L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 4084 | 100.0% | 7.8% | 2429 | 100.0% | 9.7% | 1655 | 100.0% | 6.1% | 1848 | 100.0% | 10.7% |
| Sexe | ||||||||||||
| Homme | 2429 | 59.5% | 9.7% | 2429 | 100.0% | 9.7% | - | - | - | 1103 | 59.7% | 12.6% |
| Femme | 1655 | 40.5% | 6.1% | - | - | - | 1655 | 100.0% | 6.1% | 745 | 40.3% | 8.7% |
| Age | ||||||||||||
| 15 à 24 ans | 887 | 21.7% | 12.2% | 575 | 23.7% | 15.6% | 312 | 18.8% | 8.7% | 464 | 25.1% | 15.2% |
| 25 à 34 ans | 523 | 12.8% | 6.9% | 314 | 12.9% | 8.5% | 209 | 12.6% | 5.4% | 258 | 14.0% | 7.9% |
| 35 à 49 ans | 1038 | 25.4% | 8.3% | 620 | 25.5% | 10.1% | 419 | 25.3% | 6.6% | 615 | 33.3% | 9.7% |
| 50 à 59 ans | 735 | 18.0% | 7.9% | 421 | 17.3% | 9.1% | 314 | 19.0% | 6.7% | 401 | 21.7% | 10.4% |
| 60 ans et plus | 901 | 22.1% | 5.8% | 500 | 20.6% | 7.4% | 401 | 24.2% | 4.6% | 110 | 6.0% | 12.6% |
| Individu | ||||||||||||
| Ménagères | 1335 | 32.7% | 5.7% | - | - | - | 1335 | 80.7% | 5.7% | 570 | 30.9% | 8.1% |
| Personne de référence | 2183 | 53.5% | 7.7% | 1803 | 74.2% | 8.8% | 381 | 23.0% | 4.8% | 887 | 48.0% | 10.6% |
| Responsable des achats | 2512 | 61.5% | 7.0% | 1210 | 49.8% | 9.2% | 1302 | 78.7% | 5.7% | 1049 | 56.8% | 9.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 37 | 0.9% | 7.4% | 23 | 1.0% | 6.8% | 14 | 0.8% | 8.6% | 2 | 0.1% | 13.6% |
| Petits patrons | 158 | 3.9% | 9.8% | 122 | 5.0% | 10.6% | 36 | 2.2% | 8.0% | 144 | 7.8% | 9.9% |
| Affaires et Cadres | 528 | 12.9% | 10.8% | 345 | 14.2% | 12.2% | 183 | 11.0% | 8.9% | 487 | 26.4% | 11.1% |
| Professions intermédiaires | 641 | 15.7% | 8.9% | 364 | 15.0% | 10.3% | 277 | 16.8% | 7.6% | 554 | 30.0% | 9.5% |
| Employés | 477 | 11.7% | 5.7% | 196 | 8.1% | 8.8% | 282 | 17.0% | 4.6% | 101 | 5.5% | 5.4% |
| Ouvriers | 350 | 8.6% | 5.5% | 314 | 12.9% | 6.3% | 36 | 2.2% | 2.7% | 25 | 1.3% | 7.1% |
| Retraités | 774 | 18.9% | 6.1% | 436 | 18.0% | 7.1% | 338 | 20.4% | 5.1% | 35 | 1.9% | 16.7% |
| Autres inactifs | 1120 | 27.4% | 10.7% | 629 | 25.9% | 16.9% | 490 | 29.6% | 7.3% | 501 | 27.1% | 15.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 61 | 1.5% | 8.1% | 28 | 1.2% | 6.8% | 33 | 2.0% | 9.6% | - | - | - |
| Petits patrons | 225 | 5.5% | 8.6% | 139 | 5.7% | 10.4% | 85 | 5.2% | 6.7% | 225 | 12.2% | 8.6% |
| Affaires et Cadres | 863 | 21.1% | 12.6% | 498 | 20.5% | 14.5% | 364 | 22.0% | 10.7% | 863 | 46.7% | 12.6% |
| Professions intermédiaires | 760 | 18.6% | 9.6% | 465 | 19.1% | 11.6% | 295 | 17.8% | 7.6% | 760 | 41.2% | 9.6% |
| Employés | 410 | 10.0% | 7.6% | 241 | 9.9% | 10.1% | 170 | 10.2% | 5.6% | - | - | - |
| Ouvriers | 529 | 13.0% | 5.6% | 336 | 13.8% | 6.6% | 193 | 11.7% | 4.4% | - | - | - |
| Retraités | 900 | 22.0% | 6.1% | 504 | 20.8% | 7.5% | 395 | 23.9% | 4.9% | - | - | - |
| Autres inactifs | 336 | 8.2% | 8.0% | 217 | 8.9% | 13.7% | 119 | 7.2% | 4.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 607 | 14.9% | 6.1% | 345 | 14.2% | 7.9% | 262 | 15.8% | 4.6% | 178 | 9.6% | 9.7% |
| 2 personnes | 1276 | 31.3% | 7.1% | 728 | 30.0% | 8.4% | 548 | 33.1% | 5.8% | 405 | 21.9% | 9.8% |
| 3 personnes | 734 | 18.0% | 8.0% | 455 | 18.7% | 9.8% | 280 | 16.9% | 6.1% | 397 | 21.5% | 10.2% |
| 4 personnes | 850 | 20.8% | 9.2% | 516 | 21.2% | 11.2% | 334 | 20.2% | 7.2% | 514 | 27.8% | 10.5% |
| 5 personnes et + | 616 | 15.1% | 11.2% | 386 | 15.9% | 14.3% | 231 | 13.9% | 8.2% | 354 | 19.1% | 13.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 1354 | 33.2% | 8.7% | 814 | 33.5% | 11.0% | 540 | 32.6% | 6.6% | 776 | 42.0% | 10.0% |
| Non | 2730 | 66.8% | 7.5% | 1615 | 66.5% | 9.2% | 1115 | 67.4% | 5.9% | 1072 | 58.0% | 11.2% |
| Habitat | ||||||||||||
| Communes rurales | 768 | 18.8% | 6.4% | 441 | 18.2% | 7.7% | 327 | 19.7% | 5.2% | 325 | 17.6% | 9.9% |
| Agglo. - 20 000 hab | 647 | 15.8% | 7.1% | 379 | 15.6% | 9.0% | 268 | 16.2% | 5.6% | 292 | 15.8% | 11.5% |
| Agglo. 20 000 à 100 000 hab | 546 | 13.4% | 7.8% | 324 | 13.3% | 9.5% | 222 | 13.4% | 6.2% | 210 | 11.4% | 11.3% |
| Agglo. + 100 000 hab | 1343 | 32.9% | 8.7% | 819 | 33.7% | 10.9% | 524 | 31.7% | 6.6% | 619 | 33.5% | 10.9% |
| Agglo. Paris | 780 | 19.1% | 9.1% | 466 | 19.2% | 11.4% | 313 | 18.9% | 7.0% | 401 | 21.7% | 10.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 870 | 21.3% | 9.1% | 515 | 21.2% | 11.2% | 355 | 21.5% | 7.1% | 451 | 24.4% | 10.4% |
| Nord Pas de Calais | 220 | 5.4% | 6.8% | 147 | 6.1% | 9.6% | 73 | 4.4% | 4.3% | 92 | 5.0% | 9.5% |
| Lorraine | 144 | 3.5% | 7.5% | 97 | 4.0% | 10.5% | 47 | 2.8% | 4.7% | 57 | 3.1% | 10.7% |
| Alsace | 110 | 2.7% | 7.2% | 66 | 2.7% | 8.9% | 44 | 2.7% | 5.5% | 52 | 2.8% | 10.8% |
| Franche-Comté | 62 | 1.5% | 6.5% | 32 | 1.3% | 6.9% | 30 | 1.8% | 6.1% | 27 | 1.5% | 10.0% |
| Champagne Ardennes | 88 | 2.2% | 8.1% | 50 | 2.1% | 9.5% | 38 | 2.3% | 6.7% | 35 | 1.9% | 11.8% |
| Picardie | 102 | 2.5% | 6.6% | 71 | 2.9% | 9.4% | 32 | 1.9% | 4.0% | 44 | 2.4% | 10.4% |
| Bourgogne | 114 | 2.8% | 8.4% | 69 | 2.9% | 10.7% | 44 | 2.7% | 6.3% | 43 | 2.3% | 12.6% |
| Haute Normandie | 82 | 2.0% | 5.5% | 51 | 2.1% | 7.1% | 32 | 1.9% | 4.1% | 39 | 2.1% | 8.6% |
| Basse Normandie | 72 | 1.8% | 5.9% | 50 | 2.1% | 8.6% | 22 | 1.3% | 3.5% | 35 | 1.9% | 10.7% |
| Centre | 179 | 4.4% | 8.5% | 95 | 3.9% | 9.4% | 84 | 5.1% | 7.7% | 80 | 4.4% | 12.4% |
| Pays de Loire | 204 | 5.0% | 6.9% | 119 | 4.9% | 8.3% | 86 | 5.2% | 5.6% | 94 | 5.1% | 10.1% |
| Bretagne | 150 | 3.7% | 5.6% | 84 | 3.5% | 6.5% | 66 | 4.0% | 4.7% | 65 | 3.5% | 8.6% |
| Poitou Charentes | 100 | 2.4% | 6.7% | 45 | 1.9% | 6.3% | 54 | 3.3% | 7.0% | 35 | 1.9% | 9.5% |
| Aquitaine | 225 | 5.5% | 8.1% | 130 | 5.3% | 9.8% | 95 | 5.7% | 6.5% | 83 | 4.5% | 9.8% |
| Midi Pyrénées | 187 | 4.6% | 7.6% | 111 | 4.6% | 9.3% | 76 | 4.6% | 6.0% | 85 | 4.6% | 10.8% |
| Limousin | 55 | 1.3% | 8.9% | 31 | 1.3% | 10.4% | 24 | 1.5% | 7.6% | 21 | 1.2% | 13.1% |
| Auvergne | 69 | 1.7% | 6.1% | 38 | 1.6% | 7.0% | 31 | 1.9% | 5.3% | 31 | 1.7% | 9.5% |
| Rhône Alpes | 476 | 11.7% | 9.1% | 302 | 12.4% | 12.0% | 174 | 10.5% | 6.4% | 232 | 12.6% | 11.9% |
| Languedoc Roussillon | 193 | 4.7% | 8.4% | 108 | 4.5% | 10.0% | 84 | 5.1% | 7.0% | 73 | 4.0% | 10.6% |
| Provence Alpes Côte d'Azur, Corse | 383 | 9.4% | 8.8% | 220 | 9.0% | 10.6% | 163 | 9.9% | 7.1% | 175 | 9.4% | 12.0% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 3081 | 75.4% | 8.9% | 1876 | 77.2% | 10.8% | 1205 | 72.8% | 6.9% | 1553 | 84.0% | 10.6% |
| Presque tous les jours | 514 | 12.6% | 8.6% | 272 | 11.2% | 10.0% | 241 | 14.6% | 7.5% | 219 | 11.9% | 11.9% |
| 1 à 2 fois par semaine | 170 | 4.2% | 6.6% | 86 | 3.5% | 7.9% | 85 | 5.1% | 5.7% | 57 | 3.1% | 10.8% |
| 1 à 3 fois par mois | 36 | 0.9% | 7.5% | 26 | 1.1% | 13.4% | 11 | 0.6% | 3.6% | 2 | 0.1% | 3.6% |
| Moins souvent | 40 | 1.0% | 5.6% | 31 | 1.3% | 8.5% | 9 | 0.6% | 2.6% | 7 | 0.4% | 14.8% |
| Jamais | 3 | 0.1% | 4.2% | 1 | - | 1.8% | 2 | 0.1% | 7.4% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 141 | 3.4% | 7.7% | 69 | 2.8% | 9.2% | 72 | 4.3% | 6.7% | 16 | 0.9% | 8.5% |
| De 9 000 à moins de 12 000 euros par an | 176 | 4.3% | 5.9% | 114 | 4.7% | 9.9% | 62 | 3.8% | 3.4% | 21 | 1.2% | 9.0% |
| De 12 000 à moins de 18 000 euros par an | 310 | 7.6% | 5.6% | 168 | 6.9% | 6.9% | 141 | 8.5% | 4.5% | 52 | 2.8% | 8.2% |
| De 18 000 à moins de 24 000 euros par an | 411 | 10.1% | 6.1% | 233 | 9.6% | 7.8% | 178 | 10.8% | 4.7% | 137 | 7.4% | 10.2% |
| De 24 000 à moins de 36 000 euros par an | 803 | 19.7% | 7.0% | 452 | 18.6% | 8.4% | 351 | 21.2% | 5.8% | 339 | 18.3% | 9.7% |
| De 36 000 à moins de 45 000 euros par an | 595 | 14.6% | 8.3% | 363 | 15.0% | 9.8% | 231 | 14.0% | 6.7% | 287 | 15.5% | 9.7% |
| De 45 000 à moins de 65 000 euros par an | 731 | 17.9% | 10.0% | 474 | 19.5% | 11.6% | 258 | 15.6% | 7.9% | 437 | 23.7% | 10.8% |
| 65 000 euros et plus par an | 485 | 11.9% | 12.3% | 306 | 12.6% | 13.5% | 179 | 10.8% | 10.6% | 358 | 19.4% | 13.2% |
| Refus | 283 | 6.9% | 8.3% | 165 | 6.8% | 11.3% | 118 | 7.2% | 6.1% | 121 | 6.6% | 10.8% |
| Ne sait pas | 149 | 3.7% | 9.0% | 85 | 3.5% | 11.6% | 64 | 3.9% | 6.9% | 79 | 4.3% | 13.7% |
