L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 941 | 100.0% | 1.8% | 159 | 100.0% | 0.6% | 782 | 100.0% | 2.9% | 285 | 100.0% | 1.6% |
| Sexe | ||||||||||||
| Homme | 159 | 16.9% | 0.6% | 159 | 100.0% | 0.6% | - | - | - | 47 | 16.4% | 0.5% |
| Femme | 782 | 83.1% | 2.9% | - | - | - | 782 | 100.0% | 2.9% | 238 | 83.6% | 2.8% |
| Age | ||||||||||||
| 15 à 24 ans | 39 | 4.1% | 0.5% | 5 | 3.1% | 0.1% | 34 | 4.3% | 0.9% | 15 | 5.3% | 0.5% |
| 25 à 34 ans | 66 | 7.0% | 0.9% | 5 | 3.0% | 0.1% | 61 | 7.9% | 1.6% | 32 | 11.4% | 1.0% |
| 35 à 49 ans | 197 | 20.9% | 1.6% | 29 | 18.0% | 0.5% | 168 | 21.5% | 2.7% | 107 | 37.7% | 1.7% |
| 50 à 59 ans | 226 | 24.0% | 2.4% | 60 | 37.4% | 1.3% | 166 | 21.3% | 3.6% | 101 | 35.6% | 2.6% |
| 60 ans et plus | 413 | 43.9% | 2.7% | 61 | 38.5% | 0.9% | 352 | 45.0% | 4.1% | 29 | 10.1% | 3.3% |
| Individu | ||||||||||||
| Ménagères | 742 | 78.8% | 3.2% | - | - | - | 742 | 94.9% | 3.2% | 222 | 77.9% | 3.2% |
| Personne de référence | 393 | 41.8% | 1.4% | 151 | 94.7% | 0.7% | 242 | 31.0% | 3.1% | 101 | 35.5% | 1.2% |
| Responsable des achats | 814 | 86.4% | 2.3% | 101 | 63.5% | 0.8% | 712 | 91.1% | 3.1% | 239 | 83.9% | 2.2% |
| PCS Individu | ||||||||||||
| Agriculteurs | 2 | 0.2% | 0.4% | - | - | - | 2 | 0.2% | 1.1% | - | - | - |
| Petits patrons | 31 | 3.3% | 2.0% | 8 | 4.8% | 0.7% | 24 | 3.0% | 5.3% | 26 | 9.2% | 1.8% |
| Affaires et Cadres | 82 | 8.7% | 1.7% | 15 | 9.5% | 0.5% | 67 | 8.6% | 3.3% | 72 | 25.2% | 1.6% |
| Professions intermédiaires | 148 | 15.7% | 2.1% | 27 | 16.7% | 0.8% | 121 | 15.5% | 3.3% | 101 | 35.6% | 1.7% |
| Employés | 164 | 17.5% | 2.0% | 11 | 7.2% | 0.5% | 153 | 19.6% | 2.5% | 38 | 13.4% | 2.0% |
| Ouvriers | 47 | 5.0% | 0.7% | 21 | 13.4% | 0.4% | 25 | 3.2% | 1.9% | 2 | 0.5% | 0.5% |
| Retraités | 330 | 35.0% | 2.6% | 54 | 33.7% | 0.9% | 276 | 35.3% | 4.2% | 10 | 3.5% | 4.8% |
| Autres inactifs | 137 | 14.6% | 1.3% | 23 | 14.7% | 0.6% | 114 | 14.5% | 1.7% | 36 | 12.6% | 1.1% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 8 | 0.9% | 1.1% | - | - | - | 8 | 1.1% | 2.4% | - | - | - |
| Petits patrons | 40 | 4.3% | 1.5% | 8 | 4.8% | 0.6% | 33 | 4.2% | 2.6% | 40 | 14.1% | 1.5% |
| Affaires et Cadres | 124 | 13.1% | 1.8% | 16 | 10.1% | 0.5% | 108 | 13.8% | 3.2% | 124 | 43.4% | 1.8% |
| Professions intermédiaires | 121 | 12.9% | 1.5% | 23 | 14.4% | 0.6% | 98 | 12.5% | 2.5% | 121 | 42.5% | 1.5% |
| Employés | 94 | 10.0% | 1.7% | 13 | 8.3% | 0.6% | 81 | 10.4% | 2.7% | - | - | - |
| Ouvriers | 125 | 13.3% | 1.3% | 22 | 13.8% | 0.4% | 103 | 13.2% | 2.3% | - | - | - |
| Retraités | 371 | 39.4% | 2.5% | 55 | 34.8% | 0.8% | 315 | 40.3% | 3.9% | - | - | - |
| Autres inactifs | 58 | 6.2% | 1.4% | 22 | 13.9% | 1.4% | 36 | 4.6% | 1.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 225 | 23.9% | 2.2% | 40 | 25.2% | 0.9% | 185 | 23.6% | 3.3% | 33 | 11.5% | 1.8% |
| 2 personnes | 403 | 42.8% | 2.2% | 74 | 46.4% | 0.9% | 329 | 42.1% | 3.5% | 79 | 27.6% | 1.9% |
| 3 personnes | 124 | 13.2% | 1.3% | 15 | 9.4% | 0.3% | 109 | 14.0% | 2.4% | 64 | 22.4% | 1.6% |
| 4 personnes | 129 | 13.7% | 1.4% | 24 | 15.3% | 0.5% | 104 | 13.3% | 2.2% | 79 | 27.7% | 1.6% |
| 5 personnes et + | 61 | 6.4% | 1.1% | 6 | 3.7% | 0.2% | 55 | 7.0% | 2.0% | 31 | 10.8% | 1.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 197 | 21.0% | 1.3% | 32 | 19.9% | 0.4% | 165 | 21.2% | 2.0% | 114 | 39.9% | 1.5% |
| Non | 744 | 79.0% | 2.0% | 128 | 80.1% | 0.7% | 616 | 78.8% | 3.3% | 171 | 60.1% | 1.8% |
| Habitat | ||||||||||||
| Communes rurales | 153 | 16.3% | 1.3% | 22 | 13.6% | 0.4% | 131 | 16.8% | 2.1% | 46 | 16.2% | 1.4% |
| Agglo. - 20 000 hab | 152 | 16.1% | 1.7% | 22 | 14.0% | 0.5% | 129 | 16.6% | 2.7% | 44 | 15.3% | 1.7% |
| Agglo. 20 000 à 100 000 hab | 154 | 16.4% | 2.2% | 43 | 26.8% | 1.3% | 111 | 14.2% | 3.1% | 36 | 12.8% | 2.0% |
| Agglo. + 100 000 hab | 307 | 32.6% | 2.0% | 42 | 26.5% | 0.6% | 264 | 33.8% | 3.3% | 84 | 29.5% | 1.5% |
| Agglo. Paris | 176 | 18.7% | 2.0% | 30 | 19.1% | 0.7% | 145 | 18.6% | 3.3% | 75 | 26.2% | 1.9% |
| Régions INSEE | ||||||||||||
| Ile de France | 190 | 20.2% | 2.0% | 30 | 19.1% | 0.7% | 160 | 20.5% | 3.2% | 80 | 28.0% | 1.8% |
| Nord Pas de Calais | 76 | 8.0% | 2.3% | 14 | 8.7% | 0.9% | 62 | 7.9% | 3.7% | 15 | 5.3% | 1.6% |
| Lorraine | 29 | 3.0% | 1.5% | 7 | 4.6% | 0.8% | 21 | 2.7% | 2.2% | 5 | 1.8% | 1.0% |
| Alsace | 37 | 3.9% | 2.4% | 15 | 9.2% | 2.0% | 22 | 2.9% | 2.8% | 14 | 4.8% | 2.9% |
| Franche-Comté | 14 | 1.5% | 1.5% | 1 | 0.8% | 0.3% | 13 | 1.6% | 2.6% | 3 | 1.0% | 1.1% |
| Champagne Ardennes | 26 | 2.7% | 2.4% | 2 | 1.0% | 0.3% | 24 | 3.1% | 4.3% | 5 | 1.9% | 1.8% |
| Picardie | 21 | 2.2% | 1.3% | 1 | 0.6% | 0.1% | 20 | 2.5% | 2.5% | 4 | 1.4% | 1.0% |
| Bourgogne | 21 | 2.2% | 1.6% | 6 | 4.0% | 1.0% | 15 | 1.9% | 2.1% | 10 | 3.5% | 2.9% |
| Haute Normandie | 35 | 3.7% | 2.3% | 4 | 2.3% | 0.5% | 31 | 4.0% | 4.0% | 6 | 2.3% | 1.4% |
| Basse Normandie | 15 | 1.6% | 1.3% | 2 | 1.3% | 0.3% | 13 | 1.7% | 2.1% | 9 | 3.2% | 2.8% |
| Centre | 29 | 3.1% | 1.4% | 4 | 2.5% | 0.4% | 25 | 3.2% | 2.3% | 12 | 4.2% | 1.8% |
| Pays de Loire | 34 | 3.6% | 1.1% | 3 | 2.1% | 0.2% | 31 | 3.9% | 2.0% | 11 | 3.9% | 1.2% |
| Bretagne | 38 | 4.1% | 1.4% | 3 | 2.2% | 0.3% | 35 | 4.4% | 2.5% | 20 | 6.9% | 2.6% |
| Poitou Charentes | 15 | 1.6% | 1.0% | 3 | 2.0% | 0.5% | 12 | 1.5% | 1.5% | 4 | 1.3% | 1.0% |
| Aquitaine | 67 | 7.2% | 2.4% | 13 | 8.3% | 1.0% | 54 | 6.9% | 3.7% | 10 | 3.5% | 1.2% |
| Midi Pyrénées | 51 | 5.4% | 2.1% | 14 | 8.7% | 1.2% | 37 | 4.7% | 2.9% | 17 | 6.0% | 2.2% |
| Limousin | 15 | 1.6% | 2.4% | 4 | 2.6% | 1.4% | 11 | 1.4% | 3.4% | 4 | 1.4% | 2.5% |
| Auvergne | 15 | 1.5% | 1.3% | 2 | 1.4% | 0.4% | 12 | 1.6% | 2.1% | 3 | 1.0% | 0.9% |
| Rhône Alpes | 78 | 8.3% | 1.5% | 4 | 2.7% | 0.2% | 74 | 9.5% | 2.7% | 13 | 4.7% | 0.7% |
| Languedoc Roussillon | 58 | 6.2% | 2.5% | 7 | 4.2% | 0.6% | 52 | 6.6% | 4.3% | 19 | 6.8% | 2.8% |
| Provence Alpes Côte d'Azur, Corse | 77 | 8.2% | 1.8% | 19 | 11.8% | 0.9% | 58 | 7.5% | 2.5% | 20 | 6.9% | 1.3% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 629 | 66.8% | 1.8% | 95 | 59.4% | 0.5% | 534 | 68.3% | 3.1% | 239 | 83.9% | 1.6% |
| Presque tous les jours | 100 | 10.6% | 1.7% | 18 | 11.2% | 0.7% | 82 | 10.5% | 2.5% | 29 | 10.1% | 1.6% |
| 1 à 2 fois par semaine | 63 | 6.7% | 2.5% | 8 | 5.3% | 0.8% | 55 | 7.0% | 3.7% | 16 | 5.6% | 3.0% |
| 1 à 3 fois par mois | 12 | 1.3% | 2.6% | 1 | 0.7% | 0.6% | 11 | 1.4% | 3.9% | - | - | - |
| Moins souvent | 15 | 1.5% | 2.0% | 4 | 2.7% | 1.2% | 10 | 1.3% | 2.8% | 1 | 0.5% | 2.8% |
| Jamais | 1 | 0.1% | 1.0% | 1 | 0.4% | 1.7% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 32 | 3.4% | 1.7% | 8 | 4.8% | 1.0% | 24 | 3.1% | 2.2% | 3 | 1.0% | 1.4% |
| De 9 000 à moins de 12 000 euros par an | 44 | 4.6% | 1.5% | 22 | 13.9% | 1.9% | 21 | 2.7% | 1.2% | 2 | 0.8% | 1.0% |
| De 12 000 à moins de 18 000 euros par an | 81 | 8.7% | 1.5% | 7 | 4.4% | 0.3% | 74 | 9.5% | 2.4% | 8 | 2.7% | 1.2% |
| De 18 000 à moins de 24 000 euros par an | 116 | 12.3% | 1.7% | 12 | 7.4% | 0.4% | 104 | 13.3% | 2.7% | 18 | 6.3% | 1.3% |
| De 24 000 à moins de 36 000 euros par an | 187 | 19.9% | 1.6% | 35 | 21.9% | 0.6% | 152 | 19.5% | 2.5% | 48 | 16.9% | 1.4% |
| De 36 000 à moins de 45 000 euros par an | 134 | 14.3% | 1.9% | 15 | 9.4% | 0.4% | 119 | 15.3% | 3.5% | 44 | 15.4% | 1.5% |
| De 45 000 à moins de 65 000 euros par an | 147 | 15.6% | 2.0% | 33 | 20.7% | 0.8% | 114 | 14.5% | 3.5% | 70 | 24.5% | 1.7% |
| 65 000 euros et plus par an | 88 | 9.4% | 2.2% | 15 | 9.3% | 0.7% | 73 | 9.4% | 4.3% | 56 | 19.8% | 2.1% |
| Refus | 95 | 10.0% | 2.8% | 6 | 3.5% | 0.4% | 89 | 11.4% | 4.6% | 30 | 10.4% | 2.6% |
| Ne sait pas | 18 | 1.9% | 1.1% | 7 | 4.6% | 1.0% | 10 | 1.3% | 1.1% | 7 | 2.3% | 1.1% |
