L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 989 | 100.0% | 1.9% | 198 | 100.0% | 0.8% | 791 | 100.0% | 2.9% | 106 | 100.0% | 0.6% |
| Sexe | ||||||||||||
| Homme | 198 | 20.1% | 0.8% | 198 | 100.0% | 0.8% | - | - | - | 23 | 21.8% | 0.3% |
| Femme | 791 | 79.9% | 2.9% | - | - | - | 791 | 100.0% | 2.9% | 83 | 78.2% | 1.0% |
| Age | ||||||||||||
| 15 à 24 ans | 42 | 4.2% | 0.6% | 10 | 5.1% | 0.3% | 32 | 4.0% | 0.9% | 8 | 7.9% | 0.3% |
| 25 à 34 ans | 81 | 8.2% | 1.1% | 15 | 7.7% | 0.4% | 66 | 8.3% | 1.7% | 17 | 15.7% | 0.5% |
| 35 à 49 ans | 158 | 16.0% | 1.3% | 30 | 15.0% | 0.5% | 129 | 16.3% | 2.0% | 41 | 39.1% | 0.7% |
| 50 à 59 ans | 277 | 28.0% | 3.0% | 47 | 23.6% | 1.0% | 230 | 29.1% | 4.9% | 37 | 34.7% | 1.0% |
| 60 ans et plus | 431 | 43.5% | 2.8% | 96 | 48.6% | 1.4% | 334 | 42.3% | 3.9% | 3 | 2.7% | 0.3% |
| Individu | ||||||||||||
| Ménagères | 736 | 74.4% | 3.1% | - | - | - | 736 | 93.1% | 3.1% | 75 | 70.8% | 1.1% |
| Personne de référence | 482 | 48.7% | 1.7% | 180 | 90.8% | 0.9% | 302 | 38.2% | 3.8% | 33 | 31.5% | 0.4% |
| Responsable des achats | 855 | 86.4% | 2.4% | 116 | 58.5% | 0.9% | 739 | 93.4% | 3.2% | 84 | 79.2% | 0.8% |
| PCS Individu | ||||||||||||
| Agriculteurs | 7 | 0.7% | 1.4% | 5 | 2.4% | 1.4% | 2 | 0.2% | 1.2% | - | - | - |
| Petits patrons | 9 | 1.0% | 0.6% | - | - | - | 9 | 1.2% | 2.1% | 3 | 3.0% | 0.2% |
| Affaires et Cadres | 14 | 1.4% | 0.3% | 4 | 2.2% | 0.2% | 10 | 1.2% | 0.5% | 10 | 9.5% | 0.2% |
| Professions intermédiaires | 75 | 7.6% | 1.0% | 20 | 10.3% | 0.6% | 54 | 6.9% | 1.5% | 44 | 41.9% | 0.8% |
| Employés | 206 | 20.9% | 2.5% | 12 | 6.3% | 0.6% | 194 | 24.5% | 3.2% | 29 | 27.3% | 1.6% |
| Ouvriers | 100 | 10.1% | 1.6% | 42 | 21.2% | 0.8% | 58 | 7.3% | 4.4% | 3 | 2.4% | 0.7% |
| Retraités | 364 | 36.8% | 2.8% | 98 | 49.4% | 1.6% | 266 | 33.6% | 4.0% | 2 | 1.8% | 0.9% |
| Autres inactifs | 214 | 21.6% | 2.0% | 16 | 8.2% | 0.4% | 198 | 25.0% | 2.9% | 15 | 14.1% | 0.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 13 | 1.3% | 1.7% | 5 | 2.4% | 1.2% | 8 | 1.0% | 2.3% | - | - | - |
| Petits patrons | 11 | 1.1% | 0.4% | - | - | - | 11 | 1.4% | 0.9% | 11 | 10.7% | 0.4% |
| Affaires et Cadres | 21 | 2.1% | 0.3% | 4 | 2.2% | 0.1% | 16 | 2.0% | 0.5% | 21 | 19.5% | 0.3% |
| Professions intermédiaires | 74 | 7.5% | 0.9% | 19 | 9.3% | 0.5% | 55 | 7.0% | 1.4% | 74 | 69.9% | 0.9% |
| Employés | 92 | 9.3% | 1.7% | 14 | 7.1% | 0.6% | 78 | 9.8% | 2.5% | - | - | - |
| Ouvriers | 218 | 22.0% | 2.3% | 44 | 22.4% | 0.9% | 174 | 21.9% | 3.9% | - | - | - |
| Retraités | 416 | 42.0% | 2.8% | 99 | 50.1% | 1.5% | 316 | 40.0% | 3.9% | - | - | - |
| Autres inactifs | 145 | 14.7% | 3.5% | 13 | 6.3% | 0.8% | 133 | 16.8% | 5.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 249 | 25.2% | 2.5% | 37 | 18.7% | 0.8% | 212 | 26.8% | 3.8% | 7 | 6.5% | 0.4% |
| 2 personnes | 458 | 46.3% | 2.5% | 112 | 56.2% | 1.3% | 347 | 43.9% | 3.7% | 41 | 39.1% | 1.0% |
| 3 personnes | 134 | 13.5% | 1.5% | 28 | 14.1% | 0.6% | 106 | 13.4% | 2.3% | 29 | 27.2% | 0.7% |
| 4 personnes | 95 | 9.6% | 1.0% | 13 | 6.4% | 0.3% | 82 | 10.4% | 1.8% | 16 | 15.0% | 0.3% |
| 5 personnes et + | 53 | 5.3% | 1.0% | 9 | 4.5% | 0.3% | 44 | 5.5% | 1.6% | 13 | 12.2% | 0.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 182 | 18.4% | 1.2% | 31 | 15.7% | 0.4% | 151 | 19.0% | 1.8% | 43 | 40.5% | 0.6% |
| Non | 807 | 81.6% | 2.2% | 167 | 84.3% | 1.0% | 640 | 81.0% | 3.4% | 63 | 59.5% | 0.7% |
| Habitat | ||||||||||||
| Communes rurales | 284 | 28.7% | 2.4% | 59 | 29.5% | 1.0% | 226 | 28.5% | 3.6% | 27 | 25.4% | 0.8% |
| Agglo. - 20 000 hab | 215 | 21.7% | 2.4% | 43 | 21.8% | 1.0% | 171 | 21.6% | 3.5% | 26 | 24.3% | 1.0% |
| Agglo. 20 000 à 100 000 hab | 173 | 17.4% | 2.5% | 38 | 19.1% | 1.1% | 135 | 17.0% | 3.7% | 9 | 8.3% | 0.5% |
| Agglo. + 100 000 hab | 258 | 26.0% | 1.7% | 55 | 27.9% | 0.7% | 202 | 25.6% | 2.5% | 28 | 26.9% | 0.5% |
| Agglo. Paris | 60 | 6.1% | 0.7% | 3 | 1.6% | 0.1% | 57 | 7.2% | 1.3% | 16 | 15.1% | 0.4% |
| Régions INSEE | ||||||||||||
| Ile de France | 67 | 6.8% | 0.7% | 5 | 2.4% | 0.1% | 63 | 7.9% | 1.3% | 16 | 15.1% | 0.4% |
| Nord Pas de Calais | 101 | 10.2% | 3.1% | 24 | 12.1% | 1.6% | 77 | 9.7% | 4.5% | 12 | 11.7% | 1.3% |
| Lorraine | 56 | 5.7% | 2.9% | 11 | 5.5% | 1.2% | 45 | 5.7% | 4.6% | 7 | 6.3% | 1.3% |
| Alsace | 31 | 3.2% | 2.0% | 5 | 2.3% | 0.6% | 27 | 3.4% | 3.4% | 4 | 4.2% | 0.9% |
| Franche-Comté | 21 | 2.2% | 2.2% | 4 | 2.1% | 0.9% | 17 | 2.2% | 3.5% | 2 | 1.8% | 0.7% |
| Champagne Ardennes | 31 | 3.1% | 2.8% | 7 | 3.7% | 1.4% | 23 | 3.0% | 4.2% | 6 | 6.1% | 2.2% |
| Picardie | 52 | 5.3% | 3.4% | 11 | 5.6% | 1.5% | 41 | 5.2% | 5.2% | 2 | 2.0% | 0.5% |
| Bourgogne | 32 | 3.2% | 2.3% | 8 | 4.1% | 1.3% | 24 | 3.0% | 3.4% | 1 | 0.7% | 0.2% |
| Haute Normandie | 18 | 1.8% | 1.2% | 5 | 2.5% | 0.7% | 13 | 1.7% | 1.7% | 7 | 6.4% | 1.5% |
| Basse Normandie | 34 | 3.4% | 2.8% | 6 | 2.9% | 1.0% | 28 | 3.6% | 4.5% | 1 | 1.4% | 0.4% |
| Centre | 60 | 6.1% | 2.9% | 13 | 6.7% | 1.3% | 47 | 5.9% | 4.3% | 8 | 8.0% | 1.3% |
| Pays de Loire | 87 | 8.8% | 2.9% | 20 | 10.1% | 1.4% | 67 | 8.4% | 4.3% | 6 | 5.7% | 0.6% |
| Bretagne | 21 | 2.1% | 0.8% | 5 | 2.3% | 0.4% | 16 | 2.0% | 1.2% | 3 | 2.6% | 0.4% |
| Poitou Charentes | 51 | 5.1% | 3.4% | 9 | 4.4% | 1.2% | 42 | 5.3% | 5.4% | 2 | 2.3% | 0.7% |
| Aquitaine | 64 | 6.4% | 2.3% | 22 | 11.2% | 1.7% | 41 | 5.2% | 2.8% | 1 | 0.7% | 0.1% |
| Midi Pyrénées | 42 | 4.3% | 1.7% | 6 | 3.2% | 0.5% | 36 | 4.5% | 2.8% | 3 | 2.7% | 0.4% |
| Limousin | 30 | 3.0% | 4.8% | 5 | 2.4% | 1.6% | 25 | 3.2% | 7.8% | 3 | 3.0% | 1.9% |
| Auvergne | 16 | 1.6% | 1.4% | 4 | 2.0% | 0.7% | 12 | 1.5% | 2.0% | 2 | 1.6% | 0.5% |
| Rhône Alpes | 85 | 8.6% | 1.6% | 16 | 8.0% | 0.6% | 69 | 8.8% | 2.6% | 9 | 8.5% | 0.5% |
| Languedoc Roussillon | 26 | 2.6% | 1.1% | 5 | 2.7% | 0.5% | 20 | 2.6% | 1.7% | 7 | 6.3% | 1.0% |
| Provence Alpes Côte d'Azur, Corse | 64 | 6.5% | 1.5% | 8 | 3.8% | 0.4% | 57 | 7.2% | 2.5% | 3 | 3.0% | 0.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 451 | 45.6% | 1.3% | 103 | 52.0% | 0.6% | 348 | 43.9% | 2.0% | 77 | 72.6% | 0.5% |
| Presque tous les jours | 97 | 9.8% | 1.6% | 15 | 7.3% | 0.5% | 82 | 10.4% | 2.6% | 20 | 19.2% | 1.1% |
| 1 à 2 fois par semaine | 71 | 7.2% | 2.8% | 20 | 9.9% | 1.8% | 52 | 6.6% | 3.5% | 8 | 7.7% | 1.6% |
| 1 à 3 fois par mois | 19 | 1.9% | 4.0% | - | - | - | 19 | 2.4% | 6.6% | - | - | - |
| Moins souvent | 15 | 1.6% | 2.1% | 1 | 0.6% | 0.3% | 14 | 1.8% | 3.9% | - | - | - |
| Jamais | 2 | 0.2% | 3.1% | 2 | 1.1% | 5.4% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 67 | 6.8% | 3.7% | 10 | 4.9% | 1.3% | 57 | 7.2% | 5.3% | 3 | 3.0% | 1.7% |
| De 9 000 à moins de 12 000 euros par an | 106 | 10.7% | 3.6% | 15 | 7.7% | 1.3% | 91 | 11.5% | 5.0% | 1 | 1.1% | 0.5% |
| De 12 000 à moins de 18 000 euros par an | 226 | 22.9% | 4.1% | 23 | 11.6% | 0.9% | 203 | 25.7% | 6.5% | 21 | 19.4% | 3.3% |
| De 18 000 à moins de 24 000 euros par an | 172 | 17.4% | 2.5% | 39 | 19.7% | 1.3% | 133 | 16.8% | 3.5% | 12 | 10.9% | 0.9% |
| De 24 000 à moins de 36 000 euros par an | 181 | 18.3% | 1.6% | 48 | 24.3% | 0.9% | 133 | 16.9% | 2.2% | 15 | 14.3% | 0.4% |
| De 36 000 à moins de 45 000 euros par an | 101 | 10.2% | 1.4% | 32 | 16.1% | 0.9% | 69 | 8.7% | 2.0% | 30 | 28.6% | 1.0% |
| De 45 000 à moins de 65 000 euros par an | 48 | 4.9% | 0.7% | 20 | 9.8% | 0.5% | 29 | 3.7% | 0.9% | 19 | 18.1% | 0.5% |
| 65 000 euros et plus par an | 7 | 0.7% | 0.2% | 1 | 0.4% | - | 6 | 0.7% | 0.3% | 0 | 0.2% | - |
| Refus | 54 | 5.5% | 1.6% | 3 | 1.6% | 0.2% | 51 | 6.4% | 2.6% | 5 | 4.3% | 0.4% |
| Ne sait pas | 27 | 2.7% | 1.6% | 8 | 3.9% | 1.1% | 19 | 2.4% | 2.0% | - | - | - |
