L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2323 | 100.0% | 4.5% | 540 | 100.0% | 2.2% | 1783 | 100.0% | 6.6% | 329 | 100.0% | 1.9% |
| Sexe | ||||||||||||
| Homme | 540 | 23.2% | 2.2% | 540 | 100.0% | 2.2% | - | - | - | 69 | 21.0% | 0.8% |
| Femme | 1783 | 76.8% | 6.6% | - | - | - | 1783 | 100.0% | 6.6% | 260 | 79.0% | 3.0% |
| Age | ||||||||||||
| 15 à 24 ans | 58 | 2.5% | 0.8% | 12 | 2.2% | 0.3% | 45 | 2.5% | 1.3% | 15 | 4.6% | 0.5% |
| 25 à 34 ans | 75 | 3.2% | 1.0% | 7 | 1.4% | 0.2% | 67 | 3.8% | 1.7% | 21 | 6.3% | 0.6% |
| 35 à 49 ans | 202 | 8.7% | 1.6% | 31 | 5.7% | 0.5% | 171 | 9.6% | 2.7% | 100 | 30.5% | 1.6% |
| 50 à 59 ans | 436 | 18.8% | 4.7% | 103 | 19.0% | 2.2% | 334 | 18.7% | 7.2% | 128 | 38.8% | 3.3% |
| 60 ans et plus | 1552 | 66.8% | 10.0% | 387 | 71.7% | 5.7% | 1165 | 65.4% | 13.4% | 65 | 19.7% | 7.4% |
| Individu | ||||||||||||
| Ménagères | 1711 | 73.6% | 7.3% | - | - | - | 1711 | 95.9% | 7.3% | 243 | 73.9% | 3.5% |
| Personne de référence | 1126 | 48.5% | 4.0% | 513 | 94.9% | 2.5% | 614 | 34.4% | 7.7% | 108 | 32.9% | 1.3% |
| Responsable des achats | 2006 | 86.4% | 5.6% | 331 | 61.3% | 2.5% | 1675 | 94.0% | 7.3% | 268 | 81.6% | 2.4% |
| PCS Individu | ||||||||||||
| Agriculteurs | 11 | 0.5% | 2.3% | 1 | 0.2% | 0.4% | 10 | 0.6% | 6.3% | - | - | - |
| Petits patrons | 27 | 1.2% | 1.7% | 10 | 1.8% | 0.8% | 17 | 1.0% | 3.9% | 22 | 6.8% | 1.6% |
| Affaires et Cadres | 68 | 2.9% | 1.4% | 23 | 4.3% | 0.8% | 45 | 2.5% | 2.2% | 58 | 17.7% | 1.3% |
| Professions intermédiaires | 138 | 5.9% | 1.9% | 42 | 7.7% | 1.2% | 96 | 5.4% | 2.6% | 103 | 31.3% | 1.8% |
| Employés | 319 | 13.8% | 3.8% | 18 | 3.4% | 0.8% | 301 | 16.9% | 4.9% | 63 | 19.1% | 3.4% |
| Ouvriers | 88 | 3.8% | 1.4% | 38 | 7.0% | 0.8% | 50 | 2.8% | 3.8% | 6 | 1.7% | 1.6% |
| Retraités | 1355 | 58.3% | 10.6% | 353 | 65.4% | 5.7% | 1002 | 56.2% | 15.1% | 26 | 7.8% | 12.4% |
| Autres inactifs | 316 | 13.6% | 3.0% | 55 | 10.2% | 1.5% | 261 | 14.6% | 3.9% | 51 | 15.5% | 1.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 14 | 0.6% | 1.9% | 1 | 0.2% | 0.3% | 13 | 0.7% | 3.8% | - | - | - |
| Petits patrons | 67 | 2.9% | 2.5% | 10 | 1.8% | 0.7% | 57 | 3.2% | 4.4% | 67 | 20.2% | 2.5% |
| Affaires et Cadres | 96 | 4.1% | 1.4% | 21 | 4.0% | 0.6% | 75 | 4.2% | 2.2% | 96 | 29.3% | 1.4% |
| Professions intermédiaires | 166 | 7.1% | 2.1% | 38 | 7.0% | 0.9% | 128 | 7.2% | 3.3% | 166 | 50.5% | 2.1% |
| Employés | 132 | 5.7% | 2.4% | 19 | 3.6% | 0.8% | 113 | 6.3% | 3.7% | - | - | - |
| Ouvriers | 196 | 8.4% | 2.1% | 36 | 6.7% | 0.7% | 160 | 9.0% | 3.6% | - | - | - |
| Retraités | 1473 | 63.4% | 9.9% | 366 | 67.8% | 5.4% | 1107 | 62.1% | 13.6% | - | - | - |
| Autres inactifs | 179 | 7.7% | 4.3% | 48 | 8.9% | 3.0% | 131 | 7.3% | 5.0% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 639 | 27.5% | 6.4% | 105 | 19.5% | 2.4% | 534 | 29.9% | 9.4% | 30 | 9.0% | 1.6% |
| 2 personnes | 1260 | 54.2% | 7.0% | 353 | 65.3% | 4.1% | 907 | 50.9% | 9.6% | 137 | 41.8% | 3.3% |
| 3 personnes | 206 | 8.9% | 2.2% | 31 | 5.7% | 0.7% | 176 | 9.8% | 3.8% | 65 | 19.7% | 1.7% |
| 4 personnes | 117 | 5.0% | 1.3% | 27 | 5.1% | 0.6% | 89 | 5.0% | 1.9% | 54 | 16.3% | 1.1% |
| 5 personnes et + | 101 | 4.4% | 1.8% | 24 | 4.4% | 0.9% | 78 | 4.3% | 2.8% | 43 | 13.1% | 1.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 209 | 9.0% | 1.3% | 41 | 7.7% | 0.6% | 167 | 9.4% | 2.0% | 101 | 30.7% | 1.3% |
| Non | 2114 | 91.0% | 5.8% | 498 | 92.3% | 2.8% | 1616 | 90.6% | 8.5% | 228 | 69.3% | 2.4% |
| Habitat | ||||||||||||
| Communes rurales | 615 | 26.5% | 5.1% | 125 | 23.2% | 2.2% | 490 | 27.5% | 7.8% | 68 | 20.8% | 2.1% |
| Agglo. - 20 000 hab | 450 | 19.4% | 5.0% | 117 | 21.6% | 2.8% | 333 | 18.7% | 6.9% | 59 | 17.8% | 2.3% |
| Agglo. 20 000 à 100 000 hab | 375 | 16.1% | 5.4% | 99 | 18.4% | 2.9% | 275 | 15.4% | 7.7% | 42 | 12.8% | 2.3% |
| Agglo. + 100 000 hab | 582 | 25.1% | 3.7% | 135 | 25.0% | 1.8% | 447 | 25.1% | 5.6% | 107 | 32.6% | 1.9% |
| Agglo. Paris | 302 | 13.0% | 3.5% | 64 | 11.8% | 1.6% | 238 | 13.3% | 5.3% | 53 | 16.1% | 1.3% |
| Régions INSEE | ||||||||||||
| Ile de France | 351 | 15.1% | 3.7% | 83 | 15.3% | 1.8% | 269 | 15.1% | 5.4% | 62 | 18.9% | 1.4% |
| Nord Pas de Calais | 109 | 4.7% | 3.4% | 41 | 7.6% | 2.7% | 68 | 3.8% | 4.0% | 5 | 1.4% | 0.5% |
| Lorraine | 68 | 2.9% | 3.5% | 22 | 4.1% | 2.4% | 45 | 2.5% | 4.6% | 6 | 1.8% | 1.1% |
| Alsace | 103 | 4.4% | 6.7% | 22 | 4.0% | 2.9% | 81 | 4.5% | 10.2% | 12 | 3.5% | 2.4% |
| Franche-Comté | 45 | 1.9% | 4.7% | 9 | 1.7% | 2.0% | 36 | 2.0% | 7.3% | 6 | 1.8% | 2.2% |
| Champagne Ardennes | 90 | 3.9% | 8.3% | 22 | 4.0% | 4.1% | 69 | 3.8% | 12.1% | 16 | 4.8% | 5.3% |
| Picardie | 86 | 3.7% | 5.6% | 16 | 3.0% | 2.2% | 69 | 3.9% | 8.7% | 8 | 2.5% | 1.9% |
| Bourgogne | 101 | 4.3% | 7.4% | 16 | 3.0% | 2.5% | 84 | 4.7% | 12.0% | 10 | 2.9% | 2.8% |
| Haute Normandie | 80 | 3.4% | 5.4% | 16 | 2.9% | 2.2% | 64 | 3.6% | 8.3% | 13 | 3.9% | 2.9% |
| Basse Normandie | 63 | 2.7% | 5.2% | 10 | 1.9% | 1.7% | 53 | 3.0% | 8.4% | 8 | 2.4% | 2.4% |
| Centre | 104 | 4.5% | 5.0% | 23 | 4.2% | 2.2% | 82 | 4.6% | 7.5% | 20 | 6.1% | 3.1% |
| Pays de Loire | 124 | 5.3% | 4.2% | 24 | 4.4% | 1.6% | 100 | 5.6% | 6.5% | 23 | 7.0% | 2.5% |
| Bretagne | 141 | 6.1% | 5.2% | 51 | 9.4% | 3.9% | 90 | 5.1% | 6.5% | 17 | 5.0% | 2.2% |
| Poitou Charentes | 75 | 3.2% | 5.0% | 12 | 2.3% | 1.7% | 63 | 3.5% | 8.1% | 3 | 0.9% | 0.8% |
| Aquitaine | 140 | 6.0% | 5.0% | 33 | 6.0% | 2.4% | 107 | 6.0% | 7.3% | 14 | 4.3% | 1.7% |
| Midi Pyrénées | 91 | 3.9% | 3.7% | 19 | 3.6% | 1.6% | 72 | 4.0% | 5.6% | 13 | 3.9% | 1.6% |
| Limousin | 45 | 1.9% | 7.3% | 11 | 2.0% | 3.7% | 34 | 1.9% | 10.6% | 6 | 1.7% | 3.5% |
| Auvergne | 47 | 2.0% | 4.2% | 9 | 1.6% | 1.6% | 39 | 2.2% | 6.6% | 8 | 2.3% | 2.4% |
| Rhône Alpes | 211 | 9.1% | 4.0% | 34 | 6.3% | 1.4% | 177 | 9.9% | 6.5% | 38 | 11.5% | 1.9% |
| Languedoc Roussillon | 86 | 3.7% | 3.7% | 21 | 4.0% | 2.0% | 64 | 3.6% | 5.3% | 13 | 3.8% | 1.8% |
| Provence Alpes Côte d'Azur, Corse | 164 | 7.1% | 3.8% | 47 | 8.7% | 2.3% | 117 | 6.6% | 5.1% | 31 | 9.3% | 2.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1089 | 46.9% | 3.1% | 244 | 45.2% | 1.4% | 845 | 47.4% | 4.9% | 225 | 68.5% | 1.5% |
| Presque tous les jours | 308 | 13.2% | 5.2% | 73 | 13.6% | 2.7% | 234 | 13.1% | 7.3% | 62 | 18.8% | 3.3% |
| 1 à 2 fois par semaine | 213 | 9.1% | 8.3% | 31 | 5.8% | 2.9% | 181 | 10.2% | 12.2% | 23 | 7.1% | 4.4% |
| 1 à 3 fois par mois | 22 | 0.9% | 4.5% | 1 | 0.2% | 0.5% | 21 | 1.2% | 7.1% | 2 | 0.8% | 3.7% |
| Moins souvent | 56 | 2.4% | 7.7% | 12 | 2.3% | 3.4% | 44 | 2.5% | 12.1% | 13 | 3.8% | 26.6% |
| Jamais | 4 | 0.2% | 5.7% | 2 | 0.4% | 5.5% | 2 | 0.1% | 5.9% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 49 | 2.1% | 2.7% | 10 | 1.8% | 1.3% | 39 | 2.2% | 3.6% | 6 | 2.0% | 3.3% |
| De 9 000 à moins de 12 000 euros par an | 152 | 6.6% | 5.1% | 30 | 5.6% | 2.7% | 122 | 6.8% | 6.6% | - | - | - |
| De 12 000 à moins de 18 000 euros par an | 334 | 14.4% | 6.0% | 57 | 10.5% | 2.3% | 277 | 15.5% | 8.9% | 14 | 4.1% | 2.2% |
| De 18 000 à moins de 24 000 euros par an | 396 | 17.0% | 5.8% | 58 | 10.7% | 1.9% | 338 | 19.0% | 8.9% | 23 | 7.0% | 1.7% |
| De 24 000 à moins de 36 000 euros par an | 591 | 25.4% | 5.2% | 165 | 30.6% | 3.1% | 425 | 23.8% | 7.1% | 64 | 19.4% | 1.8% |
| De 36 000 à moins de 45 000 euros par an | 267 | 11.5% | 3.7% | 68 | 12.6% | 1.8% | 200 | 11.2% | 5.8% | 52 | 15.7% | 1.7% |
| De 45 000 à moins de 65 000 euros par an | 247 | 10.6% | 3.4% | 79 | 14.6% | 1.9% | 168 | 9.4% | 5.2% | 101 | 30.7% | 2.5% |
| 65 000 euros et plus par an | 85 | 3.7% | 2.2% | 33 | 6.1% | 1.5% | 53 | 2.9% | 3.1% | 42 | 12.8% | 1.5% |
| Refus | 146 | 6.3% | 4.3% | 26 | 4.7% | 1.8% | 121 | 6.8% | 6.2% | 8 | 2.5% | 0.7% |
| Ne sait pas | 56 | 2.4% | 3.4% | 14 | 2.6% | 1.9% | 41 | 2.3% | 4.5% | 19 | 5.7% | 3.2% |
