L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 13156 | 100.0% | 25.3% | 6105 | 100.0% | 24.5% | 7051 | 100.0% | 26.0% | 2833 | 100.0% | 16.3% |
| Sexe | ||||||||||||
| Homme | 6105 | 46.4% | 24.5% | 6105 | 100.0% | 24.5% | - | - | - | 1383 | 48.8% | 15.7% |
| Femme | 7051 | 53.6% | 26.0% | - | - | - | 7051 | 100.0% | 26.0% | 1451 | 51.2% | 16.9% |
| Age | ||||||||||||
| 15 à 24 ans | 887 | 6.7% | 12.2% | 398 | 6.5% | 10.8% | 489 | 6.9% | 13.6% | 327 | 11.5% | 10.7% |
| 25 à 34 ans | 1019 | 7.7% | 13.4% | 515 | 8.4% | 13.9% | 504 | 7.2% | 13.0% | 328 | 11.6% | 10.1% |
| 35 à 49 ans | 2424 | 18.4% | 19.4% | 1203 | 19.7% | 19.5% | 1221 | 17.3% | 19.3% | 1018 | 35.9% | 16.1% |
| 50 à 59 ans | 2582 | 19.6% | 27.9% | 1230 | 20.2% | 26.7% | 1352 | 19.2% | 29.0% | 898 | 31.7% | 23.3% |
| 60 ans et plus | 6244 | 47.5% | 40.4% | 2758 | 45.2% | 40.6% | 3486 | 49.4% | 40.2% | 261 | 9.2% | 29.9% |
| Individu | ||||||||||||
| Ménagères | 6412 | 48.7% | 27.3% | - | - | - | 6412 | 90.9% | 27.3% | 1257 | 44.4% | 17.9% |
| Personne de référence | 7405 | 56.3% | 26.0% | 5402 | 88.5% | 26.4% | 2003 | 28.4% | 25.2% | 1401 | 49.5% | 16.8% |
| Responsable des achats | 9585 | 72.9% | 26.6% | 3275 | 53.6% | 24.9% | 6310 | 89.5% | 27.5% | 1900 | 67.1% | 17.3% |
| PCS Individu | ||||||||||||
| Agriculteurs | 179 | 1.4% | 35.7% | 119 | 1.9% | 34.6% | 61 | 0.9% | 38.2% | 4 | 0.1% | 26.0% |
| Petits patrons | 341 | 2.6% | 21.3% | 232 | 3.8% | 20.2% | 108 | 1.5% | 24.1% | 295 | 10.4% | 20.4% |
| Affaires et Cadres | 739 | 5.6% | 15.1% | 423 | 6.9% | 14.9% | 316 | 4.5% | 15.3% | 626 | 22.1% | 14.2% |
| Professions intermédiaires | 1270 | 9.7% | 17.7% | 623 | 10.2% | 17.7% | 647 | 9.2% | 17.7% | 990 | 35.0% | 17.0% |
| Employés | 1873 | 14.2% | 22.5% | 431 | 7.1% | 19.5% | 1442 | 20.4% | 23.5% | 375 | 13.2% | 20.2% |
| Ouvriers | 1437 | 10.9% | 22.7% | 1113 | 18.2% | 22.2% | 324 | 4.6% | 24.3% | 50 | 1.8% | 14.6% |
| Retraités | 5222 | 39.7% | 40.9% | 2569 | 42.1% | 41.7% | 2653 | 37.6% | 40.1% | 70 | 2.5% | 33.8% |
| Autres inactifs | 2096 | 15.9% | 20.1% | 595 | 9.7% | 16.0% | 1501 | 21.3% | 22.4% | 424 | 15.0% | 13.0% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 244 | 1.9% | 32.4% | 133 | 2.2% | 32.4% | 111 | 1.6% | 32.4% | - | - | - |
| Petits patrons | 548 | 4.2% | 20.9% | 252 | 4.1% | 18.8% | 296 | 4.2% | 23.2% | 548 | 19.3% | 20.9% |
| Affaires et Cadres | 941 | 7.2% | 13.8% | 474 | 7.8% | 13.8% | 467 | 6.6% | 13.7% | 941 | 33.2% | 13.8% |
| Professions intermédiaires | 1344 | 10.2% | 17.0% | 657 | 10.8% | 16.4% | 687 | 9.7% | 17.7% | 1344 | 47.4% | 17.0% |
| Employés | 1048 | 8.0% | 19.3% | 430 | 7.0% | 18.1% | 618 | 8.8% | 20.3% | - | - | - |
| Ouvriers | 2029 | 15.4% | 21.4% | 1075 | 17.6% | 21.2% | 954 | 13.5% | 21.7% | - | - | - |
| Retraités | 5971 | 45.4% | 40.2% | 2731 | 44.7% | 40.6% | 3240 | 46.0% | 39.8% | - | - | - |
| Autres inactifs | 1030 | 7.8% | 24.5% | 354 | 5.8% | 22.3% | 677 | 9.6% | 25.8% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 2679 | 20.4% | 26.7% | 1124 | 18.4% | 25.7% | 1556 | 22.1% | 27.5% | 288 | 10.2% | 15.8% |
| 2 personnes | 6115 | 46.5% | 33.8% | 2840 | 46.5% | 32.8% | 3275 | 46.4% | 34.8% | 800 | 28.2% | 19.3% |
| 3 personnes | 1866 | 14.2% | 20.2% | 903 | 14.8% | 19.5% | 963 | 13.7% | 21.0% | 671 | 23.7% | 17.2% |
| 4 personnes | 1636 | 12.4% | 17.7% | 832 | 13.6% | 18.1% | 804 | 11.4% | 17.2% | 716 | 25.3% | 14.6% |
| 5 personnes et + | 860 | 6.5% | 15.6% | 406 | 6.7% | 15.0% | 454 | 6.4% | 16.2% | 358 | 12.6% | 14.0% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 2540 | 19.3% | 16.3% | 1226 | 20.1% | 16.6% | 1314 | 18.6% | 16.0% | 1074 | 37.9% | 13.9% |
| Non | 10616 | 80.7% | 29.1% | 4879 | 79.9% | 27.8% | 5737 | 81.4% | 30.3% | 1760 | 62.1% | 18.3% |
| Habitat | ||||||||||||
| Communes rurales | 3694 | 28.1% | 30.9% | 1677 | 27.5% | 29.4% | 2017 | 28.6% | 32.3% | 696 | 24.6% | 21.2% |
| Agglo. - 20 000 hab | 2791 | 21.2% | 30.8% | 1247 | 20.4% | 29.5% | 1544 | 21.9% | 31.9% | 547 | 19.3% | 21.5% |
| Agglo. 20 000 à 100 000 hab | 2129 | 16.2% | 30.5% | 999 | 16.4% | 29.5% | 1130 | 16.0% | 31.4% | 424 | 15.0% | 22.9% |
| Agglo. + 100 000 hab | 3752 | 28.5% | 24.2% | 1777 | 29.1% | 23.6% | 1975 | 28.0% | 24.7% | 942 | 33.2% | 16.5% |
| Agglo. Paris | 791 | 6.0% | 9.2% | 405 | 6.6% | 9.9% | 386 | 5.5% | 8.7% | 223 | 7.9% | 5.6% |
| Régions INSEE | ||||||||||||
| Ile de France | 906 | 6.9% | 9.4% | 460 | 7.5% | 10.0% | 445 | 6.3% | 8.9% | 265 | 9.4% | 6.1% |
| Nord Pas de Calais | 839 | 6.4% | 26.0% | 389 | 6.4% | 25.3% | 449 | 6.4% | 26.5% | 177 | 6.2% | 18.2% |
| Lorraine | 756 | 5.7% | 39.4% | 346 | 5.7% | 37.3% | 410 | 5.8% | 41.4% | 128 | 4.5% | 24.2% |
| Alsace | 612 | 4.6% | 39.8% | 270 | 4.4% | 36.3% | 342 | 4.9% | 43.1% | 136 | 4.8% | 28.4% |
| Franche-Comté | 332 | 2.5% | 34.8% | 148 | 2.4% | 31.9% | 184 | 2.6% | 37.6% | 68 | 2.4% | 25.1% |
| Champagne Ardennes | 362 | 2.8% | 33.2% | 181 | 3.0% | 34.4% | 181 | 2.6% | 32.1% | 82 | 2.9% | 27.7% |
| Picardie | 406 | 3.1% | 26.3% | 212 | 3.5% | 28.3% | 194 | 2.8% | 24.4% | 76 | 2.7% | 18.1% |
| Bourgogne | 374 | 2.8% | 27.6% | 179 | 2.9% | 27.5% | 195 | 2.8% | 27.7% | 59 | 2.1% | 17.4% |
| Haute Normandie | 219 | 1.7% | 14.7% | 100 | 1.6% | 14.1% | 118 | 1.7% | 15.2% | 47 | 1.6% | 10.4% |
| Basse Normandie | 429 | 3.3% | 35.4% | 182 | 3.0% | 31.3% | 247 | 3.5% | 39.2% | 75 | 2.6% | 22.9% |
| Centre | 486 | 3.7% | 23.1% | 209 | 3.4% | 20.8% | 276 | 3.9% | 25.3% | 106 | 3.7% | 16.3% |
| Pays de Loire | 933 | 7.1% | 31.3% | 409 | 6.7% | 28.5% | 524 | 7.4% | 34.0% | 175 | 6.2% | 18.8% |
| Bretagne | 1178 | 9.0% | 44.0% | 538 | 8.8% | 41.7% | 641 | 9.1% | 46.1% | 259 | 9.2% | 34.3% |
| Poitou Charentes | 415 | 3.2% | 27.8% | 200 | 3.3% | 27.9% | 215 | 3.1% | 27.8% | 84 | 3.0% | 23.0% |
| Aquitaine | 862 | 6.6% | 30.9% | 414 | 6.8% | 31.2% | 448 | 6.3% | 30.7% | 198 | 7.0% | 23.4% |
| Midi Pyrénées | 585 | 4.4% | 23.7% | 281 | 4.6% | 23.5% | 304 | 4.3% | 23.8% | 117 | 4.1% | 14.9% |
| Limousin | 122 | 0.9% | 19.8% | 50 | 0.8% | 16.9% | 72 | 1.0% | 22.4% | 24 | 0.9% | 15.1% |
| Auvergne | 436 | 3.3% | 38.6% | 191 | 3.1% | 35.2% | 245 | 3.5% | 41.7% | 78 | 2.8% | 24.2% |
| Rhône Alpes | 1427 | 10.8% | 27.3% | 681 | 11.2% | 27.1% | 747 | 10.6% | 27.6% | 342 | 12.1% | 17.6% |
| Languedoc Roussillon | 564 | 4.3% | 24.6% | 251 | 4.1% | 23.1% | 312 | 4.4% | 25.8% | 128 | 4.5% | 18.5% |
| Provence Alpes Côte d'Azur, Corse | 915 | 7.0% | 20.9% | 413 | 6.8% | 19.9% | 502 | 7.1% | 21.8% | 208 | 7.3% | 14.3% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 7050 | 53.6% | 20.3% | 3470 | 56.8% | 20.0% | 3580 | 50.8% | 20.6% | 2196 | 77.5% | 14.9% |
| Presque tous les jours | 1597 | 12.1% | 26.8% | 707 | 11.6% | 25.9% | 890 | 12.6% | 27.7% | 392 | 13.8% | 21.2% |
| 1 à 2 fois par semaine | 814 | 6.2% | 31.6% | 331 | 5.4% | 30.5% | 483 | 6.8% | 32.4% | 144 | 5.1% | 27.5% |
| 1 à 3 fois par mois | 173 | 1.3% | 35.8% | 72 | 1.2% | 37.1% | 101 | 1.4% | 34.9% | 27 | 0.9% | 39.8% |
| Moins souvent | 240 | 1.8% | 33.2% | 132 | 2.2% | 36.3% | 108 | 1.5% | 30.0% | 12 | 0.4% | 25.6% |
| Jamais | 29 | 0.2% | 41.2% | 16 | 0.3% | 40.6% | 12 | 0.2% | 42.0% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 386 | 2.9% | 21.1% | 134 | 2.2% | 17.9% | 252 | 3.6% | 23.3% | 30 | 1.1% | 15.4% |
| De 9 000 à moins de 12 000 euros par an | 818 | 6.2% | 27.4% | 324 | 5.3% | 28.2% | 494 | 7.0% | 26.9% | 54 | 1.9% | 22.5% |
| De 12 000 à moins de 18 000 euros par an | 1609 | 12.2% | 29.0% | 656 | 10.7% | 27.0% | 954 | 13.5% | 30.5% | 97 | 3.4% | 15.3% |
| De 18 000 à moins de 24 000 euros par an | 1947 | 14.8% | 28.7% | 854 | 14.0% | 28.7% | 1092 | 15.5% | 28.7% | 240 | 8.5% | 17.9% |
| De 24 000 à moins de 36 000 euros par an | 2914 | 22.1% | 25.5% | 1364 | 22.3% | 25.2% | 1550 | 22.0% | 25.7% | 576 | 20.3% | 16.4% |
| De 36 000 à moins de 45 000 euros par an | 1773 | 13.5% | 24.7% | 915 | 15.0% | 24.6% | 857 | 12.2% | 24.9% | 511 | 18.0% | 17.3% |
| De 45 000 à moins de 65 000 euros par an | 1733 | 13.2% | 23.7% | 931 | 15.2% | 22.8% | 803 | 11.4% | 24.7% | 678 | 23.9% | 16.7% |
| 65 000 euros et plus par an | 740 | 5.6% | 18.7% | 442 | 7.2% | 19.5% | 298 | 4.2% | 17.6% | 414 | 14.6% | 15.2% |
| Refus | 859 | 6.5% | 25.3% | 345 | 5.7% | 23.8% | 513 | 7.3% | 26.5% | 166 | 5.8% | 14.7% |
| Ne sait pas | 378 | 2.9% | 22.8% | 140 | 2.3% | 19.0% | 238 | 3.4% | 25.9% | 68 | 2.4% | 11.7% |
