L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 784 | 100.0% | 1.5% | 369 | 100.0% | 1.5% | 415 | 100.0% | 1.5% | 251 | 100.0% | 1.4% |
| Sexe | ||||||||||||
| Homme | 369 | 47.1% | 1.5% | 369 | 100.0% | 1.5% | - | - | - | 118 | 47.0% | 1.3% |
| Femme | 415 | 52.9% | 1.5% | - | - | - | 415 | 100.0% | 1.5% | 133 | 53.0% | 1.6% |
| Age | ||||||||||||
| 15 à 24 ans | 48 | 6.1% | 0.7% | 24 | 6.4% | 0.6% | 24 | 5.8% | 0.7% | 19 | 7.8% | 0.6% |
| 25 à 34 ans | 74 | 9.4% | 1.0% | 38 | 10.3% | 1.0% | 36 | 8.6% | 0.9% | 35 | 13.9% | 1.1% |
| 35 à 49 ans | 206 | 26.3% | 1.7% | 104 | 28.1% | 1.7% | 103 | 24.8% | 1.6% | 113 | 45.1% | 1.8% |
| 50 à 59 ans | 237 | 30.2% | 2.6% | 134 | 36.3% | 2.9% | 103 | 24.8% | 2.2% | 72 | 28.8% | 1.9% |
| 60 ans et plus | 219 | 27.9% | 1.4% | 70 | 18.9% | 1.0% | 149 | 36.0% | 1.7% | 11 | 4.4% | 1.3% |
| Individu | ||||||||||||
| Ménagères | 388 | 49.5% | 1.7% | - | - | - | 388 | 93.5% | 1.7% | 122 | 48.6% | 1.7% |
| Personne de référence | 437 | 55.8% | 1.5% | 319 | 86.4% | 1.6% | 119 | 28.6% | 1.5% | 126 | 50.4% | 1.5% |
| Responsable des achats | 608 | 77.6% | 1.7% | 221 | 59.9% | 1.7% | 387 | 93.3% | 1.7% | 183 | 72.9% | 1.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 4 | 0.5% | 0.7% | 3 | 0.8% | 0.9% | 1 | 0.2% | 0.5% | - | - | - |
| Petits patrons | 36 | 4.6% | 2.2% | 21 | 5.8% | 1.8% | 14 | 3.5% | 3.2% | 29 | 11.4% | 2.0% |
| Affaires et Cadres | 52 | 6.7% | 1.1% | 30 | 8.1% | 1.1% | 22 | 5.4% | 1.1% | 46 | 18.4% | 1.0% |
| Professions intermédiaires | 113 | 14.5% | 1.6% | 60 | 16.2% | 1.7% | 54 | 13.0% | 1.5% | 94 | 37.6% | 1.6% |
| Employés | 153 | 19.5% | 1.8% | 52 | 14.1% | 2.4% | 100 | 24.2% | 1.6% | 34 | 13.5% | 1.8% |
| Ouvriers | 93 | 11.9% | 1.5% | 81 | 21.9% | 1.6% | 12 | 3.0% | 0.9% | 4 | 1.5% | 1.1% |
| Retraités | 200 | 25.5% | 1.6% | 68 | 18.4% | 1.1% | 132 | 31.8% | 2.0% | 3 | 1.2% | 1.4% |
| Autres inactifs | 134 | 17.0% | 1.3% | 54 | 14.7% | 1.5% | 79 | 19.1% | 1.2% | 41 | 16.5% | 1.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 6 | 0.7% | 0.8% | 4 | 1.0% | 0.9% | 2 | 0.5% | 0.6% | - | - | - |
| Petits patrons | 48 | 6.2% | 1.8% | 27 | 7.2% | 2.0% | 22 | 5.2% | 1.7% | 48 | 19.2% | 1.8% |
| Affaires et Cadres | 74 | 9.4% | 1.1% | 30 | 8.1% | 0.9% | 44 | 10.5% | 1.3% | 74 | 29.3% | 1.1% |
| Professions intermédiaires | 129 | 16.5% | 1.6% | 62 | 16.7% | 1.5% | 68 | 16.3% | 1.7% | 129 | 51.5% | 1.6% |
| Employés | 101 | 12.9% | 1.9% | 53 | 14.3% | 2.2% | 48 | 11.6% | 1.6% | - | - | - |
| Ouvriers | 149 | 19.1% | 1.6% | 80 | 21.8% | 1.6% | 69 | 16.6% | 1.6% | - | - | - |
| Retraités | 218 | 27.8% | 1.5% | 76 | 20.7% | 1.1% | 141 | 34.1% | 1.7% | - | - | - |
| Autres inactifs | 59 | 7.6% | 1.4% | 38 | 10.3% | 2.4% | 21 | 5.1% | 0.8% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 158 | 20.2% | 1.6% | 70 | 18.9% | 1.6% | 88 | 21.3% | 1.6% | 27 | 10.9% | 1.5% |
| 2 personnes | 308 | 39.3% | 1.7% | 141 | 38.2% | 1.6% | 168 | 40.4% | 1.8% | 65 | 25.9% | 1.6% |
| 3 personnes | 118 | 15.0% | 1.3% | 61 | 16.6% | 1.3% | 56 | 13.6% | 1.2% | 60 | 23.9% | 1.5% |
| 4 personnes | 140 | 17.9% | 1.5% | 64 | 17.3% | 1.4% | 76 | 18.4% | 1.6% | 69 | 27.6% | 1.4% |
| 5 personnes et + | 60 | 7.6% | 1.1% | 34 | 9.1% | 1.2% | 26 | 6.3% | 0.9% | 30 | 11.8% | 1.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 189 | 24.1% | 1.2% | 94 | 25.6% | 1.3% | 95 | 22.8% | 1.2% | 98 | 39.1% | 1.3% |
| Non | 595 | 75.9% | 1.6% | 274 | 74.4% | 1.6% | 320 | 77.2% | 1.7% | 153 | 60.9% | 1.6% |
| Habitat | ||||||||||||
| Communes rurales | 178 | 22.7% | 1.5% | 85 | 23.1% | 1.5% | 93 | 22.4% | 1.5% | 39 | 15.7% | 1.2% |
| Agglo. - 20 000 hab | 140 | 17.8% | 1.5% | 61 | 16.5% | 1.4% | 79 | 19.0% | 1.6% | 45 | 18.1% | 1.8% |
| Agglo. 20 000 à 100 000 hab | 129 | 16.4% | 1.8% | 58 | 15.7% | 1.7% | 71 | 17.1% | 2.0% | 41 | 16.5% | 2.2% |
| Agglo. + 100 000 hab | 221 | 28.2% | 1.4% | 107 | 29.0% | 1.4% | 114 | 27.4% | 1.4% | 88 | 35.2% | 1.6% |
| Agglo. Paris | 117 | 14.9% | 1.4% | 58 | 15.7% | 1.4% | 59 | 14.2% | 1.3% | 36 | 14.5% | 0.9% |
| Régions INSEE | ||||||||||||
| Ile de France | 134 | 17.1% | 1.4% | 68 | 18.5% | 1.5% | 66 | 15.9% | 1.3% | 51 | 20.1% | 1.2% |
| Nord Pas de Calais | 56 | 7.2% | 1.7% | 24 | 6.4% | 1.5% | 33 | 7.9% | 1.9% | 16 | 6.5% | 1.7% |
| Lorraine | 38 | 4.9% | 2.0% | 25 | 6.9% | 2.7% | 13 | 3.1% | 1.3% | 16 | 6.3% | 3.0% |
| Alsace | 27 | 3.4% | 1.8% | 11 | 3.0% | 1.5% | 16 | 3.8% | 2.0% | 6 | 2.6% | 1.3% |
| Franche-Comté | 19 | 2.4% | 2.0% | 11 | 2.9% | 2.3% | 8 | 1.9% | 1.6% | 3 | 1.4% | 1.3% |
| Champagne Ardennes | 22 | 2.8% | 2.0% | 10 | 2.7% | 1.9% | 12 | 2.9% | 2.1% | 3 | 1.0% | 0.9% |
| Picardie | 22 | 2.8% | 1.4% | 13 | 3.5% | 1.7% | 9 | 2.3% | 1.2% | 4 | 1.5% | 0.9% |
| Bourgogne | 29 | 3.7% | 2.2% | 19 | 5.0% | 2.9% | 11 | 2.6% | 1.5% | 6 | 2.3% | 1.7% |
| Haute Normandie | 23 | 2.9% | 1.5% | 11 | 2.9% | 1.5% | 12 | 2.9% | 1.6% | 9 | 3.8% | 2.1% |
| Basse Normandie | 17 | 2.1% | 1.4% | 6 | 1.7% | 1.1% | 11 | 2.6% | 1.7% | 3 | 1.0% | 0.8% |
| Centre | 22 | 2.9% | 1.1% | 15 | 3.9% | 1.4% | 8 | 1.9% | 0.7% | 6 | 2.6% | 1.0% |
| Pays de Loire | 39 | 4.9% | 1.3% | 21 | 5.7% | 1.5% | 18 | 4.2% | 1.1% | 13 | 5.4% | 1.4% |
| Bretagne | 24 | 3.0% | 0.9% | 4 | 1.2% | 0.3% | 20 | 4.7% | 1.4% | 8 | 3.1% | 1.0% |
| Poitou Charentes | 25 | 3.2% | 1.7% | 6 | 1.7% | 0.9% | 19 | 4.5% | 2.4% | 5 | 2.1% | 1.5% |
| Aquitaine | 50 | 6.3% | 1.8% | 22 | 6.1% | 1.7% | 27 | 6.6% | 1.9% | 15 | 5.8% | 1.7% |
| Midi Pyrénées | 30 | 3.9% | 1.2% | 17 | 4.7% | 1.5% | 13 | 3.1% | 1.0% | 9 | 3.4% | 1.1% |
| Limousin | 11 | 1.4% | 1.8% | 5 | 1.4% | 1.7% | 6 | 1.5% | 1.9% | 2 | 1.0% | 1.5% |
| Auvergne | 13 | 1.6% | 1.1% | 6 | 1.8% | 1.2% | 6 | 1.5% | 1.1% | 4 | 1.8% | 1.4% |
| Rhône Alpes | 81 | 10.4% | 1.6% | 40 | 11.0% | 1.6% | 41 | 9.9% | 1.5% | 38 | 15.0% | 1.9% |
| Languedoc Roussillon | 50 | 6.4% | 2.2% | 19 | 5.2% | 1.7% | 31 | 7.4% | 2.6% | 19 | 7.6% | 2.8% |
| Provence Alpes Côte d'Azur, Corse | 51 | 6.5% | 1.2% | 15 | 4.1% | 0.7% | 36 | 8.8% | 1.6% | 14 | 5.8% | 1.0% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 523 | 66.8% | 1.5% | 254 | 68.9% | 1.5% | 269 | 64.9% | 1.6% | 205 | 81.7% | 1.4% |
| Presque tous les jours | 105 | 13.4% | 1.8% | 49 | 13.3% | 1.8% | 55 | 13.4% | 1.7% | 26 | 10.3% | 1.4% |
| 1 à 2 fois par semaine | 53 | 6.8% | 2.1% | 27 | 7.3% | 2.5% | 26 | 6.3% | 1.8% | 10 | 3.9% | 1.9% |
| 1 à 3 fois par mois | 13 | 1.7% | 2.7% | 1 | 0.4% | 0.7% | 12 | 2.8% | 4.1% | 5 | 2.1% | 7.7% |
| Moins souvent | 23 | 2.9% | 3.2% | 10 | 2.8% | 2.8% | 13 | 3.1% | 3.5% | 3 | 1.2% | 6.2% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 27 | 3.4% | 1.5% | 8 | 2.2% | 1.1% | 18 | 4.4% | 1.7% | 7 | 2.9% | 3.8% |
| De 9 000 à moins de 12 000 euros par an | 40 | 5.1% | 1.3% | 22 | 6.0% | 1.9% | 18 | 4.3% | 1.0% | 5 | 1.9% | 2.0% |
| De 12 000 à moins de 18 000 euros par an | 82 | 10.5% | 1.5% | 20 | 5.3% | 0.8% | 63 | 15.1% | 2.0% | 8 | 3.0% | 1.2% |
| De 18 000 à moins de 24 000 euros par an | 114 | 14.6% | 1.7% | 53 | 14.5% | 1.8% | 61 | 14.7% | 1.6% | 19 | 7.7% | 1.4% |
| De 24 000 à moins de 36 000 euros par an | 187 | 23.8% | 1.6% | 88 | 23.8% | 1.6% | 99 | 23.8% | 1.6% | 46 | 18.3% | 1.3% |
| De 36 000 à moins de 45 000 euros par an | 93 | 11.9% | 1.3% | 51 | 13.8% | 1.4% | 42 | 10.2% | 1.2% | 37 | 14.7% | 1.2% |
| De 45 000 à moins de 65 000 euros par an | 100 | 12.8% | 1.4% | 62 | 16.7% | 1.5% | 39 | 9.3% | 1.2% | 57 | 22.9% | 1.4% |
| 65 000 euros et plus par an | 53 | 6.8% | 1.3% | 28 | 7.6% | 1.2% | 25 | 6.0% | 1.5% | 43 | 17.3% | 1.6% |
| Refus | 73 | 9.3% | 2.2% | 28 | 7.7% | 2.0% | 45 | 10.8% | 2.3% | 21 | 8.4% | 1.9% |
| Ne sait pas | 14 | 1.8% | 0.9% | 8 | 2.3% | 1.2% | 6 | 1.4% | 0.6% | 7 | 2.8% | 1.2% |
