L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1642 | 100.0% | 3.2% | 792 | 100.0% | 3.2% | 851 | 100.0% | 3.1% | 530 | 100.0% | 3.1% |
| Sexe | ||||||||||||
| Homme | 792 | 48.2% | 3.2% | 792 | 100.0% | 3.2% | - | - | - | 277 | 52.2% | 3.2% |
| Femme | 851 | 51.8% | 3.1% | - | - | - | 851 | 100.0% | 3.1% | 253 | 47.8% | 3.0% |
| Age | ||||||||||||
| 15 à 24 ans | 155 | 9.4% | 2.1% | 83 | 10.5% | 2.3% | 72 | 8.5% | 2.0% | 73 | 13.8% | 2.4% |
| 25 à 34 ans | 147 | 8.9% | 1.9% | 67 | 8.4% | 1.8% | 80 | 9.4% | 2.1% | 70 | 13.3% | 2.2% |
| 35 à 49 ans | 210 | 12.8% | 1.7% | 127 | 16.0% | 2.1% | 83 | 9.8% | 1.3% | 121 | 22.8% | 1.9% |
| 50 à 59 ans | 309 | 18.8% | 3.3% | 159 | 20.0% | 3.4% | 150 | 17.6% | 3.2% | 172 | 32.4% | 4.4% |
| 60 ans et plus | 823 | 50.1% | 5.3% | 356 | 45.0% | 5.2% | 466 | 54.8% | 5.4% | 94 | 17.8% | 10.8% |
| Individu | ||||||||||||
| Ménagères | 771 | 46.9% | 3.3% | - | - | - | 771 | 90.6% | 3.3% | 217 | 41.0% | 3.1% |
| Personne de référence | 916 | 55.8% | 3.2% | 677 | 85.5% | 3.3% | 239 | 28.1% | 3.0% | 261 | 49.2% | 3.1% |
| Responsable des achats | 1180 | 71.9% | 3.3% | 414 | 52.3% | 3.2% | 766 | 90.0% | 3.3% | 348 | 65.7% | 3.2% |
| PCS Individu | ||||||||||||
| Agriculteurs | 7 | 0.4% | 1.3% | 4 | 0.5% | 1.2% | 2 | 0.3% | 1.6% | - | - | - |
| Petits patrons | 62 | 3.8% | 3.9% | 41 | 5.2% | 3.6% | 21 | 2.5% | 4.8% | 57 | 10.8% | 4.0% |
| Affaires et Cadres | 201 | 12.3% | 4.1% | 129 | 16.3% | 4.6% | 72 | 8.5% | 3.5% | 188 | 35.4% | 4.3% |
| Professions intermédiaires | 124 | 7.5% | 1.7% | 62 | 7.8% | 1.8% | 62 | 7.3% | 1.7% | 109 | 20.5% | 1.9% |
| Employés | 179 | 10.9% | 2.1% | 66 | 8.3% | 3.0% | 113 | 13.2% | 1.8% | 47 | 8.9% | 2.5% |
| Ouvriers | 79 | 4.8% | 1.2% | 68 | 8.5% | 1.4% | 11 | 1.3% | 0.8% | 1 | 0.1% | 0.1% |
| Retraités | 640 | 39.0% | 5.0% | 313 | 39.6% | 5.1% | 327 | 38.4% | 4.9% | 21 | 4.0% | 10.2% |
| Autres inactifs | 350 | 21.3% | 3.4% | 109 | 13.7% | 2.9% | 242 | 28.4% | 3.6% | 108 | 20.3% | 3.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 10 | 0.6% | 1.3% | 4 | 0.5% | 1.0% | 6 | 0.7% | 1.6% | - | - | - |
| Petits patrons | 77 | 4.7% | 2.9% | 44 | 5.6% | 3.3% | 33 | 3.9% | 2.6% | 77 | 14.6% | 2.9% |
| Affaires et Cadres | 278 | 16.9% | 4.1% | 147 | 18.5% | 4.3% | 131 | 15.4% | 3.9% | 278 | 52.5% | 4.1% |
| Professions intermédiaires | 175 | 10.6% | 2.2% | 86 | 10.9% | 2.1% | 89 | 10.4% | 2.3% | 175 | 33.0% | 2.2% |
| Employés | 106 | 6.4% | 1.9% | 60 | 7.6% | 2.5% | 46 | 5.4% | 1.5% | - | - | - |
| Ouvriers | 149 | 9.0% | 1.6% | 72 | 9.1% | 1.4% | 76 | 9.0% | 1.7% | - | - | - |
| Retraités | 721 | 43.9% | 4.9% | 327 | 41.3% | 4.9% | 395 | 46.4% | 4.9% | - | - | - |
| Autres inactifs | 127 | 7.7% | 3.0% | 52 | 6.5% | 3.2% | 75 | 8.9% | 2.9% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 330 | 20.1% | 3.3% | 138 | 17.4% | 3.1% | 192 | 22.6% | 3.4% | 65 | 12.3% | 3.6% |
| 2 personnes | 781 | 47.5% | 4.3% | 383 | 48.4% | 4.4% | 397 | 46.7% | 4.2% | 161 | 30.5% | 3.9% |
| 3 personnes | 198 | 12.0% | 2.1% | 84 | 10.6% | 1.8% | 114 | 13.4% | 2.5% | 103 | 19.5% | 2.6% |
| 4 personnes | 196 | 11.9% | 2.1% | 95 | 11.9% | 2.1% | 101 | 11.9% | 2.2% | 118 | 22.2% | 2.4% |
| 5 personnes et + | 139 | 8.4% | 2.5% | 92 | 11.6% | 3.4% | 46 | 5.5% | 1.7% | 82 | 15.6% | 3.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 284 | 17.3% | 1.8% | 144 | 18.2% | 1.9% | 140 | 16.5% | 1.7% | 159 | 29.9% | 2.0% |
| Non | 1358 | 82.7% | 3.7% | 648 | 81.8% | 3.7% | 711 | 83.5% | 3.8% | 371 | 70.1% | 3.9% |
| Habitat | ||||||||||||
| Communes rurales | 223 | 13.6% | 1.9% | 101 | 12.8% | 1.8% | 122 | 14.3% | 2.0% | 57 | 10.8% | 1.7% |
| Agglo. - 20 000 hab | 195 | 11.9% | 2.2% | 88 | 11.1% | 2.1% | 107 | 12.6% | 2.2% | 62 | 11.7% | 2.4% |
| Agglo. 20 000 à 100 000 hab | 180 | 11.0% | 2.6% | 75 | 9.4% | 2.2% | 106 | 12.4% | 2.9% | 38 | 7.1% | 2.0% |
| Agglo. + 100 000 hab | 512 | 31.2% | 3.3% | 258 | 32.6% | 3.4% | 254 | 29.8% | 3.2% | 166 | 31.3% | 2.9% |
| Agglo. Paris | 531 | 32.4% | 6.2% | 270 | 34.1% | 6.6% | 262 | 30.8% | 5.9% | 207 | 39.1% | 5.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 566 | 34.5% | 5.9% | 289 | 36.5% | 6.3% | 277 | 32.6% | 5.5% | 225 | 42.4% | 5.2% |
| Nord Pas de Calais | 73 | 4.4% | 2.3% | 36 | 4.5% | 2.3% | 37 | 4.4% | 2.2% | 25 | 4.8% | 2.6% |
| Lorraine | 29 | 1.8% | 1.5% | 9 | 1.1% | 0.9% | 20 | 2.4% | 2.1% | 10 | 1.8% | 1.8% |
| Alsace | 42 | 2.6% | 2.8% | 33 | 4.2% | 4.5% | 9 | 1.1% | 1.2% | 9 | 1.8% | 2.0% |
| Franche-Comté | 23 | 1.4% | 2.4% | 10 | 1.3% | 2.3% | 13 | 1.5% | 2.6% | 6 | 1.1% | 2.2% |
| Champagne Ardennes | 30 | 1.8% | 2.8% | 18 | 2.3% | 3.4% | 12 | 1.5% | 2.2% | 11 | 2.2% | 3.9% |
| Picardie | 31 | 1.9% | 2.0% | 17 | 2.2% | 2.3% | 14 | 1.6% | 1.7% | 7 | 1.3% | 1.6% |
| Bourgogne | 42 | 2.5% | 3.1% | 24 | 3.1% | 3.7% | 17 | 2.0% | 2.5% | 8 | 1.5% | 2.3% |
| Haute Normandie | 22 | 1.3% | 1.5% | 8 | 1.1% | 1.2% | 14 | 1.6% | 1.7% | 6 | 1.1% | 1.3% |
| Basse Normandie | 24 | 1.4% | 1.9% | 7 | 0.9% | 1.2% | 17 | 2.0% | 2.7% | 10 | 1.9% | 3.1% |
| Centre | 51 | 3.1% | 2.5% | 21 | 2.7% | 2.1% | 30 | 3.5% | 2.8% | 16 | 3.0% | 2.4% |
| Pays de Loire | 61 | 3.7% | 2.0% | 23 | 2.9% | 1.6% | 38 | 4.4% | 2.4% | 24 | 4.5% | 2.6% |
| Bretagne | 58 | 3.5% | 2.2% | 12 | 1.5% | 0.9% | 46 | 5.4% | 3.3% | 12 | 2.4% | 1.6% |
| Poitou Charentes | 35 | 2.1% | 2.3% | 18 | 2.2% | 2.5% | 17 | 2.0% | 2.2% | 11 | 2.1% | 3.1% |
| Aquitaine | 87 | 5.3% | 3.1% | 48 | 6.0% | 3.6% | 39 | 4.6% | 2.7% | 23 | 4.4% | 2.8% |
| Midi Pyrénées | 70 | 4.3% | 2.8% | 32 | 4.0% | 2.7% | 38 | 4.5% | 3.0% | 10 | 1.8% | 1.2% |
| Limousin | 13 | 0.8% | 2.1% | 6 | 0.8% | 2.1% | 6 | 0.8% | 2.0% | 2 | 0.4% | 1.2% |
| Auvergne | 20 | 1.2% | 1.8% | 6 | 0.8% | 1.1% | 14 | 1.6% | 2.4% | 5 | 1.0% | 1.6% |
| Rhône Alpes | 120 | 7.3% | 2.3% | 70 | 8.9% | 2.8% | 50 | 5.8% | 1.8% | 37 | 7.0% | 1.9% |
| Languedoc Roussillon | 87 | 5.3% | 3.8% | 38 | 4.8% | 3.5% | 49 | 5.8% | 4.1% | 25 | 4.7% | 3.6% |
| Provence Alpes Côte d'Azur, Corse | 158 | 9.6% | 3.6% | 66 | 8.3% | 3.2% | 92 | 10.8% | 4.0% | 47 | 8.8% | 3.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1164 | 70.9% | 3.4% | 578 | 73.0% | 3.3% | 587 | 69.0% | 3.4% | 443 | 83.6% | 3.0% |
| Presque tous les jours | 202 | 12.3% | 3.4% | 82 | 10.3% | 3.0% | 121 | 14.2% | 3.8% | 64 | 12.1% | 3.5% |
| 1 à 2 fois par semaine | 95 | 5.8% | 3.7% | 44 | 5.5% | 4.0% | 51 | 6.0% | 3.4% | 16 | 3.1% | 3.1% |
| 1 à 3 fois par mois | 16 | 1.0% | 3.3% | 3 | 0.3% | 1.3% | 13 | 1.6% | 4.6% | 2 | 0.3% | 2.6% |
| Moins souvent | 13 | 0.8% | 1.8% | 5 | 0.7% | 1.4% | 8 | 0.9% | 2.2% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 41 | 2.5% | 2.2% | 16 | 2.0% | 2.1% | 25 | 2.9% | 2.3% | 9 | 1.6% | 4.4% |
| De 9 000 à moins de 12 000 euros par an | 68 | 4.1% | 2.3% | 28 | 3.6% | 2.5% | 39 | 4.6% | 2.1% | 4 | 0.8% | 1.9% |
| De 12 000 à moins de 18 000 euros par an | 113 | 6.9% | 2.0% | 62 | 7.8% | 2.5% | 52 | 6.1% | 1.7% | 15 | 2.8% | 2.4% |
| De 18 000 à moins de 24 000 euros par an | 167 | 10.2% | 2.5% | 64 | 8.1% | 2.2% | 103 | 12.1% | 2.7% | 52 | 9.8% | 3.9% |
| De 24 000 à moins de 36 000 euros par an | 277 | 16.8% | 2.4% | 127 | 16.1% | 2.4% | 149 | 17.6% | 2.5% | 78 | 14.8% | 2.2% |
| De 36 000 à moins de 45 000 euros par an | 210 | 12.8% | 2.9% | 96 | 12.1% | 2.6% | 115 | 13.5% | 3.3% | 70 | 13.2% | 2.4% |
| De 45 000 à moins de 65 000 euros par an | 325 | 19.8% | 4.4% | 170 | 21.5% | 4.2% | 155 | 18.2% | 4.8% | 114 | 21.5% | 2.8% |
| 65 000 euros et plus par an | 273 | 16.6% | 6.9% | 162 | 20.5% | 7.1% | 111 | 13.0% | 6.5% | 139 | 26.1% | 5.1% |
| Refus | 135 | 8.2% | 4.0% | 56 | 7.1% | 3.9% | 79 | 9.3% | 4.1% | 41 | 7.8% | 3.7% |
| Ne sait pas | 33 | 2.0% | 2.0% | 11 | 1.3% | 1.4% | 23 | 2.7% | 2.5% | 8 | 1.6% | 1.4% |
