 373 | 33.4% | 2.4% | 200 | 34.3% | 2.7% | 172 | 32.5% | 2.2% | 111 | 42.1% | 2.0% |
| Agglo. Paris | 14 | 1.2% | 0.2% | 6 | 1.1% | 0.2% | 8 | 1.4% | 0.2% | 6 | 2.3% | 0.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 14 | 1.2% | 0.1% | 6 | 1.1% | 0.1% | 8 | 1.4% | 0.1% | 6 | 2.3% | 0.1% |
| Champagne Ardennes | 1 | - | - | - | - | - | 1 | 0.1% | 0.1% | - | - | - |
| Picardie | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.1% | - | - | - |
| Centre | 1 | 0.1% | 0.1% | - | - | - | 1 | 0.2% | 0.1% | 1 | 0.3% | 0.1% |
| Pays de Loire | 3 | 0.2% | 0.1% | 2 | 0.4% | 0.1% | 1 | 0.1% | - | 0 | 0.1% | - |
| Bretagne | 1 | 0.1% | - | 1 | 0.2% | 0.1% | - | - | - | 1 | 0.3% | 0.1% |
| Poitou Charentes | 223 | 20.0% | 15.0% | 126 | 21.6% | 17.6% | 97 | 18.4% | 12.6% | 53 | 20.1% | 14.5% |
| Aquitaine | 833 | 74.8% | 29.9% | 425 | 72.9% | 32.0% | 408 | 76.9% | 27.9% | 192 | 72.6% | 22.7% |
| Midi Pyrénées | 25 | 2.2% | 1.0% | 15 | 2.5% | 1.2% | 10 | 2.0% | 0.8% | 9 | 3.4% | 1.1% |
| Limousin | 2 | 0.2% | 0.4% | 1 | 0.2% | 0.4% | 1 | 0.2% | 0.3% | 1 | 0.3% | 0.5% |
| Auvergne | 6 | 0.5% | 0.5% | 6 | 1.0% | 1.1% | - | - | - | - | - | - |
| Rhône Alpes | 3 | 0.3% | 0.1% | - | - | - | 3 | 0.6% | 0.1% | 1 | 0.4% | 0.1% |
| Languedoc Roussillon | 0 | - | - | 0 | - | - | - | - | - | 0 | 0.1% | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 695 | 62.4% | 2.0% | 374 | 64.2% | 2.2% | 320 | 60.4% | 1.8% | 237 | 89.8% | 1.6% |
| Presque tous les jours | 114 | 10.3% | 1.9% | 63 | 10.8% | 2.3% | 51 | 9.7% | 1.6% | 21 | 7.8% | 1.1% |
| 1 à 2 fois par semaine | 48 | 4.3% | 1.9% | 17 | 2.9% | 1.5% | 32 | 6.0% | 2.1% | 5 | 1.8% | 0.9% |
| 1 à 3 fois par mois | 12 | 1.1% | 2.6% | 6 | 1.1% | 3.3% | 6 | 1.1% | 2.1% | 2 | 0.6% | 2.3% |
| Moins souvent | 9 | 0.8% | 1.2% | 7 | 1.3% | 2.0% | 2 | 0.3% | 0.4% | - | - | - |
| Jamais | 5 | 0.5% | 7.3% | 5 | 0.9% | 12.7% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 33 | 2.9% | 1.8% | 14 | 2.4% | 1.9% | 19 | 3.5% | 1.7% | 4 | 1.5% | 2.1% |
| De 9 000 à moins de 12 000 euros par an | 69 | 6.2% | 2.3% | 46 | 7.9% | 4.0% | 23 | 4.4% | 1.3% | 6 | 2.1% | 2.3% |
| De 12 000 à moins de 18 000 euros par an | 132 | 11.8% | 2.4% | 55 | 9.5% | 2.3% | 77 | 14.5% | 2.5% | 11 | 4.3% | 1.8% |
| De 18 000 à moins de 24 000 euros par an | 182 | 16.3% | 2.7% | 92 | 15.7% | 3.1% | 90 | 17.0% | 2.4% | 33 | 12.4% | 2.4% |
| De 24 000 à moins de 36 000 euros par an | 280 | 25.1% | 2.4% | 124 | 21.3% | 2.3% | 155 | 29.3% | 2.6% | 60 | 22.6% | 1.7% |
| De 36 000 à moins de 45 000 euros par an | 144 | 13.0% | 2.0% | 90 | 15.4% | 2.4% | 55 | 10.3% | 1.6% | 34 | 12.9% | 1.2% |
| De 45 000 à moins de 65 000 euros par an | 129 | 11.6% | 1.8% | 78 | 13.4% | 1.9% | 51 | 9.5% | 1.6% | 58 | 21.8% | 1.4% |
| 65 000 euros et plus par an | 62 | 5.6% | 1.6% | 39 | 6.7% | 1.7% | 23 | 4.3% | 1.3% | 34 | 12.8% | 1.2% |
| Refus | 52 | 4.6% | 1.5% | 28 | 4.8% | 1.9% | 23 | 4.4% | 1.2% | 18 | 7.0% | 1.6% |
| Ne sait pas | 32 | 2.8% | 1.9% | 17 | 2.9% | 2.3% | 15 | 2.8% | 1.6% | 7 | 2.5% | 1.2% |
